Generally, producers will do enough marketing on the day of the premiere, and basically invite celebrities from all walks of life to watch the movie.
Mainly used to attract media and raise public expectations.
And in the early stages of the movie's release.
The producers will also rack their brains to promote the movie.
I don’t know since when, the Dragon Kingdom film and television industry has used the same routine to promote movies.
first,
Find some experienced extras or actors with good acting skills and pretend to be an audience watching a movie.
The photographer carried the camera to capture their expressions.
If it is some romantic youth film, even if there are no tears.
The 'audience' in the audience can also cry and wipe their eyes with tears. Who has seen that sad look and is not curious about the content of the movie?
An exaggerated publicity method can even change the audience from humans to dogs.
I don’t know how to make the dog burst into tears.
Then when posting the video, add the copy, "Even they can relate to the thoughtful plot."
If it were a comedy movie, my scalp would be numb with embarrassment, and the plot would be the same,
The 'audience' in the audience can also laugh so hard that they can't stand upright.
When I actually went to see a movie, I only had one thought in my mind: That’s it? ?
There are various methods of publicity, and another way of publicity is to build a good plot and script.
Accompanied by copy [Highlights from the set of XX movie, an actor entered the scene in one second, his acting skills exploded/exercised, shocking the director eight hundred times]
From promoting the plot of the movie itself to working on the actors' acting skills.
These publicity methods seem to have become a fixed template for all movie promotions.
but,
This "Westward Journey" does not use the above methods to promote the movie.
First, because the director of this movie is Zhou Xingxing, the name itself is a guarantee of box office and quality.
The audience bought the tickets because of Zhou Xingxing.
Secondly, "The Journey to the West" is hailed as Zhou Xingxing's most perfect work, but it was shelved for several years and not released for various reasons, which invisibly raised the public's expectations.
The public is very curious about the quality of the work that Zhou Xingxing has been polishing for several years.
This is something that many people are very curious about.
Therefore, there is no need to deliberately promote the premiere of the "Westward Journey" movie, and movie tickets are in short supply.
The queues at all the major movie theaters in Yanjing City were full.
From twelve o'clock at noon until the midnight show in the evening, people have long been robbed.
The name Zhou Xingxing has different meanings for students and people born in the 1980s and 1990s.
To put it bluntly, everyone is willing to pay for Zhou Xingxing, even if the quality of the movie is beyond words.
What's more, this is a 'work' that has been polished for several years.
…
Yanjing, Wanda Cinema.
The first performance of "The Great Painting Journey to the West" was packed with seats in the venue.
Zhou Xingxing's most perfect work, plus the blessing of bUff during the Spring Festival.
Many parents brought their children to see it.
middle position,
Wang Hui, Lao Guo, and their youngest son, King Fenyang, all wore masks to avoid attracting attention.
It's twelve o'clock sharp.
The venue lights went out.
The curtain screen slowly lit up.
XX Pictures, assisting in filming XX Production Company...
After the film producers and film companies mentioned it once.
The movie has just officially started.
"Sun Wukong, you beast, you originally promised Tathagata Buddha to escort your master Tang Sanzang to get the Western Sutra, but you actually colluded with the Bull Demon King to eat your master."
"Do you know you have committed a heinous crime?"
At the beginning of the movie, three characters appear.
One is Sun Wukong, one is Guanyin Bodhisattva, and the other is Tang Sanzang.
Avalokitesvara Bodhisattva condescendingly said such puzzling words to Sun Wukong.
"Stop talking!"
"You chased me for three days and three nights. Because you are a woman, I will not kill you."
"Don't think I'm afraid of you."
Sun Wukong stared and said.
Tang Sanzang, who was sitting on the ground, said softly: "Wukong, how can you talk to Sister Guanyin like this?"
"be quiet!"
"Wukong, you're scaring me again."
"Why would you hurt Fairy Zixia if you weren't afraid of me?"
"Don't be angry, everyone. Being angry will violate the rules of anger. Wukong, you are too naughty. I told you not to throw things away. Throwing them away will pollute the environment..."
"..."
Subsequently.
The battle between Sun Wukong and Guanyin Bodhisattva is about to break out.
Sun Wukong was put into a jade bottle by Guanyin Bodhisattva.
Tang Sanzang stood up and begged for mercy and said, "The poor monk is willing to pay for his life."
In order to punish Sun Wukong, Guanyin Bodhisattva ordered him to be reincarnated as a human being five hundred years later to atone for his sins.
The movie screen changed and it was frozen in the endless desert.
Four big characters appeared on the screen: Five Hundred Years Later.
Just saw this.
The audience was whispering.
The children laughed very happily, especially the conversation between Sun Wukong and Tang Sanzang, which made them laugh out loud. They thought the master and disciple were really cute.
Parents are not in a good mood.
"What's going on? Why didn't I understand?"
"Is this definitely adapted from the original work of Journey to the West? What the hell is it about Sun Wukong colluding with the Bull Demon King to eat his master? I remember that this paragraph doesn't exist in Journey to the West."
"I don't know. This plot definitely has nothing to do with the original Journey to the West."
"That's not how the adaptation was done, right? The sentence that Sun Wukong wanted to eat Tang Sanzang made my cerebellum shrink."
"..."
The audience's reaction was not too strong, they were just confused about the plot of "The Journey to the West".
After all, this movie is about Journey to the West.
However, the plot twist surprised the audience.
In Journey to the West, when did Sun Wukong collude with the Bull Demon King?
Also, who is this Fairy Zixia?
"The plot is a bit strange."
"Lao Guo, what do you think?"
Wang Hui turned to look at Lao Guo, who was silent at the side.
She was as confused as the rest of the audience.
The younger son Guo Fenyang was enjoying himself with his big teeth and said that Sun Wukong was so fun.
Lao Guo said solemnly: "Why did Sun Wukong fight with Guanyin Bodhisattva?"
"As of now, the plot of this movie has nothing to do with Journey to the West. It's just like the magic reform. Sun Wukong and Guanyin Bodhisattva are fighting. I really didn't expect this."
"Adaptation is not random editing. This plot somewhat denigrates the original work..."
"The plot, characters, and timeline at the beginning are not clearly introduced. The scene changes to five hundred years later. The timeline is too confusing and the story happens too hastily. I still don't know what story this movie is about. .”
Lao Guo was confused. Not only did he feel this way, but 70% of the audience felt the same way.
Before the story is explained clearly at the beginning, the timeline jumps to five hundred years later, and the sense of fragmentation is too strong.
This is not very friendly to the audience’s viewing experience.
