Seeing that Zhu Yunwen was silent, Ma Enhui asked again, "Thirty carts is wrong? Could it be three hundred carts? Your Majesty, that's 30,000 books. Even if they are printed, there may not be so many people buying them, right?"
Zhu Yunwen stood up, smiled gently at Ma Enhui, and said: "Queen, three hundred cars are far from enough. I plan to print 300,000 to 50,000 cars in the next ten years!"
"Three to fifty thousand cars?"
Ma Enhui opened her red lips in surprise and was lost for a while. After she came to her senses, she shook her head and said, "Your Majesty, no. Thirty thousand carts totaling three million books. How can we possibly sell them out if we have so many scholars in the Ming Dynasty? No, absolutely not."
How could Zhu Yunwen not know this? These days, the literacy rate is not high. If you print so many books, you can't sell them to Bai Ding, right?
Demand determines the market, this is the basic law.
However, the market always fails and has diarrhea. It is normal for a financial crisis to occur today and an oligarch to buy tomorrow.
Even in this feudal incomplete market, accidents will happen.
The person who caused this accident was the brilliant Zhu Yuanzhang.
When it comes to publishing "best-selling books", no emperor in the feudal dynasty can compare with Zhu Yuanzhang. He is truly unprecedented and unprecedented!
The one who is not convinced, how popular can a bestseller in the feudal era be?
Breaking the heaven, one million copies.
Huh, a million copies?
So lacking in imagination...
Lao Zhu's records are at least 20 million copies, equivalent to 200,000 cars, without discounts.
This book is called: "Da Gao".
Of course, Zhu Yuanzhang's best-selling record is not the result of market circulation, but the result of ticket sales...
It probably looks like this:
Lao Zhu arranged for a few people to set up a bookstall, which was all "Da Gao", and then shouted at the top of his voice:
"Listen, everyone, come and collect the "Great Order". As long as you have the "Great Order" at home, those who deserve to be beheaded will be exiled, those who deserve to be exiled will be spanked, and those who deserve to be spanked will be whipped..."
vertex
"Did you take it? If you dare to leave without taking it, catch him!"
"Why don't you accept the "Great Order"? Do you know that without the "Great Order", the crime will be increased. If you dare not accept it, your whole family will be kicked out, and you will never come back for the rest of your life."
"You don't know how to read? It doesn't mean you don't know how to read because you don't have hands. Take it, if you lose it, remember to buy it. There are three hundred books in it, so you can be a good person..."
In this way, every household rushed to receive the "Da Gao".
If you can't get it, you can only buy it. If you can't buy it, eh
, add money to buy...
All in all, I didn’t have one or two copies of Da Gao at home, so I couldn’t sleep well.
People who are into petty theft may want to buy a few more copies just in case.
"Da Gao" is a book of the nature of a criminal code. The contents recorded in it are all inappropriate for all ages, such as who committed what crime, beheading, skinning...
This kind of after-dinner reading is unappetizing and has no real market.
Even in future generations, there are not many non-professionals who would read legal books when they are bored, right?
Naturally, Zhu Yunwen would not follow the old path of his grandfather's "best-selling book" and decided to use the market to solve the problem.
Didn’t the Queen say that there are few scholars and the literacy rate is low?
Don't worry.
The reform of the Imperial College is imminent, and the era of great education will also begin. With nine-year compulsory education and literacy education, no one will object, right?
When the market grows, are you still worried about not being able to sell books?
Besides, the literary style of the Ming Dynasty is becoming increasingly popular, and the capital market has begun to take shape. If we don't act now, it will be too late later.
As the saying goes, grab territory as early as possible...
The two kings entered the palace.
Zhu Yunwen looked at Zhu Zhi and Zhu Geng, who were getting fatter by the day, frowned, and said, "I want you to do business, but I don't want you to treat yourselves as goods and sell them by the pound."
Zhu Zhi and Zhu Geng looked at each other, both of them helpless.
Zhu Zhi sighed: "Your Majesty, we are helpless. Now the Ministry of War wants medical gauze, but it only costs seven coins a box, but the family of Wu Xun, a wealthy businessman outside, also hopes to buy medical gauze and keep it at home in case of trouble. The money they paid was much more than the Ministry of War..."
"Yes, for a little medical gauze, they invite us to the Flower House every day..."
Zhu Geng lowered his head.
I guess I don't know whether to use a crying or laughing expression.
After Ma Enhui heard this, she glanced at Zhu Yunwen faintly and asked, "How much money did they pay?"
"Queen, between three taels and ten taels, this is just a box! If we didn't stick to the Ministry of War and come up with a batch of medical gauze to sell somewhere, we could make a lot of money."
Zhu Geng felt a little regretful.
Nowadays, medical gauze is classified as armament. The two kings are also aware of the urgency of supplying medical gauze to the military and do not dare to push it to the civilian population.
Ma Enhui did not expect that medical gauze would be so expensive among the public, and its profits would be dozens of times higher than the cost!
"No matter how much money they offer, you can't sell it without permission!"
Ma Enhui said seriously
road.
Zhu Yunwen looked at Ma Enhui with some surprise. She was usually very good at making money. Seeing such a high profit, she could not hold back her anger and even issued a strict order?
When the two kings heard this, they nodded in agreement.
Zhu Yunwen smiled lightly at Ma Enhui, and then said to the two kings: "I called you two into the palace today because I hope you can prepare a bookstore."
"Bookstore? What bookstore?"
Zhu Zhi and Zhu Geng were confused.
Zhu Yunwen talked about his big bookstore plan. Not only should the scale exceed that of the Sili Supervision and Economics Factory, but the quality and efficiency should also exceed that of the Economics Factory. The daily printing should be no less than a thousand volumes.
The second king was stunned by such extraordinary demands and plans.
"I want my writings to be spread all over my Ming Dynasty!"
Zhu Yunwen described the future passionately.
Zhu Zhi and Zhu Geng took a deep breath and shouted at the same time: "I will fulfill my mission!"
Ma Enhui knew that the emperor had already made up his mind, so he would spend money to open a bookstore. He glanced at Zhu Yunwen and sighed: "Your Majesty, what sign should I use for this bookstore?"
Zhu Yun walked for a few steps, turned to look at Ma Enhui, and said: "The "Fengtian Northern Expedition to Yuan Dynasty" said, drive out the barbarians, restore China, establish an outline and discipline, and save the people. Restoring China is really the intention of Taizu! If not, let’s call it: Zhonghua Bookstore!”
"Zhonghua Book Company?"
Ma Enhui tasted the product and praised with satisfaction: "What a good name."
In the workshop, Xie Jin turned to the last page and said with unfinished content, "It's a really strange book, but this volume is not complete."
"The remaining manuscripts should be in Mr. Luo's hands. How about we go and borrow them?"
Xu Huizu said with a solemn expression.
Xie Jin agreed: "Although the story of the Three Kingdoms is a cliché, such stories and techniques are really fresh. It is not unreasonable for the emperor to be sure that this book is popular in the world."
"The only thing that makes people confused is when and where the emperor read "The Popular Romance of the Three Kingdoms". Mr. Luo does not know the emperor, but the emperor seems to know Mr. Luo."
Xu Huizu frowned.
Jie Jin thought for a moment, shook his head, and said, "There is only one explanation."
"What?"
Xu Huizu looked at Xie Jin expectantly.
The corner of Xie Jin's mouth moved and he said leisurely: "The emperor is a real dragon. Look at this sentence: a dragon can be big or small, it can rise and disappear; if it is big, it will stir up clouds and spit out mist; if it is small, it will hide and hide its form; if it rises, it will soar in the air. In the universe, there is something hidden lurking in the waves..."
Xu Huizu despised it.
