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Eight years and 60 million pounds, Ajisken offered such a price for Tottenham Hotspur's chest advertising position in 2004. It cannot but be said that he was very sincere. After all, the chest advertisements of the top wealthy families during this period were basically only a little higher than this price. Taking the most commercially successful Manchester United as an example, the Red Devils renewed a four-year contract with Vodafone this year, and the sponsorship amount is only 9 million pounds per year. As for Real Madrid and Bayern Munich, their income in this item is 20 million euros (approximately 14 million pounds) and 14 million euros (approximately 10 million pounds) respectively!
Therefore, although the sponsorship contract offered by Aggis to Tottenham this time (an average of 7.5 million pounds per year) is still far behind that of the top clubs, it can be regarded as a reasonable price. After all, Tottenham is just a strong team that has just shown signs of rising, and it is impossible to ask for the same treatment as these top giants.
It is precisely for this reason that Ajis feels very regretful and incredible about George's statement. Because he couldn't figure out why the other party rejected the offer - it couldn't be that George really didn't want to terminate the contract with Holsten in advance, right?
Even if we are not satisfied with the sponsorship amount and are worried that this contract will damage Tottenham's long-term interests, we can sit down and talk slowly, such as adding some additional clauses that require Tottenham to achieve certain results (league championship, championship Cup semi-finals, Champions League champions, etc.) After that, Barclays Bank must increase the sponsorship fee accordingly, so there is no need to refuse it outright!
Of course Aggies didn't know that the reason why George chose to decline this lucrative contract from Barclays Bank was indeed because the sponsorship contract between Tottenham and Holsten Company had not yet expired. If he chooses to terminate the contract with the other party in advance now, it will not only affect Tottenham's club image, but also leave a bad impression that he is greedy for money and has no spirit of contract. For example, in the previous life, Vodafone terminated its sponsorship contract with Manchester United when the latter was in a trough. At that time, Vodafone proudly claimed that they had successfully avoided greater losses. However, what Vodafone did not expect was that as soon as they terminated their cooperation with Manchester United, the Red Devils would win the league and Champions League championships in the next two seasons and return to the top of Europe. Vodafone was labeled as treacherous and useless. The reputation of discernment has failed miserably on all fronts.
On the other hand, George is also not very interested in the amount of sponsorship provided by Barclays Bank. Because he is well aware of the future development trends of football and knows clearly that if he signs a long-term contract with the other party at this time, even if additional terms are added, Tottenham will only suffer in the end!
You know, when George traveled through time, Real Madrid's annual revenue from advertising on the chest of their jerseys alone reached an astonishing 22 million pounds, and the sponsorship contract between Manchester United and Chevrolet was as high as 47 million pounds per year. many! Even Arsenal, which had been without a championship for ten years, had an annual chest advertising sponsorship of 30 million pounds!
Therefore, even though it is still 2004, a full twelve years away from the time when George traveled through time, Agis's offer still gave George the feeling that he was "selling off" his own chest advertisement— - Nowadays, all football-related sponsorship fees are on the fast track of rapid growth. The sooner these ownership rights are sold and the longer the contract period is, the more Tottenham will lose in the future!
Therefore, in terms of commercial sponsorship, George's standard is that the contract period should not exceed three years. Because only in this way can Tottenham's interests be maximized!
"Okay, Chairman Ajis. Due to the club's image considerations, I really can't agree to your offer now." Seeing Ajis's expression a little frustrated, George had no choice but to comfort him, "However, I am here to assure you that when our sponsorship contract with Holsten expires in two years, as long as the price gap is not too great, I will give priority to accepting Barclays Bank’s offer!”
In two years' time, even if he can win Tottenham's chest advertising position, the cost will probably be much more than it is now, Ajith thought depressedly in his heart. However, after listening to George's explanation, the chairman of Barclays Bank felt somewhat better - at least the reason given by George was acceptable to him, and
"Also, Chairman Ajis. Although the sponsorship contract for the chest advertisement will definitely not be negotiated this time, it does not mean that we have no other business to discuss." George smiled and raised his hand to Ajis. He took the wine glass and said in a low voice, "I think you also know that since the Internet economic bubble burst three years ago, many high-tech companies have been in trouble due to sharp declines in stock prices. I now plan to use a sum of funds to acquire the stocks of these companies. , I wonder if Barclays Bank can provide me with such a loan?”
"Haha, that's easy to say." Seeing that there is business to be done, Ajis finally showed a smile on his face, "Don't worry, I will definitely try my best to facilitate this loan. Based on your return on investment over the years, I believe there is no People are going to object to that.”
In this way, in a few words, the two reached a consensus on the loan matter. After the banquet, the two parties could have a more in-depth discussion on the details.
Seeing that the deal had become a big deal, Ajis paced away with satisfaction. George continued to walk around the hall with a glass of wine, getting close to the guests, and chatting with them from time to time, so that the atmosphere in the hall Always maintain a certain level of heat.
Although this private banquet cannot bring much obvious benefits to George and Tottenham Hotspur, as the saying goes, the person who eats the person with the short mouth is short of the hand. Since these people are willing to come to the banquet hosted by George this time, it means that they are more or less willing to be on good terms with George. Otherwise, they can just find a reason to refuse.
Therefore, for George, taking this opportunity to form a good relationship with important people (league major sponsors, Premier League company directors, etc.) is his top priority at this banquet!
As for George's other task, he is to act as a middleman to help others, such as introducing some real high-level people to Abramovich who is determined to enter the British upper class, or using his personal network resources to find buyers for the Manchester United stocks in his hands. Edwards of Home recommends several candidate targets and more.
The reason why the Abu Dhabi Consortium in the previous life encountered obstacles after its strong entry into Manchester City, and was criticized by many people for breaking the rules of the industry, and even repeatedly attracted joint efforts from various forces to suppress it, was because the Abu Dhabi Consortium lacked connections in the UK, and it was also because the Abu Dhabi Consortium lacked contacts in the UK. There is no one who can bring them into this circle and be familiar with the relevant rules. And what George is currently engaged in at this banquet is a job similar to that of a "guide"!
In this way, in a warm atmosphere, the private banquet held at Boyd Leighton Manor finally came to a successful conclusion. Almost all the guests came with joy and left satisfied!
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