After the banter, Zhou Yang asked with a smile: "What is your new position after your promotion? Are you still at the TV station?"
Yang Qi shook his head and said: "It hasn't been decided yet. When organizing the talks, let me choose. One is to be sent to a prefecture-level city as the first or second leader. The other is to go to a ministry and commission as a low-ranking deputy minister, and then Just continue in the station and wait to take over Lao Liu’s work!”
"I haven't decided which one to choose yet. I called you two here today because I want you to help me give advice!"
Lu Zhengjun shook his head and said, "You are the eldest son and grandson of the Yang family, why can't your old man make the decision on this matter?"
"My old man wants me to make my own choice. No matter what I choose, he will support it!"
"Your old man is better. He is like my old man. When I said I wanted to join the army, he refused to agree. Alas!" Lu Zhengjun said with some envy.
"That's because your old man is doing it for your own good. There are so many veterans in the army, and there are hundreds of veteran generals who came through during the Anti-Japanese War. How long will it take for you to climb up!" Yang Qi said with a smile.
He has been in the army, so he naturally knows the situation in the military system.
"That's right. Forget it. Let's not talk about it anymore. What do you think?" Lu Zhengjun said.
"I'm a little confused now. Each of the three positions has its own pros and cons, so it's hard to choose between them!" Yang Qi said.
Then, Yang Qi and Lu Zhengjun looked at each other, and then turned their attention to Zhou Yang at the same time.
"What are you two looking at me doing? I don't understand this!" Zhou Yang said.
"There are still things that you don't understand. Why don't you analyze it for Lao Yang to see which position is better?" Lu Zhengjun said.
Yang Qi also said expectantly: "Yangzi, just tell me!"
Zhou Yang thought for a while and said, "How should I put it? It is said that men are afraid of getting into the wrong profession and women are afraid of marrying the wrong man. I think people should do what they are good at!"
"So to compare these three places, we must first see what kind of work Brother Yang is better at. This is very important."
"Secondly, it depends on which of these three positions has better growth potential and is more likely to produce results!"
As soon as he finished speaking, Yang Qi said: "Comparatively speaking, I still feel that I am better at working in a television station. As for being a mayor or secretary, especially in a large city, I am really afraid that I won't be able to do it! "
"Besides, I have just made some achievements in the TV station and have straightened out the relationship here. If I am transferred to do something else now, I will have to start all over again!"
Zhou Yang smiled and said: "That's enough, what else is there to worry about? Just stay in the stage!"
Lu Zhengjun immediately said: "How can a TV station be as impressive as a big city? Moreover, it is easier to achieve results when broadcasting outside!"
"shallow!"
Then Zhou Yang said again: "There are hundreds of prefecture-level cities and regional offices across the country, but there is only one CCTV. You call that arrogant."
"Besides, do you think it's easier to manage a city with a population of several million than to run a TV station with a few thousand people?"
Lu Zhengjun frowned and said, "Isn't the TV station just broadcasting a program? What results can it achieve?"
Zhou Yang smiled and said: "Who said TV stations can't produce results!"
Hearing this, Yang Qi hurriedly said: "Yangzi, do you really think TV stations can produce better results?"
"Of course, if Brother Yang stays at the TV station, I do have some good ideas. It will be easy to help you achieve some political achievements!" Zhou Yang said.
"Hahaha, then why bother? I have decided to stay in the station and wait for Old Liu to retire and take their place!" Yang Qi said.
"Are you sure? Do you want to discuss this with your old man?" Lu Zhengjun said.
"Sure, tell him later!"
Then Yang Qi changed his voice and said to Zhou Yang: "Yangzi, tell me what you think, how does this TV station achieve results!"
Zhou Yang thought for a moment, and then said: "The first thing is to make money!"
"Are you talking about Taili's operating expenses?" Yang Qi asked.
"Not at all!"
Then Zhou Yang said again: "It is said that a good woman cannot make a meal without rice. To run a TV station successfully, the funds required are not tens of thousands or hundreds of thousands, starting with tens of millions, or even hundreds of millions is possible!"
"Hey, how can you use so many?"
Yang Qi was really frightened by Zhou Yang's words. The starting price of a good guy is tens of millions, but the total annual financial allocation of their station is less than two to three million.
Zhou Yang immediately said: "It is definitely useless to maintain the status quo normally, but if nothing changes, how can we achieve results?"
"If you want to achieve results, you have to create influential programs and invest money in them. The financial allocation given by the above is only a small amount, so you have to make the money yourself!"
Yang Qi nodded immediately and said, "I understand what you mean, but the tens of millions or hundreds of millions you mentioned, can we really get so much money in Taiwan?"
"Remove the word '?' and it will definitely be fine!"
Tens of millions or hundreds of millions is indeed an astronomical figure for other places, but for TV stations, it is not too difficult.
You must know that TV stations have too many ways to earn income. In addition to the advertising revenue we are familiar with, there are also sponsorship fees, selling broadcast rights, premium income, derivative programs, distribution, and the TV station’s own industry income, etc.
More than ten years later, some TV stations are even making a lot of money just by selling signals.
What's more, the current platform is still CCTV, which is directly equivalent to sitting on a golden mountain, afraid of not making money?
Seeing how confident Zhou Yang was, and thinking that their unit had brought in more than 10 million in the past few months this year, Yang Qi also gained a little more confidence.
"Yangzi, what will you do after you get the money?"
"Of course we have a show, and it's a big and influential show!"
Then Zhou Yang said again: "For a TV station, improving its influence is the most important thing, and it is also the standard to measure the performance of the person in charge. If you want to increase the influence of the TV station, you must create a program that attracts the attention of the whole people!"
"This...hasn't Taili done this before?" Yang Qi said.
"If you haven't done it before, try to do it. Everything is difficult at the beginning, but it will be easier once you take the first step!" Zhou Yang said.
"Then what kind of program do you think can attract the attention of the whole people?"
"I currently have two ideas, you can think about it carefully!" Zhou Yang said.
"Two of you, tell me quickly?" Yang Qi asked hurriedly.
"The first one is the Spring Festival Gala!"
"Spring Festival Gala, what kind of program is this? Is it a singing and dancing party?" Yang Qi asked.
"Yes, but it's not all singing and dancing!"
Then, Zhou Yang briefly explained the program format of the Spring Festival Gala to Yang Qi.
In fact, many people think that the Spring Festival Gala started in 1983, but in fact it was held on New Year's Eve in 1979. However, it was not called "Spring Festival Gala" but was called "New Year's Gala".
Moreover, the format of the party is also very different from that of later ones. It adopts the form of teahouse and ballroom dancing, and there is no host.
Also, the Spring Festival Gala before 1983 was recorded in advance and then played.
Starting in 1983, the program was officially renamed the Spring Festival Gala, but there was still no dedicated host at that time. Ma Ji, Jiang Kun, Wang Jingyu, and Liu Xiaoqing became the hosts of the first Spring Festival Gala.
What Zhou Yang is talking about now is the 1983 Spring Festival Gala model, but with the addition of a host. You can fully imagine how much of a sensation it will cause once such a program is advanced to New Year's Eve in 1979.
After listening to Zhou Yang's thoughts, Yang Qi was stunned.
After all, he has been in the TV station for so many years, and he knows the work of the station very well. He can fully imagine how influential Zhou Yang said this TV show is.
This is the first person to eat crabs!
"Okay, okay, this idea is really great. I will have people start preparing tomorrow. We will definitely be able to host this party in four months!" Yang Qi said excitedly.
"I believe that once this show is released, it will definitely greatly increase the influence of CCTV. If this year's Spring Festival Gala is successful, next year's Spring Festival Gala will be able to sell advertising and sponsorship fees!" Zhou Yang said.
"This is really great, but after all, this is our first time doing this. Yangzi, can you come up with a plan for me!" Yang Qi said.
"The plan is fine, but Brother Yang, you have to do me a favor!"
Hearing this, Yang Qi and Lu Zhengjun all focused their attention on Zhou Yang.
They have known Zhou Yang for more than a day or two, and they know that he is a very individual person, and he is very friendly and easy to get along with, and he does not easily ask for help from others.
They actually spoke today. Both of them wanted to know what Zhou Yang was doing that needed their help!
