Chapter 21: Price reduction controversy

Style: Historical Author: Luo Mo KeWords: 2314Update Time: 24/02/20 17:57:08
"Master, Master, it's not good."

Gu Beichuan had just finished grinding the ink and was about to write a reply to Xiang Zhirou, but was interrupted by Uncle Fu's shout, so he stopped what he was doing and said, "What's wrong?"

"It's a restaurant. In recent days, the business of Feihong Restaurant has dropped a lot for some reason."

"Later, I did some in-depth investigation and found out..."

However, before Uncle Fu could continue, Gu Beichuan interrupted:

"I found out that Tenglong Restaurant has lowered the price of its dishes to compete with us for business?"

As soon as these words came out, Uncle Fu froze, his eyes full of disbelief.

Although he is nominally the housekeeper of the Gu family, most of the young master's daily life is taken care of by Xiu'er.

He shuttled between Feihong Restaurant and wine shop, taking care of many matters.

That's why he was able to notice that Tenglong Restaurant had reduced the price of its dishes.

But what about the young master?

The young master rarely goes out except for running two laps in the yard to exercise when he gets up in the morning. How did he know about Tenglong Restaurant?

Could it be that this is the legendary strategy of strategizing and winning from thousands of miles away?

The ancients should be sincere and do not deceive me.

Since the young master came to Huainan, the changes have been so great that it is becoming increasingly difficult to understand.

If the young lady knew about it, she would definitely be able to smile.

"Not only that, Zhao Tenglong also sent his guys to the streets to blatantly steal our customers."

"There are two restaurants, Tenglong and Feihong. Although Feihong is larger in scale, Tenglong has been in business for many years. If we only focus on the dishes, I'm afraid it will be even better."

"Guests are here to eat, so where should they go? Moreover, Tenglong's dishes have dropped in price, so it is easy to steal our customers."

Hearing this, Gu Beichuan nodded.

Things didn't go beyond his expectations.

The business war in ancient times was very simple. When the products were similar, it was nothing more than price reduction.

Whoever's house is of good quality and low price will naturally have more customers.

Naturally, the other store will have no choice but to lower its prices, otherwise once its customers are sucked away, it will be close to closing.

Just sending people out on the streets to grab customers is a bit too much. The food looks too ugly, and you really don't want to lose any face.

“How much less is the restaurant’s income?”

"About 40% of the money is missing."

"Forty percent? It's close to half, but it's certainly a lot."

"Master, in my humble opinion, why don't we also lower the price?" Fu Bo suggested.

The most important thing now is actually not the price of the dishes, but the source of customers!

It doesn't matter if the price of the dishes goes down. Once the competitors are eliminated, they will naturally rise back up.

But if the customer source is lost, there is really nothing.

So now it is best to follow the price reduction and start a price war with Tenglong Restaurant.

But Gu Beichuan shook his head and said:

"That's inappropriate. Tenglong Restaurant has been operating in Huainan for many years and has plenty of money."

"We are new here. We have almost used up the money dad gave us. The income from winemaking is a long-term harvest, so it is difficult to make a lot of money in a short time."

"So if the price is really reduced, I'm afraid it won't be enough for Tenglong Restaurant, and it will end up closing down."

As soon as he said this, Uncle Fu frowned.

The young master is right. They have been operating in Huainan for more than ten years. In terms of money, they must have more money than them.

What should I do?

"How about... I want you to write a letter to me to explain the situation?"

Gu Beichuan was stunned when he heard this, and then smiled bitterly.

What he said was that he asked me to ask my family for money.

"That's not necessary, things haven't reached that point yet."

"Is it possible that the young master has another plan?" Uncle Fu's eyes lit up and he said excitedly.

Before coming to Huainan, he only loved his young master.

But he was noncommittal about the young master's abilities.

But after coming to Huainan, he was completely impressed by the young master's various actions.

The reputation of "Drunken Heroes, Brewed by Talents" and "Red Sleeves" has spread throughout Huainan.

Even the young master himself has become famous in the Huainan literary world.

In the past, no matter whether it was a high-ranking scholar or a great Confucian scholar, they all had to interact with the young master as equals.

This was something he would never have dared to think about in the past.

So now, in addition to his love for the young master, he also admires and admires him.

I may not be able to do anything about the price reduction of Tenglong Restaurant's dishes, but the young master definitely has something to do.

After hearing this, Gu Beichuan did not answer directly, but talked about him.

"How is Zhang Ji's shop being cleaned up? When can we start brewing wine?"

Hearing this, Fu Bo's heart suddenly skipped a beat.

Why did the young master change the subject? Is it possible that even the young master can't do anything?

Thinking of this, Uncle Fu couldn't help but feel a sense of disappointment in his heart.

Then he blamed himself for being too greedy. It was extraordinary for the young master to achieve such an achievement if he was not as young as the weak crown.

How could I ask for anything more?

No matter what, the young master can't help but ask the master for money, but I don't mind the old man.

If that doesn't work, I'll write a letter and explain the situation to the master.

Uncle Fu's mind was spinning and he was thinking a lot.

But he didn't show it on the surface. He said respectfully:

"The Zhang family is unwilling to hand over the shop and is quite procrastinating."

"But at that time, the bet was written in black and white, and there were many witnesses testifying. Even if it was a big deal, they wouldn't be able to get any benefits."

"So after procrastinating for half a month, we finally vacated the shop."

"I'll send people to repair it and change the signboard. I think we can move in there."

"Very good, we need to move faster. After taking over Zhang Ji's shop, the brewing volume will increase."

"In addition to what is needed for daily sales, prepare another batch for me. At the same time, I will send someone to Chengxi Liuli Store to find the boss Li Dan and customize a batch of glass wine bottles and glasses."

"Yes." Uncle Fu was confused. Didn't the young master say that rare things are valuable?

The reason why the three new wines are selling so well is because they are sold in limited quantities. Why now...

Could it be that because of the Tenglong Restaurant crisis, they had no choice but to increase sales and earn money to meet their urgent needs?

"By the way, I have my own plans regarding Tenglong Restaurant."

"Feihong Restaurant does not need to follow the price reduction, it will be business as usual."

"When Zhang Ji's shop also starts brewing wine, it will be a turning point."

Hearing this, Uncle Fu's heart trembled, and he became more and more sure of his guess.

The young master probably wanted to increase sales and earn more money, so he came to start a price war with Tenglong Restaurant.

Just like this, doesn’t it mean tearing down the east wall to make up for the west wall?

If one of them is not good, I am afraid it will ruin the reputation of the liquor store, and the gain outweighs the loss!

Although he was worried, Uncle Fu had no other solution and could only nod in agreement.

After Uncle Fu left, Gu Beichuan picked up his pen and continued writing.

I don’t know why, but in the past few days, the correspondence between Xiao Nizi and myself has become more frequent.

And there was a hint of admiration in his words.

That's a strange thing.

I don’t know what I look like and what age I am, how can I have admiration for you?

While he was thinking about it, his hands never stopped moving, and within a moment, a freshly written letter was written in wild cursive.

Then there was a green bird, waving its wings, flying from the Gu family to Prince Jing's mansion.

Xiao Qing feels very bitter because her workload has increased more than a little recently.