On the one hand, it is Murray's concentration that collapsed after he tried his best.
On the other hand, Djokovic came prepared with all his plans.
One back and forth, one addition and one subtraction, the entire gap was widened directly, and the quality of the entire final set plummeted.
Murray couldn't keep up with Djokovic at all, and the game was one-sided.
There is no comparison with the game of "Gawain VS Wawrinka". Even compared with the final game of "Gawain VS Nadal" and "Gawain VS Tsonga", the overall intensity is not at all One thing, it is really hard to imagine that this is the level of a Grand Slam semi-final.
"6:1".
Djokovic swept through and won the deciding set, defeating Murray in the last five sets, reaching the French Open final for the third consecutive year, and once again challenging the Roland Garros championship trophy. This time, his opponent in the final was finally no longer Nadal.
At first, Federer met Nadal in the French Open finals for three consecutive years, but hit a wall for three consecutive years. It was not until he met Soderling in the fourth year that his dream came true.
Now, Djokovic has been attacked by Nadal in the French Open finals for two consecutive years, and then in the third year, there was a good opportunity for Nadal to be eliminated. So, can Djokovic finally realize his dream of Roland Garros?
Everyone is paying attention, and the crowd is excited——
However, after witnessing the match between Djokovic and Murray, and looking back at another men’s singles semifinal, the heated discussion on social networks simply couldn’t stop.
Only when there is comparison can there be superiority and inferiority.
Precisely because people are full of expectations for the giant battle between Djokovic and Murray, precisely because people have gained confidence from the excitement of the previous semifinal and paid more attention to the second semifinal, precisely because the second semifinal also Entering the final set, the expectations were completely off the charts...
Everything is pushing the audience's expectations to a new level. However, the cruel reality has made all expectations come true. Not only is it disappointing, you can even hear complaints and curses against Djokovic and Djokovic. Murray's doubts were palpable.
At the same time, precisely because of this, more and more eyes are looking back at the first semi-final. At this time, we can see the quality of the match between Gawain and Wawrinka, which lasted from the first point to the last point. Ups and downs, wonderful, both players showed their top level and gave the best performance in the game on both offense and defense.
In particular, the final set was thrilling and ups and downs, and the long-set final was still exciting, with unresolved excitement and tension throughout.
Wawrinka is very good, very, very good, but Gawain also made the audience shine again, and even the most stubborn and extreme anti-fans were impressed - compared to the second semi-final between Djokovic and Murray In other words, Gawain's hard work and tenacity are much more pleasing to the eye.
In a rare sight, negative comments on social networks have almost disappeared, and those anti-fans who continue to complain about Gao Wen also said sourly,
"At least Gawain didn't stretch his crotch like Murray."
"Compared with Murray, Gawain is already a bit decent."
"If Murray can be called a giant, then Gawain should be too."
Is this... a blessing in disguise?
Judging from various signs, the winner of two consecutive Grand Slam championships who suddenly made his debut seemed to have finally conquered the passers-by with such a game——
In a failed fashion.
Who would have thought that after the game "Djokovic VS Murray" ended, it was the "Gawain VS Wawrinka" game that ended the day before that sparked heated discussions on social networks?
Then, unexpectedly, Nike appeared.
Nike has been focusing on the basketball and football markets all year round. When top superstars set records or stir up topics in games, you can always see them. They follow up immediately and promote the brand image, either through pictures or videos. Or corresponding activities.
However, they have been slightly slow to take up tennis-related activities, even Federer and Nadal are no exception. They follow the players' performance on the court and keep up with the times.
The latest promotion activities always seem slow, even a little careless and indifferent, and the market attention is obviously not at the same level.
However, this time, Nike rarely kept up and launched a small promotion event——
"Keep-fighting, keep-pounding (keep-fighting, keep-pounding)."
Nike edited a 30-second video clip based on Gao Wen's performance in this year's clay court season. With the fierce drum beat, you can feel the beating of your heart. The sharp editing completely ignited the scene, and finally showed Gao Wen's last point against Wawrinka. Running wildly to finish.
However, in the video, Gawain has been running, the tennis ball has not landed, and the game has not ended, as if it will continue like this forever.
It is very rare that Nike does not celebrate a victory or a championship, but pays tribute to a defeat.
At the same time, this is also the first time that Nike has implanted the slogan "Fighting, Fighting, Keep Fighting" in Gao Wen's related advertisements. Later, this officially became Gao Wen's exclusive slogan and was registered as a trademark in the Nike system. Following Federer and Nadal After Dar, Gawain also has his own exclusive trademark.
There is no doubt that Gawain shined Roland Garros with his hard work and fighting. There is nothing more suitable than this stadium to show the perseverance and courage to fight. Even if it fails, it is still worthy of celebration - —
Nike seized the opportunity and officially established Gao Wen's brand image.
Of course, Nike did not cooperate with commercial promotion or any benefit promotion, so the impact of the video cannot be directly seen from the sales figures; but it was precisely because there was no commercial promotion and it was just an image-building activity without any commercial benefits that it detonated Hot discussion.
In Asia alone, this short video has received one billion clicks. In China, the hashtag has been at the top of the search list for a full 24 hours. Its popularity is completely unstoppable and has spread globally. Earned over three billion clicks.
Appalling!
Facts have once again proved Nike's keenness. They sensed business opportunities and seized them. After a series of activities during the clay court season, Gao Wen has gradually blossomed into a superstar. This is the fundamental reason for Nike's change of attitude. In the last game The semi-finals play an important role.
One step, one footprint.
The plan that Nike is looking forward to realizing in Gao Wen is evolving into a reality, even exceeding Nike's expectations, writing a series of miracles.
Perhaps, the tennis market that has been developed and cultivated by Federer, Nadal, Serena Williams and Sharapova has now ushered in a new breakthrough opportunity, which can further tap the potential on a global scale, not just in Asia, but also in high-end countries. Wen has also demonstrated its appeal in other markets.
Moreover, in this competition, Nike has already taken the lead.
So, what’s next?
