Yang Ying was helpless. Although he wanted to prevent the early release of the game, in the end he was so soft-spoken that it was difficult to persuade Mr. An.
There is no way, we can only let nature take its course and everything depends on fate.
In such a short time, let alone fixing bugs, there is no time to even do optimization...
Now that the matter is decided, he can't change anything.
So, he was upset and asked his assistant to explain the release date of the game to the person in charge of the operations department so that they could prepare in advance.
Unexpectedly, after a while, the assistant came back and reported that people in the operations department had actually known about it for a long time...
This made Yang Ying a little stunned.
It turns out...Mr. An had already approached the operations department before notifying him...
After working on it for a long time, I, as the person in charge of the game, found out at the end...
At this moment, Yang Ying's heart was filled with mixed feelings and she was a little exhausted. Moreover, for the first time, he developed a slight dislike for the company.
...
The next day, around 10 a.m.
Jiyou's v-bet operation announced that "Bloody Scientist" would be released in advance almost not long after everyone went to work.
Along with it, there is also a pre-sale preview list.
Above are the major anchors from major live broadcast platforms.
Immediately, as soon as the news came out, before half an hour had passed, the major gaming media, certified Vs, senior gamers, etc. of v.bo began to rush to repost and praise.
At the same time, large traffic platforms such as Doujia Film Critics, Bihu, Aibo, and Danmu.com also published eye-catching advertisements.
Some other small platforms, such as a certain game forum, the Fourth Natural Disaster Club and other player communities, have also promoted reverse ticket bounces.
In particular, Danmaku.com’s app has a 5-second advertisement on the opening screen, reaching tens of thousands of people.
Therefore, various eye-catching posts from the media are flooding the communication platform.
like:
[We interviewed the game producer and got first-hand information about "Bloody Scientist"]
【Unprecedented ticket bounce! Jiyou Network’s horror game is released ahead of schedule! 】
[Ten minutes will take you through the content of the innovative horror game "Bloody Scientist"]
[The reason for the reverse delay of "Bloody Scientist" was revealed, and the producer said it was all for the players! 】
["Bloody Scientist" may become the first horror game that lets people vent their fears]
[Response from the developer of "Bloody Scientist": We will continue to update and add content in the future to ensure the freshness of the game]
...
If the notice of Jiyouvbo attracted the attention of a small number of players, then the articles written by the media on major platforms attracted the attention of most other people.
There were many embarrassing boasts among them, and coupled with the vigorous promotion of various websites, for a time, the Internet was full of news reports about "Bloody Scientist".
In addition, players already knew that "Bloody Scientist" would be released on July 15th, but now this operation of 5 days in advance has left them completely confused, and they began to discuss it on the Internet.
"Um... Bosses... is there any difference between 5 days earlier and 5 days later..."
"It's not a game that people are looking forward to, just an ordinary game about fighting aliens. I guess it's a gimmick to make it easier to sell."
"As long as the optimization is done well and the graphics are decent, everything else doesn't matter. I will definitely buy it, but I want to see how to vent my fear."
"You're right, support domestic games! Buy them all!"
"Every website I open now is an advertisement for "Bloody Scientist". How much does it cost?"
"Pre-sale preview? Is this the same for technical games? That's fine, we can check the quality of the game."
"Yesterday our group was still discussing "Dark Forest", but today news about "Bloody Scientist" came out, and no one discussed it anymore."
"Released early? Great! I've been bored by Shimmer's horror games, and I can finally play some exciting horror games!"
"No one will remember those games that were released on time. This wave of reverse ticket delays by Jiyou has successfully made people remember him! Awesome!"
"Released early? You can't wait, right? Is the game ready? Is it optimized? Don't make it look weird."
"Upstairs, will the game be released in advance before it's ready? Are you as brainless as a high-level technical game executive like you?"
"Something doesn't feel right. For a company as big as Jiyou, why haven't the review agencies rated it yet after it's about to be released? Is it because Jiyou didn't provide a CDK, or is it because it doesn't plan to release it overseas at all?"
"They have integrated production and distribution, and they also have the Xiyou platform, so they will definitely not be on the cyber platform. Think about their last game "Jungle" which received mostly negative reviews on the cyber platform, and they can't even control it. It’s the opposite extreme from Shuoguang’s particularly well-received games.”
"Forget about the unfair games like "The Jungle Book". Not to mention plagiarizing "The Jungle Book". You can't even understand the plagiarism. You still have the nerve to sell it for 168 yuan. "The Jungle Book" only sold for 69 yuan."
"A bunch of bitches, our country has finally produced a decent horror masterpiece, and you are just belittling it like this? Are you so disrespectful? Forget it if you don't support it, but keep your mouth shut. If you are so good, why can't you be a part of it? If not, then Stop beeping.”
"Upstairs, the only game is not from China? Did we say we don't support it? You just smelled the keyword and came here, right?"
"Based on the lessons learned from "The Jungle Book," I estimate that "Bloody Scientist" will do very well. After all, for such a big company, looking at the popularity and publicity, I am very confident. Anyway, there are still 5 days to wait. Just wait.”
...
Although the reverse bounce of "Bloody Scientist" caused waves among the player base, due to issues such as word-of-mouth, high pricing, and no media ratings, the ups and downs were not very large.
After all, there are many masterpieces for sale such as the VR remake of "Dark Forest" and "Dead Space". Later, there were popular masterpieces such as "Control Failure" and "Sky Mountain".
In addition, the trailer of "Bloody Scientist" showed a refreshing way of beating aliens without any hint of horror, so players were a little hesitant.
Therefore, even if it is released in advance, players only shout support on their lips, but still have a wait-and-see attitude in their hearts.
For their player base, since they are all games that are fun to shoot, why not play foreign FPS with better quality?
At the very least, it has a reputation, quality, and is an old factory.
Therefore, although the reverse delay of "The Bloody Scientist" sparked a wave of enthusiasm, the response was slightly mediocre.
Some players even expressed concerns about the game, fearing that what they bought was just an instant noodle game, not even fast food. .
However, the player base is relatively large. Even if you exclude most of the people who hold a wait-and-see attitude, the remaining number should not be underestimated.
At the same time, this large-scale network-wide promotion made "Bloody Scientist" once suppress the VR version of "Dark Forest" in terms of topic popularity, and became a hot topic on v-blogs and nerds that day.
Of course, this reverse bounce operation naturally reached Meng Shu's ears.
At this time, the only game is in the office.
Having settled the feud with Infinite Entertainment, he was browsing the promotional documents sent by Director Lian while talking to him.
"So, what you are saying is that you want to announce the progress and release date of my new game?"
Meng Shu spoke in a calm tone.
A familiar female voice came from his cell phone.
[Mr. Meng, you may consider doing this. After all, your game is quite popular. You can’t just let it go. We will also help you stir up the topic. ]
Meng Shu shook his head when he heard this.
"Thank you, but I know what you are thinking. Announce game content to attract traffic? In fact, there is no need. Technology games are now releasing games in advance, so let them release them with peace of mind. Ripe fruits should be obtained Good harvest, I don’t want to cause trouble.”
[But...]
"There's nothing wrong with it. Originally, I didn't even plan to release the game trailer before, because Giyuu released a press conference video to make it popular, so I didn't want to cause trouble at this juncture. But you guys did something wrong instead. , so I had to release a game trailer to divert public attention."
"Now that Jiyou has released the game ahead of schedule in order to regain its popularity, let's just let their hard work be duly rewarded. I'm very busy doing so many things."
Manager Lian on the other end of the phone was silent for a moment, not sure if he was stunned or something.
However, he recovered after a few seconds and responded.
[...Okay, Mr. Meng, we trust your judgment. In addition, have you read the promotion plan? Our colleagues in the promotion department would like to know some insider information about the development. For example, development progress or development links. ]
[We need to send the game to the media for review a week in advance, and it will also take time for them to play the game and write the manuscript. So if you have a release date in mind, you have to inform us one month before this time so that we can prepare for domestic and overseas promotion work. ]
Meng Shu smiled when he heard this.
"Oh, you don't have to worry about this. I haven't set a release time. My request is very simple. It will be released as soon as these tedious release procedures are completed."
"As for the development work, my main work is plot performance, dubbing and the remaining procedures. After completion, the game will be provided to you for overseas translation work, and the rest is nothing else."
Manager Lian on the other end of the phone said he understood.
[Okay Mr. Meng, I understand, then we will just be ready and waiting for your game. By the way, the application for trademark transfer is already in process. Regarding the development budget, if you need it at this stage, you can apply with us, and we will make the loan after evaluation. If you have any questions later, please contact me in time. ]
"Do you have a development budget? Just tell me how to apply. Oh, by the way, there is one more question."
Meng Shu suddenly thought of something and quickly called Director Lian on the phone.
[What’s wrong, Mr. Meng? ]
Meng Shu coughed twice and recounted the thoughts in his mind.
"Our next game is the VR version of "Dark Forest," as you know. The original "Dark Forest" is now only available in Chinese and has not been localized overseas."
"So I thought about it. Since the VR version of "Dark Forest" is also going to be sold overseas, it is better to translate the original "Dark Forest" into multiple languages and promote it abroad in advance, and wait until foreign players know about it and play it. After buying this game, we will release a VR version. This may have a better effect, what do you think?"
"I don't want foreign players to only know the VR version. I want to let the original "Dark Forest" attract a wave of popularity for the VR version at the last moment."
】
After hearing this, Manager Lian was startled for a moment, and then asked softly.
[Mr. Meng, is it too late to learn multiple languages now? Both games are of the same genre. I'm afraid that if the original version is available in multiple languages, it will affect the sales of the VR version, and...]
"That's okay."
Meng Shu smiled, his voice full of confidence on the phone.
"I think that everyone who has played the original version of "Dark Forest" is not looking forward to the VR version. Moreover, if you don't play the original version and directly start the VR version, although there will be no gap, the look and feel should be degraded. A huge gap, especially with the huge content gap between the two versions of the game."
"Do as I say. Learning multiple languages is not to cut leeks, but to build a fan base for the VR version and a base of foreign players."
