In the entire Wenjun New Town, only Tao Ran's tasting feedback was the most serious.
"Sweet watermelon has so many seeds that it's troublesome to spit it out. Seedless watermelon tastes very bland."
"The only apples available are Red Fuji, which is too boring. Many of our local apple varieties actually taste better than this."
"Why isn't the okra silken? All local okra in Hunan Province can be silken. Moreover, this okra is older and darker in color, but has a stronger flavor. This may be because the soil is drier."
"The lotus root only has crispy lotus root. Without pink lotus root, you can't make soup."
Everything else is for nothing! !
Northern Group requested to cooperate with Li Wenjun to sell in major supermarkets owned by Li Wenjun.
Li Wenjun also agreed that a special area in the supermarket could be set aside for them to sell. Anyway, he would charge the stall rent and commission, and then directly ask Tao Guangming to do it.
This also shows his great trust in Tao Guangming and gives him enough room to perform.
Tao Guangming also provided agricultural products from the Northern Group as options in the hotels, canteens and markets of "Wenjun New Town".
Just like rice, there are the original local rice and rice from the Northern Group, with different prices.
Employees have free choice when it comes to eating.
I don’t know if it’s because the price is higher than the local ones, so no one took it after it was put up for a few days.
Tao Guangming couldn't understand: Why? In fact, it is not much more expensive, and the quality is obviously much better than local rice.
But if it can’t be sold, it’s useless no matter how good it is.
Li Wenjun smacked his lips: "Tsk, look at your sad face, it's uglier than a bitter melon."
Tao Guangming frowned and said, "Tell me, why doesn't anyone buy it? It's such a good thing."
Li Wenjun said: "You haven't promoted it or highlighted the value of your product, so who will buy it from you?"
Tao Guangming: "What's the value? Aren't agricultural products just for eating? How do you know they taste better if you don't eat them? How can I tell them the value?"
Li Wenjun added three quail eggs from the bowl and placed them on the plate: "Here, the one on the left costs one yuan, the one in the middle costs one yuan and two, and the one on the right costs one and a half. Which one do you want?"
Tao Guangming rolled his eyes: "This is different from my current problem. Besides, I'm not stupid. Looking at the same quail eggs you picked out from the plate, I must have bought the cheaper one."
Li Wenjun said: "Although they look the same, the one on the left is an ordinary quail egg. The one in the middle is a wild quail egg. Its cephalin, lecithin, lysine, cystine, vitamins and other nutrients are higher than ordinary ones. Thirty percent. If you eat one, you’ve eaten one-third more."
Tao Guangming hesitated: "Then the one in the middle."
Li Wenjun said: "The one on the right is not only wild, but also a rare wild quail from the Changbai Mountains. It is completely pollution-free and can be eaten raw."
Tao Guangming: "One yuan and a half, the one in the middle is about the same."
Li Wenjun added: "If you have money, eat something good. The quail eggs in Changbai Mountain are all grown up eating ginseng leaves, pine nuts and mushrooms. The elderly eat it to live longer, the children eat it to stay healthy, the women eat it to beautify themselves, and the men eat it to strengthen their kidneys. .”
Tao Guangming said: "Then...the one on the right."
Li Wenjun nodded slightly: "Yeah. Do you understand? Even if you look at the same product, if you give it more potential value, it can sell at a higher price. Your agricultural products, even if they are just playing the longevity card, at least half of 'Wenjun New City' People will be willing to spend more money to buy you.”
Tao Guangming hurriedly asked someone to hang up the sign of "Snowy Longevity Food", and then used Li Wenjun's words next to it: "If you have money, eat something good. Eat well, and you will be healthy and live a long life."
Sure enough, sales increased significantly.
Even the more expensive rice in the canteen is sold out first every day.
Tao Guangming felt that he had found the secret to getting rich, so he quickly told Mr. Tao.
The same advertisement was displayed at every point of sale.
Then the problem appeared immediately.
In the farmer's market, the agricultural and sideline products in the stalls next to them were all hung with similar banners, and even the advertising slogans were the same.
Customers can’t figure out which one is real and which one is fake, so they fall back on their old ways of buying cheaper ones or buying from stall owners they are most familiar with.
The sales volume of agricultural and sideline products of Northern Group improved for a few days, but then dropped immediately.
Tao Guangming came to ask Li Wenjun again: "What should I do? It has only been sold for a long time before it was counterfeited."
The key is there is nothing you can do about them.
Li Wenjun said: "Has the trademark been registered? Put an anti-counterfeiting label on the product bag, highlighting the Northern Group's LOGO and the qualifications of the state-owned enterprise, and film a TV commercial to promote the planting base and brand."
Tao Guangming was confused: "We still need to advertise, or TV ads. Do we want to make such a big move? !!"
Li Wenjun sneered: "Tsk, tsk, tsk, you want to sell it at a high price, but you are not willing to invest the cost. How can there be such a good thing in this world?"
Tao Guangming: "Okay, okay, let's shoot commercials. But I'm worried about looking for someone else to do it. I'm afraid the results won't be good and the money will be wasted."
Li Wenjun raised his hand and said to Xu Linshan, the CEO of the advertising and media company who was picking up the meal: "Mr. Xu, it's time to come. Please come over."
Xu Linshan came over with a confused look on his face and asked, "What kind of job..."
Li Wenjun pointed at Tao Guangming: "Mr. Tao's agricultural group has a big job, shooting agricultural product advertisements. We have to shoot photos and video advertisements, and we also have to go to Xinjiang and Beidahuang to scout scenes. Write a plan and quote them a price .”
Xu Linshan turned to look at Tao Guangming: "Ah, Mr. Tao..."
Li Wenjun, we haven’t made any money yet. If you don’t help, you bastard, you’ll kill us first! ! ?
But if you don’t agree, depending on your temper, if I ask you anything else, you will definitely pretend to be deaf and dumb, and you will never say anything again.
Tao Guangming's heart was racing, and with a pained expression on his face, he gritted his teeth and said, "Yes, thank you for your hard work, Mr. Xu."
Li Wenjun was secretly amused: Haha, that's all if it's your own business. It's obvious that the Northern Group wants to use me for nothing, how can it be so cheap? ! !
I just like to see the way you can't stand me and can't live without me.
Xu Linshan asked Li Wenjun again: "Write down the plan. Do you want to show it to Director Li?"
Tao Guangming nodded hurriedly: "Yes, yes."
Li Wenjun is on the safe side.
Li Wenjun smiled: "Yeah. Then remember to include my consulting fee. I charge by the hour, one hundred thousand an hour."
Damn it, you could just grab it, but you still took the time to help me figure out a plan.
Do you want to be so cruel? ! !
Tao Guangming greeted Li Wenjun again in his heart, and then his dissatisfaction showed on his face involuntarily.
Li Wenjun looked at him thoughtfully: "Hey, by the way, you calculated last time. Based on the sales of 'Wenjun Industrial' in the past few years, what is the hourly increase in my assets?"
