Hearing that Jiang Yao had a solution, Mr. Zheng's eyes lit up: "Miss Jiang, please tell me!"
"Wait a moment, Mr. Zheng, before I talk about this plan, I have to confirm something first." Jiang Yao turned to several executives from Moore and asked, "How many units can we deliver currently?"
The person in charge of the factory was the sales manager. He looked at the spot quantity reported by the factory just after the fire:
"Currently, we can deliver 50,000 pagers, accounting for half of the contracted orders. The remaining half of the goods will take at least one month to complete based on previous production capacity."
In other words, the original delivery to O2 at the end of this month will be delayed until the end of next month.
"Okay." Jiang Yao scribbled on the paper and made a list, and he knew what he was doing.
"Mr. Zheng," Jiang Yao put down her pen and raised her head, "O2 doesn't have to wait for the end of the month. It can directly sell pagers tomorrow, but it needs to be changed to a word called limited release. Also, the pricing model needs to be changed. You can buy it with 0 yuan. 'To attract customers."
What? Purchase for 0 yuan?
People on both sides of O2 and Moore were a little confused.
Mr. Zheng suspected that there was something wrong with his ears and said uncertainly: "Ms. Jiang, you said you bought the machine for 0 yuan. Could it be that we give the pagers to customers for free? Are you kidding me?"
Jiang Yao nodded very seriously: "I'm not joking, it's just what you understand. Pagers are given to customers for free. The first batch of 50,000 units is on a first-come, first-served basis."
Hearing her words, Moore's executives almost gasped, with expressions on their faces that were hard to describe.
Is there anything wrong with Ms. Jiang's brain? She gives pagers to customers for free. She is doing business and not doing charity. Is Mr. Zheng stupid or crazy? If you don't know how to do business, don't make casual suggestions. Why do you have to be in the limelight?
It's over, it's over, now Mr. Zheng is laughing at the joke. When the time comes, I don't know how to laugh at us Moore people! We at Moore are a very intelligent team, but we were dragged down by Miss Jiang.
Hey, the boss is so smart, how could he be so stupid when marrying a wife? That beautiful face was blinded for nothing, and I really said that when God opens a door for you, he must close a window. Beautiful women are just vases, you can only look at them, don't expect there to be any real meaning inside.
Moore's senior executives murmured in their hearts, but because the big boss, Chen Yanbei, was sitting there with a straight face and did not feel that he had heard any fantasy, so everyone could only sigh in their hearts. There was nothing on his face. Dare to show up.
Not only did he not dare to show off, he also had to help Jiang Yao say good things.
As a result, before Jiang Yao could say anything else, the person in charge of the sales department laughed awkwardly and said, "Ms. Jiang is really good at adjusting the atmosphere. Seeing how nervous we are, she just made a joke with us to relax."
The person in charge of sales started, and the person in charge of R&D was not far behind, hehehe twice, "Miss Jiang is really funny, haha."
The person in charge of the market raised his hands and patted them three times, and said with a smile:
"The limited sale that Miss Jiang mentioned, I think is a good marketing entry point. As soon as something is limited, doesn't it have to be snatched up? You see, limited edition sports cars and limited brand handbags are all one-of-a-kind. Goods are hard to come by, and many people can’t even buy them with money. In my opinion, our next market strategy at Moore can be more focused on limited editions.”
The three executives were helping Jiang Yao deal with the aftermath. Mr. Zheng naturally heard it and said with a smile: "Oh, it turns out that Miss Jiang was joking with me just now. Oh, let me tell you, you scared me hahahaha …”
"Hahahahaha..." A burst of awkward and polite laughter suddenly spread in the conference room.
Jiang Yao knew that everyone had misunderstood. After the laughter passed, she said seriously: "I'm not joking."
"No, you are kidding, hahahaha..."
"Yes, just kidding, hahahaha..."
Moore executives quickly took over.
Jiang Yao interrupted helplessly: "Listen to me first, I'm not kidding! There are prerequisites for this 0 yuan purchase. The complete plan should be called pre-deposited phone charges, and you can enjoy 0 yuan purchase."
Afraid of being interrupted again, she simply finished speaking in one breath: "Let me give you an example and you will understand. If a pager is priced at 1,000 Hong Kong dollars, then it is stipulated that if you deposit 1,000 Hong Kong dollars in phone charges, you can get a free pager. And this The phone bill will be returned to the customer over 10 months. That is, HK$100 of phone bill will be returned to the customer every month."
"For customers, it's like getting a pager for free."
Everyone went over her words in their minds, but still didn't react. Mr. Zheng said: "If the pre-deposited 1,000 Hong Kong dollars are returned to the customer, doesn't it mean that we earn nothing and instead give the customer a pager for free?"
What is the difference from the 0 yuan purchase just now?
Jiang Yao looked at Mr. Zheng's confused face and suddenly felt a little funny.
The operators of this era are really a bit naive, not as bright as a certain mobile phone or a certain telecom in later generations. How can there be any 0 yuan purchase in the world? It's just a matter of burying the pit deeper and hiding it to let customers jump.
There is no treacherous businessman, Jiang Yao learned and applied it from later generations of communication operators.
"Don't just look at the surface. There are some terms that I haven't mentioned. These terms are the key. Assume that you deposit 1,000 Hong Kong dollars in phone bills and get 100 Hong Kong dollars back every month. However, the terms of purchase must state that the minimum monthly phone bill is The consumption limit needs to reach 300 Hong Kong dollars. If it does not meet this standard, it will still be calculated according to this standard."
"In other words, those who participate in the 0 yuan purchase must have a monthly phone bill of more than 300 Hong Kong dollars, minus the 100 Hong Kong dollars returned. They actually contribute more than 200 Hong Kong dollars in phone bills to O2 every month. In 10 months, We contributed 2,000 Hong Kong dollars, deducting the 1,000 Hong Kong dollars for the pager, O2 still made a net profit of 1,000 Hong Kong dollars."
"Of course, these data are just examples. If O2 wants to make more money, it can continue to make a fuss about the pre-deposited phone charges. For example, the return time of the pre-deposited phone charges will be extended. If you pre-deposit 1,000 Hong Kong dollars in phone charges, the credits will be returned in 20 months. Monthly refund of HKD 50.”
"Based on the minimum monthly phone bill consumption of not less than 300 HKD, minus the 50 HKD returned, the customer has to pay at least 250 HKD in phone bills every month. In 20 months, the customer pays O2 a total of 5,000 HKD in phone bills. Then Subtracting HK$1,000 for the pager, O2 earned HK$4,000.”
“Following this logic, we can also write more more tempting marketing methods, such as pre-depositing HK$1,000 in phone calls and getting HK$1,500 in phone calls back, and then adjusting the return time and limiting the minimum monthly consumption of customers to maximize benefits.”
Jiang Yao finished speaking in one breath, and the conference room fell into an eerie silence.
The first person to react was Mr. Zheng. His eyes were as wide as copper bells. He looked at Jiang Yao with great admiration. He wanted to kneel down to her immediately: "Ms. Jiang, you, you are a genius! This marketing method is too great. So brilliant! So brilliant!"
On the surface, it attracts customers by pre-depositing phone bills, getting back as much as you deposit, and getting a pager for free. In fact, the wool comes from the sheep, and it increases revenue by setting a minimum phone bill consumption limit for customers every month.
In the past, customers might only spend HK$100 on phone bills per month, but after participating in the 0-yuan purchase event, they had to spend HK$300 per month. After deducting the HK$100 phone bill returned by the telecom provider, they had to pay an additional HK$200, which is equivalent to Customers are still taking money out of their wallets!
high! It’s really high!
Several executives on Moore's side also figured this out.
Everyone's faces turned red instantly, as if an invisible big hand stretched out from the air, fanning them over and over again.
What were they talking about just now? Was Miss Jiang’s joke funny?
Omg, now they only think that they are the funniest one, and the clown is actually themselves.
Chen Yanbei, who was sitting at the top, casually glanced at several senior executives and said nothing, but it seemed that he had said everything.
They were so ashamed that several executives wanted to dig a hole to bury themselves immediately, making them self-righteous! Only today did I know that there are people outside the world, and there is a sky outside the world.
While several Moore executives were still scratching their heads and reflecting, Mr. Zheng had already stood up from his seat and bowed deeply to Jiang Yao:
"Ms. Jiang, thank you for helping us come up with such a wonderful marketing method! I will ask the lawyer to change the contract now. You, Moore, will decide the delivery date. Also, I will double the order quantity, no, triple it! Again! Give me 300,000 more pagers!"
Mr. Zheng said that the lawyers over there were already drafting a supplementary agreement.
Half an hour later, the supplementary agreement was drafted. After Mr. Zheng’s lawyer showed it to Mr. Zheng, Mr. Zheng personally presented it to Chen Yanbei: “Mr. Chen, take a look and see if there are any amendments. We will change them immediately. Finalized.”
Chen Yanbei also had a lawyer here. He took it and handed it to Zhong Yi, "Let the legal colleagues handle it."
"Mr. Chen, please review the contract first. If you have any questions, feel free to communicate. I won't interrupt you. You have to go back and report to the board of directors."
Mr. Zheng stood up and left with his lawyer. His mind was now filled with Jiang Yao’s 0-yuan sales pitch, as if he had already seen their O2 financial report for this year. The data was absolutely beautiful!
After seeing Mr. Zheng off, the conference room was full of people from Moore's side.
Several executives said to Jiang Yao with some embarrassment: "Ms. Jiang, we were short-sighted just now. Don't take it to heart."
Jiang Yao still has this kind of tolerance, and the way a few people tried to save her respect just now not only didn't make her feel offended, but actually found it a bit funny.
Maybe this is what it feels like to be a leader, right? Even if a piece of shit is presented, everyone will eat it with a smile and even praise it as delicious.
But luckily she didn't really let everyone eat shit.
She smiled at several executives and said, "Anyway, the loss of the prototype and the fire have something to do with me. Now that I can help you, I finally feel no guilt."
The sales person in charge was flattered: "Ms. Jiang, that matter has nothing to do with you at all. Please don't say that. Moreover, you just helped us win three times the order, and the profit was directly increased by zero. You are now ours." Living Bodhisattva, God of Wealth!”
Others nodded in agreement.
puff--
Jiang Yao's red lips raised slightly at the compliments of several people, and she laughed out loud. She even used the words "living bodhisattva", and it seemed that she was really grateful to her.
Her smiling eyes were crooked, her red lips slightly raised, and her already beautiful face became more and more attractive.
Several senior executives are all men, and men have no resistance to beautiful creatures, so they were a little stunned at first glance.
Chen Yanbei glanced at several senior executives coldly, "Are they all idle? Don't have to do anything?"
