The actions of Heinz and Hans were not hidden from the outside world.
Using a price war to target Qinglin tomato sauce is obviously a common method used in capital market operations.
But in China, there are ketchups of the same specifications at a lower price of 4 yuan, so the other party's price of 8 yuan is unspeakable.
Although I know that the price of the ingredients for the other party's new product formula must be different, and there must be a problem with the 8 yuan price war, even if Qinglin Tomato Sauce reports it, it is just wrangling during this period.
This time is enough for the two Stars and Stripes companies to encroach on the Qinglin tomato sauce market.
At this time, everyone is paying attention to Qinglin’s tomato sauce, especially those business reporters.
Everyone knows that it is impossible for Qinglin Tomato Sauce not to respond to this situation.
Qinglin Food Company.
Deng Guang also welcomed Cheng He and other regional agents in his office.
Heinz and Hans are playing this game, and these regional agents can't sit still. They really can't beat the price of 8 yuan, after all, their purchase price is 11 yuan.
Cheng He said anxiously: "Mr. Deng, you and Director Qin come up with a solution. We can't resist the other party's current methods."
Several other regional agents also spoke:
"Mr. Deng, think of a way!"
"Yes, those guys played too dirty."
“…”
Deng Guang naturally understands why these regional agents are anxious.
If he didn't know his trump card, he would be anxious.
"Mr. Cheng, don't worry, let me show you something first." Deng Guang said, picked up the mobile phone on the table and made a call, then ordered inside: "Send a few bottles of the new tomato sauce to my office. .”
Cheng He and several regional agents are not fools.
Seeing that Mr. Deng was not in a hurry at all and talking about new products, he probably guessed that this was probably the last resort.
Moreover, this last move can still win, otherwise Mr. Deng would not be so stable.
In not much time, several bottles of ketchup were delivered to Cheng He and the others.
There are some differences between these bottles of ketchup and the packaging they currently sell.
New products generally have their outer packaging updated.
Deng Guang also said to Cheng He and others at this time: "Mr. Cheng, try this new tomato sauce."
Cheng He and the others were still hesitant. When they found out that the company had a new product, they knew that it was a weapon to deal with Heinz and Hans ketchup, and it was also a weapon for them to fight back.
After Cheng He opened the new tomato sauce, he immediately spread out a little and started tasting it.
After taking one sip, a look of shock appeared on his face: "Mr. Deng, doesn't this ketchup taste much better than the previous one?"
The difference between good and bad is extremely obvious, you can really tell it after just one taste.
Several other regional agents were also shocked.
No wonder Mr. Deng is not in a hurry at all.
It's good that Heinz and Hans cracked the formula of Qinglin tomato sauce, but that's just the original version. The taste of this new product is not comparable to the original one, one by one.
Therefore, as soon as this new product is released, Heinz and Hans will shoot themselves in the foot and will be as helpless as before.
Naturally, these regional agents don't know that the formula is still the original formula, but the variety of tomato ingredients is different.
"Mr. Deng, what should we do now? Promote this new product immediately?" Cheng He was not in a hurry after knowing that the company had this new product.
He knew that Mr. Deng and Director Qin would definitely make arrangements, and they would just obey their orders.
The same is true for other regional agents. When people know that they will win, they will always sit back more calmly and be able to deal with it calmly.
"Go to Qinglin Manor and see what Director Qin ordered." Deng Guang also said, got up and took Cheng He and other regional agents out, and went to Qinglin Manor together.
…
In the office of Qinglin Manor.
Qin Lin was also on the phone with Chen Shengfei, and kept saying into the phone: "Okay, I understand, Lao Chen, thank you very much!"
After hanging up the phone, Qin Lin's lips revealed a wicked smile.
He doesn't know much about business matters, but fortunately he still has friends like Lao Chen and Lao Ma, who are very experienced in business matters.
Therefore, facing the situation at hand, he humbly asked Lao Chen how to deal with it.
If he has no backup, or no quality 2 ketchup to deal with it, he will have to seek official help at this time.
There are definitely problems and loopholes in general capital methods. According to Lao Chen's description, there is definitely something fishy about the other party's 8 yuan. With such a fast and thunderous method, this 8 yuan may be the price that the other party can afford.
If the other party is lower than 8 yuan, it is definitely at a loss.
Just relying on the authorities is inferior, and it takes time, and may even be delayed by the other party using other methods.
Under normal circumstances, this method can only protect yourself, but there is no way to fight back and win.
Therefore, Lao Chen's other method when he has a backup plan is interesting, it is simply heart-wrenching.
Just thinking about it.
There was a knock on the door.
Qin Lin called out and came in, and saw Deng Guang coming with Cheng He and other agents.
"Director Qin!" Deng Guang came in and greeted him respectfully.
"Director Qin."
"Director Qin!"
"..."
Cheng He and other regional agents sounded more respectful.
They know that under normal circumstances they are not qualified to contact the big boss, and usually only Mr. Deng contacts them.
"Here, let's make tea together." Qin Lin greeted and walked to the tea table.
Deng Guang naturally led others to follow him, and the regional agents also sat down and looked at the young boss respectfully.
Qin Lin took out quality 2 wild Tieguanyin and started making tea.
He has become very skilled in his movements and is now used to talking to people at the tea table.
Deng Guang also asked Qin Lin while he was making tea: "Director Qin, are we going to release new products immediately to counter Heinz and Hans ketchup?"
Qin Lin made a pot of tea and poured it for Deng Guang and others, while saying: "Don't worry, I have been doing it online for so long, how can I not play with them more?"
"Looking at the opponent's actions, this 8 yuan should be the lowest price they can afford. If it is lower than this price, they should lose money."
"So, I plan to continue selling the original ketchup, but the price to the merchants is 7 yuan. They want to start a price war. If I make a move, they can't help it, right?"
"As long as they accept it, they will start losing money. I can continue to offer merchants 6 yuan to see if they accept it."
"Take it, you will lose money to them. If you don't take it, they will slap themselves in the face and lose face by making such a big move. When our new products are released, I would like to see the other party's expression."
"During this period, Mr. Cheng and your agency won't have any profits, so it's going to be hard on you."
For Qinglin Company, 6 yuan is still a profit of 1 yuan, which is as stable as a mountain.
Why are Heinz and Hans Ketchup playing with him?
Cheng He immediately expressed his loyalty when he heard this: "It's not hard, we are the company's regional agents. Even if there is no profit in the short term, we will cooperate with the company's arrangements. If we win this battle, we can make more in the future."
Other regional agents also hurriedly nodded in agreement, looking at these young bosses with even more respect in their eyes.
For the first time, they knew why this big boss created such a huge family business at such a young age.
Another person, facing the offensive of Heinz and Hans ketchup, would have been eager to fight back and give the two ketchups a thunderous blow.
But this young big boss turned out to be rock solid and planned to trick Heinz and Hans.
According to the arrogant and urinary character of these Star-Spangled Kingdoms, they will definitely take the trick from their big boss, and maybe they will think that their big boss is bluffing.
When the time comes when Heinz and Hans lose a lot of money in a price war and launch new products, it will be a murderous act.
By then, Heinz and Hans might not even be able to make back the lost money, and they would be dumbfounded.
This method is extremely sophisticated.
After making tea for a while, Cheng He and others left first.
They have to go back to their company to make arrangements.
Qin Lin ordered Deng Guang again: "Old Deng, help me contact the owners of domestic ketchup brands and tell them that I have something to ask them to make tea. I hope they can come as soon as possible."
Lao Chenjiao's method is not just to fight a price war by relying on low costs. This is just the first step. There are still other tricks later, which will allow him to control the entire domestic tomato sauce market at once.
It's a one-step process.
Shortly after.
Agents of Qinglin Tomato Sauce, large and small, also quickly took action.
The capital of Fujian Province.
In Miao Hui's small supermarket, a salesperson from Qinglin Tomato Sauce walked in. The salesperson was a young man named Cheng Xi.
He is also the son of Cheng He, the regional agent of Qinglin Tomato Sauce in Fujian Province. He also just graduated and started from the bottom of his father's company.
Cheng Xi was wearing a meticulous suit. He frowned slightly when he came into the supermarket and saw Heinz ketchup displayed in an obvious place.
These low-level merchants really have breasts.
But he also knew that this was a normal phenomenon and there was nothing that could be done about it.
Businessmen pursue profits, and so do ordinary people. After all, these people are not tied to the chariot of Qinglin Tomato Sauce like his father.
There is no directly tied interest relationship, and no one will live and die for you.
Moreover, these underlying merchants are one of the indispensable sales channels.
"Xiao Cheng, why are you here when you are free?" Miao Hui was a little embarrassed when he saw Cheng Xi. After all, he had ordered Qinglin ketchup before and had been making tea with him, but now he ordered Heinz ketchup.
Cheng Xi knew the living conditions of these low-level merchants, and immediately said with a smile: "Boss Miao, of course I came here to give you money today. Put away these Heinz ketchup. Now Qinglin ketchup is available for 7 yuan." you."
"7 yuan?" Miao Hui was immediately surprised when he heard this.
Although he knew that Heinz was engaging in a price war, Qinglin's tomato sauce would definitely charge a price of 8 yuan if he didn't admit defeat. Who knew that Qinglin's tomato sauce was so domineering that he directly counterattacked with a price of 7 yuan.
Sure enough, when these big bosses fight, this is when their small businesses benefit.
"Xiao Cheng, I really need a lot of Qinglin ketchup." Miao Hui immediately took down the Heinz ketchup from the shelf in front of Cheng Xi with a smile on his face.
To be honest, he has a better relationship with Xiao Cheng after all. The price is the same and the taste is not bad. He is also willing to choose Qinglin ketchup, not to mention that Qinglin ketchup is cheaper now.
"Don't worry, Qinglin's tomato sauce will be delivered soon." Cheng Xi said with a smile, and then he went to the next store.
Elsewhere, the sales agents of Qinglin Tomato Sauce were doing the same thing at the same time. Without a sound, those low-level merchants switched sides to Qinglin Tomato Sauce.
Naturally, Heinz and Heinz Ketchup got the news quickly.
In the Heinz General Distribution Company.
When Lude received the news, he couldn't believe it: "Are you kidding? How can the other party have the confidence to do such a thing?"
He was indeed shocked by Qinglin's tomato sauce move.
Moreover, he did not dare to take the initiative, so he immediately started the video conference again and had a video call with Jack Henry.
When Jack Heinz saw Ludd, he also asked: "How is the situation now?"
Luder hurriedly reported: "Mr. Heinz, the situation is a bit unexpected. Qinglin ketchup has taken action. The other party actually supplied those suppliers with a price of 7 yuan, one yuan lower than us. In this way, what we did before It will be a waste of effort and will not be effective at all.”
"How is that possible!" Jack Heinz said with a face full of disbelief: "When we cracked the formula, we tried our best to use low-end materials, and it was the formula that our researchers thought was the most cost-effective."
"The cost of Qinglin's tomato sauce should be about the same as ours. Where do they get the courage to start such a price war?"
Ludd frowned and said, "Mr. Heinz, their country has an idiom called bluffing, which is to fake momentum to scare or confuse the enemy. The enemy may be using this method to scare us now."
"It should be what you said is possible." Heinz nodded in agreement with this statement, and then said: "However, we will not be scared. The other party will definitely lose money at this price, so we will also respond at a price of 7 yuan. It depends It depends on who can't afford to lose first. Compared with capital, the other party's entire company combined can't compare to us."
Clearly, Jack Heinz is confident.
Because their group is not just a ketchup.
Heinz ketchup is just a product. Kraft Heinz Group has a market value of more than 60 billion US dollars.
Qinglin’s tomato sauce challenge was naturally noticed by business reporters and some people who were paying attention to the matter, and it quickly spread throughout the Internet.
This shocked countless people, especially those business people who paid attention to Qinglin Company.
They were all thinking about what means the boss behind Qinglin Company would use to fight back, but they didn't expect that it would be this way.
This clearly means that they want to start a price war with the other party.
After receiving the news, many people shook their heads. It can be said that the price war is the advantage of Heinz and Hans, while Qinglin tomato sauce is an absolute disadvantage.
It is the most stupid behavior to deal with it this way.
A finance professor named Sun Jinghou directly posted a video on the Internet, which gained popularity and expressed regret: "Hey, the development of Qinglin Company has always attracted much attention. Everyone is also curious about the boss behind Qinglin Company and what he has. The means can develop Qinglin Company to the present."
"But judging from the latest 7 yuan supply of Qinglin tomato sauce, we seem to have overestimated the boss behind Qinglin Company. He chose the wrong bluff."
"If my prediction is good, Heinz and Hans will adjust their prices immediately. The most likely price will be 7 yuan to 7 yuan, which will make Qinglin's tomato sauce unstoppable."
Indeed, Heinz and Hans Ketchup responded to the challenge at the same time, and both raised the price to 7 yuan. This also let everyone know that the two sides were at a fever pitch.
After receiving the news, the finance professor named Sun Jinghou posted another video and started to spread the heat: "As you can see, as I expected, Heinz and Hans immediately adjusted the price to 7 yuan to counterattack."
"This is equivalent to letting Qinglin Tomato Sauce put itself on the fire. They will have no way to deal with it later. However, there will always be a way. If Qinglin Food Company is willing to give equity, I am very willing to do so. I came to Qinglin Food Company to help with suggestions."
When this video came out, it was quickly seen by everyone. Some people even wanted to see Qinglin Food Company’s reaction.
Obviously, no one paid attention to this matter. At this time, Deng Guang had already contacted the people in charge of domestic ketchup brands.
