When Zhu Yunzhen returned to the East Palace, Yao Guangxiao had already arrived.
When they met, he stared at Zhu Yunzhen again and again.
"I heard that His Highness Taisun was assassinated again today. Fortunately, he is safe."
Zhu Yunzhen smiled and said: "I'm just a clown, what can happen?"
Yao Guangxiao said sternly: "A son with a lot of money cannot sit down in the hall. A gentleman cannot stand under a dangerous wall."
"My grandson, as the heir to the throne, is the most important person in the world. How can he be so reckless as to be in danger?"
"This must never happen again."
Zhu Yunxuan nodded.
Now that he thinks about it, he still feels scared.
From time to time, there would be an assassination or a game of walking on the edge of life and death. Even if he had the biggest heart, he couldn't bear it.
"If I know about it, I will definitely strengthen my defenses in the future and will not venture into danger lightly."
Yao Guangxiao didn't say anything more, but took out a roll of paper from his arms.
"The mimeograph machine has been manufactured, and the printing effect is very good. This is the first newspaper to be printed. I have asked His Highness the Grand Sun to review it."
Is it going to be fine so soon?
Zhu Yunzhen was overjoyed. He took it and looked at it. It turned out to be a printed newspaper.
The above content is mainly a lecture on the court's laws, especially a detailed explanation of the increase in commercial taxes.
It is said that commercial tax will benefit the people and be conducive to long-term development and so on.
In addition, there were also Ouyang Lun's execution for tax evasion and Zhao Mian's corruption.
But there is no mention of Taisun's private visit in disguise, his encounter with Japanese pirates, etc.
“Overall very good, but there are many shortcomings.”
Zhu Yunxuan smiled and said: "Why not include Gu Weifu's private visit in the report?"
Yao Guangxiao's pupils dilated and he said: "My grandson's whereabouts involve personal safety and must not be disclosed to the public at will."
Zhu Yunxuan laughed.
"Before traveling alone, you really need to keep it secret."
"But what happens today will be spread throughout the court tomorrow."
"The royal family members, distinguished ministers, civil and military officials will all know it. If you keep it a secret, what's the use?"
Yao Guangjiao was stunned.
This seems to be the case.
If anyone dares to do harm to His Highness Taisun.
That's also in those people.
Ordinary people, even if they really have this idea in their hearts, can't do it.
What's the use of keeping it a secret from them?
"The poor monk knows it. The poor monk will ask someone to change it."
"Um!"
Zhu Yunxuan added: "Also, these reports of yours are too rigid and serious, not lively and interesting enough."
"For example, in the title, you should write it like this."
He picked up his pen and started writing.
"Explosion! The grandson paid a private visit incognito, and the consort was executed illegally!"
"Surprise! The grandson was assassinated, and the Japanese pirates actually intended to sneak into Beijing."
"Many court officials worked in collusion with the prince-in-law, smuggled goods and hid Japanese pirates."
"The Minister of Household Affairs secretly accepted bribes, and the grandson made a private investigation to find out!"
"The imperial court reformed commercial taxes, and the people benefited immensely!"
"Another group of officials have been imprisoned collectively. The government's determination to fight corruption will never waver!"
“The issuance of the first batch of national bonds triggered a buying frenzy!”
…
Zhu Yunxun slightly changed the title of each report.
He also explained how to format it, how to report it, and what the writing style should be.
To put it bluntly, the first thing to do when publishing a new newspaper is to attract the attention of ordinary people.
Make them interested and enjoy watching.
Only when people like what they hear and see and spend money to buy it can the People's Daily play a propaganda role.
Easy to understand is the most important thing.
Although the spring snow is beautiful, what's the use if the lower-class people don't know how to appreciate it?
Newspapers and periodicals are published to allow more people to read more.
The average cultural level of later generations is much higher than that of today's Ming Dynasty.
The headlines with the highest click-through rate are always headlines.
Although after reading it, many people had to curse.
But the most people who can’t stand it still click on it!
In today's Ming Dynasty, the average cultural level of the people is even lower.
Many people may not be able to read it and need someone to read it to them.
Of course, the more plain and simple the better.
"Do we also need to publish newspapers about Japanese pirates?"
Yao Guangxiao asked with some confusion.
In his opinion, reporting on Japanese pirates will inevitably cause people to panic.
It is better to keep it a secret and just ask Jin Yiwei to investigate secretly.
"Repay, repay vigorously."
Zhu Yunzhen's thoughts were completely different.
"How long did the imperial court hide the wanted criminals from the people? How come a few Japanese pirates entered our country, the Ming Dynasty? Why didn't they report them?"
"If you want to save the common people, let everyone hunt them together so that the Japanese pirates have nowhere to follow."
Yao Guangxiao's eyes lit up.
"That's a good idea."
Zhu Yunxuan read the newspaper again and said: "In addition, we should open an anti-corruption column to report specifically on how the court punishes corrupt officials, so as to deter Xiaoxiao and inspire people."
Yao Guangxiao nodded repeatedly.
He had thought a lot before starting this newspaper.
But when His Highness Taisun said this, he realized that he had missed too many things.
For a moment, I suddenly felt like I was being hit hard.
I always thought that I was extremely smart and unmatched by anyone in the world, but now that I think about it, it feels more like a joke.
Compared with Taisun, the difference is a bit too far.
Of course he didn't know that Zhu Yunzhen directly moved things from later generations over without thinking at all.
Compared to him working behind closed doors and thinking hard, it's not the same thing at all.
"There are two other things. One is to write a serial and publish it in newspapers and periodicals as supplements to attract people to watch."
As he spoke, he looked up and found Yao Guangxiao sitting there in a daze.
Seeing Zhu Yunxuan looking over, he slapped his bald head and said with a smile: "His Royal Highness, this is a clever plan. Common people like to talk about these rumors most. Once published in newspapers, they will definitely rush to buy them."
"As for writing," Yao Guangxiao pondered, "it's not that difficult, but it needs to be elegant yet interesting, and make people talk about it."
"The poor monk thinks that instead of asking someone to write a new one, it is better to write what is already there."
"In recent years, there has been a person named Luo Guanzhong, who has written "The Popular Romance of the Three Kingdoms", "The Chronicle of the Sui and Tang Dynasties", "The Romance of the End of the Tang Dynasty and Five Dynasties", "The Legend of Sansui Pingyao", etc."
"The poor monk was lucky enough to read it and thought it was pretty good."
"The common people like weirdness and absurdity the most, why not publish "The Legend of Sansui Pingyao"?"
From Luo Guanzhong?
Oh yes.
Luo Guanzhong seems to have lived at the end of the Yuan Dynasty and the beginning of the Ming Dynasty.
Zhu Yunxu can't remember his life clearly, and only has a vague impression.
"Gu Ye has heard of this person. Why, has he come to Yingtian?"
A strange color flashed across Yao Guangxiao's eyes.
He did not expect that His Highness Taisun would even hear about Luo Guanzhong.
Although Luo Guanzhong would be famous all over the world in later generations, at this time, his fame was not very great.
After all, writing at this time, in the eyes of most scholars, is something only lower-class people do.
Only down-and-out literati who failed in the imperial examinations, failed to win the imperial examination, or failed to become officials would write for their own entertainment.
The poems are of the highest quality and the articles are timeless.
Well, it’s so vulgar.
The social status of people like Luo Guanzhong is even far lower than that of later generations of Internet writers.
Noble scholars like Fang Xiaoru and Huang Zicheng didn't even bother to look at him.
Unexpectedly, Taisun knew his name.
"That's not true." Yao Guangxiao shook his head and said, "This man passed away a few years ago."
Zhu Yunxuan sighed.
It turns out that Lao Luo is no longer here.
"The story of the Three Kingdoms is the most widely circulated and the people hear it the most, but there are various versions with different contents."
"I think his "Popular Romance of the Three Kingdoms" is the best, so I'll choose this one for publication."
Zhu Yunxuan paused and then said: "If the name is slightly changed, it will be called Romance of the Three Kingdoms."
There is no doubt that among Lao Luo's books, the one with the greatest potential to become a popular book is definitely "The Romance of the Three Kingdoms".
It's just that everyone's preferences are different, and you may not be able to tell it when you are in the game, so Yao Guangxiaocai recommended "The Legend of Sansui Pingyao".
"That's fine!" Yao Guangxiao said: "The poor monk also likes his "Romance of the Three Kingdoms" the most. He is just worried that the ignorant people in the countryside will not like it. The two stories of the Three Kingdoms have been circulated too much and are not novel enough."
Zhu Yunxuan laughed loudly and said: "Old wine is the most fragrant. Classics will be passed down forever."
Yao Guangxiao touched his beard and felt enlightened.
"There's a second thing!"
(End of chapter)
