Beijing. The old house of the Zhou family!
"Dang Dang Dang..."
Amidst the sound of an old-fashioned clock chiming the hour, Zhou Yang slowly opened his eyes.
The dull and painful feeling in his head reminded Zhou Yang that he drank too much... again... last night.
There was no other way. When faced with Yang Qi's straight temper, even though Zhou Yang had been very restrained, he still fell unconscious before midfield.
Fortunately, Zhou Yang brought Liu Yunlong, Chen Beixuan and others with him during dinner yesterday. Otherwise, Li Youwei alone would not know how to take him home.
I sat up and looked around. There was no one in the room. Neither Li Youwei nor the children were there. There was no sound of children playing outside. It should be in the front yard.
Even the quilts on the kang were folded up and placed neatly on the back kang.
Zhou Yang looked up at the old wall clock on the wall and found that it was already past ten o'clock.
Sitting alone on the kang to relax, Zhou Yang quickly put on his clothes and prepared to wash his face.
Originally, he and Li Youwei had agreed to go to the children's school this morning, but now he didn't know if it was too late.
However, just as Zhou Yang got dressed, he saw Li Youwei walking in carrying a yellow enamel basin.
"Wake up, wash your face, and I'll go to the front to serve you food!" Li Youwei said.
"Don't go. I'll wash my face and go to the kitchen to eat by myself. It'll save you the trouble!"
"also!"
After saying that, Li Youwei brought the basin to Zhou Yang, then sat down on the edge of the kang and watched her man wash his face.
"What time did we finish yesterday?" Zhou Yang asked while washing his face.
"You drank too much before seven o'clock. When we saw you were drunk, we brought you back first. As for Comrade Lu and Director Yang, I don't know when they dispersed!"
"Oh, I thought we were leaving with Lao Lu and the others!"
"No..."
While Zhou Yang was wiping his face, Li Youwei couldn't help but ask: "By the way, do you really plan to spend 2 million to buy ten advertisements? I think Director Yang and sister-in-law are serious about it. They were still there after you were drunk yesterday." What are you talking about?"
Zhou Yang wiped his face with a towel and said, "If Director Yang can really persuade the superiors to allow CCTV to broadcast commercials, I will definitely pay for the 2 million!"
"Really? That's two million. If you just throw it in like this, will it..."
Before Li Youwei finished speaking, Zhou Yang smiled and said, "Are you talking about whether you will lose money?"
"Um..."
"Don't worry, the ultimate goal of TV advertising is to increase product exposure and thereby increase product sales, so this expense will be included in the product's marketing expenses!"
Then Zhou Yang continued: "As long as the advertising plays its due role and the sales of the product are increased, then there will be no loss of money. What I'm worried about now is that Yang Qi can't handle the people above!"
These days, everyone is still not very clear about the power of TV advertising. They are still thinking about whether they will lose money by doing TV advertising. They have no idea how effective this type of commercial advertising is.
As far as Zhou Yang knows, the real TV commercials in China were triggered by "Two Bottles of Wine". The first TV commercial was for the famous Shengui Yangrong Wine.
On January 28, 1979, which was the first day of the Lunar New Year, Hucheng TV Station broadcast the first TV advertisement in China. This advertisement was 1.5 minutes long and promoted the "Ginseng Guiyang" produced by the Hucheng Traditional Chinese Medicine No. 2 Factory. "Rongjiu".
This kind of medicinal wine sells for about 16 yuan. In this era when the per capita income is less than 160 yuan, an ordinary farmer cannot even buy 10 bottles of medicinal wine in a year. Looking at the price alone, it can definitely be regarded as a luxury product. .
But what no one expected was that after this advertisement was broadcast several times on the Shanghai TV station, all the Shengui Yangrong wine in Shanghai was sold out, and the effect was so good that it exploded.
Compared with Hucheng TV, CCTV's advertising effect is obviously better, after all, the platforms are different.
Take the first bid for King Confucius’ Banquet as an example. After winning the bid, the CCTV advertisement “Drink Confucius’ Banquet and Make a Difference in the World” was officially launched. Almost overnight, this little-known entrepreneur became a household name.
In the year when it won the title of "Best Brand" of CCTV advertising, "Confucius Banquet" achieved sales revenue of 918 million yuan and profits and taxes of 380 million yuan. Its main economic indicators entered the top three in the national liquor industry and became a well-known domestic brand.
Another example is Qinchi Liquor, the second and third CCTV advertising bid king. In 1996, Qinchi Liquor won the CCTV bid queen with 66.66 million yuan. Subsequently, the annual income of this small state-owned enterprise in Linqu County It surged to more than 900 million yuan.
In the words of the person in charge of the liquor industry at the time, we drove a Santana into CCTV and a luxury Audi every day, which shows how amazing the effectiveness of CCTV's commercial advertising is.
If CCTV really accepts commercial advertising, Zhou Yang really doesn't care about the two million advertising fee.
When the time comes, the ham factory will assemble one line, the printing factory will assemble one line, the ice cream factory will assemble one line, and even one line can be reserved for the television factory.
Even if you can't use the rest, you can still make a lot of money by selling it to others. In short, you will definitely not lose money.
Zhou Yang's only worry now is whether Yang Qi can persuade the big bosses above.
After all, the current attitude towards commercial advertising from top to bottom is not very friendly, especially those of the older generation, who hate TV advertising.
It was not until after the reform and opening up that Mr. Ding Yunpeng, a pioneer in domestic advertising, published an article "Justifying Advertising" in Wenhui Po in 1979, defending the legality of contemporary advertising for the first time.
Later, thanks to the efforts of the top leaders of the National Propaganda Department, advertising was able to regain its commercial nature.
But considering the status of the old man in Yang Qi's family, if Yang Qi can persuade him, then this matter will be fine.
Just as Zhou Yang was deep in thought, Li Youwei's voice came to his ears again: "By the way, I haven't had time to ask you yet. What medicine did you give him to help them conceive a child?"
She didn't know much about business matters, and she wasn't interested in it. In comparison, she was more curious about this.
Zhou Yang had already finished washing up at this time. When he heard this, he immediately smiled and said, "You also know about that medicine!"
"I know?"
"Well, it's the little blue pill I used for Brother Haisheng!" Zhou Yang said.
Hearing this, Li Youwei's face suddenly turned red.
Li Youwei naturally knew what those little blue pills were for, and she had a deep understanding of them.
After confirming that the medicine had no side effects, in order to test the effect, Zhou Yang personally tried the effect of the medicine.
Li Youwei clearly remembered that she was beaten to death by her man that night, and she couldn't get out of bed the next day.
But Li Youwei never expected that the medicine was so effective and could actually help people like Director Yang have children.
No wonder they are so grateful to their man. If it were her, she would be the same as them.
"I won't tell you anymore, I'll go get some water!"
With that said, Li Youwei held the washbasin with a blushing face and left the main house in the backyard as if running away!
Seeing this, Zhou Yang couldn't help but smile and shook his head.
We are already an old married couple, and yet we are so shy.
Zhou Yang, who was in a good mood, immediately grabbed the small satchel placed on the bedside of the kang, straddled it across his body, and walked towards the front yard.
Zhou Yang pushed open the door and walked into the main room in the front yard. As soon as he entered the door, he saw his father and eldest brother chatting on the sofa, while his mother was peeling potatoes next to them.
The sister-in-law looked a bit fierce. She was standing next to the stove holding a big rooster that had just been slaughtered. She also held a red-hot stove hook in her hand and continued to burn the rooster's neck. The room was filled with the smell of burning flesh.
Although he knew that the sister-in-law was using the fire to burn the floating hair on the rooster that could not be removed, her actions still gave Zhou Yang a deeper understanding of the fierceness of Mongolian women.
Seeing Zhou Yang come in, his father immediately asked: "I heard from your wife, are you going to find a school for your children today?"
"Well, school has been in session for a week. If I don't look for it, I'm worried that I'll miss a lot of classes!" Zhou Yang said.
"Have you decided which school to go to?"
"The primary school affiliated to Beijing University or the primary school affiliated to Renmin University will be fine, or the experimental primary school will be fine!" Zhou Yang said.
These days, the teaching quality of various schools is similar. The only thing to consider is which school is closer to home!
Zhou Yawen thought for a moment and said, "How about going to the elementary school affiliated with Beijing University? It's close to home, and the principal is your uncle. With him here, you don't have to look for anyone else!"
"Okay, then Xiaowei and I will go visit Uncle Fang later..."
"No, I just give him a call!"
"How can that work..."
As the father and son were talking, a bell suddenly sounded outside the door, and then Lu Zhengjun was seen hurriedly walking in from the outside...
.........
PS: The first chapter has been delivered!
