"Jingjing Convenience Store has opened a thousand franchise stores, which is quite fast." Yi Anguo said with a smile.
"How many self-operated stores are there, excluding bags?"
"There is also the Jingjing supermarket chain, how many have opened now."
Hu Jing shook her head and said: "1,000 chain franchise stores naturally do not include self-operated stores."
"However, there are not many self-operated convenience stores, only 58 stores, while chain supermarkets have opened 21 stores."
"Five supermarket chains will open one after another after this year. Next year our goal is to exceed 50 chain supermarkets, with an average of one chain supermarket opening every ten days."
Yi Anguo couldn't help being surprised and said: "Is it so fast? Is it a little too fast? Haste makes waste!"
"You must also choose a good place. If you can afford it, buy it. If you can't, you have to sign a lease contract for a few more years. The rent will definitely increase in the future."
"This is called fast! I thought you would find it too slow!" Hu Jing said with a smile.
"Yes, the Guohui Fresh Food Supermarket run by my third brother-in-law has only opened a few chain stores, and it has been developing for four years. The last time I checked the report, it seems that there are only twenty-seven stores." Yi Anguo said.
"And most of his fresh food supermarkets are medium-sized supermarkets with an area of 1,000 to 1,500 square meters. Your Jingjing Supermarket is at least more than 3,000 square meters. One store can equal the area of two of his stores. .”
"That's different. The third brother-in-law is working steadily and making steady progress. The business of Guohui Fresh Supermarket is very good and the profits are also very high. If compared with the same area, the turnover and profit of Jingjing Supermarket are not as good as Guohui Fresh Supermarket. In supermarkets, the gap is not even small!" Hu Jing said hurriedly.
"Then why is this happening? Haven't you learned from the experience of the third brother-in-law?" Yi Anguo asked.
"There is no way to learn this. Guohui Fresh Food Supermarket specializes in fresh food, and the supermarket is neither big nor small. It is mainly opened in community centers and is open to residents in the community. It is convenient for residents in the community to buy fresh vegetables, fruits, and meat. groceries, non-staple food, and daily necessities." Hu Jing explained.
"These fresh fruits, vegetables and non-staple foods have relatively high profits. In addition, their stores are located in communities, so the rent will be relatively cheap. Our Quiet Supermarket is different. It has a relatively large operating area and can only be opened in a busy city. Although the center also sells fresh food, other product types account for the majority, so our store rentals are more expensive, and our profits are not as good as those of simple fresh food supermarkets."
"Despite this, the total turnover and total operating profit of one of our Anjing Supermarket stores is definitely better than that of one of his stores. After all, we have a large area and sell a wide variety of goods."
"So, the two supermarkets operate in different ways and face different customers. It can only be said that each has its own advantages."
"Haha! You can figure it out for yourself! I only invest money anyway, I don't have the time to take care of anything else." Yi Anguo said with a smile.
"But in the past few years, I have been investing and I haven't seen the money come back. Fortunately, I made money fast enough, otherwise I would have been finished."
"Then who can you blame? It's you who always wanted to invest, always wanted to develop, and always wanted to expand. It would be strange if you didn't keep investing and you could see the money!" Hu Jing said amusingly.
"According to the numbers on the financial statements, there are profits every year, but all these profits are invested. Then you think the money is not enough, so you invest more money. Then where will you see the money come back?"
“If you stop expanding and stop investing, you’ll see your money come back.”
Of course Hu Jing knows how much operating profit the Anjing Trading Company makes each year. If nothing else, the net profit of the 58 Anjing self-operated convenience stores in a year is no less than 12 million or more.
There are also a thousand franchised convenience stores, and the annual management fees alone are as high as tens of millions of dollars. This does not include the franchise fees of hundreds of new franchise stores every year, as well as the profits from the delivery of goods.
As for the 21 large supermarket chains, the daily turnover can easily exceed 10 million at the highest point, the annual turnover is as high as more than 2 billion yuan, and the net profit is hundreds of millions of yuan.
However, this money will be used to continue investing. Among new supermarket chains, some have directly purchased the property rights, so the investment money will be even more.
Therefore, the speed of making money can never keep up with the speed of spending money. Naturally, no matter how much money you invest, you will never see the money come back.
Yi Anguo was naturally aware of these situations, and he was just complaining.
The money invested will pay off sooner or later, and he will be able to earn it back sooner or later. He is not too worried about this.
Just like the house I bought before, if I want to sell it in a few years, I can easily get back several times the money I invested.
Yi Anguo did not attend the opening ceremony of the 1,000th Anjing franchise store. If it continues to develop, it will not take many years to open the 1,000th franchise store.
It took Dongguan Miyijia ten years to develop to its 1,000th franchise store, while Anjing only took more than five years to develop its 1,000th franchise store. One started from Dongguan, and the other Started development from Shenzhen.
After Miyijia entered the Shenzhen market, they quickly encountered their strongest competitor, Jingjing convenience store.
After a comparison, they found that for the first time, their Mi Yijia had any advantage when facing An Jing.
Because the retail prices of Jingjing convenience stores are basically not higher than those of Miyijia.
In terms of franchise fees, decoration fees, equipment usage fees, and supply prices, they can't compete with Anjing, so how can they compete?
But they have no way to lower the various fees, because once the fees are lowered, the store owners who have joined before will definitely make a fuss.
But if it insists on not lowering fees, it is obvious that it cannot compete with Quiet.
But the market is so big, some people can always be fooled.
After An An Jing completed the development and layout of the Shenzhen market, he also moved into Dongguan, established a Dongguan branch, and began to develop franchise stores. Before that, he opened several self-operated stores as model stores for franchises. Business visits and inspections.
At the beginning, we cooperated with the logistics and warehousing center of Jingjing Online Supermarket and borrowed the channels of the logistics and warehousing center to supply goods.
Jing Jing Trading Company and Jing Jing Online Supermarket are two companies under the same owner. Of course, there is no problem in cooperation. Jing Jing Online Supermarket, or even the cost agency, will not earn a penny from Jing Jing Trading Company.
Therefore, the convenience store franchised by Anjing has developed very quickly after entering Dongguan. Many people who plan to invest in opening convenience stores will definitely choose to join Anjing after careful comparison.
Besides, Anjing Online Supermarket, plus the physical supermarket of Anjing Online Supermarket, are already quite influential in Dongguan.
Although Miyijia is also very famous in Dongguan at this time and has a great brand influence, after comparison, everyone will find that Quiet has more advantages.
The investment is small and the profit is about the same, but the quiet supply price is cheaper and the retail price is also cheaper, which will definitely attract more customers to buy!
This is also true! The same bottle of beer is sold at Meiyijia convenience store for 3.5 yuan a bottle, while Jingjing convenience store only sells it for 3 yuan a bottle. How would a customer choose? Is there any need to say it?
And as a convenience store chain that is also a franchise, it is normal for there to be a Miyijia convenience store and a Jingjing convenience store on the same street, so competition is omnipresent.
Comparing the two, it is not difficult to understand that Jing Jing's development speed is faster than Mi Yijia's.
However, this also has something to do with the times. A few years ago, there were very few convenience store franchises. People who opened stores mostly opened their own stores and then approached the wholesale department to get the goods.
At this time, there are many people who open non-staple food wholesale departments. Just make a phone call and mineral water drinks, beer, melon seeds, peanuts, and cigarettes will be delivered to the store for you immediately.
Unlike ten years later, when the streets and alleys are full of franchised convenience stores, there are fewer and fewer people who open their own stores and get goods from wholesale departments.
Moreover, customers also like to go to these franchised convenience stores to buy things. At least they are not easily deceived, and everyone's sense of identification with the brand is getting stronger and stronger.
There is no way, everyone has been deceived too much. When they bought a bottle of Master Kong iced black tea, they accidentally bought it as Kang Shuaibo. Except for two words, which are a little different, the packaging is exactly the same. If you don’t pay attention, , can't be found at all.
You can't say that they deceived you because you didn't pay attention. They were not counterfeiting in the first place. What they were selling was not Master Kong but Kang Shuaibo. It was you who bought it thinking it was Master Kong. You said you can blame it? Who can win?
As a result, opening your own store and getting your own goods has basically become a dead end. Over time, everyone who wants to open a store and do business will look for franchise brands to do so.
There are also more and more brands joining convenience stores. After all, many people have seen the business opportunities here.
It took Miyijia ten years to develop to 1,000 franchise chain stores, another ten years to develop to 10,000 franchise chain stores, and then only five years to develop to more than 30,000 franchise chain stores. , earning an annual income of 50 billion.
Now Jingjing has grown to 1,000 franchise chain stores in just five years. In addition to the financial advantage at the beginning, the most important thing is actually the impact on the environment.
In other words, it is easier to promote franchise convenience store chains now than it was a few years ago.
Miyijia was established in 1997. At the beginning, it was actually a self-operated large supermarket. Miyijia Supermarket, established in 1990, has grown to 50 supermarket chains with annual revenue of several hundred million yuan. It is the first truly domestic supermarket. A supermarket chain.
Later, foreign supermarkets such as Carrefour and Wal-Mart entered Dongguan one after another, and Mijia gradually lost its advantage and could not compete at all. These large supermarket chains of foreign brands only started to franchise convenience store chains in 1997.
At that time, 90% of the people in Dongguan were wage earners, and there was definitely no place for a large supermarket in any industrial zone.
These workers work day and night and work overtime until very late every night. They have no time to go to the town or urban area to visit large supermarkets. However, they also have shopping needs. Stores in industrial areas have become part-time workers in industrial areas. Main consumption place for people.
Miyijia fully seized this business opportunity and opened Miyijia convenience stores in various industrial zones.
At the beginning, Mi Yijia also started by opening self-operated stores, and its development speed was quite slow. Only five or six Mi Yijia convenience stores were opened in a year. In the second year, it only developed to more than 20 stores, and in the third year, it expanded to more than 50 stores.
It was not until 2003 that he left Dongguan and opened the first Miyijia convenience store in Yangcheng. By the end of 2003, the number of Miyijia stores reached 430. It took six years to reach this number.
In 2004, Miyijia began to enter Shenzhen Town. Almost at the same time, the first Quiet convenience store opened.
By the end of 2006, the total number of Miyijia stores in Shenzhen exceeded 100, and the number of stores in the entire GD province was close to 1,000. There are more than 980 of them.
At the beginning of 2007, it successfully exceeded 1,000. By July 2007, the total number of stores had reached more than 1,300.
Now it has grown to more than 1,800 stores.
And Jingjing convenience store has just exceeded 1,000 franchised convenience stores, and it seems that it is still far behind Miyijia.
However, the development speed of Anjing franchise convenience stores is now accelerating. It seems that it will be a matter of time before it catches up with Miyijia.
Moreover, Anjing is still developing large-scale supermarkets, and it has also opened up online sales and entered Anjing's online supermarket. Consumers can place orders directly online, and after placing the order, a dedicated person will deliver it to their door.
After opening up the situation, Anjing Trading Company began to build its own logistics and warehousing center. After all, Anjing Trading Company and Anjing Online Supermarket are two companies with two sets of management teams. Yi Anguo did not include Anjing Trading Company. Within the management scope of Anguo Group.
In Yi Anguo's heart, Jing Jing Trading Company was the property he gave to Hu Jing.
Yi Anguo also did not include Li Sisi's Sichuan-Chongqing Restaurant within the management scope of the Anguo Group. Although he later invested some money in it, he only regarded it as a gift to Li Sisi and did not think about getting anything in return.
While entering the Dongguan market, Jingjing Trading Company also entered the Yangcheng market and set up a branch in Yangcheng.
After that, there will be Huicheng and Zhuhai, which will fully cover the urban agglomeration of the Pearl River Delta. The future goal is to cover the entire Guangdong Province and develop into Guizhou, Fujian, Hunan and other surrounding provinces.
Yi Anguo has become closer to Zhao Liying recently. The two meet from time to time to discuss investing in film and television dramas.
"I plan to set up a Liying film and television media company and invest in making several film and television dramas. I have money, but I am not familiar with the film and television industry!" Yi Anguo said after holding Zhao Liying in his arms and kissing her.
(End of chapter)
