"Minister Gao, Mr. Situ asked me to tell you that Morris Company has been taken down. What will happen next? Mr. Situ sent me to learn from Minister Gao." Situ Jie was very respectful to Gao Jianwu.
"All my actions in the country are entirely at the discretion of Minister Gao."
Gao Jianwu nodded. His request to Mr. Situ was to send a few people over to accept some of his arrangements.
This time, Situ Jie was the right-hand man sent by Mr. Situ. Situ Jie was the adopted son of Mr. Situ and could be regarded as one of his confidants.
The age of 30 happens to be the golden age of youth and career.
"I do have a complete set of operational plans, and I need capable people to implement them." Gao Jianwu was also polite.
"First, the taste of cigarettes should be diversified. Light flavors are suitable for women's cigarettes, and heavy flavors are suitable for men's cigarettes. In the design of cigarette boxes, this also needs to be differentiated. In the future, men's cigarettes will use red and white as the main tone. , while women’s cigarettes are mainly blue and white.”
"Second, the production process of men's cigarettes. Based on the process formula you brought, men's cigarettes are produced in China. We clearly indicate the place of origin on the cigarette boxes. In addition, we do not take the initiative to mention it in advertising or any publicity. With this difference in mind, we may also produce the same men's cigarettes in Nanyang in the future. We will eventually realize the international production of men's cigarettes, but for women's cigarettes, we maintain a pure American production model."
In order to achieve large-scale export of cigarettes, Gao Jianwu adopted a roundabout way to achieve it. For a special product like cigarettes, regionalization still has a great impact on it.
Now Gao Jianwu doesn't want money to be made overnight. He hopes to promote China's tobacco through this long-term OEM. Relatively speaking, this is a real huge profit product. Even if he gets half of the value, this is a long-term huge sum. payment.
It was not until the arrival of the 21st century that the tobacco industry ushered in a cold winter as the ban on smoking became more and more stringent. It can be said that from now on, there will be at least a golden development stage of more than fifty years.
"No problem, I remember these." Situ Jie took a small notebook and wrote down the key points of Gao Jianwu's words. Today he is just a primary school student.
"Third, the most important product image has been reshaped. All current advertisements have been thrown away. All subsequent advertisements will adopt a tough guy style. In the first stage, we create a series of Western cowboy tough guys, using fierce horses and bullfights as auxiliary elements. Who is the most famous actor in Hollywood now?" Gao Jianwu asked.
"Humphrey Bogart and Cary Grant, they are the most famous Hollywood stars at the moment." Situ Jie blurted out, seemingly still a movie fan.
However, Gao Jianwu had no impression of these two people. After all, they were too far away from his original era.
"That's the two of them. No matter how expensive their endorsement fee is, we have to sign it. Put them in jeans and cowboy hats, and by the way, their jeans need to be put on ours. BOSS brand clothing!" Gao Jianwu doesn't care about the price at all, because every penny invested in this aspect will eventually return a few yuan, or even dozens of yuan or more.
"Okay, I've written this down too." Situ Jie didn't know what product image building meant, but Gao Jianwu said signing celebrities and then wearing BOSS jeans and smoking their brand of cigarettes shouldn't be too simple. .
As for how to structure the picture? Do they still need to do these professional things themselves? Not required at all. All you need to do is make the requirements well. After the advertising screen is designed, you have to send it to Gao Jianwu one issue after another. If it is not suitable, you can change it.
In this regard, neither Situ Jie nor Gao Jianwu was worried at all.
"The western cowboy series of ads will be run for at least three years. After the tough guy image of the western cowboy is completely tied to our cigarette brand, we can then launch the urban tough guy series, combining male stars with elements such as Jeeps and Harley-Davidson motorcycles. The BOSS suit we will launch next will continue to promote the image of a tough guy who likes to smoke Marlboro."
"As for advertising media, in addition to newspapers and magazines, we must become their most important advertising sponsor for any large-scale sports event with a large audience, no matter what type it is, and place the advertisement in the most conspicuous place where the audience is most concentrated! Don't If you are afraid of spending money, if you invest in this area, the future returns will be huge.”
Situ Jie had heard "Don't be afraid of spending money" several times in a short period of time. Knowing that this was the focus of Gao Jianwu's concern, he wrote down a circle in his notebook to advertise regardless of the cost.
But to be honest, Situ Jie was confused as to how to promote the cigarette brand. Mr. Situ was planning to push him out to be the executor of Morris Company. Originally, Situ Jie thought he was marginalized. He was in the trade channel. Now we are doing very well, and our annual import and export business exceeds tens of millions, which is really a big deal.
But Mr. Situ didn't know why he went crazy and bought a cigarette company that was going to die, and he actually wanted to take the lead. When he first heard the news, Situ Jie suspected that he had fallen out of favor, and that this was a way to set himself up.
But later he heard that this was Gao Jianwu's arrangement, and Situ Jie immediately felt like a chicken.
He was a confidant who personally followed Mr. Situ's transformation. How come he didn't know that Mr. Situ's current success was almost entirely driven by Gao Jianwu. So once he knew that this was Gao Jianwu's new business layout, Situ Jie immediately understood that this was his big business. The opportunity has come.
When he was sent across the ocean to receive an interview from Gao Jianwu, Situ Jie happily went and brought several of his assistants with him.
After all, this is the business that Gao Jianwu is interested in, so it is definitely not an ordinary small business. Unexpectedly, clothing has become a tens of millions of dollars business in just a few months.
Regarding the grasp of market opportunities, among the people Situ Jie had met in his life, he felt that no one was as good as Gao Jianwu, even though Gao Jianwu was originally famous for being an invincible military god.
In business, Situ Jie believed that Gao Jianwu was also an unfathomable business wizard.
"The last one is the construction of channels. Now and in the future, we will launch a lot of fast-moving consumer goods, which are the products we consume daily. The sales of these products must be convenient and direct to consumers. We don't need to use fake hands to deal with channels. It must be firmly in its own hands, so it is necessary to establish an independent sales company. The most important task of this sales company is to establish a sales channel from the factory to the terminal store, and weave a network covering every state and every country in the Americas. In principle, cities with more than 10,000 people must be able to have our terminal distribution points to distribute products to local supermarkets and stores."
"If Mr. Situ still has manpower, we can build a logistics system along this network, through aviation, railways, highways, and shipping, to build an international network that covers the entire Americas and can reach Europe, Black Africa, and Asia at the same time. Logistics. A fast logistics network with its own cargo planes and ocean merchant ships in the future.”
Gao Jianwu followed his own ideas and brought out this new thing. You must know that now, the founder of FedEx is still wearing crotchless pants. Gao Jianwu did not find such a logistics giant.
If anyone else were to talk about this, I'm afraid it would be a bit difficult to do, but for Mr. Situ, who had countless friends in the past, this was a simple thing that could be put together again with money.
It's just that not many people see the benefits now, and I'm afraid it won't be easy to make money.
"Most of the logistics transportation in the Americas is carried out on main railway lines and gradually improving aviation networks. If we start logistics, how can we compete with these mature giants?"
"It's very simple. Compared with those mature giants, they only complete station-to-station transportation, that is, to the airports and stations on the aviation network and railway network. Now they are unable to transfer the customer's things from this end to the customer. It is directly transported to the customer at the other end. And what you have to do is to provide door-to-door logistics services." Gao Jianwu also has some understanding of the logistics of this period, which is quite different from his original time and space.
“Through the improvement of services, service prices can also be appropriately higher to make up for the cost of extended services. This is one aspect.
On the other hand, today's air and rail trunk lines provide strong competition on busy passenger routes and almost no competition on routes between smaller cities where there are few air routes or rail links between them. , there are not even railways, so current freight companies are often very timely. We can complete express delivery coverage between small cities by purchasing freight aircraft and truck fleets.
Maybe we will lose a lot in the first two years to build this logistics network, but once it gets on track, this logistics network will bring a steady stream of profits, and at the same time, it will also improve the distribution timeliness of our fast-moving consumer goods. A new level. "
More importantly, this logistics network is also very important to Gao Jianwu's future. Now, through the tobacco company's affairs, Gao Jianwu is promoting this matter first.
What's more, the job opportunities created by this network are also very large. When it is fully completed, there may not be tens of thousands or even hundreds of thousands of people. This is also a very strong protective talisman for Mr. Situ.
"Yes, I will truthfully report Minister Gao's idea to Mr. Situ. I believe that Mr. Gao will be very happy to have a new business opportunity." Situ Jie can't tell whether this idea is good or bad at all, but it doesn't matter, the real decision is It's not his turn now, so just leave these headaches to the higher authorities.
After Gao Jianwu explained the most important strategy to Situ Jie, he suddenly thought that he had not started on the food and beverage business yet and wondered if there were any good opportunities.
"As for food and beverages, do we have any good targets that we can acquire?" Gao Jianwu asked.
"Minister Gao, I really don't know much about this. I really haven't paid much attention to this aspect." Situ Jie's notebook was almost full, and he didn't expect Gao Jianwu to have new ideas.
"It doesn't matter. When you go back later, discuss with Mr. Situ to use Morris Company as a platform to acquire another company that ranks second or third in the food and beverage industry. We will next take action in the food and beverage industry. , In terms of food, we will focus on cans, biscuits and instant noodles, and in terms of beverages, we will focus on soda and mineral water.
After you go back, please trouble Mr. Situ to hire a group of food and beverage experts and related production lines from the Americas. We will produce in China and sell to the world. "
Starting from picking up tobacco leaks, Gao Jianwu suddenly discovered that the New World was also out of control, and began to further attack the food, beverage and other industries.
When Situ Jie reported the news back via telegram, Mr. Situ was indeed moved by the news. He targeted Pepsi. However, at this moment, Pepsi was firmly established and doing well. The boss, Gus, was unmoved and made Mr. Situ run into a wall. But the third place 7up happened to be in troubled times, and it was precarious. After a few rounds, it was successfully won by Mr. Situ.
As for Kraft, the leader in the food and cheese industry, it did not cost much to acquire it. After all, at this time, he was only a cheese king, not a food king, and his total value was not high.
For Mr. Situ and Gao Jianwu's Nanyang Investment, now an emerging business giant, it is not difficult to buy this cheese leader, but in Gao Jianwu's territory, he will soon become the leader in instant noodles, cans and biscuits.
The big move in the light industry soon spread. The first was the research and development of instant noodles. This was not too technically difficult. According to Gao Jianwu's description, the handmade version was developed in more than a month of research and was reasonably convenient. However, It is still a bit difficult to achieve mechanized production.
But for American technicians who have mature biscuit production lines, this should not be a big problem. Waiting for Mr. Situ to send biscuit production lines, canning production lines and beverage production lines. On those production lines, I believe that instant noodle production lines can be developed soon. After copying it, Gao Jianwu now adheres to a borrowing principle, and he will expand quickly anyway.
Some of the talents and technical experience accumulated in the military industry will now be transferred to the civilian field. Gao Jianwu considered the shortage of talents at hand and began to make careful calculations. He had no choice but to get to this situation today. It was already very difficult. It took time to cultivate talents in several newly built key universities and the original famous universities. It was obviously too late to rely on schools.
We can only optimize the resources at hand and solve the most urgent problems. For urgently needed civilian things like food production lines, we must organize a group of old experts to digest and absorb them, and then replicate them on a large scale. Now Mr. Situ is shipping These lines that came over are just a sample.
Asking for monthly ticket
(End of chapter)
