Heinz Ketchup suddenly released a new product and began to promote it on a large scale, attracting a lot of attention on the Internet.
After all, this immediately reminds people of Qinglin tomato sauce.
Everyone knows that the taste of Qinglin tomato sauce far exceeds any of the top ten brands, including the most powerful Heinz.
Heinz ketchup's domestic market share has shrunk rapidly with the development of Qinglin ketchup, and it has all been occupied by Qinglin ketchup.
It has been so long now that Heinz ketchup suddenly released a new product and promoted it vigorously. No one believed it even if it was not to cope with Qinglin ketchup.
Moreover, after Heinz ketchup released a new product, another brand of Stars and Stripes, Hans ketchup, also released a new product, which was also promoted on a large scale.
Moreover, when the publicity was well known, the two ketchup brands teamed up to hold ketchup tasting events in various cities.
The purpose of this tasting meeting is very simple, that is, to let everyone know that their ketchup tastes the same as Qinglin's ketchup, so that the next capital measures can be carried out.
The tasting sessions for Heinz and Hans ketchup naturally attracted many ketchup lovers.
Similarly, domestic tomato brands have also noticed that Tianhai tomato sauce has the largest market share among domestic brands.
As the boss of Haitian Food Company, Zhuang Siwei had a headache last year.
Suddenly a Qinglin tomato sauce appeared on the market, which has been devouring the market of their Tianhai tomato sauce.
The key is that they have no choice but to invest money to crack it, hoping to break the situation, but their cracking process is obviously not as good as the two ketchup brands of Stars and Stripes.
Now Heinz and Hans, two star-spangled ketchup brands, have released new products, and they have obviously cracked the recipe of Qinglin ketchup.
The purpose of holding a large-scale tasting event now is definitely to target Qinglin tomato sauce, or to eliminate other brands like them.
If the other party really cracks the Qinglin ketchup, and after they get the Qinglin ketchup, will the two Stars and Stripes brands be merciful to their ketchup products with worse products?
By then, if they can't crack Qinglin ketchup for a long time, they may have to give up the ketchup business.
"Boss, we got all the ketchup from the three companies." A man ran in and put three bottles of ketchup on Zhuang Siwei's table.
It is the latest ketchup developed by Heinz and Hans, and Qinglin ketchup.
When Zhuang Siwei saw the three types of ketchup, he didn't care. He opened them directly, then smeared three bottles of ketchup with his fingers and put them in his mouth to taste.
He tasted Qinglin tomato sauce first. He was very familiar with the taste. He had tasted Qinglin tomato sauce more than once when it dominated the market.
Then, he tasted the two newly announced tea products, Heinz and Hans, one after another. After tasting them, his face didn't look good at all.
The taste and texture are indeed not inferior to those of Qinglin tomato sauce.
These two Stars and Stripes companies really cracked the Qinglin tomato sauce.
"Maybe Qinglin's ketchup will be in trouble, and our ketchup will be in trouble." Zhuang Siwei sighed helplessly.
Not only Tianhai Ketchup, but other domestic ketchup brands also knew about the situation of the three ketchups and knew that the situation was not good.
The technological power of the Star-Spangled Kingdom is still great.
Both companies cracked Qinglin's tomato sauce faster than they did. When these two capitalist brands deal with Qinglin's tomato sauce, they will definitely continue to encroach on their markets.
Moreover, with the large-scale trial of Heinz and Hans ketchup, the Internet was soon full of news about Heinz, Hans, and Qinglin ketchup.
Qinglin Company is naturally popular, and the news is becoming more and more popular, and more and more people are paying attention.
"Qinglin ketchup is in trouble. These two Stars and Stripes companies have cracked the formula of Qinglin ketchup."
"The taste is almost the same, and the taste of Heinz and Hans ketchup has caught up."
"Previously, Qinglin tomato sauce has been unstoppable in occupying the market. Now the two brands of Stars and Stripes will definitely fight back."
These are still comments from an objective perspective and belong to normal netizens, but there are a lot of comments that are a bit off.
“I have tried all three ketchups, and the new products from Heinz and Hans are obviously better than Qinglin ketchup.”
"Heinz ketchup tastes better, it should be made from better quality ingredients!"
"With the same taste, I would choose Heinz ketchup. After all, it is a big brand and has a better reputation."
"Since the taste is similar, Hans ketchup and Heinz ketchup are better in terms of craftsmanship. After all, they have better technology and richer experience."
These comments are obviously intended to disparage Qinglin Ketchup. After all, there is no shortage of banana people in China. Coupled with the behind-the-scenes operations of Heinz and Hans, this argument is becoming more and more common.
All this on the Internet has attracted the attention of many business leaders.
Qinglin Company has been developing rapidly, and everyone can see the potential. However, Qinglin Company has never been in trouble, and no one understands the power of Qinglin Company.
Qinglin Company is obviously in big trouble this time. It is also the first time that Qinglin Company has encountered difficulties. It may also let everyone see the means and emergency avoidance capabilities of Qinglin Company.
If this trouble cannot be dealt with, then the evaluation of Qinglin Company may be lowered a lot, or it may have been overestimated before.
Qinglin Villa.
Deng Guang arrived at the manor and saw Qin Lin immediately after Heng's and Hans's actions: "Director Qin, Heng's and Hans are obviously coming for us, we must deal with them."
"They don't know that our tomato sauce has been upgraded. When the tomato sauce from Qinlong Plantation matures, we can give them a huge surprise."
"Let's see what tricks the other party will use next." Qin Lin was not in a hurry. He could produce quality 2 tomato paste immediately, which was equivalent to sitting firmly on Diaoyutai.
Moreover, after the first batch of tomato paste from Qinlong Plantation is produced and promoted, the quality 1 tomatoes from other plantations will be almost mature enough to keep up with the raw materials, and then be promoted on a large scale.
At that time, this Hum's and Hans ketchup will be a huge surprise.
Now that the other party has created so much popularity on the Internet, it will eventually benefit them. The higher the popularity, the more benefits it will have for them.
The phone rings.
It was Chen Shengfei calling.
As the chairman of the Blue Ocean Group, Chen Shengfei, who has controlled the large group for so many years, naturally saw the current situation and troubles of Qinglin Tomato Sauce, so he called to inquire.
"Old Chen, don't worry, it's okay!" Qin Lin said with a smile in the face of Chen Shengfei's concern.
Just after hanging up the phone, the phone rang again. This time it was Ma Liwen, and then Li Qing also called, including Qin Ren, Huang Xin, and Senior Brother Chu. They all called to inquire.
It put a smile on his face, and it was always nice to have someone who cared about him when he was in trouble.
Then, the phone rang again.
This time it was Chen Li's call.
As soon as the call came through, Chen Liye asked anxiously: "Boss Qin, Hans and Heinz ketchup are obviously coming for your Qinglin ketchup. Boss Qin, do you have any solutions?"
No wonder he was anxious, and so was Sun County. The Qinglin Tomato Sauce Factory was a pillar industry in the county, and now it was being targeted by these two Stars and Stripes companies. If anything happened, it would be a huge loss to the county.
Therefore, they can be said to be more anxious than Boss Qin.
"Chen County, don't worry." Qin Lin also comforted Chen Li.
When Chen Li heard such a definite answer, he hung up the phone and reported to Sun County.
Sun County was slightly relieved after receiving Boss Qin's reply.
Boss Qin said don't worry, there must be a solution. With Boss Qin Lin's calmness and handling style, they still believed him.
Qin Lin didn't make any moves, because he knew that Hengshi and Hans Ketchup had made the heat so high, and they would definitely have a back-up move next.
But this time, he seemed to have predicted wrongly. For a week in a row, Heinz and Hans ketchup had no action at all, but their popularity on the Internet has been accumulating and has not dropped at all.
This made Qin Lin a little puzzled.
Of course Henry and Hans Ketchup couldn't have done anything, they were just making preparations.
When the popularity on the Internet has almost accumulated, they are almost ready, so they will show off their swords against Qinglin Tomato Sauce next.
Hum's tomato sauce consignment headquarters.
Rudd has had another video conference with owner Jack Heinz.
Also in the conference room were the general agents of Heinz Ketchup in several regions in Fujian Province.
Their video conference this time was naturally aimed at Qinglin Tomato Sauce.
"Mr. Heinz, we are fully prepared and have sufficient production capacity of the new tomato sauce." Ludd reported.
Jack Heinz nodded and said: "Then let's start the plan. Cut prices across the board and use capital to strangle them. Hans Ketchup will also act together."
"Okay, Mr. Heinz." Ludd nodded and said to the agents.
Their method to deal with Qinglin tomato sauce this time is also simple, which is to engage in a price war.
The tomato sauce they cracked and made costs 8 yuan, and I think Qinglin’s tomato sauce is about the same.
They plan to directly drop the price from 15 yuan to 8 yuan and ship to those merchants at cost price.
There is profit to be made in this way, and it is easy to snatch the underlying merchants from Qinglin Tomato Sauce.
Naturally, this is to beat people with money, but it is also a common method they use. Qinglin Company cannot afford a price war with them, so it will have to give up the market obediently.
Moreover, they will also target other ketchup brands in this country and seize the market before they can crack the recipe of Qinglin ketchup.
As long as the market gets it and the price eventually returns to normal or even increases, the money can be earned back quickly and even more.
After receiving the reminder, Luder also said to the agents: "I heard it, let your people start working."
The areas where these regional agents are located are important market areas for Qinglin tomato sauce, especially in Fujian Province.
The regional agents did not hesitate and took out their mobile phones to make calls. Although this time they would supply goods to those merchants at a cost price of 8 yuan, which meant they had zero profit margin, Heinz Ketchup would subsidize them.
Moreover, the market has been occupied and will belong to regional agents like them in the future. They are naturally full of fighting spirit.
So, the battle against Qinglin’s ketchup began.
…
Fujian Province has always been an important market for Qinglin Food Company, and Qinglin Food Company's products are generally promoted first in Fujian Province.
Merchants of all sizes in Fujian Province are the offline channels of Qinglin Food Company.
Miao Hui is the owner of a small supermarket in the capital of Fujian Province. This kind of small supermarket is usually managed by the owner himself and does not hire a professional manager.
Therefore, I have to do all the purchasing and picking up of goods myself.
Miao Hui calculated the goods as always. He would definitely order another batch of Qinglin leisure tea, Qinglin medicinal wine, and Qinglin tomato sauce.
These three items are also popular and mainstream.
When Miao Hui was registering, a young man in a suit walked in: "Boss Miao, how are the sales of ketchup going?"
Miao Hui looked at the young man and smiled awkwardly: "Hu Sales, I have told you several times that our supermarket has always ordered Qinglin tomato sauce."
Salesperson Hu smiled and said: "Boss Miao, this time is different. Have you read the news? The Heinz ketchup we represent will not be worse than Qinglin ketchup, and this time, we can give it to you for 8 yuan." Supply.”
These words made Miao Hui stunned for a moment.
Qinglin's tomato sauce is easy to sell, but his purchase price is 14 yuan, and he sells it for 15 yuan, making a profit of only one yuan.
If Heinz ketchup is not tastier than Qinglin ketchup, and the other party gives him a purchase price of 8 yuan, even if he only sells it for 12 yuan, the profit will be 4 yuan.
He knew that this must be Heinz's price war, and it would definitely resume in the future, but wasn't it the time when their bosses were fighting that they were benefiting?
Thinking of this, Miao Hui hurriedly said to Hu Sales: "Hu Sales, why don't you get some to try?"
"Boss Miao is a smart man." Hu Sales revealed a smile and settled another family.
The same thing is happening elsewhere.
Moreover, it is not only the agents of Heinz who are taking action, but the agents of Heinz Ketchup are also taking action, and they also provide the products at the price of 8 yuan to the merchants.
The formula they cracked and Heinz cracked cost about the same.
Unknowingly, merchants of all sizes switched over and ordered Heinz and Hans ketchup because of the price.
As the general agent of Fujian Province, Cheng He (Chapter 103) also quickly received the report. He has a group of people who will continuously analyze and collect market conditions every day.
Therefore, as soon as evening came, I discovered an abnormality in the market conditions. According to big data, many merchants should have sold out of Qinglin tomato sauce today, so I would place new orders for them.
But today is almost over, and most merchants have not placed orders yet.
Cheng He was not stupid. He knew something must have happened and immediately called his men to investigate.
It didn't take long before a subordinate hurried to him and reported: "Mr. Cheng, something bad has happened. It's Heinz and Hans ketchup. They are supplying ketchup to those merchants at a price of 8 yuan. The merchant who originally ordered today All ordered from Heinz and Hans.”
"What? 8 yuan?" Cheng He was immediately shocked. He immediately knew the intentions of Heinz and Hans Ketchup. They still had to use capital means to fight a price war.
"Gene Era"
But the price they get from Qinglin Company is 11 yuan.
Not only Cheng He, but almost all the regional agents of Qinglin Ketchup discovered the anomaly, and at the same time got the news that Heinz and Hans Ketchup were going to start a price war.
This made the regional agents of Qinglin Tomato Sauce feel bad.
They directly give 8 yuan to the merchant, how do you deal with this? Even if he intends to fight for a share of profit without doing anything with the other party, he has no ability.
Compared with the regional agent of Qinglin Tomato Sauce and the Heinz sales headquarters, Lu De disappeared after receiving the report from his subordinates, with a look of joy on his face.
As expected, 8 yuan was supplied to those merchants, and those merchants surrendered one after another.
These low-level merchants are the last link in offline sales. They are different from agents. They make their own money without signing a contract. They can be induced by inducements.
Given the price of 8 yuan and the huge profit, almost many merchants will be tempted.
As soon as this capital method came out and the price war started, Qinglin Tomato Sauce was doomed to lose!
