After entering the room, Bai Zhe saw that the information had been neatly placed on a desk. Due to the temporary addition of a desk in the originally small guest room, the entire room seemed full.
But this was good, it was more conducive for him to devote himself wholeheartedly, so he put on his slippers and took a shower. Bai Zhe sat at his desk, facing the blue sea and sky and the laughter of everyone, and unfolded the book that Tang Yiran had found for him. temporary job.
Bai Zhe's character does not allow him to be perfunctory about any work. If he doesn't do it, he won't do it. Since the responsibility falls on his shoulders, he must do it well. At the very least, Tang Yiran should know that he is relying on his strength to make a living. , will never live an ignoble existence relying on her charity.
As Bai Zhe expected, according to the data, the operating conditions of this hotel are very poor. Especially in recent years, due to the deteriorating market environment, many people who want to travel to South Asia have been discouraged.
If we want to start from the source, we must take ruthless measures to rectify the bad trends in the market.
But I am not the leader of South Asia. Even with Chen Jingfa's help, I cannot do this from the position of a leader.
"What should I do?" Bai Zhe tapped his forehead with the tip of his pen and thought hard.
Judging from the resources currently at hand, we must be strong in our own efforts. First of all, we must adjust the development direction of the hotel, as a fresh wind that changes the market environment, and blow away the long-standing negative haze in the market.
However, this is easier said than done. If we fall into such a move that goes against the general market environment, it will be a very negative disadvantage for the hotel's ability.
For example, relying on price reduction incentives to engage in price wars? This is the most low-end and mindless money-burning move.
There are dozens or even hundreds of high-end and cheap hotels on the market. If you want to break out of the siege with just one mid-range hotel, you are almost asking for death and will eventually kill yourself.
Over time, it will just be like that car rental company, selling dogs on sheep's head.
It seems very cheap, but because the profit chain is not maintained, the fundamental interests of employees cannot be protected, which will only make customers who come in to consume more frustrated in the long run. The hidden rules alone will fuel the market bad habits.
In the end, if the market does not improve, but your hotel becomes the biggest silverfish, then the gain outweighs the loss.
There is also the need to change the business strategy, start with quality, improve customer satisfaction, and prepare for price increases.
But in Bai Zhe's opinion, it is still impossible to meet the real planning expectations.
Temporarily changing business strategies during the business process has never been something a qualified entrepreneur would consider. Just as an archer would not let him serve as a shield soldier, he must first understand his own strengths and weaknesses, and then Just make adjustments that meet your expectations based on your own conditions.
Customer satisfaction is so easy to achieve, the decoration style, room layout, brand grade of bathroom furniture, and the improvement of the quality of service personnel...
You don’t have to spend money on any of these things. Rough and barbaric price increases will only lead to self-immolation and will ultimately lead to an unsustainable outcome.
It’s impossible to lower prices, let alone raise prices, and it’s even impossible to refuse high rebates from tour groups.
What faced Bai Zhe seemed to be a dead end. Bai Zhe felt a deep sense of powerlessness, as if he was trapped in a tight siege.
Now is the off-season for tourism in South Asia. If we can make corresponding adjustments before winter this year, the hotel may make a lot of money.
Bai Zhe suddenly looked at the crowd on the beach. He was thinking, since the price cannot be raised, why not make a fuss about the business strategy?
Most of those who can travel to South Asia come here for the end of the world and tropical seaside scenery. Most of them are young lovers and they are not too wealthy.
Once you seize your precise customers, the next thing will be easier to handle.
Bai Zhe quickly picked up his pen and started writing on the plan.
Targeting the consumer group, we are committed to building the hotel into the largest love hotel in Yalong Bay.
After writing this sentence, Bai Zhe looked at the words and whirled rapidly in his mind.
There are not only three or five love hotels on the island. How to have core competitiveness is the key to the problem.
Love rooms, sea view rooms, animation, and business are all old-fashioned things. If you can make them, others can imitate them, but the fundamental problem is still not solved.
So the question is, how can we maximize the hotel's image to be deeply rooted in people's hearts? This is a question worth thinking about.
Bai Zhe suddenly had an idea and wrote on paper: event marketing starts with people's hearts.
After finishing writing, Bai Zhe straightened up and let out a long breath.
The so-called event marketing is to make an event deeply rooted in people's hearts through behind-the-scenes planning, organization, promotion, and execution, using news media as a communication channel, and to establish a series of operations such as corporate image, social influence, and customer relations.
It is not easy to plan such an event. It requires a good grasp of the news effect of sustainable fermentation, social development trends and public psychology.
If this plan is successful, it will become the first successful business planning case in my life.
By then, a business myth will surely be created.
Looking at the four words event marketing, Bai Zhe began to deduce it in his mind.
The figure of Tang Yiran flashed across Bai Zhe's mind. Bai Zhe immediately fixed her figure firmly in his mind as if he had grasped a life-saving straw.
The chairman of the Tang Group, who was once a rich girl with a prominent family background, lost her loved ones overnight. Her identity has always been an open secret that the public loves to hear.
If the incident of her purchase of Yalong Bay No. 1 can be used to make a fuss, I believe it will be a good topic for people to talk about after dinner.
But Bai Zhe knew that if he wanted to take advantage of this incident, he would have to sacrifice himself. Only by entering the situation with his own body would he be more confident.
If this matter were brought to the public eye, Bai Zhe had no way of knowing whether the impact it would have on him would be good or bad, but making Yalong Bay No. 1 a love gift was definitely a good marketing tool.
Thinking of this, Bai Zhe already had his own plan, so he immediately wrote on the paper: collect information and let things ferment.
With these words, Bai Zhe's thinking became clearer.
Looking back, I began to worry about the market environment. With event marketing, the hotel's image was established, but the most fundamental problem was still not solved.
No matter how well the hotel operates, we cannot allow everyone to live in Yalong Bay No. 1. Instead, we need to adapt the market to the current situation based on development needs.
Otherwise, a group of people will come and leave, and what they take away may not necessarily be happy memories. The tourism environment will still be full of pitfalls, and event marketing will eventually be drowned in so many spurns.
Suddenly, the image of being at a seafood restaurant popped up in Bai Zhe's mind, and then a sinister evil smile appeared at the corner of his mouth.
A rogue plan gradually took shape in Bai Zhe's mind.
Don't they like money? It would be better to launch a nationwide mobilization to step on the trap.
“Any tourist who has fallen into the consumption trap on Yalong Bay Island, once verified, can receive a super-valued discount annual card at our hotel, and can stay in our hotel for free for 30 days every year...”
Bai Zhe wanted to see how many people would jump into this pit without having the foresight to do so under the premise of having two companies close down for rectification.
Don't they like digging holes? Then dig a bigger hole for them.
If you want to fill a hole, you must dig it, that's the truth.
Tonight's dinner, we have to mobilize the members of our group to go out to spend money together, and let them step on all the thunder to see who is not long-sighted enough to earn that unconscionable money.
Putting down his pen, Bai Zhe stretched easily, turned around, picked up the phone, and called Tang Yiran.
I called several times on the phone, but Tang Yiran hung up mercilessly.
Bai Zhe smiled and didn't care, then picked up the landline and called Tang Yiran.
This time, Tang Yiran didn't let Bai Zhe wait any longer. She heard her very cold voice after just one ring.
"Whatever it is, tell me directly."
"Dr. Tang, are you still angry?" Bai Zhe smiled playfully.
"What the hell is wrong with you? If you don't tell me, I'll die."
Bai Zhe smiled bitterly and nodded. He knew that Tang Yiran kept her word. If she didn't talk about business, she would definitely hang up the phone without hesitation.
"I want to discuss something with you. I just want to use your identity to do event marketing. I have to ask for the opinions of the person involved first, so I made this call to you."
After listening to Bai Zhe's words, Tang Yiran took a deep breath and then asked: "Bai Zhe, are you making fun of our feelings? Just do whatever you want?"
Bai Zhe shook his head and sighed: "Director Tang, I am talking to you from a business point of view. Please don't involve personal feelings, okay?"
"Stop doing this with me. Aren't you going to be a scumbag? Why do you have to do the job I gave you wholeheartedly?"
It was obvious that when Tang Yiran said this, most of the anger in her heart was gone, but her tone was just a little temperamental.
Bai Zhe smiled and said, "Working hard and being a scumbag don't seem to conflict, right?"
"You scoundrel!" Tang Yiran cursed, but Bai Zhe clearly felt that her tone was more like flirting, and there was no sense of blame at all.
Tang Yiran also discovered this, spit out her resentment, and said, "I'll be waiting for you by the Tianya Stone. Come over."
She actually didn't leave, she kept watching Bai Zhe's every move.
Bai Zhe put down the phone and smiled, feeling sweet in his heart.
The stronger a woman looks on the surface, the gentler she will be on the inside, right?
Qin Shuya was like this, but she didn't expect that Tang Yiran was like this too.
"Oh, my damn vanity."
Bai Zhe sighed self-deprecatingly, stood up and put the organized information on the desk, then turned and walked out the door.
Tianya Stone is at the eastern end of the beach, and it will take a long time to walk there, so Bai Zhe went to the lobby, asked Manager Cai to borrow his Nissan Teana, and drove along the ring road to where Tang Yiran was.
Tianya Stone is also a famous scenic spot in South Asia. It requires admission. Fifty yuan per person is not cheap.
However, Bai Zhe drives a local car and has a pass, so he can enter for free.
