A romantic song is freshly released, so the context of the entire advertisement is simple. The song "1.15 Million Kilometers of Film" is a song with its own story. The advertisement was shot directly according to the MV, with the lyrics of "film" ” is the theme.
"First of all, our characters are a couple who go from falling in love on campus to society and finally getting married."
"At the beginning of the story, I was a high school student who loved taking pictures and took photos everywhere with my camera every day, and you were the most beautiful girl I met by chance at the beginning of school and took photos of her. Our story begins from there. "
Hayato Minakami tells Maki Horikita the ins and outs of this story. It is a short and refreshing love story.
From the initial encounter, to getting to know each other, falling in love, quarreling and reconciliation, then graduating from school and entering society, then proposing, entering the marriage hall, and finally swearing to Horikita Maki in a wedding dress, the whole story is over.
It sounds like there is a lot of content, but after all, it is only expressed in a short time of one song. They don't even have lines in it, just shots that represent the lyrics one after another.
However, even so, Horikita Maki took notes very seriously, and seemed to be preparing to write a character biography. If it weren't for lack of time, Minami Hayato would have suspected that she wanted to experience the character again.
"Why does it feel like it's more like a MV than an advertisement?" Horikita Maki whispered.
"Do you understand the MV style advertisement? It's just like my original "Sound of the Sea". It was so popular. It was on the red and white list that year. Party A was very happy." Hayato Minakami didn't think there was anything wrong with his trick. No, he has a hot-selling advertisement.
Horikita Maki nodded and asked: "Then the theme of the whole story is "film" or "photography"? Or "record"? "
Mizuna Hayato was silent for a moment and said, "You said that, and if others heard it, they thought I was shooting an advertisement for some kind of camera."
He also realized the problem. Porters should also have the skills of porters. It is not advisable to copy it mechanically. He picked up the completed storyboard again, sketched and revised it a lot.
"Here, add a scene of a school festival, let the heroine perform a drama with her classmates, and then she wears a wedding dress. Then the hero takes a photo of her wedding dress, and then gives him a close-up, implying that he is determined to let her wear it in the future. Put on a real wedding dress.”
"There is also this place where they were severely beaten by society when they went out, but when they went out they met a newlywed couple who were taking wedding photos, and here the two of them once again strengthened their longing for the future."
"At the end of the paragraph, the male protagonist finally fulfilled his promise and proposed successfully. Then the heroine walked out of the wedding scene wearing a wedding dress. The male protagonist's eyes were red and he subconsciously looked for his camera, but realized that he was the groom and he didn't have a camera. I realized that I could use my own eyes as a lens and my memories as a film to record the life of the person in front of me..."
"Now, here is the key point. I have chosen the title of the song, but not the title of the advertisement. The most important thing about the advertisement is the slogan. Our wedding dress brand is called "Pris". The North Star represents eternity and is placed on the wedding dress. The top symbolizes eternal love, and it also symbolizes that the one you love will always shine brightly and guide you in the direction. "
"That's easy, "Pris, let the film of life follow love until the end of your life."
"It not only links with the lyrics of my song, but also expresses the connotation of our wedding dress brand, which is perfect."
After completing the entire advertising plan, Minato Hayato subconsciously praised himself for his genius.
[You are worthy of being a porter, Hayato Minato. 】
The name "Pris" was obviously chosen by the eldest lady who has a special liking for "stars". As for the inner meaning, Minato Hayato could deduce it without asking. After all, "eternity" is a common concept of love in shoujo comics, but the entire brand The advertising slogan has not yet been finalized.
If a brand can have a familiar advertising slogan, it will be very effective in increasing its exposure and remembering it in the minds of the audience, such as the classic "A diamond is forever, a diamond will last forever" and "No gifts will be accepted during the holidays this year. I only accept gifts from xxx", "Hello everyone from National Producers..." and the like.
The eldest lady’s expectation for Pris is mainly to design some beautiful wedding dresses to please her eyes. Maybe she can also wear her own brand of wedding dresses in the future. Generally speaking, she is more pragmatic. As for advertising slogans and other things used for marketing, she doesn’t care. How could she be so concerned that she didn't arrange the personnel and other things as clearly as she did before when filming the commercial.
For the young lady, Pris is not something to make money with.
Of course, it's not the same for Mizuna Hayato. He is so serious and scratching his head thinking about how to shoot, all because he is targeting the heroine in the advertisement.
The eldest lady over there gave the green light to his shooting plan and approved a large budget. Over here, Horikita Maki was also very satisfied with the reworked advertising plot, especially the last paragraph that connected it with the meaning of the wedding dress.
"Eternity~ What a beautiful word." Horikita Maki murmured while looking at the key words in the script.
Minakami heard this, and Minakura chose to avoid it.
Our Mizuki-kun is a person who lives in the present and does not pursue eternity!
But Horikita Maki didn't let him go easily. She looked up at Minakami Hayato and asked, "Mizukita-kun, how long do you think eternity lasts?"
If you are an ordinary scumbag, when faced with this problem from a girl, you may say nonsense like "the time we spend together is eternity". There is another type who will deliberately PUA and say that there is no such thing as "eternity". , say some pessimistic words such as unfounded worries, to suppress and constrain the other party's thinking.
But our Mizunami-kun used his best skill of "running a train to change the topic".
"There is such a diamond mountain. It takes an hour to climb over it and an hour to go around it. Every hundred years, a little bird flies over and sharpens its beak on the diamond mountain. Until the mountain is smoothed away , the first second of eternity has just passed."
After finishing speaking, Hayato Minato looked at Horikita Maki with a meaningful look.
I have to say that the authenticity of this passage in "Doctor Who" is still there. It is Diamond Mountain and it is a hundred years. It is very interesting to compare the long and arduous time with the concept of "the first second of eternity". It's easy to scare people.
Horikita Maki was stunned: "Then..."
"Don't think about such philosophical things. Eternity is too far away. Cherish what's in front of you." Hayato Minato reached out and patted her shoulder: "Come on, come on, take a look at the wedding dress in front of you, Maki! It's so beautiful, Pris."
