The size of the poster is slightly taller than that of ordinary people. It is a large promotional page about two meters high and about half as wide.
Printed from polyethylene resin.
Resin is not a high-end printing material because of the differences in ink adhesion and refractive index of light. There is a certain color difference between the color of the promotional poster printed on resin and the color number of the original project file in the computer.
During the printing process, there is also a small amount of color cast that is difficult to correct.
The advantage of resin is that it is convenient and the cost of printing is very low.
After printing, according to different needs, it can be placed in the glass frame of the cinema window as a movie trailer.
You can also use glue to fix it on the aluminum alloy bracket at the back like the staff of Waterstones Bookstore now, and put it on the side of the road outside as a Xuanfa sign.
Therefore, it is widely used in the printing industry.
The staff of Waterstones Bookstore erected several poster signs and stacked them on small trailers, along the lines of people waiting in line outside the store.
There will be one placed every few meters.
The staff has prepared a wide variety of posters.
There is a signboard with the words "Scholastic Group's "The Little Prince" new book launch/signing event" written in cursive letters. There is a photo of translator Hawke sitting behind the table with his hands folded under his chin, meditating, and his personal information. There are also things to note about the signing process.
None of this matters.
What really created the magic of silence in the crowd was the promotional poster placed on the innermost side of the cart facing the team.
An enlarged copy of the book cover of The Little Prince.
The golden desert slowly unfolded under the black night. The little boy sat sideways on the top of the sand dune, looking up at the lonely and ethereal starry sky.
The thin evening mist like silver gauze gently covered the little prince.
Hazy and mysterious, like flowing mercury.
The outstanding expressiveness of this picture...can it really be painted by humans?
tool,
It's just a hard oil painting knife?
Maka, her round-faced best friend, suddenly wondered if she had any misunderstandings about the rough and amateur art of painting with a knife.
Maka seemed to be able to feel the coolness and moisture haze overflowing from the promotional posters and blowing on her face.
She couldn't help but cover her face gently.
It’s incredible!
The sea of sand, the starry sky, the misty mist, the lonely prince...
The scenery on the poster is like a bright relief on a dark background, forming a unique compressed three-dimensional feeling.
"This color rendering effect should be a three-dimensional color matching technique, which may be similar to the technique used by Manet when creating the work "Olympic". The paint is made into a layered flat state through external pressure. Only in this way can it be achieved. The depth and realism of the characters will not be affected by repeated application of thick paint.”
Maka still has a prejudice against detective cats. She is also an art student in the top class of the Royal College of Art.
The cultivation of art appreciation made her begin to analyze this seemingly incomprehensible work.
The more academically educated you are.
The more Maka felt, the more she couldn't believe the level of the illustrations in front of her.
Manet, a master of oil painting who studied drawing at a young age and is famous among Impressionist painters for his exquisite techniques, used extremely fine brushstrokes to create a paint style bit by bit.
Someone used a hard oil painting knife to express it delicately.
This is a joke!
Think carefully about sculpting and engraving in cream-like paste paint.
This unique feeling that can only be expressed by drawing a knife is perfect here.
Not only that.
The mystery of this painting is definitely more than that.
But it was already difficult for Maka to continue analyzing.
Her knowledge base on knife painting techniques is not enough for Maka to read the deep information of this painting through such detailed analysis.
She just has a macro-overall feeling.
It seems that the illustrator is not only expressing to the audience what is painted on the surface of the scroll, but also expressing a unique sense of storytelling.
The painting knife covers boundless space and time.
Detective Cat - She is not painting, but just like an emerald merchant observing and polishing rough stones, using a painting knife to cut out small slices of this side of the universe.
This promotional poster is a skylight through which readers can observe the fairy tale universe written by Saint-Exupéry.
on promotional posters.
The short distance of one foot between the little prince and the twinkling pole star on the horizon is not a two-dimensional ink paint, but a real universe.
There are countless light-years of starry sky, suspended cosmic dust, burning stars, dead black holes, the sun, moon and stars ebb and flow, but they are all filled by a deep look.
Maka's thoughts followed that look.
Flying thousands of miles.
The round-faced best friend quietly closed her mouth. The moment her eyes made contact, she even forgot what she had just said.
No criticism.
No attack.
Maka didn't even have the slightest desire to comment.
She just wanted to quietly appreciate this peaceful illustration in a peaceful manner.
The passage of time slowed down at this moment.
If Gu Weijing were standing here on Oxford Street at this moment.
He will definitely have a more profound new understanding of the sentence "Beauty itself is a kind of power" and the efficacy of legendary skills.
According to exaggerated claims by Italian tabloids, when Audrey Hepburn was dressed up by a makeup artist and walked into the set of Roman Holiday for the first time, all the men in the room fell silent.
All creatures were so shocked by Miss Hepburn's classical beauty that they forgot to breathe, and even the sparrows outside the window stopped chirping.
It's like this scene reappeared yesterday.
On March 25, in London in the afternoon, there was such a brief moment.
Everyone around the Waterstones Bookstore area on Oxford Street was silently staring at the illustrations on the trolley.
Even a family shopping group passing by with large and small shopping bags on the side of the road suddenly twisted their necks and interrupted their conversation when they accidentally saw the promotional poster on the trolley of Waterstones Bookstore.
It's like being in a silent movie.
People in Britain consider themselves gentlemen, but they still have the same active genes as football hooligans buried in their bones.
When it's time to make a scene, the John Bulls are no more quiet than their American cousins. Full martial displays have been staged in Parliament, including on solemn occasions such as the recent coronation of Charles III.
The noise outside Westminster Abbey was loud.
And this is the busiest commercial street in the UK!
If you want to calm down the people here, you can't even send out riot police.
But an illustrated poster actually did it!
Although it was only a fleeting moment, even the reporter who was interviewing was completely attracted by the promotional poster of "The Little Prince" and did not notice this.
But it really did.
Art can moisturize people's hearts better than power, and this truth has been verified once again.
"Hey!"
The black guy in the front row was too fascinated by the illustration.
The hot Starbucks drink in his hand accidentally spilled on the pants on his calf, which made him stomp his feet.
His complaints were like a hammer breaking glass, shattering the strange atmosphere surrounding him.
Only then did everyone get out of the inexplicable silence just now.
With their minds broken, many people were finally able to take their eyes away from the illustrated poster of "The Little Prince".
They all felt something they couldn't accurately describe.
What on earth just happened?
"Wow, I love it. Amazing, Unbelievable..."
The young man's legs were clearly burned, but the black young man still stared at the promotional page in front of him.
Various exclamations spewed out from his thick lips, like a fast-paced rap.
"It's so strange, so strange..."
The artistic young woman with pink earrings also stared at the promotional poster, frowning as she realized the impact of this illustration, and murmured in a low voice.
The literary young woman feels.
This cover with the picture feels very special.
Obviously, more than half a century has passed since the French writer created this fairy tale.
A later illustration,
But it gave her a look and feel that complemented the childlike and confusing writing temperament of the little prince.
It was like it was a perfect match with "The Little Prince" that I had read before.
wrong,
It's more than just good coordination.
"This promotional cover... I actually feel that it fits the work better than the original illustration by Saint-Exupéry. It's incredible."
Kelly softly expressed the thoughts of a literary girl: "Looking at this painting, it is like reading "The Little Prince" again in one second, watching thousands of stars flowing past in front of my eyes."
"It's so intoxicating."
Her eyes were filled with fondness.
"Hey, friend. Among the commemorative gifts for the autograph session, is this illustrated poster available?"
The staff of Waterstones took the cover poster of "The Little Prince" from the small trailer and placed it a few meters away from Kelly and her best friends.
Seeing this scene, Kelly asked hurriedly.
Kelly is an illustration enthusiast and amateur illustrator. She collects various illustration posters, including some rare illustrations.
The coolest collection of illustrated posters currently is a movie poster drawn by New York illustrator Drew Stuck for the 2001 Spider-Man movie.
Drew Stuck is a more senior first-line artist than Wehrlein in the illustration world. The image of Spider-Man spinning a web between the Twin Towers in that movie poster became an orphan after the 9/11 terrorist attacks in the same year.
Someone once offered 220 pounds to buy it at a fan meeting, but Kelly was not willing to sell it.
The first moment I saw this poster.
The blonde girl knew that the name of her favorite poster collection was going to change.
"Sorry, the commemorative gift should be a small bookmark with a rose printed on it. There are 200 copies in total."
The staff glanced at the long queue of reporters taking photos in front of the store and scratched their hair in surprise. "Judging from the number of people queuing up now, there is a high probability that it will only be a first-come, first-served basis."
"See you soon."
The staff member muttered quietly.
This time there were more customers waiting than the clerks expected.
It's not really a big problem.
Waterstones on Oxford Street is nicknamed the "Celebrity Bookstore".
When you work here, you may meet all kinds of famous writers every day. Even several Nobel Prize winners in literature have held book signings here.
It can be called the Olympus of books.
He has seen scenes much bigger than this before.
In the publishing industry, writers have limited influence, and each bookstore has limited capacity.
According to the consensus in the British publishing industry, a book signing event is usually considered a success if 200 readers attend and purchase it.
Embarrassing scenes of young authors selling three or forty copies or even less often happen.
It's just that at Waterstones on Oxford Street, the criteria for a successful first-day book signing are at least double that of other branches.
Taking into account the distribution number of Waterstones branches across the UK and the experience summarized by past sales statistical models.
General books are new to the market.
How many copies of the book were sold at the book signing in Oxford Street Bookstore? If you add a 0 to the end of this sales volume, you can roughly estimate the total UK shipments of this book including e-commerce platforms.
In other words, if the first-day book signing here sells two hundred books. The book's daily sales across the British Isles were approximately 2,000 copies.
Alan Garner's "Syrup Walker" sold 497 books at the Oxford Street book signing. The first-day sales in the UK were 5,321 copies, and the first-week sales were 15,000 copies, ranking first among The Moon Newspapers at that time. Ranked sixth in the weekly book sales rankings.
The annual sales volume of "Syrup Walker" in 2022 is approximately 260,000 copies.
It's pretty good for a children's book, and it's barely passable in terms of historical sales records for books that can hold a first-day book signing on Oxford Street.
According to this estimation model,
Only if the sales volume of the new version of "The Little Prince" reaches more than 400 copies at today's book signing will it be possible to reach the annual sales target of 300,000 copies set by the board of directors.
Basically all super best-sellers have sold more than 1,000 copies on their first day at Waterstones.
The sales record for the first place in history was set fifteen years ago by "Harry Potter and the Deathly Hallows", Scholastic Group's current cash cow.
3,200 copies were sold, and J.K. Rowling only had time to sign a small half of them even after dark. First-day sales in the UK were 5.3 million copies, and in the US first-day sales were 6.7 million. Twelve million copies were sold on the first day, which is more books than countless great writers have sold in their lifetimes combined.
This kind of monster-level sales only depends on how many books the bookstore has in stock, and how many books it can sell.
Creators who can bring such benefits to the publishing house are worthy of the entire board of directors of Scholastic Group kneeling down and calling them ancestors.
It's not like "The Little Prince" and Detective Cat can compete.
According to Osborne's estimation, 600 books will be sold during today's signing, and the sales volume on the first day will be more than 5,000. His hard work will be in vain, and the board of directors will be generally satisfied with this result.
What really surprised the staff was the scene where all the audience in front of them were in a daze together.
It was the first time that he had seen an illustration produce such outrageous effects in more than ten years of work.
When bookstore employees like him saw the fairy tale books of "The Little Prince", they were immediately shocked by the wonderful visual communication of the cover illustrations.
However,
As far as the eye can see, there are stacks of copies of "The Little Prince".
After a few seconds of shock, he got used to it a lot.
After showing it to the crowd, the effect is beyond description.
Totally like witchcraft!
Burberry's new product launch event next door failed to do so.
"Syrup Walker" doesn't do that.
Even the legendary "Harry Potter" didn't do it.
(End of chapter)
