"... As for what has changed, I can't tell now. Maybe, we can only know the answer when we see me on the field again after this storm is over."
Wise, calm, mature and profound.
It was a simple question, but Kelly could deeply feel the wisdom of life hidden in Gawain's words. This open-mindedness and calmness were obviously not what an eighteen-year-old boy should have, but before Kelly and Raul could speak, , Gawain changed the topic and added another sentence.
"However, this storm is still exciting now, so let the storm fly for a while longer."
Light, playful, teasing, humorous.
A small turning point, Gawain once again showed the vigor and vitality of having just made history and won the championship. The confidence exuded from the inside out made people smile, and then the smile lightly raised at the corner of his mouth. Kelly and Raul exchanged With a glance, both parties can see the admiration in each other's eyes.
The "Today Show" has been on the air for so many years, and the hosts have interviewed thousands of people from all walks of life, including many superstars and legends in competitive sports, but this young man who was born out of nowhere Players can still make people shine and leave a deep impression, which is really rare.
Before the interview ended, Raul said with a smile, "I must admit that I haven't watched your game for the time being, but I'm starting to be interested now, and I'm very much looking forward to your return to the court."
Gawain silently raised his right hand, folding his index and middle fingers, making a praying gesture, "Let us hope that it will be a victory."
In an instant, the fish tank live broadcast room burst into laughter again.
From inside the fish tank to outside the fish tank, there were crowds of people, laughter kept coming, and the surging crowds of people continued in Rockefeller Plaza.
From inside the live broadcast to outside the live broadcast, hot discussions continued, overwhelming, and the majestic discussion frenzy covered all corners of social networks with unstoppable momentum.
When the "Today Show" live interview ended, the average number of viewers was fixed at 5.2 million, and the highest instant viewership reached 6 million. Such viewership figures created a new high for the program itself in three years, and it was the highest since 2008. The highest viewing moment exceeded 6 million for the first time.
The entire program team was beaming with joy. No one expected that this live broadcast would be so successful.
More importantly, when interviewed later, both Raul and Klee said that there was actually an interview outline at the beginning. They both thought that the young player should be very nervous when he appeared on a live broadcast for the first time. Even if the interview outline was prepared, the answers would be May be rigid and lack vitality.
However, in the end, the interview content was all out of the outline. Even the ten-minute interview session, Raul and Klee did not want it to end so quickly.
"I like the tone and expression of his conversation. It's so refreshing and makes you smile. To be honest, I'm looking forward to having more conversations with him."
Raul said so.
The success of the "Today Show" is only part of it. The sensation on social networks is the main body of the heat wave, and everyone is witness to it.
After the live broadcast, Nike official and Gao Wen’s official social network accounts announced the press release one after another:
Gao Wen officially signed with Nike!
Although all netizens had already guessed it, the official confirmation still caused a stir again, and the entire publicity effect exploded with amazing energy——
Nike, as expected of Nike, acted quickly and decisively. It had only been sixteen hours since Gao Wen won the championship, and the signing had already been completed. Some people speculated that Nike had actually signed a contract with Gao Wen after the semi-finals. But the announcement was tactically postponed until after the finals.
If this is true, then Nike's courage is even more admirable.
At the same time, Nike's official press release also announced that at 2:00 pm New York time, they will officially hold a press conference to announce Gao Wen's joining; and will announce a series of major news at the press conference.
"Stay tuned."
In just one sentence, you can deeply feel the confidence of Nike.
Subsequently, the major news media were all excited, because Nike and the IMG agency jointly issued an invitation letter, inviting more than 600 media from all over the world to the famous Lincoln Center, where they were about to hold a grand press conference.
Such treatment is unique, and even the signing of the contract by the Big Four is not necessarily so serious, so that all the news media are inquiring about the inside story, trying to exclusively break the news in advance.
In just a few hours, the storm surged.
However, Nike was tight-lipped internally, and various speculations emerged one after another. It was not until two o'clock in the afternoon that the press conference was officially held, and the mystery was unveiled.
Nike completed the signing ceremony with Gao Wen under the baptism of flashlights of the entire media, and showed Gao Wen's US Open championship commemorative jersey to the media; then, Nike announced its decision to officially develop Gao Wen's product line, including jerseys and shorts. and a full range of sneakers.
Heavy hits one after another!
Although Nike did not inform the media of the 1.5% dividend, the existence of the product line has already demonstrated Gao Wen’s unique status and has truly skyrocketed.
Later, rumors came out within Nike that the most noteworthy thing about Gao Wen’s exclusive contract was not his top-level net worth of two million US dollars per year. There was also an even more noteworthy focus. As for what the focus was, it left a suspense. The media speculated and there were noisy rumors in the industry.
However, this is still not the end.
At five o'clock in the afternoon, Wilson, a century-old tennis racket brand with the world's largest market share and the world's largest sales volume for many years, held a surprise press conference and invited 300 reporters to the scene to officially announce a strategic cooperation with Gao Wen. A special racket will be customized for Gawain to accompany Gawain on the field——
Following Sampras, Steffi Graf, the Williams sisters, Federer and other legendary stars, Gao Wen has also become a member of the Wilson tennis racket brand.
Both front and back, Gao Wen's tennis equipment sponsorship has been fully announced. Even as a new Grand Slam champion, the speed of brand sponsors is still astonishing. From the side, you can deeply feel Gao Wen's popularity. The bigger the brand. The more sponsors understand the importance of seizing the market.
Gulu Gulu, as Gao Wen himself said, everything happened too fast. Ever since he reached the top and won the championship, time seemed to have pressed the fast forward button, whizzing by one after another like a whirlwind, and he had not had time to savor it. Breaking news comes one after another, breathlessly.
Of course, this is definitely not all. There is still a long list of brands waiting to sign Gao Wen for endorsement, but Tobias very smartly slowed down and did not rush to finalize all endorsements overnight. In the first step, he still focused on Gawain's identity as a tennis player and established Gawain's professional image.
As for other brand sponsorships, they can all wait.
Moreover, sponsorship is not everything. After Gao Wen made history, the radiating surface of the championship halo is beyond imagination, and the crazy movement of the world is still accelerating and accelerating.
