Chapter 633: Superb marketing methods

Style: Romance Author: Wen YiWords: 2145Update Time: 24/02/20 17:01:38
The waiter said: "A customer came to wash clothes and earned five cents." In fact, after excluding her daily salary of 80 cents, water and electricity bills, the department store's management fees, and the wear and tear of the washing machine, she still lost more than one yuan.

Tao Guanghui and the waiter each sighed secretly in their hearts: This is a business where you lose money and make money. The more people come to wash, the more losses they will suffer.

For these five washing machines, including the installation of stainless steel pipes, faucet valves, drains, and wire sockets, the transportation fee on the road is almost 3,000 yuan.

Only people with deep pockets like Li Wenjun can afford it.

In fact, only Tao Guanghui knew that Li Wenjun asked Comrade Zhang Lili to pretend to be this customer...

Tao Guanghui said to the waiter: "It's okay, do your job well. You must maintain a good attitude towards customers. You were personally selected by Comrade Li Wenjun. With his temper, he will never treat you badly."

The waiter said: "Okay, the manager knows." Eighty cents a day and more than 20 yuan a month as a salary, she just stood and turned the button. What didn't she want to do?

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The next day, the weather suddenly turned cold and it started to rain. Early in the morning, there were people standing in front of the laundry, all queuing up to wash clothes.

The waiter was startled and muttered secretly: Darling, why are there suddenly so many people today?

Those people said: "Oh, waiter, please open the door quickly. We have been waiting for a long time."

The attendant opened the door and customers rushed out, lining up in front of the five washing machines.

The person first in line poured the clothes in, gave the waiter five cents, and left to go shopping in the store.

The waiter can only add washing powder one by one, close the lid and press the button.

Other customers said, "Hey, let's go shopping too. There's a queue anyway, so just wash them one by one."

Someone else said: "I went to work, washed it and put it in a bucket. I'll pick it up after get off work."

Then everyone paid and left.

In total, I collected more than two yuan.

The waiter changed a batch every hour, and the washing was not finished until the end of the day.

After finally sending all the customers away, she went to Tao Guanghui to complain.

"Oh, the manager is so exhausted. There are so many customers today, and they all just throw away their clothes and leave. I can't do it."

Tao Guanghui smiled: "Comrade Li Wenjun has already thought of it and said to change the charging standard. Self-service is five cents a time, and the waiter helps with washing, and an additional three cents is charged. These three cents are yours."

There were more people on the third day. When everyone saw that the buffet was five cents and the waiter asked for extra money to help, they started to think about it again. The person at the front of the line would definitely rather keep it by herself. If the person at the back of the line has to wait a few hours, it would be better to give her three cents for her hard work.

At the end of the day, the laundry room earned a total of three yuan.

Then the washing machine went from morning to night, and it didn't break down after a month of hard work. On average, I wash ten times a day, 300 times a month.

More and more people come to do laundry. Some people who live far away even took off their quilt covers and sheets to experience this washing machine. I was full of praise when I went back. Especially on rainy days, clothes that have been spin-dried will dry much faster than those that have been hand-wrung.

It’s just that there are so many people that it’s hard to wait.

Some people suggested to department stores to put up five more units.

The waiter said: "This washing machine is sold in department stores. If you don't want to queue up, you can buy one."

Then someone actually asked. The salesperson said: "Four hundred units."

Someone secretly muttered: "Four hundred units, the price of one unit is enough for me to wash it 50,000 times in the laundry. Only a fool would buy it."

As a result, the laundry room seemed to know everyone's thoughts and immediately changed the charge to 10 cents per time. A week later it was changed to 20 cents a time, and then to 50 cents.

Some people went to department stores to protest: "You are extorting money."

After all, this laundry function is so easy to use, but no one is willing to spend money on it, and no one can stand it if it suddenly changes from 5 cents to 50 cents.

The department store's reply was: "The operating costs are too high and the manufacturers cannot afford it."

The key point is that this washing machine is so easy to use. After so many people have been struggling with it, the quality has been tested.

Some people think about it and decide to buy one. Especially if you live far away, it is really not cost-effective including the time spent going back and forth.

He went to the counter and asked, "Comrade, are you still selling that Wenjun washing machine?"

The salesperson said: "Yes. Four hundred units. Now you buy a washing machine and you get a dryer. There are only five dryers. If you want it, hurry up. That dryer is very easy to use. Take the clothes out of the washing machine." Just put it in the dryer and it will definitely dry in two to three hours.”

The salesperson then showed the customer a set-up dryer.

The customer took a look: Hey, this dryer is pretty good. It can dry socks, clothes and quilts.

Then he immediately paid for a washing machine.

The salesperson in the department store said: "Please leave your address and we will deliver it to your door. This is too heavy."

When others heard about it, they also gave away dryers, but now there were only four dryers. Thinking about the lively scene of buying pagers last time, everyone became nervous and hurried back to get money to buy them. Then all five washing machines sold out in less than an hour.

The salesperson hurriedly called Tao Guanghui: "Manager, the washing machines are sold out."

Tao Guanghui was stunned for a while: "No, didn't you sell even one of them yesterday? How come they were sold out all at once?"

The salesperson said, "Yes, but in the morning a lot of customers suddenly came to buy washing machines, and there are still a few that haven't been bought yet. It doesn't matter if we don't give away a dryer."

Tao Guanghui said: "You ask them to pay and leave their address first, and we will deliver the goods anyway. When our goods arrive, we will deliver them to him."

Then Tao Guanghui called Li Wenjun again: "Oh, Wenjun, you are so amazing. How did you know that you can sell it like this?"

Li Wenjun laughed: "Everyone was misled by Little Cormorant, thinking that washing machines are just like that. I gave them a chance to experience what a truly good thing is, and they naturally came back to buy it."

Tao Guanghui said: "I asked the driver to set off. You quickly prepare twenty washing machines."

Li Wenjun said: "Okay, this time, I will give away twenty more dryers. But this dryer cannot be given away. It costs five yuan to buy one. I also have a new product, which is our electric radiator. I’ll also ship them over and put them on the counter for you to see if they can be sold. I’ll give you five units first.”

Tao Guanghui said: "Okay. Just bring them, they will definitely sell. I want electric radiators and dryers. Why don't you just ship ten of them over."

Li Wenjun: "I'll give Sister Hui one of my new dryers to try out. This thing has low technical content, it's just a hot air machine, but it's very practical." Not to mention clothes for adults, just some clothes and diapers. If it weren't for this dryer, I wouldn't be able to dry at all these days. He thought that many people should have the same needs as him. Especially since the rainy season is coming back soon.

Tao Guanghui smiled: "Oh, you are so attentive. In fact, if you don't give it to me, I will buy one too."