Buzz…
There was a roar above the eardrums, and it seemed that one could clearly feel the continuous impact of the rolling heat waves, one after another, stirring up layers of turbulence.
MacDonald opened his mouth in disbelief, and his brain experienced a very brief short-circuit. Then, a burst of pure joy and happiness burst out, filling his entire chest, and finally bloomed at the corner of his mouth, and he truly felt the madness. So gorgeous, I couldn’t help but want to cheer.
The first thought that comes to mind is, "Can I pre-order the jersey for the clay court season now?"
Macdonald already has Gao Wen’s custom-made Australian Open jersey.
After Gowan won the championship, Macdonald purchased two pieces as a souvenir for his collection.
In fact, based on the relationship between MacDonald and Gawain, if he wanted, Gawain could give it to Gawain for free. Nike would supply Gawain in unlimited quantities anyway; and Gawain could also sign it as a souvenir.
But Gao Wen's gift is one thing, buying his own jersey to show his support is another.
Moreover, it’s even more different now——
A jersey is just a jersey, but it is more than that. It is a cultural phenomenon, a social impact, and a historical turning point.
As a Chinese citizen and a descendant of Chinese descent working hard in North America, Macdonald's mood is completely different from that of other young people.
As soon as Macdonald's words came out, there was a surge of chatter beside him.
“Not yet, and I don’t know what Nike is dawdling with.”
"I asked, and there is no such precedent in tennis, so Nike is not preparing to open pre-sales at all."
"Moreover, tennis has never been a key project for Nike. The market is too small. They are busy competing with Adidas for the basketball and football markets."
"Yes, even the treatment of the top players is nothing special. I feel that Nike is a little indifferent to the tennis market."
"If we all call and write emails to Nike asking when Gao Wen's jersey will be released, do you think Nike will take any action?"
"I heard that the Gao Wen fans in China are preparing to organize related activities. They said that since Nike does not pay attention to it, they should let Nike pay attention. They need to let Nike see that the Gao Wen fans are taking action. This market is here It’s there, so Nike would be an idiot not to take it seriously.”
"That's right, Nike signed Gao Wen just for the Chinese market. Why don't you act quickly now?"
MacDonald had no room to speak at all, and was drowned in words in an instant——
If you think about it seriously, it is indeed true.
When Nike signed Gao Wen, it was aimed at the Chinese market from the very beginning. But now, the Chinese market has indeed exploded with incredible potential, and has even caused such an effect in the North American market. I am afraid that even Nike was caught off guard.
From Federer to Nadal, from Serena Williams to Sharapova, Nike has actually achieved countless brilliance in the tennis market. But objectively speaking, the depth and breadth of the tennis market are smaller than those of football, basketball, rugby, etc. Still incomparable.
Tennis has always played a very limited role in the business landscape of the two giants Nike and Adidas, which is also one of the important reasons for the rise of other small companies; even in business plans and marketing, tennis has a very limited proportion. High, just look at the proportion of tennis superstars appearing in the comprehensive advertisements of the two giants——
It was never the point.
If it must be said, the influence of Federer and Serena Williams in the world is indeed extraordinary, and this is how they can occupy a place for tennis.
It is precisely because of this that Nike did not expect the influence that Gao Wen would explode, and this time the marketing obviously failed to keep up.
If it hadn't been for the front-page headlines from the Los Angeles Times, ordinary fans might not have realized that history was being made.
But it doesn't matter.
Anyway, Gao Wen's career has just begun, and it's too late for Nike to launch a new plan from now on.
Assuming that Gao Wen's market influence increases step by step, based on North America and China, and expands to the world, what will happen?
Perhaps, Gao Wen's status in Nike will also undergo subtle changes; perhaps, even tennis's status in Nike and other sports brands will also change.
this! That’s the real influence!
Just like Michael Jordan back then, he single-handedly changed the entire jersey and sneaker sales market, revitalizing the entire industry and even the entire sport.
Therefore, neither Federer nor Serena Williams can accomplish this feat. Can Gao Wen become the key factor in promoting quantitative change to qualitative change?
Thinking of this, Macdonald smiled again, sincerely happy for his friend.
Last August, Nike made a desperate move and won Gao Wen's contract in a head-to-head battle with Adidas. Now, Gao Wen has repaid Nike's trust with unparalleled performance. From any point of view, , this cooperation is all made by Nike.
"Double crown of sunshine..."
MacDonald couldn't help but sigh.
Then someone next to him asked, "Mike, did you expect it? Gao Wen won the Sunshine Double? If I remember correctly, he seems to be the youngest player in history to accomplish such a feat, right?"
MacDonald nodded without any hesitation, "I never had any doubts."
The young players couldn't help but cast envious looks, whether it was because of the friendship between MacDonald and Gawain, or because MacDonald had fought side by side with Gawain——
They have actually heard too many legends about Gawain in the team.
That confidence is not blind favoritism, but a kind of trust and certainty that is conveyed from the inside out, and finally forms a unique bond.
Unfortunately, Gao Wen has left the Bruins, and they have missed the opportunity. But think about it from another angle, the Bruins still carry the reputation and prestige left by Gao Wen, and they will inherit Gao Wen's wish and once again lead the Bruins to write glory. , and then they will also embark on their own professional journey.
Who knows?
Maybe, one day in the future, they will also have such an opportunity in the ATP professional arena, facing Gao Wen across the net and becoming their opponents on the court?
As I thought about it, my blood boiled.
Then, there was another burst of bluffing, interrupting the associations in the mind and bringing people back to reality.
"Have you read the specific report in the Times?"
"If Gao Wen performs well in the clay court season, he may replace Novak and become the new world No. 1 after the French Open."
"Of course, the clay court season is more difficult. After all, Novak and Rafa are both strong on clay court, and the players from our North American system are not very good. But as long as we maintain the momentum, it is possible to achieve the grass court season or the subsequent North American season. Anyway, the initiative now lies with Gawain."
(End of chapter)
