Tianhai Food Company.
Zhuang Siwei has been paying attention to the affairs of Heinz, Hans, and Qinglin tomato sauce. This can be regarded as the most attention-grabbing business war in recent times.
He really didn't expect that Qinglin Ketchup would choose to enter into a price war with Heinz and Hans Ketchup.
Moreover, this is a battle between heaven and man, which affects others.
The market for their Tianhai tomato sauce is shrinking rapidly again. Originally, their Tianhai Food Company only produced mid- to low-end tomato sauce, and the price was only 6 yuan.
Nowadays, a high-end 15 yuan product like Qinglin tomato sauce is sold for 7 yuan, which is similar to theirs. Who would buy Tianhai tomato sauce?
The key point is that these domestic ketchups don't even have the ability to participate in the war, so they can only be forced to suffer abuse.
At this moment, the secretary suddenly hurried in and reported: "Director Zhuang, Qinglin Food Company sent an invitation, saying that their boss wants to invite you to Youcheng."
Zhuang Siwei was stunned when he heard this.
The boss of Qinglin Food Company shouldn’t be struggling to deal with Heinz and Hans Ketchup at this time, so why would he still be invited?
He could probably guess that it must be related to ketchup, and in this case, out of curiosity, he would also go, so he told his secretary: "Book a flight for me."
"Okay, Mr. Zhuang!" the secretary responded and hurried out.
Soon after, Zhuang Siwei also flew to Mingshi with his driver, and then asked the driver to rent a car to Youcheng.
Qinglin Food Company booked a room for him at the Zhongmin Hotel, so they asked the driver to go directly to the Zhongmin Hotel after arriving in Youcheng.
The next day, Zhuang Siwei was invited by people from Qinglin Company to meet the boss of Qinglin Company. When he got downstairs, he was surprised to see a few acquaintances.
These people are the owners of several other domestic ketchup brands, such as Lao Kemian ketchup, Lejia ketchup, Jisheng ketchup, and Limin ketchup, which are also among the top ten ketchup brands.
But the boss of Qinglin Food Company invited them all here, what on earth is he going to do?
The bosses of several other ketchup brands obviously also saw Zhuang Siwei, and they were surprised and came forward to say hello:
"Mr. Zhuang."
"Mr. Zhuang is here too."
"Mr. Zhuang, long time no see."
They all make ketchup products and they all know each other.
Zhuang Siwei also hurriedly greeted a few people and started chatting.
Naturally, they all wanted to know the purpose of the boss of Qinglin Company calling them here, but they couldn't guess it for a while, and in the end they had no choice but to get into the car arranged by Qinglin Company to pick them up.
The car soon arrived at the parking lot of Qinglin Manor.
After Zhuang Siwei and others got out of the car, they looked at the manor in front of them in surprise, as well as the incredible air and scenery.
As soon as they got out of the car, the air made them feel comfortable every time they breathed.
"This is Qinglin Manor?"
"It's really beautiful, and the air is so intoxicating."
"The boss of Qinglin Company really enjoys it and has created such a place."
At this time, Deng Guang, who had been waiting for a long time, came to greet them: "Bosses, I'm glad to see you. The boss asked me to pick you up."
Zhuang Siwei also recognized the person. As the person in charge of Qinglin Food Company, Deng Guangdeng was always more famous than the boss behind Qinglin Company.
Zhuang Siwei immediately greeted Deng Guang with a smile: "Mr. Deng, I have admired your name for a long time. It is really an honor to meet you today."
Several other people did the same, enthusiastically going up to shake hands.
Regardless of the results of Qinglin's tomato sauce this time, Qinglin Food Company's leisure tea and medicinal liquid series are products that dominate the market. Qinglin Food Company is now bigger than theirs.
Therefore, as the person in charge of Qinglin Company, there is no harm in making friends with Mr. Deng.
After receiving Zhuang Siwei and others, Deng Guang also took them to a reception room in Qinglin Manor.
Qin Lin had already been waiting in the reception room.
Deng Guang also immediately stepped forward to report to Qin Lin: "Director Qin, everyone is here."
Zhuang Siwei and others saw Qin Lin when they came in. They didn't pay attention at first. After all, the young man in front of them was too young, and they thought he was an employee sent by Qinglin Company to serve.
But when they heard Deng Guang's words, they were obviously shocked.
Is this the boss of Qinglin Company?
"..." Zhuang Siwei suddenly felt a shock in his heart.
Really, although the boss of Qinglin Company is mysterious, they never thought that the other party would be so young. He obviously looked like he had just graduated from college for a year or two.
Qin Lin also asked Zhuang Siwei and others to sit down at this time: "Sit down for the bosses. This time I want to find the bosses to give them two ways to make money."
These words attracted the attention of people like Zhuang Siwei. After all, who doesn't like the idea of making money, not to mention that the young Director Qin had two ways to make money as soon as he opened his mouth.
Zhuang Siwei sat down and asked curiously: "Director Qin, what is the way to make money you are talking about?"
Qin Lin smiled and said: "Everyone knows that our Qinglin ketchup is in a price war with Heinz and Hans. I will ask people to adjust the price later and respond with 6 yuan."
"After that, Heinz and Hans must either retreat or keep up, and they have to respond. And with the confidence of these people in the capital country, they will think that I am bluffing again and burning the boat, and they will definitely keep up with the 6 yuan."
"So, I hope that some of you will use the agent channels in your hands to place crazy orders for Heinz and Hans ketchup. Now it's 6 yuan, and the price will rise soon. Then they can dump these orders to private traders. A sure-fire deal."
Zhuang Siwei and others were stunned when they heard this.
They understood the meaning. This young Director Qin obviously wanted to cheat Heinz and Hans Ketchup, and he also wanted to use their channels to increase the losses of the two companies.
But if Heinz and Hans ketchup are ordered like this, if Heinz and Hans beat Qinglin ketchup, then they will be unlucky and will definitely be targeted. The money is very hot.
The key point is that we don’t know when the prices of Heinz and Heinz ketchup will rise back. This involves unknown risks. If we want these two companies to suffer heavy losses, they will have to invest a lot of money.
Qin Lin naturally had this goal. How could Heinz and Hans deserve the trouble they caused if they didn't let Heinz and Hans have a little more?
Zhuang Siwei asked at this time: "Director Qin, you seem to be sure of victory, and you are not worried about Heinz and Hans' targeting at all."
Qin Lin did not answer the question directly, but said to Deng Guang: "Mr. Deng, please ask some bosses to try our new Qinglin tomato sauce."
Deng Guang nodded and walked out. After a while, he came in with a few bottles of ketchup and handed them to Zhuang Siwei and others: "You guys have a try!"
Seeing this, Zhuang Siwei also opened the Qinglin tomato sauce in front of him, then smeared a little on it and put it in his mouth to taste.
"This smell..." Zhuang Siwei immediately showed surprise.
The same goes for just a few other ketchup bosses.
Qinglin tomato sauce also has a new product, and it is not a little bit more delicious than before, which makes them feel a little frustrated.
They didn't even crack their original ketchup, but they already had a better one.
It's not on the same level at all, not even qualified to be beaten while hanging.
Now they finally knew why the young Director Qin was so confident. He was just playing Heinz and Hans Ketchup.
It is obvious that one blow can determine the outcome, but it is just a trick to make people suffer more losses, and then finally take action, which is simply heart-wrenching.
"Director Qin, the proposal you mentioned, I wonder how we will distribute the profits?" Zhuang Siwei asked immediately, ordering Heinz and Hans ketchup at a low price, Qinglin Company took action, and Heinz and Hans did not engage in a price war at all. If necessary, the price will definitely be restored immediately.
There is no risk at all, and Qinglin Ketchup won. How could Heinz and Hans Ketchup have the power to target them at that time?
The deal is worth doing, but this time it’s going to screw up Heinz and Hans Ketchup.
Several other people also looked at Qin Lin.
Trading is worth doing, just like futures and stocks. Knowing that they will make money, they will definitely take action.
And all this wealth depends on the young Mr. Qin, so they naturally want to extract benefits for each other.
Qin Lin smiled and said: "I said this time I will give you two ways to make money. Since it is a way to give you money, naturally the profits will not be distributed, and all the benefits will belong to you."
Zhuang Siwei and others were surprised when they heard this. Do you really think you can't afford this kind of free money? Moreover, they also accurately heard the two ways of making money in Qin Lin's words.
This young Director Qin is talking about two ways of making money, which means there is another way of making money.
The boss of Hongtianshan Tomato Sauce couldn't help but ask: "Director Qin, I wonder what the other way of making money is that you mentioned?"
Zhuang Siwei and others also looked over, with curiosity on their faces.
Now they will not think that the financial path mentioned by Director Qin is just talk.
Qin Lin also smiled at this time and said: "I want to license the previous recipe of Qinglin's tomato sauce to everyone, but there is one requirement: OEM for Qinglin's tomato sauce!"
These words made Zhuang Siwei and others stunned.
What does OEM mean? The products produced by their factory are labeled with the brand name of Qinglin Tomato Sauce, and their tomato paste factory becomes the OEM factory of Qinglin Tomato Sauce.
For a while, people like Zhuang Siwei were embarrassed. After all, they have their own brand, so who is willing to work for others.
Qin Lin smiled and said: "My new ketchup will be high-end, and the price will go up from 25 yuan. After that, the original ketchup will still sell for 15 yuan, with an entry price of 11 yuan, and the cost is 5 yuan."
"We can OEM through cooperation and give you 50% profit, which means your profit is 3 yuan. Think about your own ketchup, 200g scale, the cheapest one only sells for 3 yuan, right? Moreover, you can Think about where your ketchup is now.”
There is no unified standard for the profit distribution of OEM. Qin Lin directly gave 50%. But if he can let these ketchup be OEM for himself, it will be equivalent to completely controlling the ketchup market in one step. The more important production can be handed over to others directly. Just collect the remaining 3 yuan profit.
This is equivalent to using other people's channels, other people's factories, and other people's employees to produce their own brands and make money for themselves. This is something that many large brand groups often do.
This was also one of the moves Lao Chen gave him.
Qinglin Food Company can fully focus on producing quality 2 tomato sauce and take a higher-end route.
"Director Qin, is it really 50% of the OEM profit?" The boss of Hongtianshan Tomato Sauce also asked at this time.
Because the cheapest tomato sauce that only costs 3 yuan for a 200g capacity is their Red Tianshan tomato sauce, their profit is not much.
If they were given a profit of 3 yuan directly, and they would only need to produce in the future, they would not have to worry about market competition, he would not resist.
Because his company not only has ketchup products, but the current situation is that the ketchup market has undergone earth-shaking changes. Their products cannot compete at all. It is better to choose this method of making sure profits and use funds to develop other products.
"Yes, 50%, this profit distribution will not change." Qin Lin nodded with certainty.
"Qin understands, I am willing to cooperate." The boss of Hongtianshan Tomato Sauce made his choice immediately.
Naturally, there are many bosses who have this idea, and the boss of Happy Family Tomato Sauce also agreed to cooperate, because their tomato sauce only sells for 4 yuan for 200g, and the profit is far less than 3 yuan.
Since ketchup cannot compete, everyone will make a sure profit of 3 yuan and develop other brands of the company.
Soon, the third ketchup company also agreed.
Zhuang Siwei is very resistant to this OEM. Although his ketchup sells for 6 yuan and the profit is far less than 3 yuan, their Tianhai ketchup is the largest among several brands and has the highest market share.
But after seeing all these ketchup bosses joining in, he finally had no choice but to join.
If you don’t agree at this time, after Qinglin Ketchup integrates the production power and market of these ketchup brands, what else can Tianhai do? Death is even worse.
"You have made the right choice, and we will be partners from now on." Qin Lin also smiled.
Later, in front of Zhuang Siwei and others, he told Deng Guang: "Old Deng, let someone announce to the public that the price of our ketchup to suppliers will continue to drop to 6 yuan."
"Okay, Director Qin!" Deng Guang also nodded and walked out.
Zhuang Siwei and others reacted when they heard this and immediately contacted them.
Since the cooperation has been agreed, it is better to focus on making money.
If you want to cheat Hans and Heinz when their prices drop to 6 yuan and earn the difference after their price increase, you must not be discovered by the other party. You must use the channels of your own agents to make small orders. Otherwise, they are not stupid.
Not only people like Zhuang Siwei, but also Cheng He and other agents of Qinglin Company in other places.
In Fujian Province, Wang Yang also gathered a group of people and raised a lot of funds.
These people are all close to Qinglin Food Company. As long as they have some information, they will know that this is an opportunity to make money for nothing.
soon.
The news that Qinglin’s tomato sauce price dropped to 6 yuan once again spread to suppliers.
The finance professor named Sun Houjing appeared again and stirred up the heat: "I really didn't expect that the boss of Qinglin Food Company was going further and further on the road of confusion. He also cut the prices of Heinz and Hans ketchup. After reaching 7 yuan, it has been shown that this bluffing trick is useless. The more it is like this now, the more it emboldens Hans and Heinz."
At the Heinz Ketchup General Distribution Company, Luder also reported the news of the 6 yuan price reduction of Qinglin Ketchup to Jack Heinz again.
"It seems that the other party has forgotten that this trick is useless to us." Jack Heinz said disdainfully.
Lude smiled and said: "Mr. Heinz, you are right. Even the finance professors in their own country are mocking Qinglin Ketchup's stupid trick. You must know that industry professors are very professional!"
Jack Heinz said without hesitation: "We will lower the price to 6 yuan. We are not afraid of the other party than losing money. I want to see how long the other party can persist."
"Okay, Mr. Heinz!" Ludd nodded immediately.
Soon, the news came out that Heinz’s price had dropped to 6 yuan, followed closely by Heinz ketchup, which also dropped by 6 yuan.
This seems to confirm what Professor Li Houjing said, Heinz and Hans ketchup actually do this.
Professor Li Houjing also took the opportunity to come out and show off, with only one video and one sentence: "As expected, Qinglin's ketchup will no longer be available."
He is going to work hard to the end because his predictions were correct several times and several companies have already wanted to hire him, but he has not agreed. He is waiting for a company that is willing to give him shares.
The prediction of this matter gave him the capital to sell at a price.
Naturally, after the price dropped to 6 yuan, Hans and Heinz ketchup agents naturally started to take action again and approached those merchants again.
Those merchants only felt that these two days were really exciting, with Qinglin ketchup and Heinz really coming and going.
The sales of Qinglin tomato sauce just came, and the sales of Heinz came to the door again.
One merchant started selling Heinz ketchup, also for 6 yuan, and the merchant placed a lot of orders for their Heinz products.
This Heinz sales will go to the next store soon. During this time of war, they have a mission.
But before he could leave, several people suddenly came to his door and asked, "Are you a Heinz ketchup salesperson?"
"Yes!" Heinz sales said!
"I want to order Heinz ketchup," one person said immediately.
“I want to order Heinz too!”
"Me too!"
These people spoke one after another.
The salesman's face was filled with joy and a bit unbelievable when the order suddenly came to his door.
Wouldn't this make it easier to complete the task?
Moreover, after signing the order, the Heinz salesman found that these people's orders were not small, and he smiled even more. These alone could complete the task, and exceeded the quota by a lot.
This kind of situation happens almost everywhere, but in different ways. Heinz's sales will inexplicably place orders that are much higher than usual.
But in order to complete the task, they are not paranoid. There is so much pressure in society now, so it is good if they can complete the task. Otherwise, if they fail to complete the task, they will be at the bottom of the business and may be fired.
Within a few days, orders came to Heinz General Distribution Company one after another.
Ludd looked at the orders with a smile.
These orders were far more than ten times the usual amount, which shows that after they dropped the price by 6 yuan, Qinglin Ketchup could no longer stand it, so everyone placed orders with Heinz.
This is a good thing. Qinglin’s ketchup can’t stand it anymore. If it takes over the market, Heinz won’t spit it out again.
Ludd also reported the good news to Jack Heinz.
Jack Heinz was naturally very happy when he waited for this news, which showed that his goal was almost achieved.
But just when Lude finished his report, his secretary hurried in: "Mr. Lude, sorry, Qinglin Tomato Sauce has made an announcement, saying that it will launch a new product."
"What?" Lude was stunned when he heard the news.
Qinglin tomato sauce releases new product?
What new products are they releasing?
The same thing happened at the Hans consignment headquarters. When Hans saw the orders increased several times, he thought that Qinglin tomato sauce was no longer good and the market was occupied.
I couldn’t believe it when I suddenly heard the news that Qinglin Tomato Sauce was going to release a new product.
Also in disbelief are people online.
No one expected that when the battle between the two tomato sauces of Qinglin Tomato Sauce and Star Spread Kingdom reached such an intense level, Qinglin Tomato Sauce would announce the release of a new product.
People who followed this incident online were also in a state of disbelief, especially those in shopping malls, who didn’t react and went to see the new product launches of Qinglin Tomato Sauce one after another.
"This is the sales site of Qinglin tomato sauce. I feel that everyone has been paying attention to and liking Qinglin tomato sauce. Today I am here to tell you some good news, that is, we have a new product of Qinglin tomato sauce."
"Our new product is the result of long-term research. It far exceeds the original product in terms of taste, deliciousness and appetite stimulation... Moreover, we will conduct new product tasting sessions everywhere..."
As soon as the news came out, everyone on the Internet was shocked.
Qinglin tomato sauce actually has a new product?
So what did the other party do in the previous price war with Heinz and Hanes ketchup? With such a texture, delicious taste, and appetite-stimulating effect, it is far superior to the original new product. Even if Heinz and Hans ketchup crack their original formulas, this new product can easily crush them.
Some quick-thinking people have already reacted. Is this intentional on the part of Qinglin Tomato Sauce? The purpose is self-evident, and you don’t have to be a fool to know that they definitely want to defraud these two ketchup brands in the Star-Spangled Kingdom.
At the Heinz consignment headquarters, when Luder saw the announcement of the new product, he also realized something was wrong and immediately reported it to Jack Heinz.
When Jack Heinz received the report, his expression also changed drastically.
If Qinglin tomato sauce really has this new product, everything will turn out differently.
Then, Jack Henry thought of the orders Ludd had reported before, and his face instantly became even uglier.
If they occupy the market, these orders are nothing.
But if it fails to occupy the market, these orders that are far more than ten times the usual amount will be a huge loss.
