Jack Heinz's face is very ugly. If he fails this time and suffers a huge loss, then he will also be in trouble in Heinz.
Although Heinz was founded by the Heinz family, after many rounds of financing and acquisitions and partnerships, there are many shareholders in Heinz.
Although these shareholders are not qualified to compete with him for chairman, others in the Heinz family are not necessarily qualified.
"Hurry up and send someone to find out what's going on with the other party's new product." Jack Heinz shouted hurriedly.
Lude did not dare to hesitate and sent someone to deal with it immediately.
Qinglin tomato sauce is going to be tasted, and there is a chance to get Qinglin tomato sauce.
The tasting session for Qinglin’s tomato sauce will soon begin.
Naturally, all the tomato sauce at this tasting meeting was quality 2, so the people sent by Heinz and Hans also obtained quality 2 Qinglin tomato sauce through their own means.
Ludd quickly got a bottle of quality 2 tomato sauce and opened it to taste immediately.
When he experienced the taste of quality 2 Qinglin tomatoes, his face became even more ugly. It was indeed more delicious and tasted better than before.
This is simply not comparable to the tomato sauce recipe they cracked.
Ludd did not dare to waste time and hurriedly connected to Jack Heinz's video call again.
In the video, Jack Heinz's face looks very ugly.
Because the matter has been known to people in the family, he has dealt with it, but if this matter is not handled well, there will be even greater trouble.
"How's it going?" Jack Heinz asked hurriedly after receiving the notification via video.
Lude did not dare to hide it and said: "Mr. Heinz, I have tasted the new product of Qinglin tomato sauce. It is not comparable to the formula we cracked. The other party had this new product early in the morning, but they started a price war with us. It is obvious that They’re cheating us.”
No one can react at this time.
Jack Heinz's face became even more gloomy. That is to say, they cost 8 yuan and supplied it at a loss of 6 yuan. Not only did they fail to occupy the market, they also lost money completely.
Lude frowned and said: "Mr. Heinz, we still have to face a problem, and that is the price war. Now we are still fighting a price war with Qinglin tomato sauce at 6 yuan versus 6 yuan."
Jack Heinz immediately said: "Stop the price war and return to normal prices immediately."
Are you kidding me? In this situation, price wars are obviously useless. The other party is clearly cheating you, but they still don’t jump out of the hole. Isn’t that a fool?
Lude said worriedly: "Mr. Heinz, I'm afraid that if we restore the price, Qinglin tomato sauce will not be restored. He has this new product as a guarantee. There should be many banks willing to lend him money. He can continue the price war completely." Destroy us."
Obviously, he still doesn’t know that the current price war of 6 yuan is still profitable for Qinglin tomato sauce, because the total cost of Qinglin tomato sauce is only 5 yuan.
"..." Jack Heinz fell silent when he heard this.
He suddenly felt that he had really dug a huge hole for himself. If he had known that this would happen, he would definitely not have rushed to target Qinglin's tomato sauce after cracking the formula.
Now it's like this.
Jack Heinz thought for a while and then said immediately: "The price must be restored immediately, and we cannot continue to lose money. I will find connections to ask Stars and Stripes to protest, saying that Qinglin Tomato Sauce is malicious competition."
Obviously, this is to let the bad guys file a complaint first, triggering the antitrust and antidumping provisions.
To put it simply, it's a double standard. It doesn't matter when you do it yourself. Even if it causes official consequences, they will find reasons to delay it, and fines don't matter.
Now that the bad guys have complained first, even if they make the matter a big deal and arouse international public opinion, they still have to force the other side to come to an official end.
This is their only means of protecting themselves.
Moreover, due to the international situation, the other party's officials must not sit back and ignore it. This is also the method used by the West against Eastern countries.
When Luther heard this, he suddenly asked: "Mr. Heinz, what about those previous orders?"
These words made Jack Heinz's face turn ugly again, and then he cursed angrily: "FUCK!"
It's very simple, if they want to force the other party to officially end the game, then they have to accept these orders.
If you don't admit the breach of contract, then the other party's official fate may be to use this matter to get Heinz Ketchup. After all, it would be uncomfortable for your country to use international public opinion to exert pressure.
But these orders cost them 2 yuan per bottle. Moreover, the order volume is so large, how much loss will they have to make?
For a moment, Jack Heinz was not well.
"Accept these orders." Jack Heinz could only say through gritted teeth in the end. Compared with maintaining the market, this loss was obviously more acceptable.
Ludd also sighed after receiving this instruction.
If they place these orders but fail to gain market share, they will have a difficult time as Heinz distributors in this country.
Just as miserable as Heinz is Heinz ketchup.
They are now facing the same situation as Heinz, and they have also realized at this time that this order may also have been poached.
But there is no way at all now, either admit it or get into even bigger trouble.
nature.
The new product tasting session of Qinglin Tomato Sauce was also fully launched. The taste of the new product also completely made the hot search, and the Internet was abuzz with excitement.
"The new product of Qinglin's tomato sauce tastes so good, it's not a little bit better than the previous one."
"Anyone who has tasted it can easily tell the difference in taste."
"It tastes really good, very delicious."
"..."
While the Internet was buzzing about the taste of Qinglin's new tomato sauce, a piece of news completely shocked everyone.
That is, Qinglin Food Company issued another announcement that it will cooperate with several domestic tomato paste manufacturers in Tianhai to produce tomato paste.
This news immediately attracted everyone's attention.
Anyone with a little knowledge will know what's going on as soon as they ask. Even some smart people can guess it without asking.
What kind of cooperative production does something like ketchup need?
The only possibility is OEM, because these domestic ketchups are two levels behind Qinglin's new ketchup products. They can't compete at all, so they might as well choose to join.
In this way, you can earn profits, and then fully develop your own other products, which is what smart people will choose.
But this is really amazing.
This means that Qinglin Tomato Sauce has suddenly integrated the markets and channels of these domestic tomato sauce brands. This means that except for the markets controlled by foreign tomato sauces such as Heinz, Hans, and Weimei, all other markets are basically Qinglin’s tomato sauce.
Moreover, it is not known how much the market for these foreign tomato pastes can be maintained in the future.
At this time, everyone was surprised by the series of methods used by Qinglin Tomato Sauce Boss, which was simply incredible.
For a time, the commercial evaluation of Qinglin Tomato Sauce was much higher.
Some people said before that Qinglin Tomato Sauce was overestimated, but this is completely underestimated, okay?
How many people can do this?
The Internet is full of related discussions for a while.
“I can only say that 6666, Qinglin’s ketchup owner’s methods are so awesome that he has become the leader in the ketchup market all at once.”
"Indeed, Heinz and Hans were completely tricked this time."
"What I said above is wrong. I'm not being cheated, I'm just being fooled."
"I was taking a business class, and the teacher was talking about this. He said that Qinglin Company was in trouble, and he was boasting about it. I was thinking about whether to tell him the news."
This comment immediately became a hot comment search, and it reminded many people of a certain person and started @ him one after another.
“@EconomicsProfessor Li Houjing, professor, let’s talk about it!”
"@Economics Professor Li Houjing, professor, please analyze and analyze!"
"@Economics Professor Li Houjing, professor, please explain what's going on!"
"..."
somewhere.
Li Houjing was almost autistic. The predictions were exactly what he thought at the beginning, but why did there suddenly be a big reversal in the end that caught him off guard?
His face was slapped loudly.
Those people @him are all bad people, and they all want to see him embarrassed.
Those who submitted letters of intent to him for recruitment were also bad people, and they all took back the letters of intent at once.
Moreover, those who had previously signed up for his next online class also canceled.
Why are these people so realistic?
Li Houjing sighed deeply, hurriedly deleted the previously estimated video, and then posted another video: "Hello everyone, I am Li Houjing. I have to say that the boss of Qinglin Tomato Sauce is very beautiful and can be called a business classic. Therefore, my online class in the evening will be changed to analyze how Qinglin tomato sauce is made in this shopping mall."
Obviously, as long as you have a thick skin, nothing can defeat you.
This also caused everyone who saw it to complain:
"The professor is really thick-skinned!"
"The Internet has memory. You can't just delete the video and think nothing happened."
"Look, this is the professor!"
"..."
Li Houjing pretended not to see any of this and pretended to be blind.
And just a few days later, a piece of news made the entire Internet boil.
That is when the commercial department of Stars and Stripes complained to the WTO organization about the malicious market competition of Qinglin tomato sauce at extremely low prices, triggering the anti-monopoly and anti-dumping laws.
As soon as this incident came out, it instantly aroused huge international public opinion. People in the international community did not know the specific things that happened in the country. With a little guidance, things changed.
This incident instantly caused an uproar in the country, and the citizens who saw the news were filled with indignation:
"You bully people first. If you can't beat them, you go to the teacher to complain first. Tui, reminds me of a certain person!"
"I really laughed. I started a price war first, but now I'm being rubbed and I'm going to do this."
"This is a typical double standard of Western capital. It is nothing."
"I've seen shameless people, but I've never seen anyone so shameless."
"..."
Qinglin Manor.
Qin Lin was also shocked when he saw the news. It felt like taking a bite of Xiang, so disgusting.
Not long after the news came out, Qin Lin also received a call from Minister Lu.
When he received the call, he actually guessed the reason.
Sure enough, Minister Lu's voice came over: "Boss Qin, first of all, congratulations to you for making Heinz and Hans, the two star-striped ketchup brands, look so ugly."
Qin Lin smiled and said: "Minister Lu, I did not start the price war. I will restore the price immediately."
Minister Lu also laughed when he heard this. Isn't that why he came here? There is no need for him to speak now.
Boss Qin is still Boss Qin.
After Qin Lin hung up the phone, he could only mock Heinz and Hans Ketchup silently.
But this Heinz and Hans ketchup are nothing but villains.
Because he never intended to continue this price war, and with such support from agents like Cheng He, he could not allow them to remain in a state of no profit.
If they don't make a profit, they lose money.
Moreover, he cannot really have a monopoly.
Now that he has defeated Heinz and Hans Ketchup, everyone is applauding him. But when he has a complete monopoly, everyone will call him a capitalist and not leave a way for others to survive.
In ancient times, smart generals would not wipe out all foreign enemies. The more powerful the frontier generals were, the more so. If they were defeated but not destroyed, they would be the safest.
There are foreign brands such as Heinz, Hans, and Weimei. If he suppresses these brands, he will always be the light of domestic production and the pride of domestic brands, and will not be regarded as a capitalist.
Therefore, what Qinglin Tomato Sauce has to do next is to maintain this status and not give these foreign brands a chance to turn around.
The laboratory of Qinglin Food Company must be built. Although it cannot improve the materials, it is still necessary to improve the formula and create a variety of ketchup brands.
However, the fact that Hans and Heinz Ketchup came up with this also meant that he was intimidated and frightened, and it really gave him a small sense of accomplishment.
Then, Qin Lin also called Deng Guang and asked Deng Guang to resume the price increase. After Deng Guang received the call, he directly notified Cheng He and other agents to restore the sales price to 15 yuan.
At this time, Qinglin Ketchup is not afraid of Heinz and Hans Ketchup causing trouble. If they restore 15 yuan, the other party must also restore 15 yuan.
If they dare to lose one dollar, not only them, but also Stars and Stripes will look bad.
But back to this price, their products will definitely be more difficult to sell. Firstly, because Qinglin tomato sauce has a new product, and secondly, now that Qinglin tomato sauce is winning, consumers are more inclined to Qinglin tomato sauce.
At the Fujian Province Tomato Sauce Regional Agency Sales Headquarters, Cheng He breathed a sigh of relief after receiving a call from Deng Guang, and then said to his son Cheng Xi next to him: "We won, and the price will be restored to 15 yuan. After that, new products will be priced at more than 25 yuan, and you will also know the specific price." Let’s discuss it.”
Although his son Cheng Xi decided to start from the bottom, it was just to convince the public, so he would still take him with him to teach him from time to time.
Cheng Xi said with some emotion: "This Director Qin is really admirable. This is the first time I have seen someone put the Stars and Stripes brand into such an embarrassing situation."
"Yes." Cheng He nodded, and then ordered: "Hans and Heinz ketchup must now be raised back to 15 yuan. Let's transfer those Heinz and Hans orders we made before!"
Cheng Xi nodded.
On the other side, people like Zhuang Siwei were doing the same thing after receiving the call, and it was not difficult to transfer the order.
If Hans and Heinz ketchup wants to be profitable, it must cost at least 11 yuan to leave the factory. If it is transferred to private traders, many people will take it.
Zhuang Siwei transferred all the orders to several private e-commerce merchants. For an order of 6 yuan, he transferred 9 yuan, with a 50% profit.
Some people may say that e-commerce companies are brainless, but after the price is restored, even if the other party does not sell for 15 yuan, they will still make a profit if they only sell for 12 yuan.
In other words, 100 million orders earn 50 million, 200 million orders earn 100 million, 400 million orders earn 200 million, and so on.
Naturally, Heinz and Hans made the most of these losses.
After Zhuang Siwei transferred all the orders, he also called Qin Lin and complimented him immediately: "Director Qin, I made a fortune by accepting your favor this time. If you have any orders in the future, please give me a call."
Now that the two sides are cooperating, he is convinced by Director Qin, so his attitude is much more respectful.
After the other ketchup brands were dealt with, they also made a phone call like Zhuang Siwei to express their respect.
This respect has nothing to do with age, it is purely about status, and Director Qin has indeed made them money, and they will continue to make money from future cooperation.
Therefore, this time, Qinglin tomato sauce has completely conquered these domestic tomato sauce brands.
As for the subsequent specific production and OEM matters, Qin Lin also left them to Deng Guang.
Compared to people like Zhuang Siwei, the bosses and directors of Hans and Heinz Ketchup companies really want to vomit blood.
They have to produce those orders at a loss.
Moreover, with so many ordered products flowing into the market at once, it will take longer as the market shrinks, and the products they produce in the future will also suffer for a while.
It can be said that I was frustrated to the extreme.
