On the first day of the Lunar New Year, every family celebrated the New Year at their own homes; on the second day of the Lunar New Year, Song Nanzhi took Mo Ziwan to Mo Ziwan's maternal home, the Li family, to pay New Year greetings; on the third day of the Lunar New Year, the Han family invited the Mo family and the village chief Li Youdi's family During the Chinese New Year, on the fourth day of the Lunar New Year, the Mo family also invited the Han family, Li Youdi, and Mo Ziwan's maternal family to the village to celebrate the New Year together.
On the fifth day of the Lunar New Year, Xie Wenhua drove a carriage to the Han family.
When they were approaching the Han family's courtyard, Xie Wenhua asked the boy to take a portion of the new year's gift he had brought.
There are two annual gifts, one for the Han family and one for the Mo family.
For the Mo family, I asked the boy to deliver it directly, and then I got on the carriage again and headed to the Han family.
"Brother Han, happy New Year!"
When they arrived at the Han family yard, Han Shuxian was already waiting at the entrance of the yard, "Brother Xie, happy New Year! Please come in quickly, please come in!" After welcoming Xie Wenhua into the hall, "Brother Xie, please sit down!"
Xie Wenhua did not sit down immediately, but stretched out his hand to the boy next to him. The boy immediately understood and came forward with the gift box, "Mr. Han, this is the gift my master selected for Mr. Han, his wife, and the young lady. I wish you the best." Happy New Year, Mr. Han."
"We are not outsiders, why are we so polite?" Han Shuxian said. While he was talking, Chang Hu reached out and took over the four stacked gift boxes held in the boy's hands, "Thank you for your hard work, big brother."
"Brother, you have worked hard all the way. Please come with me to take a rest." Chang Hu said after taking the gift box.
Xie Wenhua's servant immediately replied after Chang Hu's words: "This will trouble my little brother."
After Chang Hu led Xie Wenhua's servant out of the house, he immediately asked someone to take Xie Wenhua's servant to the side hall next door to wait, while he walked in the other direction holding the gift box.
Changhu didn't waste any time. After putting the gifts away, he immediately went out and headed towards the Mo family. This was what Han Shuxian had ordered before. When Xie Wenhua arrived, he asked him to invite the Mo family over. .
The Mo family had also prepared early. Even if Han Shuxian didn't send Chang Hu to invite them, they would still come. Xie Wenhua had handed over the greeting card in advance, and both families had been prepared.
When the Mo family was about to go out, they saw Xie Wenhua's New Year's gift delivered to the entrance of the courtyard, so they were delayed for a while, just waiting for Changhu to come and invite him.
The group followed Chang Hu to the Han family. Song Nanzhi took Mo Li directly to Yu Silian, while Mo Ziyuan, Mo Tingyu and Murong Qingyuan stayed in the hall to talk with Xie Wenhua.
"Wanwan, guess what else I brought you?"
After everyone greeted, Xie Wenhua teased Mo Ziwan. Mo Ziwan thought that the New Year's gift had just been received, and it was impossible to give herself anything else. It was not something, but only good news, good news that could be related to herself, from the bookstore. A lot of books were sold again. After some thought, he replied: "It must be that the bookstore has sold a lot of books again."
"That's not entirely true, guess again?"
Mo Ziwan said without thinking, "Has my story been sold?"
Xie Wenhua nodded, "Not only did it sell, it also sold very well!"
Since the bookstore's business improved, Xie Wenhua has made plans to go to the capital. A few days ago, he directly rented a storefront in Beijing and opened a bookstore as a branch. All the storybooks written by Mo Ziyuan are placed in bookstores in Beijing.
This is also the reason why there has been no news about the storybook after Mo Ziyuan gave the manuscript to Xie Wenhua. Xie Wenhua was too busy in Beijing and had no time to return to Cangxi County, but Mo Ziyuan was not in a hurry to think about it. Another thing she thought about was that the storybook might be sold. It's not good, that's why there is no news.
I didn’t expect to receive good news now. This is really a surprising New Year gift!
"Really?" Mo Ziyuan still couldn't believe it. After all, there had been no news for so long. Whenever there was news, it was good news. It came so suddenly.
"How can I lie to you?" Xie Wenhua said, and then continued: "From the beginning, I was not prepared to buy storybooks in our county."
"If a bookstore is to open in Beijing, it must have some books that are not available elsewhere, and the hardcover version of the storybook is also suitable for giving to children as New Year gifts."
"So my uncle packed the hardcover version as a coming-of-age ceremony in Beijing.
Sold in bookstores in the city? "Mo Ziyuan looked at Xie Wenhua with hot eyes. She was really good at sales promotion.
"When I was drawing the picture of the storybook, I was thinking about what other books in the bookstore could be illustrated. After thinking about it, I re-edited the "Analects of Confucius" that you copied before, and published another edition with illustrations. "The Analects of Confucius". With these two books, the bookstores in Beijing immediately promoted it. The books sold so well and they were troublesome. They were quickly sold out. Now I finally know why Brother Murong always urges you to ask you to read more. I’m sending you some roast duck!”
"I am really racking my brains to come up with various explanations every day, it's so tiring!"
When Han Shuxian said this, there was a wry smile on his face!
When she heard that it had been sold, Mo Ziwan wanted to ask how much it had been sold for, but she still endured her curiosity. After hearing the last word, she became even more curious. How much was it sold for? How good is business? It made him feel tired even explaining it!
"Uncle, how much did you sell for the hardcover and regular editions? Can't you keep up with the sales even if you print them again?"
Xie Wenhua waved his hand, "I can't keep up, mainly because I can't keep up with painting."
Then he continued: "The normal version is easier, mainly because the drawing is too slow, and you can't be in a hurry. If you are anxious, it is easy to draw poorly!"
"Uncle, we should sell in limited quantities. Each person can only buy one copy at a time, and only sell two or thirty copies per day!" This way, we can retain customers every day and attract more people to the store.
"How can this happen? Rich people don't lack these few taels of silver at all. They have many children at home. They buy two, three, four or five books at a time. You said that when people come to buy things, we can't keep the things covered. Not selling." Although Xie Wenhua is in the business of selling books, he also has business acumen, otherwise the bookstores in Beijing would not be able to open quickly.
Mo Ziwan believes that "Story Book" sells well, but when it comes to real business, a book can play a certain role in driving the business, but this will never be the only factor that makes the bookstore's business good. There must be other reasons.
But he can't think of everything, so he hasn't yet realized the benefits of appealing to people's appetites.
Mo Ziwan explained, "For example, we still have 300 hardcover storybooks. If I divide these 300 books into ten days and sell them, then people will come to the bookstore every day and queue up to buy books. People are curious. Every day Seeing so many people queuing up, might the people passing by also be curious about what kind of book this is? Would they also want to buy it and read it?"
"This is the first one to attract more people to the bookstore!"
"Second, there are so many people coming here. Even if they may not be able to buy the Storybook, they may fall in love with other books as they walk and look at them."
"Also, it doesn't matter even if he doesn't buy anything. Once he sees the difference between our bookstore and other bookstores, he might come to our bookstore when he needs it in the future."
Apart from the unexpected benefits of selling at once and selling separately, after Mo Ziyuan said it was attractive, Xie Wenhua immediately thought of the benefits of having more people come to the bookstore.
Doing business means dealing with people who come and go. If you want to sell things and have a good business, you must be popular. If there is no one, how can you do business?
After figuring out the key points, Xie Wenhua said: "When the hardcover version is ready, I will follow your idea." Then he talked about how many copies he sold, "The hardcover version sold two hundred copies, and the ordinary one was sold at that time. Four hundred copies were printed and all were sold at once."
Mo Ziyuan started to calculate the total cost after Xie Wenhua told how many copies of each version were sold.
The hardcover version of "Story Book" is priced at five taels of silver, and two hundred copies are sold for one thousand taels of silver. Four hundred copies of the ordinary "Story Book" are priced at twenty taels each, and four hundred copies are sold. Although the quantity is large, compared with the high-priced hardcover edition, the profit from this is very small, including the two copies, it is less than ten taels of silver. .br>
However, Mo Ziyuan still made a mistake in her calculations, and Xie Wenhua said again: "The hardcover edition I ordered at that time cost five taels of silver each. I took twenty copies and gave them away, but these twenty copies are considered to be bought by me. The ordinary version At that time, I decided on 20 liters, but then I thought about it, 20 liters was too little. Since our book is only available in our family, and it contains pictures, printing it would be more cumbersome than a book with only words, so I decided to Certainly
I paid 40 yuan for each book, thinking that if it didn't sell well, I would adjust the price later. "
"Now it seems that these forty coins are not expensive at all. So this time the "Story Book" was sold for a total of one thousand and sixteen taels of silver."
Mo Ziyuan had no idea that a book could be sold for a thousand taels of silver in a short period of time!
It’s so scary, I’m poor, I’m ignorant!
The only thing Mo Ziyuan could think of was that she was poor and had never seen the people in the capital spend their money like water! Otherwise, how could you sell one thousand taels of silver in less than two months?
"But I can't give you a settlement for the time being. Firstly, I haven't calculated the cost yet. Secondly, I'm still thinking about how many copies to print this time. It will take at least another half of the time. It will take a month to settle the money you deserve."
"Uncle, I'm not in a hurry." Mo Ziyuan waved her hands quickly, "You take your time and calculate it, then give it to me after you calculate it. I have money."
"Yes, you do the math slowly, we are not in a hurry to spend money!" Mo Tingyu was also shocked and didn't know what to say. He had been listening to Xie Wenhua quietly, and then he spoke after Mo Ziwan's words.
Xie Wenhua was not polite to them, "Okay, then I will settle the settlement for you after I have arranged all the books to be printed later."
"Okay, thank you uncle, please let uncle worry about it."
After agreeing on "Story Book", Mo Ziwan was asked to go to Jingli Bookstore later in the year to see if there were any new suggestions.
The fifth day of the Lunar New Year was spent with the good news brought by Xie Wenhua.
Until the Lantern Festival, it is considered the New Year, but the village is full of farmers, playing leisurely at home until the sixth or seventh day of the Lunar New Year, and everyone is getting busy one after another.
Murong Qingyuan started taking classes with Han Shuxian in the sixth grade. Thinking that the village school could be completed in the second half of the year, he even asked Han Chunlin to study at home. However, Han Chunlin couldn't keep up with Murong Qingyuan's class pace, so Mo Ziwan took the initiative to take the responsibility. I took on the responsibility of teaching Han Chunlin, but before officially teaching, I went to a bookstore to prepare a set of Han Chunlin's special teaching books, and I happened to go shopping in a bookstore in Beijing.
