At this important moment of China's economic upgrading and transformation, how do ordinary people face the turning point of the times? The golden age of the real estate industry has passed. What is the future of the industry in the following Silver Age and Bronze Age?
How can traditional culture and cultural heritage achieve market-oriented operation without relying on policies or subsidies?
Revitalizing traditional culture should not just be a matter of words and paper, but should also be combined with urban renewal to maintain vitality and achieve self-operation in the fierce modern market competition.
What difficulties do we have to face in this? General Secretary Xi Jinping pointed out during his inspection of Yongqingfang Intangible Cultural Heritage District,
"Urban planning and construction must attach great importance to the protection of historical culture, not be eager for quick success, and do not demolish large buildings. They must highlight local characteristics, pay attention to the improvement of the living environment, use more 'embroidery' techniques such as micro-renovation, and pay attention to the inheritance of civilization and the continuation of culture. , let the city leave memories and let people remember nostalgia." This book is based on the author's work experience as the brand officer of the Yongqingfang Intangible Cultural Heritage Street Project in Guangzhou, and describes several people who are devoted to the cause of urban renewal.
The career experience of "Miss Xiguan" shows the process of a well-known real estate company transforming from purely commercial real estate to an urban cultural and residential vision service provider, and objectively records the various difficulties and explorations in capital, operations, and business models.
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