The innkeeper was visibly startled and suddenly became alert. He felt that Jiang Yifeng and the other three were setting a trap for him.
but……
He also wanted to improve his inn business.
So, he hesitated and asked: "Can I ask first, how do you advertise here? How do you charge for it?"
Jiang Yifeng said: "Advertising is also divided into categories, and different types charge different fees."
"Can you tell me more about it?"
"sure."
Jiang Yifeng introduced with a smile, "The first one is to publish an advertisement in the newspaper, and the sale will start in three days. The current price is ten taels of silver and three days. This is only the current price, and the price may increase in the future."
"The second type is to advertise in a best-selling book. The price is expensive, at least a hundred taels of silver. After all, for people who buy the book, the advertisement is almost permanent."
"The third type is to be bound to a celebrity. As long as you pay, I can bring the county governor over to endorse you... That is to let the county governor praise your inn and attract guests... Su Shikui, the four great talents, I can invite you all."
In fact, when Jiang Yifeng purchased the bookstore yesterday, he never thought of making money solely by selling books.
The reason is simple. His purpose of buying a bookstore was not to sell books, but to open a newspaper.
Of course, the purpose of opening a newspaper office is not to sell newspapers, but to guide the direction of public opinion.
It should be understood that this is a method that Meiliguo has used for decades, and it often has unexpected results.
You can say that a beautiful country is bad, but you cannot say that a beautiful country has beautiful food.
The only trouble is that printing has not yet been invented. Today's newspapers need to find someone to copy them, and their circulation will be greatly limited.
However, he has asked Zhou Zhong to find someone who can engrave seals. He believes that printing will be invented soon.
As for the compilation of newspaper content, he also asked Zhou Zhong to find someone who could write stories.
Zhou Zhong thought these people were writing stories. In fact, he found these people to make up stories. Their parents were wealthy, Lao Wang next door, and hearsay would write whatever was attractive.
As for whether it is true or not...
Does it matter?
unimportant!
As long as someone likes to read it and it can quickly trigger a topic, that's enough.
"Three days and ten taels of silver!"
The innkeeper didn't dare to think about the second and third options. He hesitated and asked, "Isn't the price too expensive?"
"expensive?"
Jiang Yifeng chuckled and shook his head, explaining: "Do you know how many people buy our newspaper? With so many people buying it, as long as one percent of them come to stay in your inn, your inn will be full."
"Moreover, the cost of writing an article, formatting it, copying it, and then selling it is quite high... Thirty taels of silver in three days is already very cheap."
"Otherwise, our bookstore will be promoting two books today. Come and have a look in person. If you don't think it's worth it, just forget it."
The innkeeper hesitated for a while and then said: "Okay, I will follow you today to see how effective your advertisement is."
"There's no rush for this."
Jiang Yifeng looked at Zhou Zhong with a smile, "Uncle Zhong, you haven't had lunch yet, right?"
Zhou Zhong nodded, "I was about to go, but I saw that my boss was in trouble, so I came."
"Come on, I'll take you to a restaurant for dinner."
After hearing this, Zhou Zhong quickly grabbed Jiang Yifeng and whispered: "Master, I don't have that much money with me."
What do you mean?
My boss is treating you to dinner, what does it have to do with whether you bring money or not?
Jiang Yifeng glanced at Zhou Zhong with dissatisfaction and said proudly, "Your boss doesn't need to spend money to eat."
So, Jiang Yifeng took a few people to the restaurant of his third brother's house.
As soon as we entered the restaurant, the shopkeeper greeted us with a smile on his face.
"Mr. Jiang, welcome. The seat by the window on the second floor has been prepared for you."
The innkeeper and Zhou Zhong couldn't help but be stunned for a moment when they saw the restaurant manager being so enthusiastic, and began to believe that Jiang Yifeng might be eating here for free.
Jiang Yifeng was also taken aback by the shopkeeper's enthusiasm. He knew that when he came here before, the shopkeeper looked at him with disgust.
As long as he is thin-skinned, he will not do it a second time.
When something goes wrong, there must be a monster!
This dog-like thing must be holding something fishy.
Ever since, Jiang Yifeng scanned the restaurants for a week and found that the restaurants that had only been doing good business in the past were almost full today.
Moreover, when they came in, many people looked at him, but upon noticing his gaze, they quickly lowered their heads.
I see!
Jiang Yifeng probably understood what was going on, and turned to look at the others, "We won't eat here today, let's go to another restaurant."
As soon as these words came out, the restaurant owner's face suddenly changed, and he asked with a sneer: "Jiang... Mr. Jiang, you always eat at my place, why do you want to go to another place today?"
"I've eaten at your house so many times that I suddenly wanted to change the taste." After Jiang Yifeng finished speaking, he walked out.
"Don't bother me!"
The owner of the restaurant was anxious and grabbed Jiang Yifeng, "Mr. Jiang, whatever flavor you want to change, I'll ask the chef to make it for you. If it doesn't work, I can go out and buy it for you, and it's free."
"???"
The innkeeper's face was full of questions and he didn't know why.
If he hadn't been worried about being rude, he would have really wanted to ask Shopkeeper Tong, "Mr. Jiang is your father. Are you so kind to him?"
However, something even more unbelievable happened.
Jiang Yifeng stretched out two fingers and said, "One month, twenty taels of silver, and if I come to your place to eat, it's all free."
Shopkeeper Tong didn't give an immediate answer, his brows furrowed slightly, not knowing what he was planning in his heart.
After a while, shopkeeper Tong relaxed his brows and grinned, "Mr. Jiang, it's no problem. I'll do everything as you said."
Jiang Yifeng patted Shopkeeper Tong on the shoulder, "You should be lucky that this is my third brother's restaurant. Otherwise, if you gave me fifty taels or one hundred taels a month, I wouldn't come."
Shopkeeper Tong quickly flattered him, "That's right, if it weren't for my young master, I wouldn't be able to hire Young Master Jiang even with two hundred taels of silver."
what's the situation?
Why is it that when you eat in a restaurant, not only do you not have to pay for it, but the restaurant also charges you money?
Moreover, the restaurant owner seemed to have been kicked in the head by a donkey, but he was still very happy?
That is why ah?
The innkeeper really couldn't figure it out, so he could only catch up with Jiang Yifeng and asked his doubts after sitting down.
Facing confusion, Jiang Yifeng smiled and asked, "Do you still remember the three advertising methods I told you?"
"of course I remember!"
"Shopkeeper Tong used the third method of advertising, but he only used it a little bit to make the restaurant full."
"..."
The innkeeper, who was confused at first, couldn't understand it even more now.
