Do players at the five major league levels have sneaker contracts?
not necessarily!
How about it, are you surprised?
But that's what this period is like.
There are even shoes for some young players that need to be provided by the club.
Even slightly talented players can at best sign an unequal usage agreement with giants such as Ake and Nedidas. The other party provides professional sneakers for free, but they have to bear a certain amount of liquidated damages.
Kaint is not a super star, his flaws are very obvious, and he is worthless in the eyes of scouts.
Unexpectedly, shoe sellers also have scouts, and they are said to be more professional than most club scouts.
They will consider the player's strength, potential, playing style, personal image, court position and other aspects to make predictions about a player's career, thereby judging how many sneakers the player can help them sell and how much influence they can expand.
And Kaient...
He is 1.68 meters tall and so ugly that he looks cute.
It was ugly and black, like a lump of coal.
He is not good at dribbling, passing and shooting. He is not in the goal highlights, but he always becomes the background.
He is responsible for defense and looks harmless to humans and animals.
What do you want sports brand companies to do?
Want to create a tough guy?
Look at that cute little black face, can you bear it?
Want to create a football genius?
The collection of missed passes and shots was enough to make Barcelona bump into each other when they saw it, and even more excited than Barcelona when they saw Dembélé and Braithwaite.
And although he has dual citizenship of France and Mali.
But Mali has the development value of Hammer.
The French sports brand market has long been mature. If you want to sign, you will sign a superstar, and you will not sign a new star without a future.
Therefore, even if Kant plays to the sixth place in the world, oh no... the important rotation position of the fifth major league Ligue 1, the number of endorsements for Kant is still horribly small.
Also a young star, Kaint is only two or three years older than Soger, Parrott, Boe and others. It is not unreasonable to call him a new star. But in terms of endorsements, if you deal with these people, it will definitely make those who hear it sad and those who listen to it will shed tears.
"How much endorsement fee did HXLT give you?" Morich knew at a glance that Lu Yang wanted to trick Cainte into signing with HXLT, so he couldn't help but tease Lu Yang.
In fact, everyone knows Lu Yang’s endorsement fees.
It was so high that it caused widespread controversy.
"The endorsement fee is only one aspect." Lu Yang smiled slightly, "After I helped Italy advance to the European Cup, HXLT's sales in Europe skyrocketed. In return, and in order to cope with the new round of competition from Ake and Nedidas, HXLT Gave me 20 percent of the shares.”
Lu Yang was quite reserved.
But no one present could help him.
Twenty percent?
HXLT?
Damn it!
And kick a ball!
HXLT is now considered a moderate sports brand in Europe.
Although in the beginning, in order to break into the market, the price was set at a low level and the tonality never improved, there is definitely no shortage of money to be made.
There is no comparison between making money as an individual and making money as a business.
If an individual earns one million a year, he or she is a successful person, but if he earns tens of millions a year, he or she is astonishing.
But corporate income can easily amount to billions.
After Lu Yang became a shareholder of HXLT, he now retired on the spot. He has no worries about food and drink for the rest of his life and has entered the stage of financial freedom ahead of schedule.
Everyone feels miserable.
Even a legendary player like Sotu asked with tears in his eyes: "Is it too late for me to raise your red flag before and after the next game? Pure red! The other one without Italy? "
Lu Yang thought for a while: "First of all, you must have Chinese ancestry. We value this very much."
Sotu said: "My grandma once took a photo with a Chinese student. Does it count?"
Lu Yang replied awkwardly but politely: "What do you think?"
At this time, Moric also asked flatteringly: "Well, if there is no blood relationship, is there any way?"
See, the appeal of the Chinese market is so powerful.
Lu Yang patted Moliqi on the head: "This is easy for you to solve. From now on, we can discuss things on our own terms. We will ensure that you become popular all over China and that you will be able to get endorsements!"
Moliqi had a question mark on his face: "What do you mean, each one has his own opinion?"
Lu Yang said: "I call you brother and you call me dad! Accept me as your father and I will ensure that you become a football superstar second only to me in popularity in the country!"
Moliqi thought for a long time before realizing that Lu Yang was taking advantage of him.
Kaient's problem was finally solved with the plan proposed by Lu Yang.
Lu Yang quickly contacted HXLT's design department that night and asked them to conduct research on Kaient's foot shape.
HXLT's design team is also serious, and scientific shoemaking is their next main development direction.
The exclusive version of the hunting knife series sneakers they provided Lu Yang was customized according to Lu Yang's foot shape, and was different from the fan version and the player version.
Therefore, personal customization for Kainet has become a familiar task.
After their team came over, they spent a whole day collecting Kaint's foot data and movement data.
Then several pairs of sneakers were customized for Kane using the shape of hunting knife sneakers.
The proportions between the sole and the heel of the sneakers are completely different from ordinary sneakers, and they even look a bit uncoordinated. This is the second major feature of this pair of sneakers.
The biggest feature of this pair of sneakers is-hard!
The upper is relatively hard!
The hard upper is suitable for speed players, which will make their dribbling and speed sharper.
Midfielders or technical players need softer uppers to maximize their control of the football.
However, the upper that is too soft will have some problems when hitting hard balls, long passes, and long shots.
Therefore, the choice of sneakers is very important for players.
It is not easy to find a pair of sneakers that suit your technical characteristics and that you are comfortable wearing.
Therefore, if a normal player wears Kanet's hard shoes, there is no doubt that whether it is shooting or passing, things will become worse.
But for Kant, who is already bad at passing and shooting, this pair of sneakers allows him to pass the ball without any mental or physical burden. He can hit the ball, make standard movements and exert force, thus So that his pass will not be as outrageous as before.
So...this pair of shoes actually greatly enhanced his passing and shooting.
Of course!
This so-called bonus means that his passing and shooting level reaches the normal midfield level.
The success rate of short passes is extremely high, and the success rate of long passes is high.
The deviation of the fast-moving ball will be controlled to about half a meter, and will not deviate by one and a half meters or even two meters like before.
There is even an occasional unexpected and precise long pass.
When taking a long shot, it should be at least close to the goal.
These standards, from the perspective of professional players at the main level of the five major leagues, should be achieved, or even better than this.
But with this level of passing and shooting ability, Kaient has almost left Sotu with no desire for anything.
so perfect!
In this way, Kaiint is almost a "bankrupt version" of Lu Yang who is slightly better than Lu Yang defensively and lags behind Lu Yang in other aspects but is barely adequate!
Such a player is so perfect!
This kind of evaluation made Lu Yang realize how high his status was in Suo Tu's heart.
A bankrupt version of Lu Yang would be perfect.
So, what should I, the genuine Lu Yang, and the Lu Yang who is still improving in an all-round way, be evaluated?
Lu Yang did a good deed and felt happy!
But Moliqi was quite critical of this.
"Why not let HXLT sign me?" Molic was very angry!
Although he also has a "child labor sneaker contract" with Nike, this contract will expire next year.
By then, Moric will definitely get a valuable sneaker contract.
He is already one of the rising stars that has attracted the attention of fans across Europe.
Not to mention compared with Lu Yang's abnormal 4 to 5 million euros per year, Moric's psychological price for the next contract is at least 1.5 million to 2 million euros.
For Lu Yang's sake, Moric could even consider HXLT.
Rejecting Ake and Nedidas is a very unwise choice for young players and requires courage.
Moliqi was willing to do this for Lu Yang.
However... Lu Yang actually invited Kaient!
So love disappears right?
"Relax, your contract is about to expire. If you are willing, just wait for me. I guarantee that you will get an expensive sneaker contract in the future." Lu Yang comforted Moric, "Yes It’s more expensive than you think.”
Moliqi didn't believe these lies. He was not that stupid woman like Sofia, who could be deceived so easily by Lu Yang: "But you helped Cainte pay half a million in liquidated damages! My liquidated damages are only one million, I can Come out on your own!”
Lu Yang was speechless: "This is not a matter of liquidated damages. HXLT signed Kaiint, but I hope it is Lu who signed Moric!"
Moliqi was full of questions.
"Do you know AJ?" Lu Yang asked.
The next moment, Moliqi trembled all over and his hairs stood on end.
"Are you crazy? Do you want to launch a personal brand?" Molic couldn't believe it.
What is a personal brand?
This is not the era on earth where cats and dogs can set up personal brands.
In this world, at this stage, there are only two ways to launch a personal brand.
First, become a god in the sport you are engaged in!
Such as the God of Basketball.
At the very least, you have to be a demigod to be qualified to talk to the brand.
Otherwise everyone would find it funny.
Second, you don’t rely on the channels of big brands and start from scratch.
But the second way is a dead end, because the traditional sports giants, as vested interests, no longer allow new brands to be born and developed.
Whether at home or abroad, old brands may be reborn.
But there is absolutely no way for new brands to survive.
Do you really think that the billions of dollars Ake and Nedidas spend every year on major sports events in the world are wasted?
Those are all of profound significance, not just limited to advertising effects and economic value.
Ake can control the NBA's FMVP and many awards.
Nedidas can work with the club to exert an important influence on the World Footballer, Ballon d'Or Award, Golden Boy Award, individual competition awards, etc.
Even the Chinese Super League, the National Football Team, and even many domestic sports don’t dare to give a shit when it comes to facial expressions. It’s all because they receive hundreds of millions of dollars in financial sponsorship and extremely valuable equipment sponsorships every year.
These are other levels of influence.
Therefore, Moliqi was shocked by Lu Yang's statement.
HXLT caught Lu Yang and opened up the situation in front of Europe.
But even such a "small brand" is unlikely to agree to Lu Yang's establishment of his own personal brand.
The interests of the two are in conflict.
Moric had no idea how to solve these problems.
But Lu Yang was very confident: "I will talk to HXLT about this matter at the right time. I will not directly break the relationship with them. I hope that like AJ, everyone can make money together."
"Of course, I also need strong support from all aspects of HXLT. This is a process of mutual achievement."
Morich applauded in amazement: "Just hearing you say that, I even thought you won the Golden Globe Award at the end of last year, not the Golden Boy Award!"
Obviously, Momo was mocking Lu Yang for thinking too much and being too ambitious.
But when he thought about the extremely broad market behind Lu Yang and Lu Yang's extremely high popularity in Asia, Mo Qi knew his mistakes and could correct them, and said shamelessly: "Then it's settled, then I will treat you as your own person." The brand’s first contracted star!”
"By the way, what are you going to name your brand?"
"Miracle?"
"Selling gay customers?"
"Crazy Lu?"
"Golden boots?"
Moric flattered his future club in advance.
Lu Yang smiled slightly; "Keep it simple, keep the naming method simple... What do you think of LY7!"
Moric's pupils shrank: "Why No. 7? Is this the number for your next jersey?"
Lu Yang nodded: "Yes. Because I think No. 7 sounds cool!"
Moric: "But this is not worthy of your status! You can take the No. 10 jersey! Even in the Italian team, even if the current No. 10 jersey belongs to Ancarelli, but I think you will learn from him in the future. Take that jersey in your hands!”
Lu Yang looked at Moliqi: "But if I wear No. 10, what size do you wear? No. 8? Although it's a bit excessive to say so, I don't think No. 8 is good enough for you."
Moliqi's eyes turned red.
Good brother caught!
lifetime!
Moric understands that as long as he is on the same team, he will never be able to compete with Lu Yang in terms of jersey number.
Maybe he could get No. 10, but it was definitely because Lu Yang would not choose No. 10 that he had this opportunity.
This does not mean that he is weaker than Lu Yang. In fact, Moric is the core of the team's tactics.
But...as long as you are on the same team as Lu Yang, you will understand that you will be willing to let him choose the number first.
Therefore, Lu Yangda can choose the best number instead of choosing a No. 7 jersey that is not outstanding.
It's also a bit too much to say that in Moric's heart, the No. 7 jersey is not worthy of Lu Yang!
Apart from No. 10, he felt there was no better choice.
"Don't get excited, it's not because of you." Lu Yang said, "Believe me, I don't know what the current No. 7 jersey is like, but the future No. 7 jersey will definitely be the most sold jersey in the world, bar none!"
"No. 10 gives the core meaning to the players. But I hope that I can give No. 7 a new meaning of 'representing the strongest'!"
"LY7 will be popular all over the world in the future!"
"You will envy me when the time comes. Of course, I will allow you to establish M10 in the future! I also hope you can give more meaning to the No. 10 jersey!"
The two of them left the club field while talking.
Two players wearing jersey numbers over 20 are discussing a major event that will change the order of jersey numbers in world football!
Jersey numbers have a lot of symbolic meaning.
For example, No. 1 is often the main goalkeeper.
Two, three, four, five and six, mostly guards and defensive players.
Six and eight, mostly midfielders.
Number nine is the main center.
At the end of the day, football is a game of scoring goals. Forward players are highly valued and can easily become famous, making them a position that everyone is flocking to.
Therefore, number nine has always been one of the most fiercely contested numbers.
Number ten also symbolizes the core of a team and is the team's most intelligent and powerful number.
Equally popular.
The rest, such as No. 11, No. 13, etc., are also represented by top stars.
But... I don’t know since when, number seven has gradually become a super number.
Perhaps it is because from before and after Beckham and Ronaldinho, countless super number sevens began to emerge, making fans obsessed with players with this number.
It is also possible that in the Melo era, the ultimate showdown between No. 7 and No. 10 further strengthened the concept that No. 7 is a super number.
In short... No. 7 and No. 10 have become the two most sought-after numbers in today's football world!
And all Lu Yang needs to do is to make people here realize that No. 7 is so powerful and magical!
…
On February 16, the first knockout round of the Europa League officially begins.
Sanremo faces Portuguese Super League giants Porto at home!
Porto's performance last season was not good. As the three giants of the Portuguese Super League, they were forced into third place by Benfica and Sporting Lisbon last season and could only participate in the Europa League.
But last summer, they took away their star forward Maximi Ferreira from the Argentinian River Plate Athletic Football Club for a high price of 15 million euros.
With Ferreira as the core, they reorganized the frontcourt trident.
And Italian young star Parrot has also further evolved with the support of Ferreira. He is currently ranked first in the Portuguese Super League scorer list, and no one can shake it!
Therefore, this is a war between the Portuguese Super League giants and the "Serie A rookies".
It is also a battle between the top scorer of the Portuguese Super League and the top scorer of Serie B.
It’s a competition between South American geniuses and European golden boys!
Before the game, the media did their best.
Reporter: Parrott, you were far more famous than Lu Yang and Moliqi two years ago, but now they are catching up from behind. What do you think?
Parrott: I knew this day would come from the time I was with them at Star Italia two years ago. Lu and Moliqi are very good and they deserve the praise they are receiving.
Same question, Lu Yang: Parrott is very powerful. Although he is already a star striker that major giants are vying for, I still have to say that he is underestimated!
Reporter: Ferreira, you are a talented player from South America. You joined Porto at a high price this season and performed well. However, due to reasons such as playing time and age, you were not included in the Golden Boy Award list. How do you view this matter?
Ferreira: The Golden Boy Award is not the end, just the beginning. We will bless the players who win the Golden Boy Award, but this does not mean that other players are not as good as them. On the contrary, they may even be better.
Reporter: So what do you think of this game?
Ferreira: We have only one purpose here, and that is to take away three points.
The reporter also asked Moric the same question: I have heard of Ferreira, he is very good. Selection is a matter of mechanism, which does not mean that players on the Golden Boy Award list are better than players who are not on the list. Of course, Lu Yang will always be the strongest in my heart, and this has nothing to do with the Golden Boy Award.
Moric: Now is the knockout stage of the Europa League. I believe that the goal of all teams is to win. This is the case for Porto and the same for us.
The reporters tried to stir up some conflict, but they failed.
Because they didn't expect that today's young people are so lackluster and don't even dare to say arrogant words?
England's young players and stars are so powerful. They believe everything reporters say and can get into trouble with each other at any time.
In this game, Sanremo boldly deployed a 352 formation in such a crucial event!
This is also a rare change in their formation against a strong opponent this season.
On the one hand, Kant's arrival and quick integration make changing the formation less risky defensively.
In addition, the improvement of Kaiint's passing and shooting ability has also enhanced Sanremo's control.
Finally, this formation can theoretically put great pressure on Porto's backcourt, making it difficult for them to play the ball, and has a certain formation advantage.
Therefore, Sanremo boldly used this formation.
On staffing.
Bayzami and Soger serve as double forwards.
Moric follows the old rules and uses a single attacking midfielder.
Lahm and Kanet double as defensive midfielders, with Kanet sweeping the midfield to provide strong protection for the right side.
Lu Yang and Kanyes served as left midfielder and right midfielder.
Bernulini, Palacios and Kamijon played as central defenders.
Areola on goal.
A whistle blows and the game officially begins.
In the first ten minutes, both sides were testing each other.
This is observation time for the players.
Even with the same two formations, different players play with different styles.
For example, Kaint likes to sweep and has a strong ability to protect the wing, which can greatly reduce the defensive pressure on the right midfielder Kanyes.
If Latuidi is replaced in the same position, the defense in the middle may be more impregnable, but behind Kanyes it becomes the scoring area where the opponent can get whatever they want.
Even the same player in the same formation will perform differently against different opponents.
For example, if the opponent's winger attacks very resolutely and the team's tactics are tilted, then Lu Yang will stay in his own backcourt for a long time, equivalent to a left wing-back or left-back.
But if the opponent's winger is not good at attacking and has no support from his teammates, he cannot easily get past Lu Yang and has no speed.
Then Lu Yang will increase his position, allowing him to be more active in the opponent's half and strengthening his offense. Even if there is a gap behind him, the opponent cannot take advantage of it.
To put it bluntly, they are rubbing against each other to determine what shape the other party is in!
Ten minutes passed and Porto took the lead!
They thought they had figured out the San Remo pattern.
Porto seized the loopholes in Sanremo's offense and hit Kanyes with a long pass.
Kaient moved over immediately to guard against Ferreira.
Ferreira and his teammates hit the wall and passed Kaint.
But Kaint's prediction was excellent, and he blocked Ferreira's inward route with his inside attack.
By this time Kanyes had returned to defense.
This was a relatively successful defense, at least tactically successful.
However, Ferreira also showed why he is worth 15 million euros!
He decided instantly that Kanyes was the better offensive opponent.
Fake cut inside, really dig in, and then cross the ball.
Parrott grabs a header.
Fortunately, Areola had outstanding abilities and predicted the path of the header correctly, blocking the shot with his body.
The generals of Sanremo broke into a cold sweat.
Kaint stared at Ferreira, sensing the danger of this player.
