The commercial for the Little Fox series was shot by "Donbei", an instant noodle brand owned by Nissin Group.
The most famous instant noodles brand of Donbei is "きつねうどん", which literally translates to "fox udon", but in fact the "fox" here refers to fried tofu.
In the Sakurashima mythology, there is an Inari god who is in charge of fertility, commerce, and wealth. With the development of the economy, the number of Inari shrines in Sakurashima has gradually increased, and it has become the largest number of shrines.
In mythology, the messenger of the Inari God is a fox. According to legend, the fox messenger loves to eat fried tofu, so when worshiping the God of Inari in various places, fried tofu is also offered as a sacrifice.
The three terms Inari God, fox and fried tofu are inseparable.
For example, the specialty Inari sushi sold near Fushimi Inari Taisha Shrine, which Hayato Minato has visited, is actually fried tofu sushi.
This is considered by many to be the link between "fox" and "oiled tofu", and has gradually become the origin of the nickname. Of course, there are various other explanations, but no matter which one, the concept of fox = fried tofu has become common sense. Generally, it takes root in people's hearts.
So when Hayato Minakami presented the concept of this little fox advertisement to the person in charge of Donbei, of course the other party saw the subtlety of it at a glance.
There is a saying, even if the person in charge is already an uncle in his forties or fifties, when he thinks that when he sees someone eating Donbei's fried tofu on TV, he will see a beautiful fox fairy appear in front of him, he will also Will subconsciously fantasize.
Although he wouldn't go out and buy a bowl of donbei right away, at least the concept of donbei's fried tofu has remained in his mind.
Isn't the most important purpose of product advertising is to make the audience who sees the advertisement remember it?
So all he could think about at the time was signing this campaign.
But then again, with Hayato Minato's good looks, it's really hard for people to play the role of a lonely man who can imagine a fox fairy even when eating instant noodles.
It's not that Hayato Minakami has any objections to Gen Hoshino, the male protagonist of this advertisement in his previous life. The main reason is that his plain face and black-rimmed glasses are really suitable for such a role.
Therefore, when designing the plot of this series of advertisements, Mizuna Hayato did not simply act as a suture monster porter like before, but made some adaptations according to his own situation.
He sets himself up as a cool man like Lanze who focuses on his career and is not too close to women.
The first scene shot was the scene where "Don Fox" Yoshioka Riho appeared for the first time.
Minato Hayato put on an ordinary set of shirt and trousers, with a tie around his neck, looking like he had just come home from get off work.
On the other side, Riho Yoshioka put on a sleeveless white sweater. The furry texture seemed to simulate fox fur. The lower body was a white silk skirt. There were not too many patterns on the whole, but it looked playful and playful. Look pure.
Seeing Hayato Minato coming out, Yoshioka Riho ran to him excitedly and spun around in a circle. Her skirt flew up and fell down again. She opened her hands and asked with a smile: "How was it?"
Riho Yoshioka has smooth shoulder-length hair, with bangs that just touch her eyebrows, and the ends of her hair slightly curved inward, which perfectly matches her delicate face.
She smiled slightly, and the large dimples on both sides of her cheeks were not too deep, but quite cute.
"Yeah, it's cute." Minato Hayato said honestly.
"Hehe~" She laughed happily, holding her cheeks in her hands and muttered: "Really~"
"Well...if you ask that, it wouldn't be cute." Mizumi Hayato said deliberately.
As the advertisement required, Riho Yoshioka showed off her acting skills in advance, with her cheeks puffed up and her lower lip pouted, looking aggrieved.
"Very good! You'll have to behave like this in the second part later!" said Mizuna Hayato, "If you don't behave like this in the next filming, the director will be angry."
As if his spellcasting was interrupted, Riho Yoshioka suddenly got stuck.
The opportunity to take action was missed, but time waits for no one. Soon the director came over and announced that filming had begun.
...
This little fox series of advertisements is expected to be shot in many pieces. The specific number will depend on the effect after release, but the length of each piece has been stipulated, with an average of about thirty seconds.
Such short ads don't give them much time to show the plot, so each one is very simple.
The first time I met him was when Hayato Minato came home from get off work. He picked up the fried tofu in the instant noodles, and then the food was steaming. After that, a cute little fox appeared in his sight and sat on him. In front of the audience, they exchanged a few words and the little fox introduced himself. This is the summary of the plot.
But even though the plot is simple, Mizuna Hayato is still full of details. For example, before he picked up the instant noodles, he designed an action for himself to pull open his tie.
This is not because he specially adds drama for himself, but mainly uses details to highlight his character. In addition, his fans just like this tone, and everything is done for the audience's praise.
Hayato Minato started performing here, and Riho Yoshioka also entered the state.
The camera zooms in from here, capturing two people facing each other from the side.
"Who are you?" Mizuno Hayato asked.
"I'm Don Fox." Riho Yoshioka blinked his big eyes innocently and hugged his knees with his hands.
"ha?"
"It's the piece on your chopsticks."
The camera switched to a kneeling position and she bowed: "I won't bother you for the time being from today on."
"I don't know what you're talking about. If you have a crush on me, you can stuff a love letter in my shoe cabinet." Hayato Minakami is still as handsome as he is with facial paralysis: "The plot of you cosplaying as a fox to repay your favor will only make me want to call the police."
"Huh? No!" Riho Yoshioka stretched out his hands anxiously as if to prevent him from actually taking out his cell phone to call the police.
"Stuck! It's passed!" The director announced the end of the first segment, and the two of them breathed a sigh of relief at the same time.
"Okay, I passed it the first time." Mizuna Hayato said in surprise.
"Hehe~ That's our tacit understanding, okay!" Riho Yoshioka said proudly.
"Then it's best to stay good until the end~"
"Most definitely!"
Seeing Riho Yoshioka ignited again, Hayato Minakami was reluctant to pour cold water on it. Instead, he asked the director to shoot more scenes while the iron was hot.
...
"I told you, I am really the fried tofu in Donbei." Riho Yoshioka explained seriously, his cheeks bulging and he looked a little angry.
Think about it, after adding fox ears to her later, her appearance will definitely attract many fans.
"How could such a thing happen?" Mizuna Hayato said in disbelief.
"Then try it!" she said unconvinced.
"Oh." Mizuna Hayato nodded expressionlessly, picked up the fried tofu, opened his mouth...
Before he took the bite, Riho Yoshioka covered his arm and screamed: "Ah!"
"It's okay, keep going." Riho Yoshioka said.
"..." Mizuna Hayato glanced at her and opened his mouth again...
"Ah!" This time it was the feet.
"How do you eat this!"
