The North Island of New Zealand is located in the temperate zone of the southern hemisphere, and the climate conditions are very suitable for growing kiwi fruit.
After many attempts by breeder Allison, kiwifruit finally successfully bore fruit in New Zealand in 1910.
In the following decades, through repeated experiments by New Zealand agronomy experts, kiwi fruit planting technology gradually matured in New Zealand, and some new varieties were developed.
Although the varieties have been improved, the kiwi fruit is still a kiwi fruit. Before the 1950s, its English name was "Chinese gooseberry".
After years of development, New Zealand's kiwi fruit has reached a certain scale, and these delicious kiwi fruits have been loved by all New Zealand people.
Unfortunately, New Zealand's population is too small, so farmers who grow a large number of kiwi fruit think of overseas markets.
After some hard work, New Zealand kiwifruit was exported to the United Kingdom and Australia for the first time in 1952.
Great reviews and huge profits!
In order to promote New Zealand kiwifruit to more places in the world as soon as possible, the fruit farmers who have enjoyed the benefits have also established a fruit growers association and traveled to beautiful countries, European and Asian cherry blossom countries to promote "Chinese gooseberry" and publicity.
Fruit farmers soon discovered that the sweet and sour kiwi fruit is very popular with people all over the world.
But they also realized that having New Zealanders selling "Chinese gooseberry" would make people from other countries feel that this product should be bought in China to be the most authentic.
So, they decided to change the name of the kiwi fruit and build it into a New Zealand fruit brand.
How can you make kiwi sound like it's made in New Zealand?
The kiwi (also known as the kiwi) soon came into the attention of fruit growers. The kiwi is the national bird of New Zealand. This local endemic bird happens to have brown-yellow down and is quite similar in appearance to the kiwi.
In this way, starting in 1959, the name of New Zealand's national bird (kiwi) was assigned to the kiwi fruit, and the Chinese kiwi fruit transformed into New Zealand's kiwifruit.
In 1999, New Zealand Zespri's kiwifruit officially entered the Chinese market under the name "Kiwifruit".
At the beginning of entering China, kiwi fruit was directly positioned as a high-end product.
The novel sales format of individual sales and the high price of more than ten yuan per piece quickly attracted the attention of the first group of consumers.
Excellent quality assurance and diligent marketing management have allowed Zespri to expand its territory in the domestic market with ease.
Chinese consumers are very fond of imported fruits. In 2008 alone, Zespri’s kiwi fruit sales in China reached 50 million New Zealand dollars, or 270 million yuan, accounting for nearly 5% of global sales. .
There is no doubt that China has become the largest sales market for Zespri kiwi fruits!
According to the person in charge of Zespri Greater China, their biggest competitor is not actually local kiwi fruit, but other high-end imported fruits such as imported cherries, imported strawberries, and imported blueberries.
Professor Yang talked about Zespri and other imported fruits and was very optimistic about the domestic high-end market, but he also agreed with You Yu's idea.
Export first to build brand awareness, and then switch to domestic sales.
“Of course it’s best to have channels for exporting! You know, the birthplace of our red kiwi fruit, Cang County in Sichuan Province, is still only exported to Southeast Asia.
As long as our kiwis pass the assessment and acceptance of the General Administration of Quality Supervision, Inspection and Quarantine and become a demonstration area for the quality and safety of exported agricultural products, it means that the quality of kiwis in Houerling is excellent! "
"Hehehehe, the wholesale price of a box of three kilograms of Zespri A-grade golden fruits is between 180 and 240 yuan. Our ruby should match the price of Zespri!"
Youyu is very confident in his own kiwifruit. From the beginning of planting, the fruit and vegetable company has made an organic declaration for the soil, irrigation water and air of the Houerling planting plot.
Brand registration also started at the same time, using the name "Hongyu" given by Professor Yang.
"Hongyu" still has at least three years to go before it can obtain its organic certificate.
This year, in order to ensure the commercial appearance of the fruits, not many fruits will be left on each vine after fruit setting.
Now the average weight of a single fruit is about 120g, which is larger than Zespri's A-grade large fruits.
Since the fruit is bigger, more fruity, and sweeter, why can't it be sold at the same price as them?
This year, there are not many fruits left, so the yield per mu of 200 acres is basically around 1,000 kilograms.
Kiwi fruit is hard and resistant to storage, and can be stored in cold storage for more than half a year.
You Yu originally planned to take it off and digest it slowly. Unexpectedly, Mr. Huang and Ichiro Watanabe, the Hong Kong businessmen who received the inspection report and "red jade" sample, had no objections to the quotation of forty yuan per pound.
The two companies expressed that they did not get enough points for the 200,000 kilograms of "red jade"!
They all have large cold storages, and within half a month, they picked every "red jade" from 200 acres in Houerling without leaving a single one behind!
Forty yuan a pound, on average, is ten yuan a piece!
The villagers in the three villages of Houerling were shocked. Isn't it just bigger, redder in flesh, and sweeter in taste?
What’s more, the wild pear has such a strong fruity flavor!
If the wild pear trees all over the mountains and plains could be sold at this price, wouldn't every family be able to make a fortune?
The news spread to ten and hundreds, and soon Mu County and the county government were alarmed.
It’s not just Houerling that is suitable for growing kiwi fruit. There are many places where you can grow kiwi fruit, including Jigongding, Wuzhi Mountain, Huanglian Mountain, Baima Mountain, and Ximi Mountain.
"Mr. You, look, does Wandou Group have any intention to invest in these mountainous areas in Mu County that are suitable for growing kiwi fruit?"
Secretary Huang of the Mu County Party Committee and the deputy county magistrate in charge of agriculture and port were drinking tea in You Yu's office.
"Two leaders, why can't we organize fruit farmers to plant their own fruit? Our group can provide everyone with improved branches and grafting technology!"
Secretary Huang smiled bitterly: "Even if they grow it themselves, they still can't sell it at the high price your company exports! Moreover, the cost investment from land preparation to transplanting to grafting is not low.
I heard that your company produces organic fruits. If the villagers are allowed to grow them by themselves, the quality will not be guaranteed no matter how good the varieties are."
With great difficulty, Mu County has produced agricultural products that are affordable, but they are also afraid that the villagers will blindly follow the trend and grow them, and they will not be able to sell them at a good price.
Therefore, the cooperation model like Houerling is the best choice after communicating with villagers in three towns and more than 30 villages.
In other words, the villagers just want to ensure harvests during droughts and floods without taking any risks!
When an opportunity comes to your door, Mr. You must seize it.
After the on-site inspection by Professor Yang and other experts, the Pea Group signed a contract for a 3,000-acre kiwi fruit planting base through the Mu County Government.
(End of chapter)
