The Department of Etiquette and Education, which is in charge of the Morning News Department, attaches great importance to the preparation of a top-notch time-sensitive newspaper like Songjiang Commercial News, and has also maintained a high degree of vigilance about it.
Otherwise, this matter would not have required a special discussion in the staff meeting. The top officials in the empire argued for a long time before settling on the tone that they could just try it and leave it at that.
The officials in charge of this matter in the Ministry of Ethics and Education are also very cautious and handle specific matters very carefully, trying to firmly maintain the tone of a local time-sensitive newspaper like Songjiang Commercial Daily.
The senior officials of the empire, especially Emperor Luo Zhixue, were quite satisfied with the cautious actions of the Ministry of Rites and Education. It was not in vain that Fei Luozhixue had always attached so much importance to the Ministry of Rites and Education for so many years, and promoted the minister of the Ministry of Rites and Education to serve as minister of affairs many times, and Normally, even if the Minister of Rites and Education does not serve as the Counselor, he still holds the position of Co-Minister all year round.
The Ethical and Education Department still did not disappoint Luo Zhixue!
The so-called Ministry of Etiquette in the Chu Empire was actually quite different from many institutions in later generations. In terms of specific powers, it seemed to be an institution responsible for etiquette and education, but in fact it was much more than that.
The Ministry of Rites and Education of the Chu Empire was originally derived from the Ministry of Rites of the traditional dynasty.
What is 'ritual'? This does not refer to etiquette, although various ceremonial occasions and these things are also within the scope of the Ministry of Etiquette.
But in fact, the meaning of "ritual" in traditional culture is broader and deeper.
There is one sentence to understand here, that is, there is a saying in traditional Chinese culture: "The most important thing in the country lies in sacrifice and military service."
Sacrifice means sacrifice, which falls under the category of 'ritual' in the traditional sense.
At the same time, the "Zhou Rites" that many people refer to also belong to the category of this ritual. What does this ritual refer to? It is a 'system', or even a law.
Ritual in Chinese culture refers to a system to a certain extent...not just etiquette and such things.
The specific manifestations of sacrifices and various systems actually reflected the authority of the imperial power through sacrifices and various systems.
What is imperial power?
The emperor can wear the twelve-chapter dragon-patterned crown, but ministers and common people cannot. This is imperial power!
The emperor controls six, others cannot... This is imperial power.
There are many other restrictions...
Many so-called etiquette and systems are not meant to reflect how civilized and polite they are, but to reflect the difference between superior and inferior!
What is reflected is the difference between them: the emperor is the emperor, the ministers are ministers, the people are the people...
Only the emperor can wear dragon robes, but no one else can!
This is the 'ritual' in traditional Chinese culture.
In the specific implementation and subsequent evolution, the specific embodiment of ritual, "sacrifice", evolved into an important procedure to clarify the legitimacy of the emperor and even the political power.
Therefore, you will see that emperors in many feudal dynasties in ancient times would often engage in seemingly meaningless things such as offering sacrifices to Mount Tai, and they would do so in such a grand manner that they even wasted people and money.
This is actually to promote its legitimacy to the whole world.
Luo Zhixue in the Chu Empire actually went to Mount Tai to offer sacrifices. The purpose was similar to that of emperors in many previous dynasties who went to Mount Tai to offer sacrifices. They were all to promote the legitimacy of the Chu Empire's regime and Luo Zhixue's throne.
In addition, there was a vital spring festival in the Chu Empire, a series of ceremonies including the emperor's own plowing.
The Chu Empire attaches great importance to these ceremonies, and the political implications are very strong. On these sacrificial occasions, the emperor Luo Zhixue wears the most traditional and high-standard dragon-patterned crown... and he is the only one. Only then can one wear this twelve-chapter dragon-patterned crown.
This set of hats is quite special, and many people should know it, that is, the hat has bead curtains on the front and back.
Such a set of clothing, namely the Twelve Chapter Dragon Pattern Crown, is the highest standard of emperor's clothing in traditional Chinese culture. It is generally only used for worshiping heaven and earth, ancestral temples and other important occasions.
It is only worn a few times throughout the year, and you won't see the emperor wearing it on ordinary days.
This shows the importance of sacrifices, and why the Ministry of Rites, which is in charge of sacrifices, can become one of the six departments in the traditional feudal dynasty. This is because the Minister of Rites is an important minister in the court.
When it came to the Great Chu Empire, the Ministry of Rites was reformed into the Ministry of Rites and Education, and its powers were clarified, and at the same time, their powers were further expanded!
In addition to offering sacrifices, an important function that reflected the legitimacy of the empire and the emperor, it was also clarified that educational affairs and imperial examination affairs were under the jurisdiction of the Ministry of Ethnic Affairs.
The former educates talents for the country, and the latter selects talents for the country. Both are extremely important powers.
In addition to these, the Chao Press Department was later established, adding propaganda powers in the cognition of later generations.
The functions and powers of the three departments of Education, Imperial Examinations, and Chaobao can be collectively referred to as "jiaohua". This is the biggest difference between the Ministry of Rites and Education in the Chu Empire and the Ministry of Rites in the traditional dynasty.
The traditional Ministry of Etiquette, to a certain extent, is more pragmatic, so in the traditional sense, it belongs to the position of nobles... and the other side of nobles means that there is nothing to do on weekdays...no real power.
But the Department of Ethical Education of the Great Chu Empire was different. This institution was a first-tier authority in the Great Chu Empire, and as the empire continued to expand externally, its educational powers were also constantly deepened.
Because the enlightenment policy in the Dachu Empire was not just a so-called propaganda in words, but also actual actions... For details, you can refer to the fact that after the capture of the Goryeo Peninsula, the Ministry of Ethical Affairs sent a number of people to the area to quickly naturalize them. The working group, with the cooperation of the local garrison and patrol police, carried out a series of indoctrination policies.
I won't go into the specific process. Anyway, countless local people were turned into the dust of history in this 'enlightenment'.
The result was that a complete Mandarin education was established in the local area, almost all the local books that could be collected were confiscated and burned, and the local clothing and hairstyle habits were completely changed.
At the same time, high-intensity forced migration and intermarriage were also carried out.
Today, thirty-seven years after Chengshun, there is no longer a pure so-called Korean in the Chu Empire, especially the younger generation.
The Koreans on the peninsula, as a nation, have been completely disappeared in the long history.
Not even a single word of their culture was left behind... because the Chu Empire burned all the books and materials it could collect, without even leaving any backup copies.
Today's Koryo Peninsula has long since become the territory of the Chu Empire. The people living there are all Chu people. Even if they are the descendants of mixed marriages, you have to say that they are Koryo people, not Chu people. , they have to fall out with you...
Who are the barbarian natives? Looking for a fight, right?
The cultural invasions carried out by many modern countries in later generations could not be brought to the fore in the face of the enlightenment policies of the Chu Empire... If the officials of the Ministry of Ethics and Education saw the propaganda methods of those great powers in later generations, they would definitely despise them with the utmost: The efficiency is too low, the effect is too small, and it is useless...
Let’s educate this thing, it has to be played like this!
Come, let me teach you, listen to my instructions: load, aim, fire...
Simple and direct, why are there so many twists and turns?
The educational work of the Ministry of Ethical Affairs, especially in newly expanded areas and overseas areas, has always been very efficient and effective.
Of course, such a simple and crude set of things can only be used against overseas countries, and naturally cannot be done in the local area when facing the Chu people themselves.
After all, people are like water, they can carry or capsize a boat.
Naturally, you can't mess around with your own family... The tax department is already annoying enough, and if you take the tough measures of the ethics and education department, the empire will collapse in minutes.
Therefore, the education work within the Da Chu Empire still focused on relatively mild education and propaganda.
This is also the reason why the Chu Empire established a court newspaper department at that time, and at the same time maintained a vigilant attitude towards newspapers. It was always cautious about running local time-sensitive newspapers, and even sent people from the capital to personally supervise the operation.
Songjiang Business News was established under the background of this era.
The Songjiang Business News is, on the one hand, to address the public's need for business information and curiosity about new things. By proactively providing this information, it avoids being suppressed too harshly, and criminal elements in the private sector see the market demand and profits and take desperate risks. Reporting in private can cause extremely negative negative effects.
Therefore, the top officials of the empire are more inclined to actively provide channels for guidance rather than blindly suppressing them. After all, it is better to defend the people than to defend the river. This has been an old saying for many years. A large number of ministers in the empire are well-read poetry and books. Of course, it is impossible for people like this not to know the truth.
On the other hand, the business newspaper is indeed helpful to the operation and development of the industrial and commercial economy on the ground.
Timely and smooth business information enables companies to adjust their operating strategies according to the market... For example, a certain product can no longer be sold in other places and the supply exceeds demand. At that time, local merchants were unable to obtain information because of poor information. Due to the limited time, we learned about it later. During this period, we continued to produce vigorously, which eventually led to a larger supply than demand, causing losses to the company. At the same time, once the company went bankrupt, it would also lead to unemployment.
At the same time, many businesses also have a huge demand for product promotion, and this is a proven fact long ago.
However, there was only one solitary Da Chu Chao Bao in the Da Chu Empire before. Even if we include the Chao Bao published by each province, in a specific place, we can only see a national edition and a provincial edition. edition of the Chao Bao, and the two are printed and issued at the same time...the issuance interval is also relatively large, currently every five days.
Dachu Chaobao is limited by backward information and communication, and it also needs newspaper information security. It is not easy to implement the weekly newspaper model u.
At the same time, whether it is the national edition or the provincial edition, Da Chu Chao Bao is a very serious official newspaper... Most of the news published on it is news that the official wants to publish for the public to know, and most of them are policies. class message.
The second is some popular science content and literary content.
There are very few commercial advertisements. After all, the issuance of the Chao Bao is an administrative act, and there are sufficient funds every year. At the same time, although the Chao Bao charges are cheap, the order volume is large enough... Just the orders from official agencies, and Officials' own orders, as well as orders from the gentry and merchant groups, these fixed order quantities are very large... At the same time, the middle and upper classes generally also order the morning newspapers.
How can I put it, for these groups, you may not be interested in many of the above contents, and you may even think that watching this thing is an insult to your own IQ... But you must find out through this channel that the Great Chu Empire went to the Council of Ministers , Gyeonggi ministries, various provinces and even government policy information, job changes and other information.
This information can sometimes be a matter of life and fortune!
Because of the huge order volume, although the editing and distribution costs of Chao Bao are very high, some of the costs can be recovered through distribution charges!
At the same time, the North Korea Newspaper Division will also publish and distribute many books, mainly policy books, as well as some educational books and pure literature books... The revenue here is very huge.
Chengshun Thirty-Six Miles published a collection of essays by many famous writers, with an annual sales volume of over one million copies... These essay collections are all articles submitted by literary masters for publication in the morning newspapers.
This is just one of the books published by the Chaobao Department... and the ones with greater circulation are various teaching aids. Publishing and distributing various teaching aids is also a major function of the Ministry of Ethical Affairs or a way to make money!
Teachers and students in so many schools across the country, no matter who you are, have a lot of teaching aids published by the Ministry of Ethnic Education.
The Chaobao Department is responsible for the publication and distribution of many educational supplementary books of the Ministry of Etiquette and Education.
Therefore... the publishing business of the Chao Bao Department is very profitable... The money earned from these publishing businesses can be used to subsidize the publishing losses of the Dachu Chao Bao.
Well, this is also the reason why the Ministry of Etiquette and Education handed over the publishing business of almost all teaching aid books to the 'Da Chu Chao Bao' under the Chao Bao Department... It was to subsidize the publishing losses of Chao Bao.
Therefore, although the newspaper run by the Chao Press Department seems to be losing money, in fact, they are not short of money... The Chao Press Department is not just a publicity and administrative agency, but a comprehensive cultural group that integrates newspaper distribution and book publishing.
Adopting a unique operating mechanism of parallel commerce and administration, the Chao Bao Department is a purely administrative agency, but the printing and specific distribution of newspapers, as well as the publication and distribution of various books, are actually handed over to the 'Da Chu Chao' under the Chao Bao Department. Newspaper publishing company' to carry out.
In other words, the operating entity of Da Chu Chao Bao is not, strictly speaking, the Da Chu Chao Bao Publishing Company, but the Da Chu Chao Bao Distribution Company. It is just that there is a Chao Bao Department above Da Chu Chao Bao Distribution Company.
At the same time, the main officials in the Chaobao Department also held major positions in the Chaobao Publishing Company, and the officials serving in the two were highly overlapping.
The Governor's Office of the Chaobao Publishing Company is actually the executive deputy director of the Chaobao Department, and the chief editor of the Chaobao Publishing Company is also a deputy director of the Chaobao Department.
This is a very unique parallel administrative and commercial system, which is also rare in the Chu Empire.
This unique operating mechanism has led to Da Chu Chao Bao's operation. Although it suffers serious losses every year, the publishing company itself is not short of money... It can make a lot of money through the book publishing business, and some Sometimes, because they make too much money and the North Korean newspaper cannot make any losses, the North Korean newspaper department doesn’t know what to do with the remaining profits, which makes several officials very embarrassed and anxious...
After all, you are not a commercial company that needs to make a profit, but a non-profit organization with both administrative and commercial aspects. Your mission is not to make money, but to promote it... Why do you make so much money? Have you lost your money?
Finally, after they thought about it, they directly cut the issuing price of Chao Bao to expand the circulation, achieve better educational results, and at the same time lose money, a win-win situation!
Under such circumstances, Da Chu Chao Bao maintains an attitude towards commercial advertisements as dispensable and prefers not to have them most of the time.
Even if advertisements are published, they generally only publish advertisements from large government-run enterprises, and the content of the advertisements requires detailed review before being published.
As for ordinary companies...don't expect to place advertisements on it. Ordinary companies don't even know where to open the door to the newspaper department or who to look for...the newspaper department or even the newspaper company doesn't know. Establish advertising department.
However, private enterprises, even a large number of small and medium-sized government-owned enterprises, especially some government-owned enterprises sponsored by local financial investment that do not have deep connections, also have a strong demand to publish commercial advertisements in newspapers...
Even for small and medium-sized government-run enterprises, it is impossible for them to find the Chao Bao to advertise... The political status of the two is so different that the Chao Bao will ignore you at all.
These days' Chu Dynasty Newspaper, including the provincial edition, is superior to most Chu people...
You can see it, but you can't touch it!
Not to mention ordinary people, even mid-level local officials such as prefects are unable to find the court newspaper...
Dachu Chaobao Publishing Company is not short of money, and at the same time, because it is too strong in government-run attributes and is extremely high-ranking in the local area, the Chaobao officials do not want to see those local officials at all... This makes the majority of businessmen want to find It is basically impossible to publish advertisements in newspapers.
However, there is a strong demand for them to publish advertisements and promote their products and services... In recent years, there have been many commercial promotions in the form of leaflets. This has made the North Korean newspaper department very vigilant and has continued to crack down hard for many years.
As for flyers, today you can send out commercial advertisements, and tomorrow you can use the same method to send out some non-mainstream propaganda.
The North Korea Press Department must resolutely crack down on any channels that are not under its control.
Therefore, when it comes to small sticker advertisements or leaflets in the Dachu Empire, it is okay for you to post them in fixed posting columns, and it is okay to distribute some commercial leaflets on a small scale.
If it is printed and distributed on a large scale, it is a very high-risk crime. The lighter punishment is mining and exile, and the worst punishment is shooting.
But the people in the Daily News Department also know that it is better to open up than to block, so they simply run a local time-sensitive newspaper to alleviate the actual demand in the market and continue to control the channels in their own hands.
So there is the Songjiang Business News that Sun Xu is seeing now. It has a total of eight double pages. The front page is naturally various major policy promotions that have not changed for thousands of years, followed by regular business news reports, such as those of large companies. Changes, market changes, etc., followed by Chaobao's old traditional literary and popular science content, and then various segmented recruitment and business cooperation advertisements.
Between these pages, except for the front page, are interspersed with some commercial advertisements, many of which are large commercial advertisements with illustrations.
Sun Xu was not interested in those advertisements. He mainly read the main content of Songjiang Business News, which was various business trends.
(End of chapter)
