Chapter 18 Zhu Di understands marketing and public relations

Style: Historical Author: Winter plum blossoms startle the snowWords: 3090Update Time: 24/02/20 16:17:24
Zhu Di did not stay long at Xu's house. Because of Xu Huizu's indifferent attitude, Zhu Di left hastily without even eating.

This made Xu Zengshou somewhat dissatisfied with Xu Huizu.

After Zhu Di left, Xu Zengshou returned to the room. Looking at Xu Huizu, he asked directly: "Brother, my brother-in-law is a member of my family, can't we treat him well?"

Xu Huizu looked at Xu Zengshou coldly and said, "Remember, don't get too close to King Yan!"

"Why? Can't even my relatives move around?"

Xu Zengshou asked dissatisfiedly.

Xu Huizu shook his head and warned with a stern face: "You don't know that he stood at the court meeting today and refused to bow. If it weren't for the emperor's pressure, do you think he would bow? If it weren't for the emperor's rearrangement of the defense of Beiping Mansion. , do you think he will worship? Remember, his ambition is enough to make the Xu family doomed!"

Seeing that Xu Huizu became more and more angry as he spoke, Xu Zengshou quickly lowered his head to listen to the instruction, and then said: "What the eldest brother said is that everything is subject to the arrangement of the eldest brother."

Xu Huizu knew that Xu Zengshou had always been close to Zhu Di, and when he saw that he listened, he said nothing more.

Now Xu Huizu no longer has much energy to manage the Xu family, because the recruitment strategy is being promoted step by step, and this is the first important thing for Xu Huizu to gain a foothold in the court and win Zhu Yunwen's approval!

As long as the recruitment strategy is implemented, Xu Huizu believes that, let alone Zhu Di, even if the nine major fortress kings join forces, they will not be a match for the Beijing camp!

From ancient times to the Ming Dynasty, soldiers were just to get paid and eat royal food. In other words, just to survive.

But it’s different now!

These soldiers will have extremely strong beliefs and have the lofty belief to defend the Ming Dynasty.

They are the most powerful soldiers in Zhu Yunzhen's hands. They will burn themselves for the future of the empire, even if they are turned into bricks!

Six examples in "The Art of War" by Sun Tzu: "It is as fast as the wind, as slow as the forest, as aggressive as fire, as motionless as a mountain, as unpredictable as the shadows, and as moving as thunder." This only emphasizes the speed, bravery, loyalty and uniformity of soldiers, but never Not keeping the soldier's mind at the forefront.

Zhu Yunwen creatively participated in ideological construction and proposed a number of novel methods of training new recruits that he had never seen before. Xu Huizu was surprised. Exercise your body.

Not only that, Zhu Yunwen also ordered to improve the food in the Beijing Camp and set up a Beijing Camp Family Department to be responsible for the management of the family affairs of the soldiers in the Beijing Camp.

If a soldier or his family becomes seriously ill, the emperor will pay 50% of the medical expenses.

If a soldier's family is beaten up by a landlord, or the land at home is occupied, or gets involved in a lawsuit, don't panic, go directly to the Beijing Camp Family Division, which will be responsible for following up.

If the Beijing Camp Family Affairs Department cannot handle the matter, it will be reported to the Fifth Army Governor's Office.

If the Fifth Army Commander's Office cannot deal with it, it can still be reported to the emperor.

All in all, soldiers are the emperor's soldiers, soldiers of the Ming Dynasty, and the families of soldiers should be honored and honored.

Even if one day he dies in battle, the empire will give him a generous pension. In addition to a one-time payment of twenty taels or twenty shi, it will also provide a continuous subsidy for up to ten years. Every year, it will give a subsidy of five taels or five taels of silver to the family. Stone rice.

Such a system naturally caused a backlash from the Ministry of Revenue. After all, compared to the previous system, if a soldier died in battle, he only needed to be given a one-time payment of thirty-six taels or thirty-six shi, and subsequent expenditures were basically negligible.

I don’t know what method the emperor used to convince Huang Zicheng and others.

Nowadays, almost every soldier in the Beijing camp hopes to work for Zhu Yunwen. If Zhu Di is not discerning and really has two intentions, his end will be very tragic.

Xu Huizu knew the power of the recruits' strategy, so he was more worried about Zhu Di and treated him more indifferently. This was not only a warning to Zhu Di, but also loyalty to Zhu Yunwen.

Now Zhu Yunwen has obviously changed his initial attitude and trusts himself more. In the past month, he has called himself into the palace more than ten times, but Cao Guogong Li Jinglong has not entered the palace even once.

Even the recruitment strategy did not involve Li Jinglong.

Xu Huizu could still understand the meaning of this.

Just when Xu Huizu was deep in thought, the door was pushed open. Xu Miaojin hurried into the room and shouted to Xu Huizu: "Brother, where is the eldest brother-in-law?"

Xu Huizu frowned, looked at his sister, and said, "Why are you home when you are not looking for talents in the Imperial College?"

Xu Miaojin rubbed his eyebrows and said: "Talents are too hard to find. So far, I haven't found any talents. I heard that the eldest brother-in-law is back. I want to ask him for advice and ask him how he is. You are considered a talent, but what about others?"

"gone back."

Xu Huizu replied calmly.

Xu Miaojin looked at the sun. Isn't it lunch time? Why did the eldest brother-in-law go back? Isn’t it possible that the family can’t even open the pot? No way, my brother is the Duke of Wei, and he receives a lot of salary every year...

"King Yan has been a little sleepy during this period, so he went back to rest early. Don't you just want someone to give you some advice? I'll give it to you."

Xu Huizu was a little depressed. Her younger sister went to the Imperial Academy. Although she didn't cause trouble, she still didn't complete the task assigned to her by Zhu Yunwen. Not to mention looking for ten talents, she couldn't find even one.

Without him, no one would be willing to accept Xu Miaojin's test.

The bachelors of the Imperial College are all arrogant and prejudiced in their bones. When they see that the person who is examining them is a female official, they either grease the soles of their shoes, or they don't know anything about it. In short, no matter how you test it, I will ignore it.

This made it difficult for Xu Miaojin to move forward. As a last resort, she asked Xu Huizu for help, but Xu Huizu always said that she had to rely on her own wisdom.

Xu Miaojin rolled her eyes. If she was smart, why would she need to look for you?

At this difficult time, when she heard that her eldest brother-in-law Zhu Di was back, Xu Miaojin hurriedly came back to ask for advice, but she didn't want to be in vain.

Xu Huizu had no choice but to say to Xu Miaojin: "Who did the emperor ask you to find?"

"Talent."

Xu Miaojin said without thinking.

"Then what is talent?"

Xu Huizu asked.

Xu Miaojin was suddenly confused.

Yes, what is talent?

Xu Huizu sighed and said: ""Lunheng·Liu Harm" says, 'talents are superior and inferior, and they cannot be the same'; in "Baopuzi·Yimin", it is mentioned that 'praising the virtuous and valuing the virtues, and educating the talents with joy' ; There is a saying in "Shi Tong Narrative", 'So we know that talents are different. If they are different, how can they be of the same age?

"Those who can enter the Imperial Academy to study still have talent and learning. But looking at the court, who does not have talent and learning? But the question is, if you have talent and learning, do you have the talent and can you get things done?"

"The things are there, those who can know where the problems are, can think of ways to solve them, and can avoid the problems next time are talents. When faced with problems, they can only talk about the Three Sovereigns and Five Emperors, benevolence, righteousness and morality, but cannot come up with any methods. Yes, you are mediocre!"

"Don't you want to find talents? My brother has two ideas for you. The first one..."

When Xu Miaojin heard Xu Huizu's words, her eyes widened. She nodded repeatedly, rubbed her hands, became excited, and said, "I knew that my brother was the best to me."

Xu Huizu smiled and sent Xu Miaojin back to the Imperial Academy. He also went to the capital of Beijing to cooperate with Tie Xuan, the Minister of War, to implement various policies and promote new methods of military training.

Zhu Di was not idle either. After leaving Zhongshan Prince's Palace, he did not return to Prince Yan's Palace. Instead, he went to the mansions of other vassal princes. For more than ten days in a row, Zhu Di either reminisced with the vassal princes or visited meritorious ministers, such as Cao Guogong Li Jinglong, Wu Waiting for Guo Ying and others.

Some people received him seriously and treated him grandly, which gave Zhu Di enough face.

Some people are conceited, cautious, and just show off.

No matter what, Zhu Di treated each other with courtesy.

What Zhu Di wants is not to be a guest, but to get public opinion!

People in Nanjing had previously heard that Zhu Di "didn't worship the emperor" and "violated the courtesy of his ministers", but after all, it was just hearsay. Now that I saw Zhu Di walking around the streets and visiting old friends with his own eyes, he was treated with great courtesy and harmoniousness. What he had heard before was completely shattered.

"The King of Yan is so polite to his guests, how could he not pay homage to the Emperor?"

"There must be some villain who framed King Yan."

"King Yan is a loyal and filial man and would never do such a thing."

As a result, the direction of public opinion changed, and more and more voices praised Zhu Di.

Zhu Yunwen heard Liu Changge's report in Wuying Hall and smiled very happily.

Unexpectedly, Zhu Di is still a person who knows how to package himself, promote himself, create public opinion, and expand influence.

I have to say that Zhu Di's public relations and marketing are still very good.

Zhu Yunqi even received many memorials praising Zhu Di. They all told Zhu Yunqi:

Zhu Di is the King of Yan. Although he didn't give you face when he went to court, don't be angry. After all, King Yan is the leader of the kings and the commander-in-chief of the north. You must not touch him. Once he is touched, there will be great chaos...

Among these memorials, some were military generals and some were minor officials of fifth or sixth rank.

They are all intertwined, and their origins, without exception, are all in contact with Zhu Di, and their relationship is extraordinary.

"Prince Yan, did you go to Qiyang Prince's Mansion again?"

Zhu Yun asked with narrowed eyes.

Liu Changge nodded slightly and reported, "Yes."

Zhu Yunwen tapped the desk gently with his hand. He suddenly thought of something. He took out a memorial from the desk and said softly: "The chief envoy of Guangdong came to report that pirates are rampant and have repeatedly invaded Guangzhou. This is a memorial." It’s a big deal.”

Liu Changge said nothing.

Zhu Yunwen pointed to the memorial that spoke for Zhu Di and said to Liu Changge: "Compile a list. I can use it."

Liu Changge took the memorial and left.

August 1st.

When Zhu Yunwen came to court, he threw out this inconspicuous Guangzhou memorial and said to the ministers: "Guangzhou has come to report that there are sea bandits in Yangjiang, Guanghai, Xinning, Wuchuan, Suixi and other places, disturbing our territory and killing people. My people, Guangzhou, have written to ask for help. I wonder what the ministers think? Who should be sent to quell the chaos?"