When Feng Bangning heard what Yao Hongmo said, he quickly replied: "How can a small bookstore born late in life do that? The boss is exaggerating."
Yao Hongmo took out a book from a pile of books on the big case. It was thin, only sixteen pages in size, and the binding quality was poor. He threw it on the ground and said, "Is this "The Biography of Yue Fei" printed by your family?"
Feng Bangning bent down to pick it up, took a look at it and replied: "Sir, this is the sixteenth volume of "The Biography of Yue Fei". It was printed by a small bookstore. It does not dare to teach lewdness or thieves. It is all serious text."
Yao Hongmo sneered and said: "Nowadays, there is a lot of noise among the scholars, and there are a lot of posts. They say that your printing shop tramples on elegance. I bought it and took a look. It is indeed a good comment."
It turns out that the Qingliu Printing and Publishing House, which opened last year, also makes engravings and prints collections of classics and history, examination papers, poetry collections, etc., but it is only used for appearance.
The main business is pocket books printed with movable type. Feng Bangning gathered a group of Dong Heng who had no food to eat in Nanjing City, gave an outline and gist, and specially wrote comments for storytellers.
Storytellers are also called Bojun people, which means Bojun smiles. This profession originated in the Song Dynasty and is an oral storytelling performing art form. At the beginning, storytellers from various places told stories in their own regional dialects. Most of the stories they used were stories about gods and ghosts, filial sons and grandsons, chaste and martyr women, etc. to persuade people to do good. , mixed with singing songs in the middle, and very few of them have long stories.
In the middle and late Ming Dynasty, there were already professional storytellers in various places, and they no longer sang songs. However, the content of storytelling is still mostly short stories and novellas. Even if they talk about "Three Points" (Three Kingdoms) and "Journey to the West", most of them are excerpts and no long-form interpretations. The formation of long storytelling and commentary was roughly in the late Ming Dynasty, and its completion should be in the late Qing Dynasty and the Republic of China.
After the opening of the Qingliu Printing Bookshop, some people were organized to write a bunch of "Yang Family Generals", "Yue Fei's Biography", "Ming Ying Ming Ying Martyrs" and more than a dozen long commentaries in a short period of time - the beginning. There is not even a single line of poems or songs. They are all written in vernacular. It is dozens of pages long and has only five or six chapters. It was given to storytellers in Nanjing for free.
As a result, within a few days, Nanjing was in a state of shock. The storytellers all had tears in their eyes. This Qingliu Yin Bookstore is really the living ancestor of our storytellers. These comments are so popular! Restaurants and tea shops are offering high wages, and the rewards are like rain hitting lotus flowers. The storyteller's income in one day is as much as five or six days in the past.
This book-listening was also a sensation. The plots of these commentaries are intense and exciting, and most of them reach a climax. Unlike the popular novels and poems on the market, the stories are generally tepid and painless, and they are full of useless rhetoric and poetry, and the practical content is not as much as the author shows off. All in all, it's a big 4x - it's so cool that I can't stop listening to it!
Some people have listened to the first five or six episodes several times and want to know the next episode. After asking each other, Qingliu Yin Shufang has a sequel for sale. Everyone came in droves, almost overwhelming the bookstore.
Feng Bangning followed Feng Bao's instructions and followed the path of small profits but quick turnover. Although there were not many typos in the printed comments, the paper was very poor and the smell of ink was overwhelming, not to mention the binding of the cover.
Although it is very different from those printed by mainstream book printing houses, it is cheap! A copy of the second volume of "Yue Fei's Biography" costs five cents, and ten cents for an illustrated loose leaf. Although there are not many words and chapters, the paper in Luoyang is still expensive. It even spawned the first batch of scalpers in the Ming Dynasty. Some people actually gave a penny of silver to buy the sequel from the scalpers just to get a sneak peek.
Qingliu Book Printing Shop became an instant hit, and all book printing shops looked at it with envy and couldn't help but make small calculations. Around the Spring Festival, piracy appears on the market. What’s funny is that the printing quality of this pirated book is much higher than the original version. Although the price is more expensive, gentlemen are still willing to buy the pirated clean book - referred to as the "clean version" - instead of the original "gross version" .
Unfortunately, just a few days after the pirated editions came out, these bookstores suffered the same fate. They were either shut down by the police for selling pornographic books, or they were harassed by gangsters, and some even caused fires. All of them suffered heavy losses.
Now everyone in the southern publishing industry of the Ming Dynasty knew that Qingliu Printing Bookstore was a big deal and could not be offended. They could only look at it with greed and dare not reach out.
Nanjing was the southern hub of the empire and the economic, cultural and political center. This book printing shop is rooted in Nanjing. I don’t know whose way it is, but it has spread its sales channels all over the country in two months. The furthest ones are sold to Guangxi, Fujian and other places. Yao Hongmo heard that Feng Dong’s family moved money to and from various places every day. Soft bones and numb hands.
This printing house takes a different path from the mainstream printing houses. Although those printing houses are jealous, they do not harm the fundamentals. After the comment came out, it destroyed the jobs of many scholars in Nanjing. These people are unable to succeed in their careers, so they either work as emcees at weddings and funerals to earn extra money, or they write lyrics and novels for printing houses to make a profit. The market has been flooded by Qingliu Yin Shufang. Who still reads those so-called works with elegant words and arrogant words?
Various bookstores were frightened by Qingliu Bookstore's methods and did not dare to resist. These scholars had no scruples. They could not help but attract friends and regard Qingliu Bookstore as their enemies.
First, he criticized them at various literary meetings, saying that the books printed by Qingliu Bookstore were "degrading to the gentlemen, full of fishy smell on the paper, and should only be sold to peddlers, peddlers, and pulp sellers."
As time passed, several so-called "leaders" of the students in Nanjing who were seeking fame and reputation and selling law and friendship began to take notice of this matter. They found Feng Bangning, all with their nostrils turned upward, and asked Qingliu Bookstore to sponsor some "literary society" funds. How could Feng Bangning take them seriously and almost throw them out.
In fact, Feng Bangning was used to being flattered in the past, and he really didn't know how powerful these scholars were. In the middle and late Ming Dynasty, a large number of scholars had turned into "literary hooligans". They gathered friends and became party members; they fabricated songs and litigated lawsuits. He boasts that he can help the world with his outspoken words, but only talks in vain to gain reputation; he threatens the county magistrate with the intention of pursuing slanderous discussions. Within the Gongmen and among the scholars, a vast force was formed.
Because they control school management and scholar evaluation, and "culture and education" is a very high-ranking criterion in local officials' assessment, officials dare not offend them easily, lest they make them notorious. The result is a vicious circle, and some small places are even These people control local political power, and local officials either act as puppets or collude with them.
These people see that the bookstore doesn't take them seriously, how can they let it go? It is inevitable to instigate the Qing Dynasty. Those who are incompetent will post the disclosures everywhere, and those who are capable will throw films and papers everywhere. First, Yingtian Mansion, and then Nanjing Criminal Department, were all held down by Feng Bao.
Yao Hongmo has a lot of contacts with scholars in the south, and he has heard a lot of rumors recently. He prides himself on being a clean figure and pays more attention to the printing and cultural industries. He is the one among the senior officials in Nanjing who has the most contact with this group of people. Therefore, he received many requests to help clean up Qingliu Bookstore.
But he was in Taichang Temple at that time, and the publishing industry was not under his control. I scolded Qingliu Bookstore on different occasions, but it didn't work. Later, for some unknown reason, he was found guilty of a minor offense, participated in a book, and was demoted by half a grade. At this time, he didn't know who was going to deal with him.
After he arrived at the Imperial College, things had developed to the point where many leaders of the prison students in the Imperial College were clamoring for trouble and wanted the local government to close down Qingliu Bookstore. Ying Tianfu sent a message to him, asking him to strictly control him, not allowing students to harass the place, and to entrust him with official matters.
Yao Hongmo was furious when he saw Yiwen. He went to Yingtian Mansion to argue, intending to enlighten the students of the Imperial College. Yingtianfu Yin Yangcheng was originally the chief envoy of Guangxi. He didn't think highly of him, so he just gave him a few blows.
Yao Hongmo couldn't figure it out and could only sulk. As a result, within a few days, Li Xiushan's letter arrived, saying very politely that he asked Feng Bangning to come to see him and ask him to spare some time to meet him. Only then did Yao Hongmo know that Qingliu Bookstore was covered by Li Xiushan, and he felt chilled when he heard about his downgrade.
Yao Hongmo wanted to go to Li Xiushan himself to explain. Firstly, Li Xiushan might not see him; secondly, if someone saw him befriending an eunuch, he would not want his clear face anymore. I had no choice but to meet Feng Bangning as a fourth-grade scholar. I wanted to take the opportunity to give him a few words and turn over the past chapter of my suppression of Qingliu Bookstore.
Feng Bangning knew that this group of people was powerful, and he was scolded by Feng Bao a few times, so he kept his attitude very low. Kowtow aside, Yao Hongmo just put on airs and threw the book on the ground, which made him suffer.
At this time, hearing Yao Hongmo's comment that "The Biography of Yue Fei" was insulting to elegance, Feng Bangning laughed dryly and said: "My lord's comment. I haven't read for a few days. I just like to hear and see things about pleasure and enmity, so this book is a bit vulgar." "
After Yao Hongmo heard the four words "pleasant grudges", he quickly put away all the sourness and airs in his body. Half leaning forward, he said with a warm smile: "What a 'happy grudge', Feng Dongjia said it very well. Although I am a scholar, I am a chivalrous and righteous man, a generous and tragic man, I am also very attracted to him. Haha!"
