Times make heroes.
Many times, for a hero to make a brilliant debut, it still takes time and special circumstances to stand out, just like the current situation.
On the front foot, Knox's move to break the deadlock caused all major brands to focus on Gao Wen, and brands coveting the Chinese market became restless.
On the back foot, Raonic, Dimitrov, and Thiem were eliminated one after another. In the blink of an eye, the youth storm in the men's singles arena was the only one left.
It is hard to imagine that just two days ago, the media was still shouting "Youth Storm Sweeping Flushing", and the thunderous shouts were still ringing in their ears. Then only Gao Wen and Bencic were left in the singles field. Youth represents the fact that the situation was overturned so quickly that it caught everyone off guard.
In an instant, the eyes of major brands were focused on Gao Wen, and the value of this single seedling was obviously going to rise again.
And, that's not all.
Compared with the second half, the top eight matchups in the men's singles first half are really full of highlights.
A duel between the Big Four, "Djokovic VS Murray", naturally needless to say, it has been a much-anticipated contest since the draw results came out, and now it has finally arrived.
The Asian storm of "Takafumi VS Kei Nishikori" is the focus of the topic on another level.
Looking at the men's tennis world in the past two decades, there have actually been many outstanding Asian singles players.
For example, Kimchi's Li Hengze reached the top 16 of the US Open in 2000, becoming the first Asian male player in history to achieve such a feat. His career-high ranking reached 36th.
For example, Thailand's Paradong-Srichaphan has reached the top 16 in all three Grand Slams except the French Open. He is also the first Asian male player to rank among the top ten in the world. The highest is ninth.
For example, Uzbekistan's Denis-Istomin has also advanced to the top 16 of the three Grand Slams outside the French Open, and defeated Djokovic in the second round of the 2017 Australian Open. Career-high ranking of 33rd.
For another example, in 2018, Kimchi’s Zheng Hyun shined at the Australian Open, defeating Medvedev, Zverev Jr., and Djokovic to reach the semi-finals, especially when facing Djokovic. At that time, "defeating Djokovic in Djokovic's way" shocked the entire tennis world.
To put it simply, Asian male players have also achieved a lot, but overall they still have not formed a collective strength, at least they have not been able to blossom and fully demonstrate their competitiveness like female players.
Until this year’s US Open.
The twin stars of Gawain and Kei Nishikori shine brightly and create countless histories. Not only will the winner of the two become the first Asian male player in history to reach the semi-finals of a Grand Slam, but the duel between the two players is a grand slam in itself. The unprecedented first Asian collision in the Grand Slam quarterfinals——
In fact, let alone the quarterfinals, even in the qualifying rounds, the two Asian male players have not faced each other very often.
From all aspects, this game is a focus battle. Just the encounter has already made history. Especially the ratings in the Asian market, it is now conceivable that it will inevitably reach new highs.
Thanks to this, major brands have focused their attention on Gao Wen even more intensely. It can truly be said that every move affects everyone's concern.
The weather. Convenient location. People and. everything's ready.
Of course, the "momentum" is already in place, but whether it can be grasped depends on the performance of the players themselves.
Just like the game between Gao Wen and Wawrinka, under the watch of brand representatives, Gao Wen conquered the Louis Armstrong Stadium with an unparalleled performance and became the only "post-90s" player to successfully break through. This made the Crocodile's breakthrough The action created subsequent storms.
When Knox impulsively issued the invitation, he obviously did not expect the direction of things, but it was precisely because of his sudden stroke of genius that he successfully brought the commercial market battle hidden behind the fierce competition of the US Open into a new era. At a high level, things are developing out of control.
Be it Gawain or Kei Nishikori, the eyes now focused on the two Asian players are intertwined.
Although the two players represent the Chinese market and the Neon market respectively, the market strategies after segmentation are definitely different, but from a global perspective, they can both represent the strategic direction of the Asian sector. Naturally, all those who have feelings about the Asian market Brands you are interested in will not be missed.
It’s not just sports brands, it radiates into all walks of life in all aspects. As long as the brands that pay attention to tennis will not miss this game, in a sense, the “economic value” of this game has already It surpassed the much-anticipated "Djokovic VS Murray".
In a sense, if it were "Wawrinka VS Kei Nishikori" or "Gawain VS Raonic", it might not be able to create such a sensation; it is precisely because of "Gawain VS Kei Nishikori" , the feat of two Asian players joining hands to write history successfully detonated this turbulent wave.
If you close your eyes, you can hear a wave sweeping the world, quietly surging, and the sound is getting louder, waiting for the moment of release.
So, what now?
Once again faced with an opportunity, once again standing at the crossroads of making history, what kind of answer will Gawain hand over? Facing the explosive Kei Nishikori, can Gawain continue his dark horse status?
Looking forward to it?
The answer is undoubtedly yes. The attention of all major manufacturers is gathered here. It was originally the last Grand Slam event of the year that no one would miss. Now it has become an event that brand manufacturers must pay attention to and attend. The entire popularity The same cannot be said.
And, it's not just them.
"The call to cheer for the top eight battles!"
In the post bar, Qiao Wangsheng posted a post immediately after Gao Wen’s upset victory over Wawrinka. Although the specific game time of the quarter-finals was not yet known, Qiao Wangsheng still raised his arms and shouted:
"Gaowen is making history with his wonderful performance; and we, even though we are separated by the entire Pacific Ocean, are still his most solid backing.
We need to unite, we need to gather strength and let Gawain understand that he is not fighting alone. "
The summoning order received countless support in the forum within just a few hours, and more and more eyes were focused on this young player.
Enthusiastic netizens have come up with ideas, hoping to hold online and offline live broadcast activities at the same time. Regardless of the time, they need to gather together, wait in front of the live broadcast signal, and cheer for Gao Wen with practical actions.
Then, as Kei Nishikori defeated Raonic, Gao Wen’s top eight opponents were officially announced, and hot searches on the social network platform followed. The Tieba call order was also moved to the social network platform, riding the wind and waves all the way. It entered the hot search list and even ranked second on the hot search list——
The first place is "Gawain quarterfinals vs. Kei Nishikori".
A mighty heat wave hit his face. Starting from the upset victory in the first round, Gawain continued to advance step by step, and finally reached the first climax after defeating the third seed Wawrinka, and after confirming to face Kei Nishikori Reached the second climax and continued to refresh the record of popularity.
Just twenty-four hours later, the quarterfinal match of "Gofumi VS Kei Nishikori" has deservedly become the top spot in the discussion on social networks!
At the same time, on the North American continent on the other side of the Pacific, a wave is also rising strongly!
Zhubi Chinese website