Zhu Yuanzhang's sudden reversal almost made Su Jing lose her back.
Good guy, I thought Zhu Yuanzhang was going to force him to stay.
"Thank you father!"
Zhu Biao immediately said to Zhu Yuanzhang, breaking the awkward atmosphere.
He was very happy that his father Zhu Yuanzhang finally agreed to his request.
"Father, I also want to go with Master Su."
When Zhu Zhu saw that his elder brother could go, he immediately followed up.
"Tie'er, you are still young. I will take Mr. Su with you when he goes out again in the future."
Queen Ma walked to Zhu Rui's side and said.
After all, Zhu Biao was so old. Queen Ma was worried but not to the point of not being able to let him go.
As for Zhu Rui, no!
"All right."
Zhu Zhu lowered his head and replied, knowing that Queen Ma was concerned about him.
"Uncle, you are trying to ride on my coattails!"
Su Jing smiled at Zhu Yuanzhang.
A ride?
Zhu Yuanzhang was stunned, but Su Jing was good at making up words. He smiled and said: "Yes, I think you won't disagree with this. My adopted son has been a soldier for many years, so I can protect your safety along the way."
Mu Ying's martial arts skills are quite outstanding in the military.
With him here, there is no need to go to any trouble to send some guard guards for surveillance and protection.
In Lishui County, tracking, protection and surveillance is relatively easy. After all, there are many people and many hiding places.
If he were on the official road, Su Jing would definitely be equipped with binoculars, which would greatly increase the difficulty of tracking.
"Mr. Su, please don't refuse!"
Mu Ying immediately raised her hands towards Su Jing and said: "Mr. Su made the Wolf Constitution and created the Mandarin Duck Formation, which will be of great help to our Ming army. Please let me do something for Mr. Su."
Mu Ying's words were sincere and extremely sincere.
Maybe Zhu Yuanzhang had other ideas, but he really just wanted to do something for Su Jing.
"What do you think, Su Jing?"
Zhu Yuanzhang looked at Su Jing and asked.
Su Jing said calmly: "Okay, I'm quite bored on this trip anyway. Since you have arranged it for me, uncle, that's the best."
Su Jing didn't point it out, and there was no need to point it out.
For him, Zhu Yuanzhang's attitude was enough.
"Okay, Mr. Su, let's have a good night's rest in the mansion today and then set off tomorrow. I've also prepared some things that I can take with me."
Queen Ma said very happily.
The current situation is what she wants to see most.
Everything was stable, and there was no rift or conflict between Su Jing and Zhu Yuanzhang.
Night gradually falls and the moon hangs high.
The room has been equipped with a stove, all made of high-quality smokeless carbon.
Su Jing was not surprised that it was normal for such a family to use this kind of carbon.
"Su Jing, look at this."
Zhu Yuanzhang held a civilian newspaper in his hand and handed it to Su Jing.
Su Jing was stunned and asked, "What is this?"
Zhu Yuanzhang smiled and said: "People's newspaper."
People's Daily!
Su Jing was obviously taken aback, and Zhu Biao on the side said in surprise: "Father, are you really doing this?"
Zhu Yuanzhang said with some pride: "That's right, boss, after you told me the idea of the people's newspaper, I immediately accepted it, and then the emperor asked me to do it."
"Now it's the result, but now it's only within Yingtian Mansion."
Zhu Yuanzhang could blur his identity now so that Su Jing would not associate him with the emperor's identity.
But Su Jing didn't care about this at all.
He just looked at the people's newspaper carefully. Zhu Biao on the side also leaned over and read it seriously.
Zhu Biao didn't expect that his father, Zhu Yuanzhang, really attached so much importance to the matter of public reporting.
Unexpected and natural.
Looking at the description of the Ming Dynasty Imperial Master in the civilian newspaper, Zhu Biao only felt that it was very good.
This has a very positive effect on Ming Dynasty.
Zhu Yuanzhang looked at Su Jing with great pride, and he wanted to hear Su Jing's praise.
After all, what he did was very beautiful.
"No, that's too stupid."
Su Jing's words directly made Zhu Yuanzhang's face jump.
What doesn't work?
Too stupid?
Isn't this people's newspaper based on Su Jing's ideas?
"Master Su, what do you mean?"
Zhu Biao asked Su Jing.
He was as confused as Zhu Yuanzhang. In his opinion, the people's newspaper operated according to Su Jing's ideas.
Zhu Yuanzhang also suppressed his emotions and asked: "Su Jing, tell me, what's wrong with it?"
Su Jing put the people's newspaper on the table and said calmly: "It's very simple. The content of this people's newspaper is too monotonous."
"It's too monotonous? It's not all about the state affairs of the Ming Dynasty. Why is it so monotonous?"
Zhu Yuanzhang looked at Su Jing and asked, his doubts not diminishing at all.
Su Jing smiled and said: "Uncle, you said that this people's newspaper has been popularized in Yingtian Mansion, right? Then I would like to ask, how many ordinary people have read it? Be careful, you must exclude scholars."
How many ordinary people have seen it?
Su Jing's question stunned Zhu Yuanzhang. He really didn't know.
Because there was no such detailed information in the reports of Li Shanchang and Cui Liang.
It’s just that the sales are very hot right now, and the prints can’t keep up with the sales.
"Um?"
Su Jing frowned and said, "Uncle, it seems that you are very incompetent as the person in charge!"
"This civilian newspaper has been established, but there is no sales data, the distribution of buying people, purchasing time and buying habits, I'm afraid there is no such thing."
Su Jing asked a series of questions that made Zhu Yuanzhang scratch his head.
He said he was responsible, but in fact he just distributed the matter.
After all, Lao Zhu is the emperor he calls himself.
Lao Zhu was not involved in the actual specific work.
Of course it's not that he is lazy, but that he has more state affairs to deal with.
For these trivial matters to be done by him, it would be overkill.
"This... I will pay attention to it in the future. Su Jing, please tell me first, what is the problem with this people's newspaper?"
Zhu Yuanzhang was a little embarrassed, and he didn't even have the confidence to speak.
Zhu Biao looked a little surprised. Is this still the father in his memory?
Su Jing said calmly: "Although you don't know the specific situation, I can guess that the popularity of this people's newspaper among the people must be very low!"
"Why?"
Zhu Yuanzhang asked: "How can it be so low? They usually have no way to know about national affairs. Now that I have written it clearly, why don't they want to read it?"
In Zhu Yuanzhang's perception, his own people's newspaper should be quite attractive.
"Uncle, you have fallen into a misunderstanding."
Su Jing said: "Why do you think that ordinary people in Ming Dynasty will be very concerned about national affairs?"
Su Jing knew very well that people would care about national affairs.
The common characteristic of key politicians is that they have enough food and clothing to worry about these things.
Su Jing asked back, and Zhu Yuanzhang was stunned.
Why did the people care about the national affairs of the Ming Dynasty? Zhu Yuanzhang really didn't think of the reason for a while.
"Then why don't people care about national affairs? When the Ming Dynasty is strong, people's lives will be better!"
Zhu Biao said.
As soon as these words were spoken, Zhu Yuanzhang immediately echoed: "Boss is right, Su Jing. Only when the Ming Dynasty becomes strong can the people live a better life. Why don't they care?"
Su Jing looked at Zhu Biao and said with a smile: "Niu Yi, you and I have lived in Lishui County for a long time. When we go out to eat, what do you hear the people talking about the most?"
Zhu Biao recalled it and said: "They were all domestic affairs, strange things, and even corrupt officials being caught."
"Uncle, you heard me."
Su Jing looked at Zhu Yuanzhang and said: "Ordinary people are not scholars. What they are interested in is not the praise of the Ming Dynasty in the folk newspapers, but trivial matters closely related to their lives, or supernatural beings, or bad people being raped. punish."
"If you look at the contents of your newspaper, will the people really care about reading it?"
After Su Jing finished speaking, Zhu Yuanzhang picked up the civilian newspaper again and read it carefully.
Zhu Biao also thought about Su Jing's words.
What is the significance of this civilian newspaper? Is it just for readers?
Scholars have more ways to obtain information than ordinary people.
The core significance of the people's newspaper does not lie in the scholars.
"Indeed, Su Jing, what you said makes sense, so how can we improve it?"
Zhu Yuanzhang asked Su Jing.
Su Jing wrinkled her eyes, looked at Zhu Yuanzhang and said, "I said I understand it so well, why don't you understand it yet?"
"Don't write these false things in the civilian newspapers, and write more practical things. The friction between the ministers, the rumors about gods and monsters in various places, and what bad guys have been caught."
"It has to be topical, you know. It can't be dry. Sometimes it even needs to be polished appropriately."
this……
Zhu Yuanzhang immediately shut down because this was too different from what he imagined.
"Su Jing, this is a people's newspaper. It was ordered by the emperor himself. How can you write these things?"
Zhu Yuanzhang finally suppressed his anger and said to Su Jing.
In Lao Zhu's eyes, the court should be serious and serious.
Never do these fancy things.
Doing this is just like making a fool of yourself.
"Then let's continue like this. The people will not change themselves just because of a few words, and their feelings towards the Ming Dynasty are not that strong."
Su Jing said lightly: "Most people basically ignore things that have nothing to do with them, except for the things you say, uncle."
"Uncle, do you still remember what I was doing when you first met me? How many people were around at that time?"
Su Jing taught Zhu Biao the benefits of information dissemination and the establishment of a civilian newspaper.
But he is just teaching and does not guarantee the results after teaching.
He was already surprised that this civilian newspaper was published.
If it didn't go well, he wouldn't be surprised.
When Zhu Yuanzhang listened to Su Jing's words, he naturally remembered the scene when he met Su Jing for the first time.
At that time, Su Jing was surrounded by people, all ordinary people.
What Su Jing tells is a story about gods and monsters.
At that time, Su Jing would go over to speak every day, and the people would go over on time every day to listen.
"Su Jing, even if it is what you said, if the people's newspaper wants to spread all over the country, the cost will be huge. Writing these contents is not worth the gain."
Zhu Yuanzhang spoke again, but it was obvious that he had acknowledged Su Jing's opinion.
He could only refute Su Jing from a more practical aspect.
The Ming Dynasty was not Su Jing's previous life, and the spread of information could be calculated in seconds.
It's fine in Yingtian Mansion now, but it would be different if it spread all over the country.
Su Jing rolled her eyes, looked at Zhu Yuanzhang speechlessly and said:
"Who said that Yingtianfu's public newspapers must spread all over the country?"
Upon hearing this, Zhu Yuanzhang and Zhu Biao were stunned at the same time.
They all looked at Su Jing in shock, wondering if they heard wrongly.
"Master Su, didn't you say that if the people's newspaper can only be spread in Yingtian Mansion, what's the point?"
Zhu Biao asked Su Jing: "If only the people in one place know this information, it won't be of much use."
Zhu Yuanzhang added: "Su Jing, do you know that it takes a lot of manpower and material resources to set up this people's newspaper?"
"If you don't explain clearly today, I won't let you sleep peacefully."
Su Jing looked at the two father and son and smiled and said, "Don't worry, I'll tell you one by one."
"First of all, in terms of content, the format must be changed to make people interested."
"But the People's Daily is a good opportunity for people to understand the Ming Dynasty, so we have to learn to insert soft advertisements, such as in some strange stories, so that the people can appreciate the benefits of the Ming Dynasty!"
"In this way, the Ming Dynasty will be promoted to the hearts of the people subtly and achieve its own goal."
Soft advertising?
Both Zhu Yuanzhang and Zhu Biao were confused and could not understand at all.
"Master Su, what does this soft advertisement mean?"
Zhu Biao asked Su Jing.
As a student of Su Jing, it was appropriate for him to ask Zhu Yuanzhang directly.
Su Jing originally wanted to explain the definition of advertising, but after thinking about it, it was more practical to give an example.
"Well, I'll just make one up and you can listen."
Su Jing said: "It is said that in a fishing village along the coast of Jiaodong, there is a group of fishermen living. One fisherman picked up a conch, but he didn't care..."
…
Su Jing directly told the story of the conch girl to Zhu Yuanzhang and Zhu Biao.
However, there were some changes in the final outcome.
"Soon, someone discovered the situation of the conch girl, and then someone wanted to beat the conch girl to death on the grounds of being a monster. The young man tried hard to stop it, and finally went to the government."
"After the county magistrate heard the case, he bluntly said that Miss Conch did not do anything harmful to nature and did not violate any of the "Laws of the Ming Dynasty". Even monsters cannot be punished at will. In the territory of the Ming Dynasty, the "Law of the Ming Dynasty" is the highest law. Law!"
"The conch girl survived and lived a happy life with the young man."
Su Jing took a breath and said: "That's about it. I made it up casually. I believe there must be someone who can make it up better than me and polish it better."
"Okay, after listening to this story, uncle and Niu Yi, what do you think I want to express?"
"In other words, did I praise Daming?"
Zhu Yuanzhang looked at Su Jing. He listened carefully and understood.
"Su Jing, you are emphasizing the "Da Ming Law", so this is what you call soft advertising?"
Zhu Yuanzhang said: "Isn't this the Spring and Autumn style of writing?"
(End of chapter)
