For Tang Yang, if he wants to leverage the wealth of the entire world, he must use salt.
The purpose of Tang Yang asking Eunuch Cao Bao to investigate the basic salary background of the four major salt merchants was to wait for the opportunity to find a soft persimmon!
Now that we have the results, we naturally want to listen to them.
"speak!"
"Here!"
Then Eunuch Cao Bao informed Tang Yang of all the information he had learned.
Four major salt merchants!
They are Tianhuai Salt, Dongbang Salt, Bulu Salt and Yunhai Salt.
The most powerful one is the Tianhuai Salt Company, and its backstage boss is Dugu Bingyu.
Next is the Dongbang Salt Company. Its backstage boss is Lin Guangling, the head of the Lin family.
Behind the Bruyan and Yunhaiyan ships are the three princes and kings who have been coveting the throne and owning fiefdoms.
Coming to the conclusion, Tang Yang frowned.
The four major salt merchants were all enemies of Tang Yang.
Before, Tang Yang was thinking of finding a soft persimmon to pinch, but it seemed that no matter which one he wanted to pinch, a strong conflict would break out with the forces that were hostile to him.
Just when Tang Yang felt a headache, Eunuch Cao Bao said: "Your Majesty, if you want to make salt, I think there is no need to take food from their tiger's mouth. We still have a piece of land on the Xia Kingdom's coastline reserved for royal use. "
For Tang Yang, this news was like providing help in times of need.
Tang Yang immediately took out the map: "Cao Bao, where is the land you mentioned reserved for the royal family's own use?"
Eunuch Cao Bao hesitated.
Obviously, in his eyes, it seemed that the conditions of the royal private land were far inferior to those of the salt production areas of the four major salt merchants.
"Speak!" Tang Yang ordered.
"Here!"
Eunuch Cao Bao looked at the map and pointed to a section of the coastline in the southeast of Xia Kingdom and said: "Your Majesty, this is the royal family's private salt-making land. Although this land occupies a longer area than the other four salt merchants' salt-making land, But there are so many rocks on the seaside here that it is very difficult to bring seawater into the pot to cook salt!”
"Isn't this the place where the royal family used to make salt?" Tang Yang asked.
Eunuch Cao Bao sighed softly: "It is indeed not here. Before Emperor Taiwu died suddenly and suddenly, the entire flat coastline belonged to the royal salt-making reserve.
However, after the late emperor succeeded to the throne, due to his frail health and limited energy, all the flat areas were carved up and taken away by various major forces using their own methods, leaving the worst areas to the royal family. "
"Then they are bullying the late Emperor's frailty? As the saying goes, taking advantage of your illness to kill you?"
Tang Yang's eyes turned cold.
Although the late emperor was not his biological father, Tang Yang still remembered his appearance before his death.
It is really abominable for these people to take advantage of his illness and take advantage of the good land for themselves.
Worst segment? A bunch of ignorant bastards!
Although there are rocks there, as long as a waterwheel can be built, it won't be a problem.
The weather in the south is hot, and the beach drying method is much more efficient than where they are.
The specific situation cannot be seen clearly on the map. Tang Yang really wants to go to the coastline immediately to take a look. However, the late emperor has not yet been buried. He cannot stay away from the capital, otherwise he will be criticized verbally and writtenly.
Therefore, Tang Yang needed to wait until the late emperor was buried and he married Su Nianqing before looking for an opportunity to go there.
Dugu Bingyu's sudden arrival made Tang Yang realize that as long as the product positioning of liquor is well done, even if many people don't like its taste, they can still achieve the goal of quickly amassing wealth through hype and packaging.
However, before that, he still needs to brew distilled liquor with a higher alcohol content, so that it can be completely differentiated from the rice wine and rice wine currently on the market.
Only when we tout that this wine is a fairy wine drunk by immortals can we have more credibility.
As Tang Yang entered the imperial dining room again, he began to try to brew higher-altitude distilled liquor.
Some news flowed from the palace to the outside world.
After two days of fermentation, almost everyone in the entire capital knew that Tang Yang had brewed the fairy wine.
At first, most people thought that someone deliberately mythologized Tang Yang.
This is something that almost every emperor will do when he first comes to power.
Not only can it add mystery, but it can also add majesty in the hearts of the people.
But as it continued to ferment, Dugu Bingyu was full of praise for the wine and actively asked Tang Yang to give her the immortal wine, which was also spread.
Because Dugu Bingyu did not refute the rumors about this matter.
The entire capital realized that the immortal wine might be real.
Suddenly, all the wine lovers in the capital wanted to have a taste of the immortal wine.
Some people even let it go, and if they could taste it, they would spend a hundred taels.
Another day later, someone else said they were willing to spend thousands of taels for a small taste.
A thousand taels in exchange for a sip of wine!
It immediately detonated the public opinion in the entire capital. ,
For a time, this wine became a very popular drink in Xiadu.
After receiving the news, Tang Yang shrugged. In fact, whether he wanted to spend a hundred taels or drank like a thousand taels, he was the one who arranged for people to do it.
The purpose of doing this is to infinitely improve the status of the liquor he brews.
Let them realize that this wine is worth a fortune!
Subtly, they thought that the wine brewed by Tang Yang was an absolute fairy wine.
Otherwise, how could anyone spend ten thousand taels to buy it?
As time passes and public opinion ferments, this wine will become synonymous with wealth and power.
Because it is so difficult to buy one, except for the rich and powerful, no one else can afford it!
This kind of hype is just like when the Fruit 6 mobile phone was first launched. They deliberately hyped up their mobile phone. Some people even cut their own waists in order to buy it.
In this way, fruit juices are equated with kidneys, which invisibly enhances their status among ordinary people.
It instantly became synonymous with high-end.
In the modern world where there are so many tricks, this method of hype is still very effective.
Not to mention in front of ancient people who had no experience with routines and were quite superstitious.
That is simply a dimensionality reduction blow!
According to the information investigated by Long Shenwei, after a few days of fermentation, wherever a restaurant is located, customers will ask if there is any fairy wine for sale?
Originally, it was just Tang Yang who ordered someone to let people know and pretended that he wanted to buy fairy wine at a high price. It didn't take long before someone was willing to spend real money and want to have a taste, and the price they shouted seemed to be vaguely approx. There is also an increasing trend.
Tang Yang is keenly aware that a herd mentality has now formed. There is a market for this wine. Although he is not sure how big it can be, it can at least create profits for Tang Yang.
As an emperor, selling alcohol directly is not consistent with his status and will reduce his prestige in the eyes of the people.
On the contrary, the gain outweighs the loss.
However, this was not a difficult problem for Tang Yang, who had traveled through time in modern times, and he soon had a way to deal with it.
