"Hey! Not bad! Uncle, you understood it very quickly!"
Su Jing nodded and said: "It is the Spring and Autumn brushwork, but it is still a little different from the ordinary Spring and Autumn brushwork. You need to understand this by yourself."
"I think the example is very simple and cumbersome. If you really want to use it, you still need to polish it."
"Anyway, as long as you understand the meaning, that's it."
It is not easy to learn soft advertising in a short period of time.
"Master Su, can this still happen? Isn't this tantamount to cheating?"
Zhu Biao looked a little ugly and said.
In his view, Su Jing's behavior was tantamount to deceiving the people.
In terms of Zhu Biao's moral level, this is not very acceptable.
Zhu Yuanzhang did not speak, but looked at Su Jing silently.
"Niu Yi, what you said is wrong."
Su Jing said: "There are so many people in the Ming Dynasty. Without correct guidance, problems can easily arise."
"Things about gods, ghosts, and strange things are just nonsense. They are just slightly adapted. How can they be called deception?"
The population of the Ming Dynasty was certainly not as good as that of the previous life.
But at this moment, Ming Dynasty is definitely a populous country in the world.
With the current level of administrative management, it is very difficult to manage such a large country.
The guidance of the people is very important.
"Su Jing, you are right, the correct guidance of the people is very important."
Zhu Yuanzhang said calmly: "We have to make the people believe in the Ming Dynasty and the court. Your soft advertising method is quite interesting."
As the emperor, Zhu Yuanzhang thought a lot about the affairs of the people.
Not just living and working in peace and contentment, but also how to keep them loyal to Ming Dynasty.
This is the reason why Zhu Yuanzhang paid attention to this people's newspaper and immediately started to implement it.
Even after the war at the end of the Yuan Dynasty, the number of people in the Ming Dynasty was still large.
At least compared to the number of management, this is the case, and it is also widely distributed in various regions of the Ming Dynasty.
In order to prevent these people from forming clan forces, Zhu Yuanzhang also deliberately carried out immigration operations.
For example, the purpose of immigrating people from Sichuan to Shandong was nominally to facilitate the garrison of troops, but in fact, there were also thoughts in this regard.
"I know, kid."
Zhu Biao nodded towards his father Zhu Yuanzhang.
Zhu Yuanzhang looked at Su Jing and said, "It's just that this soft advertising method doesn't seem to be that easy to learn."
Su Jing made up a story casually, and Zhu Yuanzhang finally understood it.
It would be great if Su Jing could take charge of this matter.
Zhu Yuanzhang had already had this idea in his mind.
"This thing depends on understanding."
Su Jing smiled and said, "But, I do have a shortcut."
"any solution?"
Zhu Yuanzhang asked immediately.
Su Jing said lightly: "I call it UC shock body. In short, it uses..."
Su Jing, who was madly poisoned in her previous life, now spread this poison to the Ming Dynasty.
The name of uc is very loud.
After Su Jing's detailed explanation, Zhu Yuanzhang also showed a very strange look on his face.
Zhu Biao on the side was completely dumbfounded.
Can it still be done like this?
"That's probably it. In fact, it's just a word game and a gimmick to attract people."
Su Jing took a sip of tea and said lightly.
Zhu Yuanzhang carefully savored what Su Jing just said about the UC shock body, and he still felt a little uneasy.
At first glance, it sounds like a joke.
This is much more exaggerated than the soft advertisement just now. In Zhu Biao's words, it is a lie, and that is not an exaggeration.
But if you think about it carefully, indeed, if it is really done in this way, its appeal to the people will definitely be greatly improved.
At that time, the dissemination intensity of this civilian newspaper will also be greatly increased.
shortcut!
What a shortcut!
"Su Jing, what is this called?"
Zhu Yuanzhang asked again. He had to write it down carefully so that Li Shanchang and Cui Liang could do it.
"UC shock body."
Su Jing replied.
"Okay, I understand the UC shock body, I remember it."
Zhu Yuanzhang nodded and continued: "Su Jing, please continue, what does it mean that the people's newspaper does not need to be spread throughout the country?"
Su Jing paused and said: "It's actually very simple. If you follow my method to write the content of the people's newspaper, the unity of the content is actually not that important."
"Except for some very important national events that require national unification, the rest of the content is actually handed over to the provinces and even prefectures for distribution."
"In this way, the manpower and material resources consumed will be greatly reduced, and the efficiency can also be greatly improved."
"Even the content can be exchanged with each other. For example, the content of Shandong's people's newspaper this month can be used in Gansu next month. Of course, some details can be changed if they need to be changed."
“We can even form feedback based on the sales volume, so we can better understand how effective each issue of the People’s Daily is.”
"Editorial staff in various provinces, capitals and states can also form performance appraisals to facilitate awards."
"I have discussed this management plan with Zhu Biao before, so there will be no more nonsense now."
"Of course, we can also have national newspapers. Two newspapers a year are enough, one in the middle of the year and one at the end of the year."
Minbao is actually a newspaper.
Of course, Su Jing took into account the limited information dissemination speed in the Ming Dynasty, so when he originally conceived it, he had no real intention to unify the people's newspapers nationwide.
Each region can just do it by itself, just like newspapers are divided by regions.
"Each place should handle it themselves, exchange and use it, conduct assessments..."
Zhu Yuanzhang murmured to himself, repeating what Su Jing said, and his eyes gradually shone with light.
Su Jing's method is not complicated.
There is only one request, and that is for Zhu Yuanzhang to hand over the power to compile and review the content of civilian newspapers.
The rest is up to each locality to do their own thing.
If it were from the beginning, Zhu Yuanzhang was really not sure whether he would agree to it, because national affairs are not child's play, and there are some things that Zhu Yuanzhang would not be assured if he did not examine him himself.
People's Daily is also a major issue related to guiding the people.
But Su Jing’s UC shock body has come out, and it seems that the review is not so necessary.
What we really need to pay attention to is the two nationwide public newspapers released in the middle and end of the year, which need to be focused on.
Zhu Yuanzhang likes performance appraisal very much.
Because in this way, he can clearly know how well his ministers are doing.
The first time Su Jing talked about this with Zhu Biao was when she was talking about the issue of supporting royal family members.
At that time, Zhu Yuanzhang really didn't expect that this thing could be used on his ministers.
Now after listening to it, I feel enlightened.
"Su Jing, your idea is really great!"
Zhu Yuanzhang looked at Su Jing, slapped his thigh and said: "I have to ask Li... to write a note to the emperor immediately about this, and ask him to follow this."
The excited Zhu Yuanzhang almost spilled the beans. Fortunately, he originally wanted to say Li Shanchang, so even if there was a misunderstanding, there would be no misunderstanding.
Su Jing immediately said: "Uncle, don't worry, I haven't finished speaking yet."
"What else is there? Su Jing, don't make people's appetites exciting!"
Zhu Yuanzhang asked eagerly, wanting to know everything about the people's newspaper immediately.
Su Jing said: "Uncle, the people's newspaper is just a means of controlling public opinion, but if used well, it can also become a record. The Ming Dynasty is so big that even the emperor is not that easy to know the situation in various places. "
“In addition to what I just said, the People’s Daily can also play a recording function.”
"Weather changes, waterway changes, and there are some significant natural disasters."
“These can all be recorded through civilian newspapers.”
Um?
Listening to Su Jing's words, Zhu Yuanzhang frowned and said, "Aren't the things you mentioned recorded in the county annals?"
The ancients kept records of climate and natural disasters.
Su Jing said calmly: "Uncle, I know you are a smart person. If there is only a single record of something, the possibility of fraud will increase exponentially."
"In other words, there is a high probability that it is all fake. Do you understand what I mean?"
What Su Jing said is actually the principle that independent evidence cannot stand.
Of course, he didn't say it so clearly.
Zhu Yuanzhang was not stupid, he immediately understood what Su Jing meant.
"Yes, Su Jing, you are right!"
Zhu Yuanzhang nodded solemnly and said: "I really didn't expect this. Some things are easy to falsify if there is only a single record."
Zhu Yuanzhang also thought of many ways to prevent his subordinates from deceiving him.
He already had an idea in his mind about the restructuring of Gongweilang.
Now, Su Jing proposed a way for the people's newspapers to record it, which really made Zhu Yuanzhang very happy.
"Well, that's about it. I don't have anything more to say about the People's Daily."
Su Jing said lightly.
Su Jing could only think of so many things that newspapers could do.
He came up with it on the spur of the moment. He really didn't expect that someone in Ming Dynasty would actually do it.
"I remember it all."
Zhu Yuanzhang said to Su Jing: "Su Jing, how did you come up with this?"
This is what Zhu Yuanzhang has always wanted to ask. There are really too many wonderful ideas in Su Jing's mind.
"Just think like that, what else can there be?"
Su Jing replied with a smile.
Some things should be kept secret.
"Forget it, I won't ask anymore."
Zhu Yuanzhang shook his head. He allowed Su Jing to have some secrets, as long as they would not harm the Ming Dynasty.
"It's late at night, it's time to rest."
Su Jing stood up and said, "I have to get up early tomorrow, so I'm going to rest first."
After chatting with Zhu Yuanzhang for a long time, he was also a little sleepy. After all, he had been driving a carriage all day.
"Okay, I'm a little tired too. See you tomorrow morning."
Zhu Yuanzhang nodded and looked at Zhu Biao again.
Soon, Su Jing left the living room, leaving only Zhu Yuanzhang and Zhu Biao.
"Father."
Zhu Biao said respectfully to Zhu Yuanzhang.
He knew that Zhu Yuanzhang had something to say to him.
Zhu Yuanzhang looked at Zhu Biao and said: "Boss, I have asked Baoyuan Bureau to make the new fire gun, and the effect is very good."
"Really? Father?"
Zhu Biao said quite excitedly.
Although Su Jing has already tried it, and there is no obstacle in theory, the actual effect will not be known until it is done.
Zhu Biao could only say that he was not completely sure whether it was really possible to simply thicken the barrel.
"Well, the killing distance of the new fire gun is slightly shortened, but the firing speed is greatly improved, and it can be used by one person, which is very convenient. This transformation is very good."
Zhu Yuanzhang replied.
At that time, he simply conducted a test firing operation. The detailed subsequent data was given to Zhu Yuanzhang after the Baoyuan Bureau test.
The flint-type structure still sacrifices a certain degree of airtightness.
In other words, it is the insufficient level of craftsmanship that leads to this structure.
However, this is not an unacceptable shortcoming for Zhu Yuanzhang.
"Well, the kid knows. I will report it back to Master Su later."
Zhu Biao nodded.
He knew that Zhu Yuanzhang's purpose in telling him this was to enable Su Jing to continue to improve.
"Okay, it's good that you know these things."
Zhu Yuanzhang was very satisfied when he looked at his son.
Zhu Biao hesitated for a moment and said: "Father, what do you mean to Master Su..."
He didn't dare to ask completely, but Zhu Yuanzhang already understood what he meant.
"rest assured."
Zhu Yuanzhang smiled and said: "Su Jing is the pillar of Ming Dynasty. I will not let him have any problems. Even if this trip is without you, I will still agree."
Hearing this, Zhu Biao looked a little surprised, but immediately returned to normal.
That's right!
His father is Zhu Yuanzhang, and Mr. Su's ability is obvious to all.
The correct way to treat such a person is to win over and protect him.
"Thank you father, the child is at ease."
Zhu Biao bowed towards Zhu Yuanzhang and said, "My child is going to rest too. He will set off with Master Su tomorrow."
"Well, go ahead."
Zhu Yuanzhang said.
Zhu Biao's figure left quickly. Zhu Yuanzhang did not sleep, but took out a pen and paper.
"Chongpachi, let me do it."
Queen Ma came over, picked up the inkstone, and began to grind Zhu Yuanzhang's ink.
"Sister, aren't you asleep yet?"
Zhu Yuanzhang looked at Queen Ma and said.
Queen Ma said: "Biao'er is about to travel far away. Why did I go to bed so early? And I know that you must have something to say to him."
"You're still a girl, you understand me!"
Zhu Yuanzhang smiled and said: "This kid Biao'er really cares about Su Jing so much that he doesn't even trust me, my father."
Queen Ma said: "That's because you are usually too harsh. I've seen Biao'er too much, so I naturally feel that you won't be too kind to Mr. Su."
"Am I usually very strict?"
Zhu Yuanzhang asked with a frown. It seemed that he really didn't feel that he was harsh.
Empress Ma smiled and said: "Chongba, why don't you have a correct understanding of yourself? Look at the ministers who come to court every morning. None of them are trembling with fear."
"yes!"
Zhu Yuanzhang sighed: "This is also the reason why I never want to reveal my identity to Su Jing."
"If he knows who I am, I'm afraid he will be like those ministers in the future."
People are always contradictory.
Zhu Yuanzhang hoped that his ministers would respect him, but he felt that Su Jing's attitude was very precious.
It can only be said that if those ministers were asked to choose, they would definitely not choose Su Jing's method.
(End of chapter)
