What is a basketball star?
When the media cares about your growth outside the court, about the details of your life, and is willing to make a big fuss about it.
What is a 'box office star'?
When the media reports on your news, it will get more reprints, and when TV stations talk about you, it will get higher ratings and discussions. Your name will be written into the away ticket information, and it can obviously drive sales.
Su Feng began to possess these two points.
He is without a doubt the most popular, most talked about, and most media-exposed member of the Chicago club. Although he got exposure not only because of basketball, but also because of his hero saving the beauty, and his love story with Scarlett Johansson.
But anyway... In the Bulls' latest promotional photos, Su Feng has jumped from being only visible in the corner of the group photo to a main position on the team, with Eddy Curry, Jamal Crawford, Tyson Chandler and Hinrich appear in the same photo.
His status in the team has also increased. With the intervention of Coach Bill, he even has a staff specially equipped with nutritional meals and nutritional solutions for him, and is also responsible for helping him sort out some other sundries.
Portland's victory allowed Su Feng to secure his position again, he said after the press conference. Nike founder Phil Knight personally spoke to him outside the locker room, congratulating him on a thrilling victory and telling him: "We'll continue to follow your game."
"Looking forward to our cooperation."
Phil Knight expressed his sincerity, and his presence here showed that he would never stop their offer.
Su Feng was quite calm about this.
But Chicago's locker room was like a calm lake being thrown into a boulder.
"Hey, Tony! Is Nike really looking for you to cooperate? Oh! Damn it, I can't even dream that you are actually going to become a star. Boy, this is the treatment only a star can have." Scott Pippen Guai screamed and said.
The Bulls never had a true signature shoe. Pippen is also a spokesperson for Nike, but he often wears team shoes, the Air series. Pippen once had a signature shoe, which was modified based on the Jordan 4.
Moreover, Pippen's endorsement fees and Jordan's can be described as heaven and earth.
Apart from Pippen, no other player has received sneaker endorsements.
Oh, except Hinrich.
Hinrich was signed by Converse at a very low price before the draft, along with Wade and Bosh.
Converse no longer has the market influence that dominated the NBA in the 1960s and 1970s. They are now celebrating the Chinese New Year, and each year is worse than the last.
"What kind of endorsement contract do they give you? Are they giving you some shopping vouchers to go to a sneaker store to buy shoes for free?" Kendall Gill said: "Don't accept this kind of charity. Tony, with your popularity and potential, you There's also the Chinese market. Listen, if they don't provide you with free sneakers and pay you $1 million in endorsement fees, I suggest you just reject them."
Eddy Curry also has endorsements, but most of them are what Gill said.
The brand gives you some shopping coupons, and you buy shoes for free. Some will give you a little money and let you wear team shoes to increase your exposure.
The NBA sneaker market belongs to a very obvious pyramid.
Only a few superstars or potential superstars can receive generous bonuses, while most other players have no choice. Even if many players play well, they will not be favored by the brand.
Su Feng can now be noticed by Nike, and even the founder of Nike came to greet him outside the locker room in person.
This has caused a tsunami in the locker room.
Su Feng is relatively low-key, and he knows very well that anything beautiful than Lin Feng will destroy it.
He simply said: "It was just a casual chat, there was no formal discussion. It's all hype news outside."
After Su Feng said this, some people became happy.
In human society, jealousy is a very normal emotion.
The sentiment of "I am afraid that my brother will live a miserable life, but also I am afraid that my brother will drive a Land Rover" is common.
You can live a good life, but you can't live a better life than me.
…
Su Feng's parents were invited on the Bulls' special plane. They followed Su Feng to San Francisco and then to Saltmento together. Then, they will travel to Los Angeles for a while, and then they will return to China.
Now, Su Feng's father is very ambitious. All he can think about is returning to China quickly to raise funds, complete the production line, and plant golden sycamore trees to attract the real phoenix.
However, whether it was Su Jianjun or Huang Qiaoyun, they had a tacit understanding and did not discuss the Nike OEM with Su Feng.
They didn't want to interfere with their son's decision.
Although they knew that they must have borrowed their son's inspiration.
The weather in San Francisco is very good, and it is also a city where many Chinese people gather.
When the Warriors put Su Feng's name in the ticket sales information, their box office performance became very good.
They are now a fringe playoff team, having not made the playoffs in several seasons.
The Warriors are sad this year. They managed to develop a super second-round pick Gilbert Arenas, but he was poached by the damn Washington people with a maximum salary.
When Arenas saw his annual salary of tens of millions, he ran away without any hesitation.
The Warriors angrily sued the league. They pointed out that there was a problem with the league's current regulations.
Second-round picks can make more than first-round picks.
A first-round pick is still working on a four-year child labor contract. It's unfair that a second-round pick can earn a maximum salary of tens of millions after only playing for two years.
The alliance is also under intense discussion.
They see if they can find a way to close this loophole. However, some people say that there is no need to make up for it. How many second-round picks can be produced? If someone can really show his worth and other teams are willing to give him the maximum salary, you can't stop him.
market behavior.
