ATP, expectations have reached a new level. Almost every Masters tournament is a highlight. Everything is due to the emergence of one player:
Gawain.
After winning three consecutive Masters championships, Gao Wen's winning streak has completely continued the focus of the conversation.
Topic, topic, topic, the hot spots originating from "Big Four VS Challengers" have reached a new level with the strong rise of Gao Wen. There is no need to deliberately provoke or concoct the focus, and the focus is constantly emerging. The clay court season is endless. Certainty has never been more desirable.
Nike, ecstatic.
To this end, Nike finally planned a large-scale project——
finally!
For Gao Wen, of course, to be more precise, it should be for selling jerseys, because Nike finally realized that tennis jerseys also sell well.
Unprecedentedly, Nike has planned a promotional project specifically for jersey sales for the first time, a unique treatment that neither Federer nor Nadal enjoys.
With a five-day deadline and a little bit announced every day, Nike will slowly unveil two sets of customized jerseys for the Gowan clay court season, one specially prepared for clay court and the other specially prepared for the French Open.
Gawain's personal logo, jersey and shorts, sneakers, jacket, tennis cap.
Five days, five parts.
At the same time, after one part is announced every day, there are two corresponding side activities.
The first is whimsical ideas. Netizens are welcome to modify the jerseys, design jerseys for Gao Wen or provide opinions. In the end, Nike will choose the three works with the highest retweets and likes. The prize will be a jersey signed by Gao Wen.
The second is image design. Netizens are welcome to show their talents and design a cartoon image of Gao Wen based on Gao Wen's customized jersey. Nike will also select the three works with the highest retweets and likes. The prize will be sneakers and tennis balls signed by Gao Wen. equipment.
Finally, all valid participants of the above two activities will enter the final lottery, and Nike will randomly select a grand prize winner through the official platform——
During the three-day and two-night trip to Paris, not only will he go to Paris to watch the first round of the French Open, but he will also have the opportunity to meet Gao Wen in person.
carnival!
Party!
Nike is really generous.
In fact, the controversy and accusations were only a week ago:
Thanks to the Sunshine Double Crown, Gauvin's popularity in North America has soared to a new level, and jersey sales have set an incredible record.
Some people may complain that it is because the NBA playoffs have not yet started and the NFL is in the offseason, so there is a lack of competitors. This is the opportunity for Gao Wen to rise; but records are records, and sales figures do not lie. Social network The frenzy is even more clearly visible. These are objective facts.
As a result, Nike, which lacks enthusiasm in selling tennis jerseys, has been criticized——
But the key is, will Nike struggle with sales?
No, definitely not.
Not only will it not happen, but Nike has been targeting the Chinese market for too long. They would be fools if they missed the opportunity again at this time.
In just one week, Nike responded positively, not only announcing Gao Wen’s clay court season jersey, but also supporting activities.
Such treatment is unprecedented, and I'm afraid it will be difficult for anyone to do so in the future.
If you don't take action, it's enough. If you take action, Nike once again shows its courage and dominance as the leader in the industry.
In short, as Monte Carlo gradually approaches, the discussion on social networks continues to rise, and expectations have reached a new level.
Topics are everywhere.
However, these off-court factors are not important to tennis players. The only thing they need to focus on is their performance on the court, otherwise everything will be in vain.
Before coming to Monte Carlo, Tobias asked Gawain again for his opinion to see if Gawain was willing to partner with Dimitrov in doubles.
After experiencing the Sunshine Double Championship, although Dimitrov's condition has improved slightly, he is still far from the best, and even below the average level.
For Dimitrov, the grass court season is his time to shine. Strictly speaking, clay soil is not the surface he is best at and suitable for; but the grass court season is too short and he does not have enough time to slow down. Adjust slowly, if you want to adjust, you have to start on clay.
In particular, Dimitrov needs to defend the huge points he gained in last year's semi-finals at Wimbledon this year, so he needs to perform even more well.
The clay court season carries different responsibilities for Dimitrov.
It is precisely because of this that Tobias believes that Dimitrov needs to start from doubles to find his touch, and Gao Wen is undoubtedly the best choice.
Tobias understands that they are both singles players and there is no reason to stay in the doubles arena; moreover, Gawain has given Dimitrov enough help, and participating in the doubles in Indian Wells is already an unexpected surprise. Coming to Monte Carlo, he shouldn't ask for more.
But after thinking about it, Tobias still couldn't refuse the idea.
It can be seen at this time that Tobias is still more or less guilty. He has been focusing on Gawain for the past half a year, so that Dimitrov was in trouble.
In the past month, Tobias has also been looking for ways to make amends, hoping to help Dimitrov get back on track, but at the same time, he does not want to affect Gao Wen's season preparations.
Therefore, Tobias asked very carefully and repeatedly stated that Gawain did not need to force himself.
But what was unexpected and reasonable was that both Agassi and Sampras agreed——
Adapt to red soil.
For Gao Wen, he really needs more playing time on clay.
If Indian Wells is purely about helping friends, then Monte Carlo this time is the same as Doha at the beginning of the year and the Imperial Capital last year. It is purely a tactical consideration. Even if it is not Dimitrov, they also hope that Gao Wen will sign up for doubles. .
In this way, everyone is happy.
Of course, what Sampras and Agassi didn't know was that after Gawain nodded and agreed, it was Dimitrov's team that had disagreements.
Rashid, Dimitrov's coach, objected.
In Rashid's view, Gao Wen is not a clay court expert. Dimitrov obviously has a better choice in choosing a clay court doubles partner; moreover, Gao Wen and Dimitrov's relationship in Indian Wells As a partner, the effect is mediocre. Dimitrov should try something different.
From a theoretical perspective, Rashid's advice is very professional and objective, without any problems. This is his opinion as a coach.
But in Tobias's opinion, he doesn't think so. He thinks that Rashid has selfish motives and is targeting Gawain; and, "Gawain has already agreed, and now you are going back on your word?"
Rashid refused to give in, "That's your problem. If you ask the other party rashly without asking for my opinion, I don't need to be responsible for your impulse."
Dimitrov was caught in a dilemma.
In the end, Dimitrov still sided with Tobias. He believed that the purpose of cooperating with doubles was to adapt to the venue, and there was no problem in partnering with Gawain.
Rashid was furious.
"Gregor, you will pay for your emotional behavior."
The words are a bit heavy.
(End of chapter)
