Small courtyard.
Wang Shouren and Li Hong competed in bow shooting and chatted at the same time.
In the living room, Li Qing and Zhu Wanqing were roasting sweet potatoes and talking about business.
"Uncle Li, what is dog hugging?" Zhu Wanqing didn't know why.
"It is a trademark, in other words, it is a graphic; this can anchor the selling point and make it easier for people to remember the brand." Li Qing explained.
"brand?"
"It's just a name, such as a certain silk and satin shop." Li Qing said, "With a brand, you can make premium products."
Zhu Wanqing was very smart. She understood it immediately when he used terms she was familiar with.
"Uncle Li, it's not easy to want to pay a premium while also trying to get people to pay for it."
Li Qing nodded: "Theoretically, this is true, but if we are the first to do it, we will have an advantage. It is human nature to be preconceptions."
After a pause, "If you want the product to have a premium, it must have a high-end feel."
"For example...?"
"The chamber pot is rimmed with gold!"
Zhu Wanqing: "..."
"The chamber pot is inlaid with gold, but it's still a chamber pot!" Zhu Wanqing said angrily, "Isn't this good steel used for the knife handle?"
"It's smaller, the layout is smaller." Li Qing said, "As long as the marketing is done well, people's eyes will focus on the gold rim, and they will not care about the function of the chamber pot itself, because with the gold rim, the chamber pot will have a sense of high-end."
"What is marketing?"
"It's just deception... ahem, it vividly demonstrates the value of the product, promotes it, and makes people accept and recognize it." Li Qing said.
In fact, Li Qing didn't understand business at all, he only had some theories.
However, these theories of his are a proper dimensionality reduction blow in this era.
Zhu Wanqing is smart and capable. Li Qing believes that if he comes up with his own ideas and Zhu Wanqing implements them, he will definitely succeed.
"I probably understand what Uncle Li means." Zhu Wanqing said thoughtfully, "Uncle Li, do you think this is the case? For example... our finished clothes are named 'Wanqing', then we have to work hard on these two words, for example, Use gold thread for embroidery... Of course, I’m just making an analogy.”
"Well, it doesn't matter, just keep talking."
Zhu Wanqing said, "The gold thread is used to highlight the nobility, and the exquisite embroidery craftsmanship is used to highlight the sense of high-end. It makes people feel... that it is reasonably expensive, and even worth it."
Li Qing touched his palm and said, "That's the truth."
Talking to smart people saves trouble.
Zhu Wanqing continued: "So, we use low-cost cloth to make finished clothes, and then add gold edges to the brand to create a sense of luxury and highlight the brand value. The ultimate goal is to give cheap things high value, which is what Uncle Li said about branding. Premium.”
Li Qing said happily: "There's basically nothing wrong with what you said. It's just that the direction is wrong."
"What's the meaning?"
"Using the best silk to make high-quality garments, the brand must strive for excellence!" Li Qing said.
Zhu Wanqing was confused, "Uncle Li, didn't you say that we should measure quantity based on price, small profits but quick turnover?"
"This is the ultimate goal, but we must make high-quality products at the beginning," Li Qing said. "First make money from the rich and raise the brand's tone. After the brand is established, we will gradually develop into low-end products;
Everyone has a strong-willed mentality. Those rich people who wear our brand are giving us free promotion. Once the brand is deeply rooted in the hearts of the people, we can make low-end products and they will become popular immediately. "
Li Qingdao: "In the future, business must be successful, otherwise, it will not be possible at all."
After thinking for a while, Li Qing said: "This is called stimulating consumption, do you understand?"
"Just... make people willing to spend money, even if it's not particularly necessary?"
"Smart!" Li Qing praised him without hesitation.
This is Zhu Wanqing. If it were to be replaced by Li Hong, I guess he would still be stuck on the topic of 'why chamber pots are rimmed with gold' after talking for so long.
Zhu Wanqing muttered: "Uncle Li, if we do this, others will follow suit. There is nothing to be afraid of if one or two follow the trend, but everyone can follow the trend..."
"I was supposed to let them learn it!" Li Qing said amusedly, "You don't think that Uncle Li means that our family will eat meat so that others can't drink the soup, right?"
"Uh..." Zhu Wanqing looked stern, "My niece is too small."
Li Qing was in a good mood and didn't say anything to her. He just said:
"There is only one ultimate goal, and that is to stimulate consumption so that Daming products can be sold easily. At the same time, export Chinese culture and build the brand 'Da Ming' instead of just making a fortune for one family. Of course, the first one to eat crabs will definitely make a lot of money. .”
Zhu Wanqing nodded slowly and sighed: "Uncle Li, what a great wisdom!"
"Stop flattering."
"No, I'm telling you the truth." Zhu Wanqing said, "Just by doing this, the competition in maritime business will become more and more intense in the future!"
"With competition, there will be vitality. In the future, whoever plays more tricks will be able to survive and live better." Li Qing said, "Just like now, if silk is sold in bundles, business will be easy. ?
Using the lowest level of promotion and price reduction will not only make business easier, but will also destroy the ecology. In my opinion, this is stupid. "
Zhu Wanqing deeply agrees with this. She manages the Hou Mansion's industry and agrees very much with this statement.
According to the current trend, if no changes are made, the profit from a piece of silk will not be said to be three to two or five yuan. I am afraid that the profit of one to two to five yuan may not be maintained in the future.
But even that doesn't make business easy.
Competition is in the wrong direction!
"Uncle Li, what is the name of our brand?" Zhu Wanqing asked.
"The word Wanqing sounds like a girl's name, which is not conducive to development. It is better to choose a more neutral name that is suitable for both men and women, old and young." Li Qing said.
Zhu Wanqing pondered for a while and said, "How about calling it 'Yongqing'?"
"That's fine." Li Qing nodded and said, "Remember, our Yongqing brand must be at the forefront of the times and lead the trend..."
Barabara...
Zhu Wanqing nodded frequently. The more she listened, the more excited she became. At the same time, she became more and more confident about opening a store to sell ready-made clothes.
After working hard for two years without making any money, she still wants to do it!
After running the business for so many years, Zhu Wanqing has already understood the business logic, but due to the limitations of the times, she has not been able to make breakthroughs. Listening to Uncle Li's words today completely opened her horizons.
It turns out that business can be done like this!
Zhu Wanqing is smart. Except for some unclear terms, she can understand everything else. Sometimes, she will also put forward her own opinions to fill some loopholes.
In fact, besides stimulating consumption, Li Qing also had another intention in doing this.
——Cultivation of capital.
The result of mercantilism is inevitably commercial involution, and as time goes by, it is inevitable that small industries will be acquired and integrated by large industries.
Only in this way can the cost of goods be reduced.
The future will definitely be an era in which the wealthy gentry will become entangled with each other, and the outcome is also doomed.
——In the end, it is still a matter of volume, price based on quantity, small profits but quick turnover.
In this way, it may seem like a loss, but it can keep the economy flowing and create more jobs.
At the same time, under fierce competition, industrial development is bound to soar.
As for the future, if the capital grows bigger, it will force the imperial power... This will take a long time to come, so there is no need for him to be anxious now...
"It's done, it's done, the Xuande potatoes are ready." Zhu Wanqing's words brought Li Qing back to reality.
"Yeah, it's so hot."
"A piece of Xuande potato can make you do this, look at your worthless look?" Li Qing teased.
Zhu Wanqing: (????へ????╬)
That was not your attitude just now.
At this time, Li Hong and Wang Shouren smelled the aroma and came over.
Zhu Wanqing quickly picked up a piece of roasted sweet potato, threw it to Li Hong, and hummed: "You have a pretty good nose."
Li Hong grinned sillyly, and Wanqing finally paid attention to him.
He reached out to take it, and the next moment, his expression twisted.
Almost at the moment Zhu Wanqing threw the roasted sweet potato, Li Qing also threw a piece, but he threw it to Wang Shouren.
But Wang Shouren was much smarter. He immediately put his hands into his sleeves and picked them up through the sleeves without burning him.
Li Hong bared his teeth, quickly moved his left hand to his right, strode forward, placed the sweet potatoes on the table, and then kept blowing into his palms.
Zhu Wanqing snorted proudly: I'm a stubborn idiot who won't let you go to bed. If you really don't, you deserve to be burned to death!
Li Hong didn't know what she was thinking. He thought that his wife had forgiven him for going to the brothel. He quickly peeled off the skin, blew on it again and again, and handed it to her.
"Wanqing, you eat first."
Zhu Wanqing pursed her lips and reached out to take it, no longer keeping a straight face.
It's not that she forgives, but Wang Shouren is here. In front of outsiders, she must give her man face no matter what, "Thank you, husband."
"Ahaha...why are we husband and wife so polite?" Li Hong let out a long sigh of relief, this matter has finally come to an end.
Wang Shouren sighed, "You and your wife are so loving."
"That's right." Li Hong looked proud and gasped, "I asked her to go east, but she didn't go west. I asked her to beat the dog, but she didn't chase the chicken."
Okay, okay, this is how you play, right? Zhu Wanqing gritted her teeth secretly, but smiled softly, "Yes."
Wang Shouren grinned. How could he not see that Mrs. Li's family status was not generally high, and that General Li was bragging?
However, as a guest, it would be too rude to expose him, so he agreed and smiled.
Li Qing felt worried for his godson, and quickly changed the subject, saying: "Xiaoyun, you are also married, are you not on good terms with Madam?"
"No way, it's fine." Wang Shouren took a bite of the roasted sweet potato and said with a slurp, "Recently, Zhuo Jing was diagnosed as pregnant. I am also by my side at home, and I love her very much."
After a pause, he said, "Sir, you are a doctor. Please prescribe a miscarriage for Zhuo Jing."
"Actually, it's not necessary at all!" Li Qing shook his head, "That can only provide psychological comfort."óΠъ.oяＧ
"Is that so?"
Li Qing nodded: "It is best for pregnant women not to take medicine. Of course, this is based on the premise that the body is fine."
Hearing this, Wang Shouren said thankfully, "Fortunately, I didn't go directly to the pharmacy to prescribe medicine. I asked you, sir, first."
After a pause, "What should pregnant women eat?"
"Pair meat and vegetables, eat less spicy and greasy food, and just eat normally." Li Qing said, "Just keep a normal mind and don't take excessive supplements."
Wang Shouren nodded and was about to ask some more questions when the courtyard door was suddenly knocked. Before he could answer, the Jin Yiwei broke in.
"Divine Doctor Li, go to the palace quickly without delay!"
