Gimme marketing.
Su Jing directly explained the modern marketing concept to Zhu Ping. Although it was a bit advanced, the core concept was not difficult to understand.
"Mr. Su, is this really possible?"
Zhu Ping began to doubt again at this moment.
Su Jing was convinced, this kid's mind was really rebellious.
It was clear what he said just now, but now he doesn't believe it.
"Niu Shuang, I just described it, don't you already want to buy it very much? You want to buy it, why don't others want to?"
Su Jing said lightly.
Su Jing had tried this kind of gimmick marketing method in Ming Dynasty many times when she was in Lishui County, and the effect was very good.
Ying Tianfu has no reason.
Moreover, there are more dignitaries and nobles in Yingtianfu, and their spending power is stronger, so it is easier to use gimmick marketing methods.
"What Mr. Su is saying is, who am I? How can I doubt Mr. Su? It's my fault!"
Zhu Xi said immediately.
Although he doesn't use his brain much, it's not useless at all.
"Mr. Su, just tell me what to do, and I promise to complete it to the letter!"
Zhu Ming looked serious, he must make some achievements.
Doing business is not the purpose, but to let his father Zhu Yuanzhang see that he can do something. Although he may not be as good as his elder brother Zhu Biao, at least he is not mediocre.
This attitude is very good!
Su Jing teaches people that they like two kinds the most, one is very smart and the other is stupid. The smart one can get things done, and the stupid one can't mess around and can listen to what others say.
The ones in the middle who are a little smart but not smart enough are the most difficult to teach.
Because he has his own understanding, but it is often wrong, and mistakes often occur during execution, resulting in poor results.
"Very good. If that's the case, then you can stay here today. I have to teach you some things slowly."
Su Jing nodded and asked Zhu Ping to stay.
"Can I stay?"
Zhu Xi was stunned and couldn't believe his ears.
He was not Su Jing's student, but being able to stay by Su Jing's side, even for just one day, was enough to make him excited.
"What? Don't you want to?"
Su Jing said with a smile.
"Yes! Yes! Of course I am willing!"
Zhu Xi said immediately.
Just kidding, no matter how many people begged to stay with Su Jing, I was invited by Su Jing, how could I refuse.
At this moment, Zhu Fan and Zhu Di also thought about their doubts clearly. When they heard what Zhu Xineng said, they suddenly became excited.
"Mr. Su, can we stay too?"
Zhu Fan immediately asked Zhu Ping.
Zhu Di on the side also looked at Su Jing eagerly, wanting to stay like Zhu Xi.
Kaos didn't show anything. He knew his identity very well. Being able to come to see Su Jing was already in the favor of several princes.
Nowadays, Su Jing is not only the prince's master, but also has the title of Ren Yuanbo.
In the entire Ming Dynasty, they belonged to the upper class.
Although Kaos had a good relationship with the princes and served in the Hanlin Academy, he was actually a minor official with a low status.
The official position is not big, let alone compared with the title of earl.
Whether it is Rome or the Ming Dynasty, this class gap between people has always existed.
Su Jing looked at the two people with hopeful faces in front of her. She wanted to refuse but couldn't bear it.
After thinking for a moment, he said: "Well, I can't stand it if you stay together. Why don't you take turns? It's a great day today, and then you can discuss it among yourselves. How about it?"
One day at a time, Su Jing felt that she could still do it.
"sure!"
Zhu Fan replied immediately.
"I do!"
Zhu Di also responded synchronously.
One a day is even better than staying together, because this way you can get all of Su Jing's teachings.
"Well, if that's the case, then it's settled."
Su Jing nodded.
It was getting late here, and everyone except Zhu Xi left Niu Mansion directly.
Everyone was in a tacit understanding and did not mention that the owner of Niu Mansion was not Su Jing's business.
If we really want to talk about it, Su Jing should leave.
"Niu Shuang, go call your brother, it's time for us to eat."
When it's time for dinner, Su Jing is always the first one to think of eating.
"Yes, Mr. Su."
Zhu Ping agreed immediately, and then turned around to call his brother Zhu Chu.
From Zhu Biao and Zhu Xi's mouths, he had already known that Su Jing paid great attention to eating on time, so he didn't feel anything strange.
At the dinner table, Zhu Xi was a little cautious.
Although he usually looks carefree, at this time, he really can't relax.
The most important thing for people is to have hope.
Before, Zhu Xi didn't know what he wanted to do at all. He just studied passively and lived passively.
Now that I have something I want to do, I have become serious about it.
"Be casual, Niu Shuang, you have to eat happily."
Su Jing took a bite of food for Zhu Xi and said with a smile.
"Thank you Mr. Su."
Zhu Xi quickly thanked him.
"Second brother, you don't have to eat like this with Master Su. You can eat whatever you want. You must eat well."
Zhu Xi on the side said to Zhu Ping.
Su Jing hates the dinner table culture the most. Even when she started a business in her previous life, Su Jing never succumbed.
Although I suffered some losses, at least I felt happy.
Maintaining a good mood is also the key to success.
In the feudal dynasty of the Ming Dynasty, the dining table culture was more thorough than in previous generations.
Of course, at Su Jing's dinner table, he could still choose his own way.
"Well, I understand."
Zhu Xi nodded and tried to be casual.
This is a feeling that has never been felt before. Compared with Zhu Biao and Zhu Xi, Zhu Xi's feeling is stronger.
Eating seems to be just a small thing, and they eat whatever Su Jing tells them to eat.
Zhu Biao and Zhu Xi have always had etiquette etched in their bones.
Even though it was casual, they still ate politely.
But Zhu Xi is different. He likes to do different things, even extraordinary things, which are incompatible with traditional table manners.
But even so, Su Jing still didn't say anything.
Casual, really casual!
Zhu Xi felt a little shocked. He had never experienced such a situation.
Zhu Xi enjoyed this meal very well.
After the meal, in the yard, Su Jing had already greeted Zhu Xi and started to chat.
Lard, plant ash, shells...
The ingredients for making soap are all available and ready.
"Mr. Su, are you making soap? I can do it, I can."
Zhu Xi looked confident.
It's hard to talk about other things, but he can still make soap.
Su Jing nodded and said, "Okay, then you make the soap and I'll make the mold."
Mold?
Zhu Xi was stunned for a moment, not understanding what Su Jing meant.
I saw Su Jing picking up a piece of wood and starting to carve it. To be precise, it was digging a hole.
Zhu Xi was making soap while watching the movements of Su Jing's hands.
About half an hour later, the soap liquid on Zhu Xi's side was almost stirred, and Su Jing's side also carved out several shaped molds.
A square mold with an oval shape inside, exactly like the soap Su Jing used in her previous life.
Su Jing originally wanted to try carving more complex patterns, but after just trying it, he found that it was too difficult for him.
It is difficult to even carve patterns directly, let alone carve patterns into the mold.
After all, Su Jing is not omnipotent.
But he was not helpless. When things were almost settled on Zhu Xi's side, Su Jing asked Zhu Xi to go to the kitchen and get some mooncake molds.
'Niufu' is such a big place, and the kitchen has everything.
There is certainly no shortage of mooncake molds.
In a short time, Zhu Xi brought several molds.
At this moment, he also understood what Su Jing was going to do.
"Mr. Su, you want to make the soap look like moon cakes, right? This will make it easier to sell."
Zhu Xi said to Su Jing.
Su Jing nodded and said: "Yes, soap is a cleaning tool. It seems that as long as the cleaning effect is good, it is enough. But if we want to sell this soap at a high price, we have to do something different."
"A good-looking appearance is very important for a product."
Zhu Xi was very excited and immediately took the soap liquid and poured it into the mold.
Su Jing stopped him: "Don't worry, there are still processes to go through."
besides?
Zhu Xi didn't understand now. He had already brought the mold, but why couldn't he start cooling the injection mold?
Su Jing took off a sachet from her waist, and then sprinkled the spices inside into the soap liquid. Suddenly the soap liquid had the aroma of the sachet.
Zhu Ping's eyes widened as he looked at it. He had no idea that spices could be added to soap.
"Now that soap has become scented soap, does the price have to go up again?"
Su Jing said with a smile.
Soap!
Just hearing the name, it sounds much more advanced than soap.
"Yes, Mr. Su's wisdom is admired by students!"
Zhu Xi was so excited that he seemed to have seen the soap being sold out.
"You do the next thing."
Su Jing stepped aside and smiled.
Zhu Xi then poured the soap solution into the mooncake mold and placed it.
After everything was done, Zhu Xi lay on the chair, quite casually.
Although it is not a heavy physical activity, it is still a bit tiring.
"how do you feel?"
Su Jing asked with a smile.
Although it seemed that Zhu Chong was the least learned and unskilled of Zhu Yuanzhang's sons that Su Jing had ever come into contact with, Su Jing was still aware of Zhu Chong's advantages.
After all, it is the genes of Lao Zhu and Queen Ma. How could they be worse?
"I'm very happy! Mr. Su, I'm really happy."
Zhu Ming replied excitedly, even if the soap business has not started at all.
"What do I do after that? Build a factory? Or do something else?"
Zhu Xi couldn't wait any longer, just waiting for Su Jing's instructions.
Su Jing did not hide anything, and immediately explained the next process to Zhu Xi.
The production process has been completed, and the next step is to promote and win over customers.
"You know the people's newspaper."
Su Jing asked Zhu Xi.
"I know, I will read every issue. The stories there are very exciting!"
Zhu Xi nodded.
Among the people's newspapers and book newspapers, the people's newspapers were more attractive to him.
uc shocked the body, which is not something ordinary people can resist.
Su Jing said: "Okay, then you have to do it yourself and find a way to publish the advertisement for this soap in the civilian newspaper."
"The content doesn't need to be too long, but it has to be attractive. Then your sales method and sales location must be marked."
Advertisements in newspapers were one of the advertising methods that had been eliminated in Su Jing's previous life.
But in Ming Dynasty, it is the most efficient advertising method.
"Mr. Su, what is advertising?"
Zhu Xi was a little confused. This was the first time he heard the word advertising.
Su Jing thought for a while and explained: "It's a kind of promotional slogan. Let me give you an example, such as 'use soap to create the most beautiful you', and then attach the sales method and sales location at the end. To put it bluntly, it is just a paragraph, but it needs to be Publish it in the civilian newspaper and let everyone know.”
"That's it, I understand."
Zhu Xi nodded. With an example, he knew how to operate.
"Okay, then starting tomorrow, you can start preparing. The scale and quantity of production are up to you. Don't make too much at the beginning. You can test the water with people around you first, and then make some adjustments based on the evaluation."
Su Jing said to Zhu Xi.
As soon as these words came out, Zhu Xiangzheng was stunned.
He asked: "Mr. Su, won't you come with me? Without you, I'm afraid I won't be able to do it."
Zhu Xiang's original idea was that Su Jing would lead him to do it, and he would just do it.
With Su Jing in charge, everything will be simple.
Unexpectedly, Su Jing asked him to do it by himself, which put some pressure on Zhu Xi.
After all, this incident was to make his father Zhu Yuanzhang notice him again and praise his excellence.
Su Jing looked at Zhu Ming and said slowly: "Niu Shuang, I can't be with you, because this is your business, do you understand?"
It is enough to teach Zhu Xi so much.
If Zhu Ming's words are taken into account, then Su Jing will do it by herself, and the original meaning will be lost.
Zhu Xi was silent for a moment, but finally nodded and said: "Mr. Su, the student understands."
"Very good, believe in yourself, this matter is not as difficult as you think."
Su Jing encouraged with a smile.
Normally, as long as Zhu Ping follows his instructions, there will be a high probability that there will be no problems.
Because the products are excellent and Zhu Xi's resources are infinite.
What Zhu Ping does is to integrate and then connect.
Su Jing couldn't think of any possibility of failure when doing business this way.
We can also use this to show some of the effectiveness of advertisements in public newspapers.
By then, the standard details for charging advertising fees can also be listed.
"Well, thank you Mr. Su."
Zhu Xi nodded seriously, full of confidence at this moment.
After handling all this, Su Jing shook her head, and the matter was settled.
Su Jing had no idea how much she could change Zhu Chong.
The causes of a person's personality are diverse, and there are only very few parts that you can intervene in.
However, Su Jing was still somewhat confident, and the corner of his mouth raised slightly:
Lao Zhu, this can be regarded as repaying evil with kindness.
(End of chapter)
