Harnett could detect the calmness and calmness of Tobias sitting firmly on the Diaoyutai. How could he not be familiar with it?
However, shopping malls are like battlefields. Once you miss the opportunity, the advantages and disadvantages will change in the blink of an eye.
At first, Adidas missed Gao Wen, and when they met again, the relationship between supply and demand was reversed. Harnett couldn't help but laugh out loud and helpless when he thought about the last conversation between him and Tobias.
"You will regret this."
Tobias's words are still clearly swirling in his mind, and Harnett confidently ignores Tobias's words to vent his emotions, just like watching a child throwing a tantrum, with an indescribable feeling deep in his heart. Shaken confidence.
What now?
However, this is business.
Harnett quickly gathered his thoughts and said straight to the point, "John, Adidas hopes to sign Gao Wen as our exclusive player. We are willing to sponsor Gao Wen for twenty dollars every year as training and competition funds, and of course, all the jerseys. And sneakers and equipment.”
Two hundred thousand dollars a year?
A month ago, this was Tobias's bottom line. He even considered accepting Nike's $80,000 per year proposal, but ultimately rejected it.
But things are completely different now. Tobias is definitely looking forward to more than just two hundred thousand dollars a year.
"David, you know this number cannot convince me." Tobias said straightforwardly without beating around the bush.
Harnett was also in a bit of a dilemma, because he didn't have the final say in the numbers, he was just a microphone.
"John, Gao Wen just played a professional game. You should know that Bouchard reached the Wimbledon finals and the contract provided by Nike is only one million US dollars per year."
Bouchard, the hottest beauty in tennis this year, is the semi-finalist at the Australian Open and French Open, and even entered the finals at Wimbledon. Her strong performance and eye-catching appearance made her instantly popular. Nike believes that she may have the talent to take over. Sharapova's potential, so they took advantage of Adidas and signed this young player who was just twenty years old.
Suddenly, Bouchard was the talk of the industry.
But what about Gawain?
For Adidas and Nike, the Challenger League is really not a professional tour, so they think that Gao Wen just played a regular professional game, and Tobias is now asking for high prices and paying back the money on the spot, which seems a bit Overestimating yourself too much.
Tobias knows, of course he does, but the market value of tennis is far more complicated, with gender and nationality all factors to consider.
The reason why Gao Wen is special is because of the entire Chinese market background, and every move he makes makes history, which is something Bouchard cannot compare with.
"David, if you are going to compare with Nike, then you should know about my relationship with Nike, right? Your chances of winning are obviously not high."
Dimitrov currently holds an exclusive sponsorship contract with Nike.
Moreover, even though Gao Wen currently has no sponsorship, the jersey is from the school team, but the shoes are Nike professional tennis shoes - which he purchased himself.
It can be seen from all aspects that Nike has the upper hand. If Adidas wants to regain a victory and recover the loss of missing Bouchard, then they must be more proactive. Tobias knew this clearly, that's why he found Adidas in the first place, and that's why he is always stable today.
Harnett also knew all this. They were all veterans in the industry. They didn't intend to reach an agreement on this phone call. At most, they were trying to test their intentions.
But it is conceivable that Tobias should also maintain close contact with Nike and is now waiting for a price, and other competitors are also eyeing it.
Especially the brand Crocodile from France. They have been the official sponsor of the French Open for 40 years, but they have not kept up with the trend of the new era and have never signed an exclusive spokesperson. Now they are also adjusting their market strategies, and the overall momentum is aggressive.
They need to speed up. Although it is not a matter of seconds, it is a story every day. If - just assuming, if Gao Wen continues to win in the second round, then Tobias will be more confident.
Harnett thought for a while and then persuaded him again, "John, you know this is a reasonable number. If you agree now, you can wear our jersey in the second round of Gao Wen's game the day after tomorrow."
This time, it was Tobias's turn to be at ease and leisurely. "David, UCLa's uniform has become one of the symbols of Gawain. I think it's pretty good."
The subtext is that Gawain does not need to be anxious.
After all, the call could not be continued.
However, has commercial cooperation in competitive sports always been so complicated and difficult?
The answer is yes.
Judging from Halep's experience, it is intuitive.
In 2013, Halep signed with Adidas and wore Adidas jerseys for the next four years. Her performance also ushered in a comprehensive transformation, reaching the French Open finals twice, winning the highest level crown championship multiple times, and in In October 2017, he officially reached the top spot in the world.
Logically speaking, Adidas must sponsor the new world No. 1 to further expand cooperation and increase its influence; however, at the beginning of the new season in 2018, Halep was wearing a jersey without any labels. It was herself. Design and then customize the jersey through Taobao.
Halep and Adidas parted ways officially.
Halep kept silent about this, but said very gracefully, "The termination of the contract is a little sentimental for me, but I will look forward to the future."
Subsequently, "Forbes" magazine disclosed the inside story.
After becoming the world's number one, Halep's team believed that the price of her sponsorship contract should be increased. Just as the contract between the two parties had expired and needed to be renewed, Halep's agent made a request. The amount of US$1.2 million per year increased to US$2.4 million per year, a full increase of double.
However, after discussions with Adidas executives, they did not agree to the price, so both parties gave up on renewing the contract.
Halep's team turned to other sports brands, but unfortunately no agreement was reached. Seeing that the new season of 2018 was about to kick off, Halep's team returned to Adidas and expressed that they could accept Adidas's previous contract renewal. offer, but at this time Adidas has completed the allocation of the sponsorship budget for players for the new year and can no longer meet the previous renewal offer.
In the end, Halep was left without sponsorship.
Of course, as the world's No. 1, Halep's embarrassing situation without sponsorship soon ended. Soon after, Nike officially signed a contract with Halep. The annual sponsorship contract fee is two million US dollars.
From Halep’s two million US dollars to Bouchard’s one million US dollars, it can be seen from the small details that competitive sports sponsorship is not that simple, and the game between Tobias and sports brands has just begun. Just a prologue.
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