Li Changqing opened another box and saw that the ham in this box was thicker than the one just now.
The previous one was about the thickness of an ordinary candle, but this one looks like a small rolling pin.
"Everyone, try this again. This one is more in line with the way we Saibei people eat!" Li Changqing greeted everyone.
The village cadres in the office were naturally not polite. They immediately stepped forward again and each took one.
But this time they were more restrained when eating. They only took a few bites and then stopped.
Zhou Yang couldn't help but smile when he saw this, and said: "What are you doing? The products produced in our own factory are still used in such a fussy way?"
Li Changqing also echoed and said: "Isn't there some more in the box? When we go back, everyone will divide these and let the children at home have a taste!"
After everyone heard what Li Changqing said, they started eating without hesitation.
While everyone was tasting the new product, Li Changqing looked at Zhou Yang and said, "Now the product has been produced, but I don't know how to sell it. You have a smart mind, can you think of a way?"
Zhou Yang did not answer his question, but asked: "Lao Li, we will discuss how to sell it later. Before talking about this matter, I want to ask, what is the annual output of our ham sausage factory, what do you think of these two What is the price of each product?”
"According to Xiaodongyang's engineers, the annual output of their equipment is around 9,000 tons!"
Then Li Changqing said again: "But the price has not been decided yet. I plan to listen to your thoughts first!"
Zhou Yang immediately said: "The output of 9,000 tons is not too much, so my suggestion is to take the high-end and high-quality path for the time being, and the price can be set a little higher!"
"High, how high do you want it to be?"
"The thin ones are priced at 5 cents each, and the thick ones are priced at 1 yuan!" Zhou Yang said in a surprising way.
Hearing this, both Li Changqing and everyone else in the room were stunned.
The price really shocked them!
Especially Li Changqing, he knows the production costs of these two types of ham sausages.
Take the thin ones, which weigh no more than 2 taels (100 grams). The meat content in them is less than 40%, and the rest is potato starch.
As far as the cost is concerned, it will never cost more than 1 cent per stick, and the price of 5 cents is five times the cost.
The thick one weighs half a catty, costs a little more than 2 cents, and is priced at one yuan, which is also 5 times the cost!
"This... this is too expensive. Will anyone buy it at such a high price?" Li Changqing asked worriedly.
Regarding the pricing issue, he has discussed it with the county leaders. Everyone thinks that it is more appropriate to set the thin one at 2 cents a piece and the thick one at 5 cents.
In this regard, some leaders think it is too expensive.
Unexpectedly, Zhou Yang was even more ruthless and directly set the price at 5 times the cost price.
Zhou Yang said calmly: "If our ham sausage factory has an annual output of 100,000 tons, it doesn't matter if it is cheaper, but the problem is that we only have 9,000 tons."
"Old Li, you may not have any idea about 9,000 tons. Let's put it this way. We can produce up to 90 million hams a year for that kind of thin ham. Not to mention that this output is for the people across the country. In our Saibei Province, the per capita Less than 6 pieces, if the price is a little higher, that’s okay!”
In fact, Zhou Yang set the price so high because of insufficient production and the need for price control.
More importantly, once the ham sausage becomes popular, companies across the country will definitely follow suit.
At that time, Luoyang's spring capital was hot, and a Shuanghui immediately appeared in Luohe, followed immediately by golden gongs, beauty, and rain.
Later, in order to compete for the market, these companies launched a price war, and the domestic ham sausage industry began to suffer from all-round internal friction.
Therefore, the market time left for Yunshan County Ham Sausage Factory is limited. If the factory wants to develop and grow, it must establish its own brand as much as possible within the limited time and create as much profit as possible.
Only with money can we introduce more production lines, expand production capacity, and even formulate industry standards.
"But...but can such a high price pass the review above?" Li Changqing asked.
"This is even simpler. When the product prices are set above, they are all based on the principle of cost + profit. As long as we don't tell you, who knows the specific cost?" Zhou Yang said.
"That's true, but I feel like we have suddenly become evil profiteers!" Li Changqing said.
"It's wrong to say that. If you think about it, we buy tractors, water pumps and even fertilizers. They are not ridiculously expensive. But can you say that tractor factories, water pump factories and even fertilizer factories are all black-hearted profiteers?"
"Don't dare to talk nonsense!" Wang Ping said hurriedly.
Although the situation is gradually becoming clearer and people are less likely to take advantage of others as they were in previous years, it is still better to be careful about this kind of thing.
"Comrade Wang Ping is right, but you can't talk nonsense!"
Then Li Changqing said again: "But what you said makes sense. I will go back and discuss the price with other leaders in the county, but you should put more thought into how to promote our products!"
Zhou Yang thought for a while and said: "I will go back and think about the promotion and then formulate a detailed plan, but..."
"But what?" Li Changqing asked hurriedly.
"But before my promotion plan comes out, you must take action first!" Zhou Yang said.
"How to move?"
"First of all, we have to work overtime for production. The prerequisite for promotion is to have a large amount of inventory!"
Then Zhou Yang continued: "The second thing is to seize the time to determine the brand name of the product, submit an application to the relevant departments, determine the price, and prepare for the next distribution..."
"No problem, I'll make arrangements when I get back!" Li Changqing said.
At this time, Zhou Yang said again: "Last point, immediately organize people to send gifts to the city and province after returning!"
Li Changqing's eyes lit up and he said hurriedly: "You mean, give these ham sausages we produce to leaders at the provincial and municipal levels to try?"
"Yes, on the one hand, let these leaders have a taste of this new food, so that they can have a better impression of this product and our Yunshan County!"
Then Zhou Yang said again: "On the other hand, we need to set a tone first and identify the first batch of big customers!"
"I don't quite understand what you're saying. What's the tone? And by the big customers you're talking about, do you mean the provincial and municipal leaders?" Li Changqing asked with confusion.
"The tone is high-end. As long as the leaders of these provinces and cities agree, then our products will be half successful. Otherwise, why are they so expensive?"
Then Zhou Yang said again: "As for the big customers I am talking about, they are not the leaders of these provinces and cities, but the various agencies, enterprises and institutions under the leadership of the provincial and municipal governments. The end of the year is coming soon, and it is the time for various enterprises and institutions to purchase welfare products. It’s time, if they can include the ham from our factory in their purchase list, they can count themselves as a big customer!”
"Forget it, of course forget it!" Li Changqing said happily.
"This matter in the early stage depends entirely on you, Lao Li. As for the subsequent promotion, I will figure it out!"
"good!"
After talking about the business, Lao Li did not go back immediately, but asked in detail about the situation of Babao Liang United Village.
When I learned that their village had just distributed grain, and that the per capita grain had exceeded 3,000 kilograms, I was shocked again by the development of the village.
Although the harvest in Yunshan County is generally good this year, most production teams still only have about 400 kilograms of grain per capita. Only a few teams can reach 700 or 800 kilograms. But like the Babaoliang Brigade, the average per capita grain is 3,000 kilograms. Shit—the only one!
Surprised, Li Changqing asked Zhou Yang to take him around the village. He wanted to see what development would happen after the merger of several villages in Babaoliang Brigade...
........
PS: Chapter 2 is delivered!
