Mo Ziqing said worriedly.
"Our price was originally only 70% of Yunshengtang's price."
"Now they have directly reduced the price to 10% of the original price, leaving only one-seventh of our price. If we still sell it at this price, then no one will buy it."
"It's not that serious, isn't it? Isn't the quality of our elixirs much better than that of Yunshengtang?"
"That's different!"
"In the face of a price difference of seven times, others will not care about this! Many people just want to be cheap and do not have such high requirements for the efficacy of the medicine."
Mo Ziqing said through gritted teeth.
"That group of people are so vicious. They actually did such a thing to cut off their children and grandchildren, and they are not afraid of giving birth to children without paying attention to their image..."
Ye Qingli scratched his head and said.
"So should we lower the price? But if it drops to the same price as Yunshengtang, we will lose money!"
"Because the raw materials alone are not worth the price!"
"Price reduction?"
"Why surrender?"
Ye Qingli raised his eyebrows.
"If we take the initiative to lower prices, we will lower our grade. Although we can get temporary benefits, it will destroy the image of our brand in the hearts of the people in the long run."
Mo Ziqing scratched his head, half understanding what he heard.
"Then we just watch our business being taken away by them?"
"of course not."
Ye Qingli stood up.
"Call everyone here, we should reform Lingyuntang's product line."
"Reforming the product line, what does that mean?"
Mo Ziqing was confused.
He found that Ye Qingli always had many new terms popping up in his mouth, which made him stunned for a while.
Soon, all the stewards of Lingyuntang were summoned, and then Ye Qingli said: "From today on, we will no longer sell all of our elixirs, but instead sell two brand-new elixirs."
Everyone looked at each other.
What's wrong with the eldest lady? Are you so stimulated by the other party that you go crazy?
"Well."
Seeing their expressions, Ye Qingli realized that they might have caused a misunderstanding.
"Starting from today, we will innovate two product lines. One is specifically aimed at the low-end market. The efficacy will be weakened to a certain extent, but we can also guarantee that it will definitely surpass Yunshengtang!"
"The other type is a high-end product, specially supplied to those big families and sects. The efficacy of the medicine will be at least one level higher than what it is now!"
Ye Qingli said with a smile.
"Of course, it will be clearly reflected in the price."
A sly smile appeared on her face.
When Lingyuntang was founded, she could only use low-price strategies to occupy the market.
However, how painful it is to watch those big family sects have money in their hands, but they can't make it themselves!
"marvelous!"
A steward gave an excited high-five.
"Miss, this is such a wise decision."
"It's long overdue that we should separate two different classes of people so that we can formulate targeted sales strategies and sell our products better."
Everyone also started to praise him.
However, Mo Ziqing raised objections.
"Our current selling price of elixirs is already very low. If we lower the price further, to a price even lower than that of Yunshengtang, will our cost be able to bear it?"
"The most important thing is that our distribution volume is difficult to be that large."
