When Jiang Yifeng saw that the innkeeper still didn't understand, he could only explain again: "That shopkeeper Tong wants to use Su Shikui's reputation to attract customers."
Shopkeeper Tong suddenly realized, "This is what you call celebrity endorsement."
"Almost the same, but a little different."
Jiang Yifeng nodded first, and then explained: "He only needs to tell other people that Su Shikui comes to the restaurant to eat every day and praises their food for being good, which will naturally attract many scholars to come here to eat."
In fact, Jiang Yifeng himself never thought that Su Dongchu's fame would be so useful.
To be clear, yesterday he just took Su Dongchu to look for a suitable shop on the second floor, but he didn't expect that Su Dongchu would attract so many customers to this restaurant by showing up a few times unintentionally.
"If I go back and say that Su Shikui stayed at my inn, wouldn't it be able to attract a large number of guests." The innkeeper's eyes shone.
"It's a good idea, but..."
Jiang Yifeng smiled and looked at the innkeeper, "You use Su Shikui's fame to attract guests. There is a fee, three hundred taels a year."
The innkeeper thought for a while and asked, "If I don't pay you, is there anything you can do to deal with me?"
Jiang Yifeng smiled calmly, "Is it because I said there is no way to deal with you, so you plan to use it directly?"
"Um!"
The innkeeper nodded directly.
"Although what you did is the behavior of a villain, at least you are the most honest among villains I have ever seen. Then I will tell you a few ways to deal with you, and you can weigh it yourself."
"First, I asked Su Shikui to publish a statement in the newspaper, saying that your inn is dirty and the service is not good. Do you think the scholar will still go there?"
"Secondly, I spread the news and said that Su Shikui wrote a poem comparable to "The Wine Will Come in" and lost it in your inn. Do you think those scholars can burn your inn down? "
"Third, let me tell you that Su Shikui's collection of poems was stolen by you. There are dozens of poems in it. Do you think someone killed you for the collection of poems and asked you to hand over the collection?"
Jiang Yifeng took his time and told his response method.
Are you kidding me?
I want to eat my overlord meal, I’m dreaming!
My purpose is to strike first to gain advantage and to strike later to suffer disaster, to take the bad guy's path and leave the bad guy with nowhere to go.
"this……"
The innkeeper was speechless and was stunned for a while before asking: "Are you really a good person?"
Jiang Yifeng nodded, "I am a good person!"
The innkeeper said: "I think your understanding of yourself is not accurate enough."
"..."
The smile on Jiang Yifeng's face disappeared instantly.
What do you mean?
You deliberately called me a bad person, right?
Believe it or not...
Ahem!
Good guy!
We don’t take the initiative to harm others!
At this time, the innkeeper asked: "I will advertise in your newspaper, but can it be cheaper?"
Jiang Yifeng shook his head, "You are my first customer, and the price I gave you is already the lowest. It can't get any cheaper. To be honest, when I see the restaurant's business is so good all of a sudden, I want to increase the price." .”
"Don't raise prices!"
The innkeeper said quickly: "Third days and ten taels of silver, I agreed."
Jiang Yifeng suddenly smiled and said, "Don't you want to continue thinking about it?"
"I want to consider it too, but I'm worried about your price increase."
"I didn't expect you to understand me quite well."
"I don't understand you, I understand myself."
"..."
Jiang Yifeng was speechless, thinking that you are an unscrupulous businessman and I am a gentle and good man. How can we be the same?
"Let me make it clear first, three days and ten taels of silver. The three days here refer to three issues of the newspaper, not specifically three days. It is estimated that three issues of the newspaper will take ten days."
At this stage without printing technology, newspapers are completely copied by scholars, which is many times less efficient.
With such low efficiency, being able to publish an issue of a newspaper in three days is already extremely fast.
"clear!"
The innkeeper nodded and asked hesitantly: "I'm advertising here, can you let me borrow Su Shikui's name? Just tell me the inn where Su Shikui lives. I'll only say it's good after I've stayed there."
Jiang Yifeng held out three fingers and said, "The price remains unchanged, three hundred taels a year."
"..."
The innkeeper said nothing and ate quietly.
After eating, Zhou Zhong drew up three deeds. After signing, Jiang Yifeng and the innkeeper each kept one copy, and the other one would be sent to the government for safekeeping.
If there is a dispute in the future, the three deeds will be the evidence.
After sending the innkeeper away, Zhou Zhong looked at the ten taels of silver and felt a little incredible, "Master, you just opened your mouth and made ten taels of silver?"
Jiang Yifeng threw the money to Zhou Zhong, "That shopkeeper Wang is not stupid. You don't think you can really make money just by opening your mouth, do you?"
"But our bookstore doesn't have such a thing as a newspaper?"
"It'll be there soon."
Jiang Yifeng looked at Zhou Zhong and continued to ask: "Have you found the scholar I asked you to find yesterday who can make up stories?"
"Found it, there are more than ten."
"You tell them to write articles. They can write whatever articles are attractive. They can make up random things, but they must be attractive."
"How to pay them salaries?"
"As long as the article is selected, at least one tael of silver will be given per article. If the article is good, more will be given."
"What about the ones that weren't chosen?"
"Keep up the good work and work hard next time."
Zhou Zhong was stunned for a moment, understood what Jiang Yifeng meant, and nodded.
Immediately afterwards, the three people came to the bookstore.
In fact, the bookstore not only has shops in the front, but also a large courtyard in the back, where Zhou Zhong lives and lives.
Jiang Yifeng asked Zhou Zhong to find some people to clean up the yard, and planned to turn it into a newspaper office.
After all, the newspaper will become more and more famous in the future. It is obviously not enough to just rely on him and Zhou Zhong. We must find more people.
As for whether the space here is enough for printing newspapers, it depends on the future situation. He feels that this place is a bit small, and it would be best to buy the yard next door.
"Uncle Zhong, how do you plan to promote the bookstore?"
Jiang Yifeng looked at Zhou Zhong and asked what he was mainly doing today.
"Master, wait a moment."
Zhou Zhong said and ran to his room. When he came out, he had a sign in his hand.
There were many words written densely on the sign. Without looking carefully, Jiang Yifeng asked Zhou Zhong to throw the sign away.
Jiang Yifeng shook his head, "This kind of publicity method is not good."
Zhou Zhong was puzzled, "My boss, every bookstore promotes it like this. If you don't promote it like this, how can you promote it?"
"Go to the brothel!"
Jiang Yifeng thought for a while, and his eyes suddenly lit up.
Although he, a gentle man, was very repulsive to brothels, but when he thought that the publicity bookstore was more important, he had no choice but to go to the brothel.
"Go...to the brothel."
Zhou Zhong blushed and said shyly: "Master, I'm old and my waist is not good."
