Customers were all attracted by the "Pelling Darts" and called many relatives and friends to help negotiate prices. Some would be happy if they got the right price, while some would be dejected if they didn't get it and continue to ask people to help bargain.
Seeing that the event was almost in progress, Sheng Guoer saw that all the main customers had negotiated prices and some new customers had been added, so she said: "Today's event has ended. Please come and collect it with your receipt in one month." Your goods.”
The patrons all felt that they had taken advantage and went away happily.
Zhou Rui felt that he must have lost money this time, because several customers cut off nearly half of the price at once.
Seeing Zhou Rui's bad condition, Sheng Guoer smiled and said, "Zhou Rui, what's wrong? Do you feel that you are at a loss?"
Zhou Rui said: "Yes, I feel like I lost money."
Sheng Guoer said: "Then you calculate the cost, and then calculate our profit."
Zhou Rui asked people to start calculating costs and profits, but when everyone finished calculating, they all looked surprised.
Zhou Rui held the account book and said, "How is this possible? How come you made five thousand dollars instead?"
Sheng Guoer explained while pacing: "The permanent population of Ping'an Township is 50,000, and the population living in towns is 30,000. Divide this disk into four equal parts, and draw different prices. Let's first use the higher cost. Many prices are marked externally, and then the prices are withdrawn in the form of 'fighting'."
Zhou Rui and others were a little dumbfounded when they heard this. Sheng Guoer smiled calmly: "This is just a very simple probability problem. In this way, everyone helps us bargain, which actually helps us expand our influence and make money." .”
Although Zhou Rui was a little puzzled, she admired Sheng Guoer's wisdom.
The Sheng family's dart competition attracted almost everyone in the city to buy the Sheng family's meat sauce. This made the Zhong family and several other sauce shops feel very strange, and at the same time they also felt a crisis.
Sauce shops rely on two things to survive, one is the supply of raw materials, and the other is the secret recipe.
The Zhongjia Cai has become a time-honored brand due to its supply from official fields and its own unique secret recipe. However, because of the novelty of the recipe, the Shengjia has fully taken over all the assets of the Jinjia Shop, so its strength cannot be underestimated.
Although business competition is a common thing, Mr. Zhong, who is used to seeing big storms, is still very uncomfortable with it. At the beginning, no matter how powerful Jin Jiayu was, he only dared to do it in Xifeng Village and some corners of the countryside. No one dared Like Sheng Guoer, it made the whole city a storm.
Shengguoer's jams and meat sauces are indeed unique in flavor. They are completely different from the popular sauces on the market today. They seem to be made from sauces that have never been seen before.
Mr. Zhong bought some, but he still couldn't figure out how to make them.
Of course Mr. Zhong couldn't find it. Firstly, the recipe for Shengguoer came from modern times, and secondly, the proportions used couldn't be tasted.
Just when Mr. Zhong was at his wits' end, the second young master of the Zhong family returned from the capital.
Zhong Zipan is the third young master of the Zhong family, but the second young master Zhong Mingyuan works in the palace as his father Zhong Zhengyang's deputy. The bacon and chili sauce he makes are deeply loved by the royal family. The eldest young master died early, so this The second young master of the Zhong family has also become the best candidate to inherit the mantle of the Zhong family.
Although Zhong Mingyuan is a chef, he is suave, cunning and wise, and he likes to innovate, so the dishes he cooks are all novel. So father and son worked together to develop a new pâté and sauce recipe.
This time Zhong Mingyuan returned to his hometown to visit relatives, which was also ordered by his father. The purpose was to re-inject new formulas into the family industry.
As soon as Zhong Mingyuan's carriage entered the city, he saw people on the street swarming towards one place. He was a little strange and asked, "What's going on?"
The boy went to ask and replied: "Master, they said they were going to do some 'dart fighting'!"
Zhong Mingyuan frowned. He had never heard of "fighting". His eyes lit up as he was always curious, and he waved and said, "Go and have a look!"
When he arrived at the Shengjia store, he realized that his colleagues were holding some activities, but he had never seen these activities before, so he hid in the crowd and ordered some new meat sauces, and also bought some meat sauces in the store. Go back with the sauce.
Only by knowing yourself and your enemy can you win every battle. This is the creed that Zhong Mingyuan has always followed.
Therefore, as soon as the carriage arrived home, Zhong Mingyuan did not bother to wash away the dust and went straight to find his grandfather Zhong Dingxin.
"Yuan'er, you're back!" Zhong Dingxin's face burst into smiles when he saw this outstanding child. The grandfather and grandson shook hands and got close. Then Zhong Mingyuan helped his grandfather sit down, and he sat down below him.
"Are everything in the palace stable?" Although Zhong Dingxin was relieved about his son, he still wanted to ask.
"The Queen Mother has had a poor appetite recently, but my father and the child developed a new meat sauce. The Queen Mother has improved slightly after using it, but she is still a little uneasy." Zhong Mingyuan said worriedly.
"The Queen Mother is old, so her taste will inevitably be a bit strange. As long as she still approves of your dishes and sauces, that's fine." Zhong Dingxin comforted his grandson, and then the topic turned to the current situation: "But now we have to face There is a problem."
Zhong Mingyuan took out the reservation receipt and some meat sauce and said, "Grandpa, couldn't you be talking about Sheng Guoer's sauce?"
Zhong Dingxin's eyes lit up and he asked, "How did you know?"
Zhong Mingyuan said: "I also participated in the 'Dart Fighting' when I came to the city just now. The marketing method of Sheng Guoer is really amazing. I didn't expect it to be marketed in such a way."
Zhong Dingxin stroked his beard and frowned and said: "You are right, this Sheng Guoer is not a simple person. Last time your brother bullied her brother Sheng Shi and was beaten by her. We suffered a loss and had to Thanks to her."
What? Zhong Mingyuan was a little strange, so Zhong Dingxin told Zhong Mingyuan what happened.
Zhong Mingyuan pondered for a moment and said: "It seems that this woman is very talented and not simple. We have to be careful."
Zhong Dingxin said: "Why don't we also create a 'Pelling Dart'? With our family's strength, we should be able to bring back some customers."
Zhong Mingyuan thought for a while and said: "Grandpa, if we do what others have done, it will inevitably end up like a dog's tail. How about we change our strategy."
Zhong Dingxin asked: "What strategy?"
After thinking about it, Zhong Mingyuan analyzed: "There must be two reasons for Sheng Guoer to do this. The first is that she wants to become famous, but with her current strength, it would be too stressful to become famous too early. Then there is only the second explanation. She is currently unable to supply the raw materials for the meat sauce, so she can only use this method to delay the production time."
Zhong Dingxin nodded and said, "Then we use the power of the government to cut off her supply?"
Zhong Mingyuan smiled, thinking that doing so would inevitably make people immediately understand that the Zhong family used power and status to suppress people and cut off their roots.
Zhong Mingyuan said: "Grandpa, if you cut off other people's supply of goods in this way, you will inevitably be suspected of using your power to suppress others. How about we publicly declare that the Zhong family wants to purchase large quantities of goods for the imperial court and needs a lot of pork and vegetables. In this way, we Then we can legitimately gain the upper hand.”
Zhong Dingxin smiled and said: "What a great idea. The pork and vegetables are gone. Let me see what she uses to make sauce!"
So the next day, the Zhong family issued a notice that they needed large quantities of pork and vegetables. The Zhong family was very wealthy, so many butchers switched sides and sold to the Zhong family. Many other sauce shops simply went with the Zhong family. Cooperate to help the Zhong family produce sauces and become a vassal.
Zhou Rui hurried to Sheng Guoer's house and told Sheng Guoer the bad news.
"What should we do, Sister Guo'er, we don't have pork now, how can we make sauce!"
Even Butcher Zhang's meat had been bought away, and now Sheng Guoer was facing another crisis.
Sheng Guoer pondered for a moment and said, "The Zhong family is doing this just to cut off our supply of goods. This is draining money from the bottom of the cauldron!"
Zhou Rui said anxiously: "I'm waiting to use it now."
Sheng Guo'er pondered for a moment, but at this moment, a cow's braying suddenly came, and Sheng Guo'er asked: "Whose cow brayed?"
Zhou Rui looked outside and said, "It's the sound coming from Killing Cow Alley."
Sheng Guoer asked: "What is Cow Killing Alley?"
Zhou Rui explained that this cattle killing lane was a place specially set up by the government to slaughter cattle that had died of old age. In ancient times, it was illegal to kill cattle without permission, but it would be a pity to throw away cattle that had died of old age, so a special killing lane was established. Niu Xiang, so that people can also eat beef, but the price is relatively expensive and not as cheap as pork.
Sheng Guoer knows some ancient knowledge. The economic and cultural background of this dynasty is mixed with some characteristics of the Three Kingdoms, Two Jins and Song Dynasty. Cattle cannot be slaughtered, and the price of pork is cheap and close to that of the Song Dynasty. In this case, why not take advantage of this? article?
Sheng Guoer knew that using beef as raw material was very expensive, so she asked, "Does anyone have beef offal?"
Zhou Rui shook his head and said: "The offal is just offal, no one wants it. It is used for fertilization."
Sheng Guoer pursed her lips and smiled, and said: "Go to Sha Niu Alley and buy a pair of beef hearts and livers, and two pairs of tripes. Rinse them and bring them to me."
Zhou Rui asked: "What are you going to do?"
Sheng Guoer smiled and said: "Of course it's meat sauce. And it's beef offal sauce that you've never seen before!"
Zhou Rui hurriedly sent someone to buy the beef offal. Sheng Guoer said: "Bring the big pot to boil, blanch the beef offal, and add onion, ginger and white wine!"
Zhou Rui followed his words, and Sheng Guoer cooked the food himself. He washed the blanched beef offal again, cut it into sections, and then sprinkled it with onions, ginger, garlic, and salt. It took about an hour. After that, Sheng Guoer melted the lard in the pot, then added star anise, cinnamon, bay leaves, chili peppers, etc., stir-fried until fragrant, then added the marinated beef offal and stir-fried together, and then added a large amount of water. , put enough spices.
"Go make some beef bone soup!" Sheng Guoer said looking at the red beef offal.
After boiling the beef bone soup, Sheng Guoer put it into the beef offal soup and simmered it over low heat. After it gradually solidified into a sauce, Sheng Guoer took out the beef offal sauce, and a strange aroma suddenly hit his nostrils.
"Try it!" Sheng Guoer wiped his sweat and asked the workers to have a taste.
After Ji Long tasted it, he hurriedly shouted: "Rice, rice, I want rice!" Then he ran to the kitchen and filled a large bowl of leftover rice, and ate the beef offal sauce.
"Sister Guo'er, this beef offal sauce is delicious and spicy, full of ingredients, and the beef is strong. It goes very well with rice. There is no better sauce than this!" Other workers also scooped up the rice and started to use it. I ate the beef offal paste with a big mouthful.
Sheng Guoer said: "Zhou Rui, buy another twenty pairs of beef heart, liver and tripe, and follow this secret recipe to make beef offal sauce!"
Zhou Rui said happily: "Now we are saved!"
At this moment, the fragrance has filled the entire yard, and even people outside can smell it.
"The Sheng family is indeed well-deserved. They say they make a secret meat sauce, and it is indeed a secret sauce. We can smell the aroma even outside."
Immediately, rumors spread that the Sheng family’s secret meat sauce was super fragrant.
Zhong Mingyuan said in shock: "How is that possible!"
