Yunshan County Government!
In the small conference room, Li Changqing was leading a group of county leaders to hold talks with Yang Qi and others!
Although Zhou Yang was in charge of this cooperation, the two parties were actually the Yunshan County Government and CCTV. One of them contributed money and the other contributed, and they were the protagonists of the cooperation.
As for Zhou Yang, he can only be regarded as a "matchmaker" at best!
After the guests and hosts were seated, Li Changqing said straight to the point: "Director Yang, we attach great importance to this cooperation. Now, on behalf of the leadership team of Yunshan County, I would like to express my position on how we need to cooperate. Just ask, all of us You should go all out and do your best, give money to people when you need them, and give people to people when you need them!”
Yang Qi was very satisfied with the attitude of Li Changqing and others. He coughed lightly and then said: "Director Li, we have felt the sincerity of your county and believe that we will be able to do it well this time, but there are some things I I still want to talk to you!”
"To be honest, broadcasting commercial advertisements on CCTV is definitely a bold attempt. Although I dare not say that it is unprecedented, it is definitely unprecedented."
"So whether it's your Yunshan County or ours, we must be careful and take it seriously. Once something goes wrong, the consequences will be very serious!"
Li Changqing also nodded and echoed: "Comrade Zhou Yang has told me the stakes before, and I understand the risks involved, so how to shoot this advertisement, we listen to Director Yang and you professionals! "
Yang Qi smiled and said: "We are not professionals. When it comes to commercial advertising, we are all trying to cross the river by feeling the stones!"
"Then what should we do now?" Li Changqing asked.
"Let's go to your ham sausage factory first!"
Then Yang Qi explained: "Comrade Zhou Yang also told me before that for our TV station, playing commercial advertisements is not a big problem, but the quality must be controlled, and we cannot just put any random product advertisements. After all, We are dealing with ordinary people across the country. Once something happens, the impact will be too great."
"So I personally brought people here this time. In addition to discussing the specific matters of cooperation with you, more importantly, I wanted to inspect your ham sausage factory and see if the ham sausage you launched was advertised on CCTV. Qualifications!"
"I understand what Director Yang means!"
Then Li Changqing said again: "We have also made arrangements for this matter. The county plans to accompany you, Director Yang, to the ham sausage factory for an inspection, and by the way, you will also have a taste of our products. After seeing this, we will discuss the details. Cooperation, what do you think?"
"This is the best. When should we go to the factory?" Yang Qi said.
"anytime!"
"How about...now?"
Li Changqing didn't expect Director Yang to be so impatient, but thinking about Zhou Yang's evaluation of this person, he felt relieved.
"Okay, let's go there now!"
"good..."
Later, accompanied by the leadership team of Yunshan County, Yang Qi and the filming team he brought rushed to the ham sausage factory in the eastern suburbs!
...........
And when Li Changqing and others accompanied Yang Qi and others to inspect the ham sausage factory, the food on the Zhou family's side was also ready, and a group of people were planning to start construction.
Since time was short, the dishes served to Lu Zhengjun and others today were not rich, but they were solid enough.
There is only one hot dish, braised mutton with potatoes!
The mutton was bought from the village during the Chinese New Year. Half of it was eaten during the Chinese New Year period, with more than twenty kilograms left. Zhou Yang stewed it all.
Worried about not having enough food, Zhou Yang deliberately added some extra potatoes as supplementary ingredients when stewing the mutton.
In addition to hot dishes, there is also a cold dish and a pickle!
The cold dish is cold shredded potatoes, and the pickles are rotten pickles made at home!
The staple food is rice!
Knowing that Lu Zhengjun liked to drink, Zhou Yang specially prepared several bottles of local sorghum wine for them.
For this meal, Lu Zhengjun and others killed more than 20 kilograms of Zhou Yang's mutton, plus a large basin of rice. They were so satisfied that they drank two bottles of sorghum wine!
The only thing that makes Lu Zhengjun a little regretful is that Zhou Yang behaved well today and didn't drink a sip of wine!
After eating and drinking, and with Li Linzhang and his team members being picked up, the mission to Yunshan County was completed, and Lu Zhengjun and others were ready to leave.
But instead of returning to the capital, he returned to the county town and met up with Yang Qi and others.
"Lao Zhou, that old boy Yang Qi wants to meet you. Do you have time?"
Zhou Yang thought for a while and said: "There is still time..."
"That's good. Let's go to the county town together. We'll stay one night in the county town. I'll go back to the capital tomorrow!" Lu Zhengjun said.
"also!"
Afterwards, after Zhou Yang simply collected the leftovers on the kang, the group drove to Yunshan County in a grand manner.
When they arrived at the county government, Yang Qi and others had just returned from an inspection at the ham sausage factory.
Seeing that Lu Zhengjun had indeed invited Zhou Yang to the county seat, Yang Qi was very happy.
After a while of greetings, at Li Changqing's invitation, several people came to Li Changqing's office and sat down around a coffee table.
After the guests and hosts sat down, Zhou Yang immediately asked with a smile: "Brother Yang, I heard that you went to inspect the ham sausage factory in the afternoon. How did you feel?"
"It's shocking!"
"Shocked?"
"Well, before I came here, I thought your ham sausage factory was just a small handicraft workshop. This ham sausage is like sausages from the Sichuan and Chongqing areas. I never expected that yours is a modern and highly automated factory. factory!"
Then Yang Qi said again: "And the ham sausage produced by your factory has a unique taste and is indeed delicious. Except that it is a bit expensive, there is nothing wrong with it!"
"So, our ham meets CCTV's promotion standards!" Zhou Yang said.
"Of course it does, so we plan to come back and have a good chat with Director Li to discuss specific cooperation matters!" Yang Qi said.
"Hahaha, Director Yang, we are just waiting for your words!" Li Changqing said with a smile.
"There is definitely no problem with the product. We have negotiated the advertising costs before, but we have no idea how to shoot this advertisement yet!"
Then, Yang Qi turned his attention to Zhou Yang and said, "You came up with the idea of commercializing TV ads. You should have some ideas about this, right?"
Hearing this, several people in the room focused their attention on Zhou Yang.
Zhou Yang did not disappoint Yang Qi and others, and immediately said: "Well, I have prepared an advertising plan for ham sausage. You can just follow it and shoot it!"
"Really?" Yang Qi asked with joy on his face.
"Um!"
With that said, Zhou Yang took out a folded piece of letter paper from the satchel he carried with him and handed it to Yang Qi.
Yang Qi immediately took the letter and read it carefully.
There was not much content on the letter paper, and Yang Qi read it in a few minutes.
I saw him frowning and saying: "Isn't this too simple? Why is there not even one person?"
Zhou Yang smiled and said: "What we promote is ham sausage, why do we need people!"
"But..."
Before Yang Qi could finish speaking, Zhou Yang interrupted him: "Advertising is about effectiveness. Don't think that a simple plan will not be effective. Sometimes simplicity makes it easier for people to remember!"
"Well, we won't refund your money anyway if the effect is not good!" Yang Qi said with a smile.
Zhou Yang smiled and said nothing. He was very confident in the effect of this advertising plan.
The advertising plan he came up with was copied from the CCTV advertisement of Chundu Ham Sausage.
At that time, Chuntu Ham Sausage became popular all over the country in a short period of time thanks to this advertisement of dancing ham sausage.
The scene of bouncing ham sausages on TV has become a childhood memory for many people.
Although the timeline is now 8 years ahead of schedule, as CCTV's first commercial, its effect will only be better.
Zhou Yang is not worried at all about the ham sausage advertisement. With CCTV as his backing, no matter how bad the advertisement is, it can still afford the 200,000 advertising fee.
However, he has always been focused on making the best use of his talents and resources. Since Yang Qi, the second-in-command of CCTV, personally brought the filming team here, he naturally cannot let them go back so easily.
The wool that is delivered to the door must be collected, otherwise it will not be his Zhou Yang style.
Thinking of this, Zhou Yang spoke again...
.........
(lamb stewed with potatoes)
(lamb stewed with potatoes)
(bad pickles)
(Big vat of rotten pickles)
