Chapter 790 The opening of the supply and marketing cooperative, the Ming Dynasty version of marketing strategy

Style: Historical Author: KongoWords: 2145Update Time: 24/02/20 10:08:51
"Everyone, where does the word "department store" come from? You can go back and look it up. I won't say more.

You can think of the Department Store Supply and Marketing Cooperative as an enlarged version of the former Nanjing Store, but it is much larger and richer. For details, you can go to the store to have a look.

Opening today, there are many activities to benefit the people in the store, such as ring roping, dart throwing, red envelope wall, chopping, etc., everyone can participate.

Of course, someone will explain what the specific content is, so I won’t say much more, just experience it for yourself! "

"Oh, by the way, customers who enter the store can get a schematic diagram of the store and an introduction to the activities to benefit the people at the entrance. With this picture, they can enjoy price reductions (discounts)."

After Sun Chunyang finished speaking, he waved his hand and the door slowly opened, revealing the true appearance inside.

There are all kinds of strange things placed in a yard covering hundreds of square meters, and corridors connect different rooms.

After Sun Chunyang opened the door, a group of more than a hundred teenagers aged 17 or 18, wearing uniforms and holding a stack of papers, came out. They bowed to everyone and shouted in unison: "Welcome." Come to Department Store Supply and Marketing Cooperative, we will serve you wholeheartedly!”

The movements were uniform and the voice was loud, making the onlookers shocked.

"It's quite interesting. Just looking at these guys makes my eyes light up. The young men are full of energy and capable!"

"Yes, look at these waiters. Their movements, voices, and facial expressions are all very measured."

"The most important thing is that they didn't nod or bow down, nor were they cautious, but they had sincere smiles!"

"Oh...the vegetable market area, the fruit area, the clothing area, the tableware area, the wine area, the dry goods area...needle and thread..."

"Hey, can you try the drinks and cakes before buying them? Aren't you afraid that scoundrels will keep eating them?"

"You must be mentally ill. Didn't you see that the Cao Gang came just now, and the government also came? The rogue locals are just scoundrels, not fools. Let's take a bite and taste it as clear as the total score of the corpse canal!"

“Stop commenting, go in and take a look, and you will know after you experience it!”



During the discussion, many people got the orders and walked towards the gate.

"Everyone, this is the red envelope wall. Each red envelope on this wall has a note with rewards written on it, such as this order is free, discount coupons ranging from 10% to 10% off, products in our store, etc. ,

Anyone who spends one tael of silver today can come and draw once, and pay immediately, no insider information! "

"Everyone, for this chopping activity, there are thirty grids on the disk, ranging from 95% off to 10% off, thank you for your patronage, etc. When I rotate it for a while, you will throw out the darts. Whichever grid it hits, it will be Corresponding discounts and cashbacks will be given.

This event is suitable for customers with more than five taels of silver. Each tael of silver increases the chance of one slash, up to five times. You decide whether to throw it yourself or ask a friend to throw it! "

"Everyone, this is a trapping activity. As long as you spend money, you can get a trap to collect. Whichever item you get in the trap will be given to you... The best thing is this golden hairpin worth a hundred taels..."



Young people in various areas of the courtyard were shouting and introducing activities one by one, attracting countless guests.

There are many tricks to these marketing strategies in later generations. Although Chongzhen did not study them carefully, he still passively participated in many of them. Now it is very easy to use them to attract people of the Ming Dynasty.

“Everyone, it’s better to act than to think, the quantity is limited, first come first served, while supplies last!”

With a shout, customers rushed into various areas, and the things in each area surprised everyone.

In the fruit area, baskets of fruits were wiped clean and neatly arranged. There was a plate next to them with slices of cut fruits for people to taste.

In the kitchenware area, there are all kinds of bowls, plates, cups, jars, pots, etc., ranging from porcelain to pottery, etc.

In the wine area, medicinal wine and ordinary wine are separated, including white wine, bean wine, Jinhua wine, shochu, lamb wine...all kinds of wine are available from all over the world. If you want to try the wine, you can go with it, including peanuts, pork head meat, etc.

But I can only taste a small cup, not because I am stingy, but because I am afraid that people who are too drunk will cause trouble after drinking.

In the clothing area, adults, children, and men and women are all separated. Pieces of fabrics of various colors are hung out, including silks, silks, and satins.

The most distinctive thing is that there are many books in the area, and each page is a style of clothes. If the customer does not like the ready-made clothes, he can find what he likes in the book, choose the fabric, measure the size, and pay money, as long as he is in Suzhou City , can be delivered directly to your home.



Even though they knew in advance that the Department Store Supply and Marketing Cooperative was an expanded version of Sun Chunyang Nanhuo Store, the placement of goods and services in each area had a huge impact on the customers who entered the store.

Experts will know if it is there as soon as they make a move, and everyone is well aware of the quality of the goods.

Some necessities can be bought early or late. With such a big discount, what are you waiting for if you don’t buy it?

Especially the various harmonies offered in the hospital, such as free tickets, 50% discounts, etc., stimulated everyone even more.

Buy, buy, buy... smoke, smoke, smoke... chop, chop, chop...

"I have to say that the products produced by Sun Chunyang must be high-quality products. The things here are as good as the Nanhuo store, and many of them even exceed it!"

"There is nothing to say about Shopkeeper Sun's character. I guess the owner of this department store supply and marketing cooperative took a fancy to this bit of his character!"

"The Department Store Supply and Marketing Cooperative really lives up to its name. It may not have the full range of goods in the city, but it definitely exceeds the goods in any store in Suzhou City."

"The quality is good, the waiter's service is good, and the goods are complete. I will buy everything I need from the department store supply and marketing cooperative!"

"The quality is good, the goods are genuine, and the prices are clearly marked. You are a no-brainer. There are both cheap and expensive ones. You can choose by yourself. You can't spend money and buy fakes. This makes people feel uncomfortable. Department store supply and marketing cooperatives are on this point. Well done.”



The comments from people who had finished their purchases stimulated the customers waiting outside to come in one after another.

In the back hall, Zhou Tingru took a sip from the teacup and took a long breath: "Shopkeeper Sun, if you don't open the business, I won't be able to continue here.

Those wealthy businessmen came to see me every day, as well as the markets outside the city. Winter is about to come, so it’s not a big deal to keep them open like this! "

"Thank you for your hard work, Mr. Zhou!"

Sun Chunyang also picked up the tea cup and took a sip: "Let it wait for another three to five days. When the heat is over and the word of mouth gets out, you can do whatever you want here. Those wealthy businessmen will probably cry!"

"Huh, it's better for them to cry than for the common people to cry!"

Zhou Tingru snorted coldly: "Your Majesty is right. Since they don't change, then we will force them to change. If they can't change, then we will completely eliminate them. The department store supply and marketing cooperative has nothing to do with it..."

Boom, boom, boom...

Before Zhou Tingru finished speaking, there was a rapid knock on the door. Sun Chunyang frowned, stood up and opened the door.

Standing at the door was Lao Huang, his assistant who had been with him for many years. Lao Huang looked at Sun Chunyang and whispered: "Shopkeeper, something happened. Go and have a look!"