In the world of competitive sports, the top players stand under the spotlight, roaming among the cheers and applause, using their wonderful performances to continuously challenge their opponents, challenge their limits, and challenge themselves, so as to "go higher, faster, and farther" "The spirit blooms with endless energy.
However, people often overlook one thing. Without the audience, there is no stage, and without fans, there is no passion——
Every spectator who pours his passion and enthusiasm into the game uses his soul and life to ignite the gorgeous fireworks. They are an indispensable part of competitive sports, and they are also the key to the passion of competitive sports. Without them, competitive sports may not be the same. The charm will be cut in half.
Let's imagine--
There is no Anfield Stadium where everyone is singing "You'll Never Walk Alone", there is no El Clasico shouting at the top of one's voice, there is no Staples Stadium with Hollywood superstars watching the game in the front row, there is no Palace of Auburn Hills with everyone holding a glass of beer. There is no All England Club where celebrities gather...
So, how lonely must competitive sports be.
Tennis is no exception.
The atmosphere of the entire game is completely different if there are spectators or without spectators; if there are more spectators or fewer spectators, the state of the competition may also be completely different.
It is precisely because of this that after experiencing the overwhelming boos at Melbourne Park, being able to feel those cheers and applause at Roland Garros is indeed very meaningful to Gao Wen. Even at the Suzanne Lenglen Stadium, he can also feel it. To the energy of this venue like no other.
so--
"Thanks for coming to watch my game."
Gawain said.
Xinner was slightly stunned. He did not expect Gawain's words at all, and his brain stagnated briefly:
Shouldn't he be the one thanking Gawain for giving him a chance to watch Gawain's game up close again and touch the heartbeat of his dream?
But why is Gawain thanking himself?
But Sinner raised his chin and stared into Gawain's eyes. He could clearly see the sincerity and splendor in those eyes. The emotions from the heart were like the sunlight falling on the blue ocean, creating a layer of sparkling waves. , the whole world bloomed together, and my mood couldn't help but soar.
Lightly, happily, soaring all the way.
Uncontrollably, his heels left the ground, as if he was feeling the surge of joy and happiness with his body, and Sina's face also brightened.
"Gaowen, one day in the future, I hope to be able to stand and play at Arthur Ashe Stadium like you."
The simple words, without any fancy words, clearly showed the vigor and publicity of the young man's mind, which made Gawain's smile bloom.
"The spectators at the Stade Philippe-Chatier may be very, very disappointed."
One sentence made Sina feel embarrassed. He scratched his head cautiously, and the smile at the corner of his mouth became uncomfortably shy. It can be seen at this time:
This is a child.
Gawain gently patted Sinner's head, bent his knees, lowered his center of gravity, kept his eyes parallel, looked into Sinner's eyes with a sincere and calm attitude, and conveyed his inner thoughts.
"I believe you can do it, whether it's Arthur Ashe or Philippe Chartier."
Suddenly, Xinner's eyes brightened again, surging with excitement and excitement, as if he could see the blueprint for the future slowly laid out at a glance.
The "post-90s" generation has just emerged, and the "post-95s generation" is ready to take action. However, the "post-00s generation" has already appeared at the end of the horizon. The generational change is slowly approaching. The future is indeed worth looking forward to.
Here, the 2015 French Open slowly kicked off, the flames of war were ignited, the first round showdown was in full swing, and the clay court season finally reached its climax.
On that day, Gawain once again became a hot topic of discussion on social networks. It is foreseeable that this is not the first time, and it obviously will not be the last time.
This time, the focus that successfully triggered the traffic frenzy was Nike’s “Jersey Event”——
When Nike completed the post-production of the special event where Roland Garros Gauvin met the lucky fans and uploaded it to the public, it quickly became popular all over the Internet.
Definitely not just because this is the first jersey event in the history of the tennis program, but more because of the effect of the entire event:
Yannick Sinner.
This lucky fan finally got his own name in the special event. He is no longer a "fan" symbol, but a real person. He has his own life, his own dreams and his own expectations, and he is truly related to Gao Wen. It creates a bond and allows people to see the true face of the fans.
Moreover, Gawain reciprocated the favor with a sincere and enthusiastic activity. While realizing Sinner's dream, he also completed another level of his mission, linking his performance on and off the court, allowing people to see a more A real and more concrete image of Gawain.
This is a two-way journey and a win-win situation.
As a result, social networks exploded.
In just twenty-four hours, the video released by Nike’s official account not only easily broke into the top three of the hot search list, but also set off a frenzy of discussion:
Compared with the 500,000 retweets and 1.3 million likes, what is really eye-catching is the more than 300,000 comments——
Everyone is talking about it.
Some people complain that it is a "performance", some people think that "everything is arranged", and some people think that "it is just a show". However, on the opposite side of these negative remarks, there is an outpouring of praise and affirmation. Most netizens I saw the sincerity conveyed by those eyes and expressions.
Praise, affirmation, adoration...positive comments absolutely prevailed and were spread out across the board, once again making people feel Gao Wen's soaring popularity.
There is no doubt that the young Gawain is becoming the idol and role model for countless young people with his extraordinary performance and miracles.
The domineering and strength displayed on the field, and the humor and sincerity displayed off the field, gradually outline the outline of a new iconic character.
Later, people broke the news one after another, including Sinner's first encounter with Gowan at the US Open last year, including Gowen's return to Susan Lenglen for after-sales service after the game. These off-camera details further proved that the players and The two-way bond between fans once again makes people feel the charm of Gawain.
Nike, over the moon.
Although the origin and process of the entire jersey campaign deviated slightly from expectations and was obviously not a project in Nike's plan, the effect of the campaign far exceeded expectations and fully detonated traffic in the final stage. It not only successfully stimulated jersey sales again, but also successfully demonstrated a high The charm of writing.
Nike officials did not release specific data, but judging from the second quarter jersey sales statistics, we know how satisfied Nike is with this event:
In the second quarter, Gowan's jersey sales increased instead of falling, and even improved on the historic sales figures in the first quarter.
incredible!
Unbelievable!
Obviously, Gao Wen is slowly showing his market potential, and has proven with actual actions that Nike should raise the bar a little higher for Gao Wen's positioning——
Next stop, superstar?
(End of chapter)
