Boom boom boom!
Boom boom boom!
The air is boiling. It can be clearly seen that the subject of all the news headlines is Gao Wen. The overwhelming sports news headlines overnight are all Gao Wen. Even ordinary people who have not paid any attention to tennis can deeply feel it. This wave of heat hits my face.
Tennis fans who don't know what's going on are all confused. Where did this young player come from? How come they never knew there were men competing in the Grand Slams this year?
Wait, is this the main draw or the qualifying round? No, if Isner is defeated, it will definitely be the main match, but he actually won the main match! is this real?
Gurgling.
Countless question marks are almost overflowing. The more senior fans know how incredible things are, but even senior fans have countless question marks waiting to be answered.
Because of this, the media immediately followed up and reported, and within just a few hours, Gao Wen's resume was displayed in front of everyone.
"Fifteen consecutive victories in the challenge, winning three consecutive championships!"
"The new NCAA All-American team and singles double champion!"
“Since the start of the season this spring, we have remained undefeated!”
"The triple jump from the NCAA to the Challenger League to the Grand Slam!"
"A young genius who is the number one singles player on the school team in his freshman year!"
So far, Gao Wen's public resume is very, very limited, which is as short as a slap in the face, but one group of data can't help but exclaim, and you can already feel the potential of a super star without even using words. Rise strong.
Naturally, the modifier "genius" also appeared——
Everything was as Zhan Jun and Hu Litao expected.
Then, netizens went crazy.
Who is Gawain?
In the past ten years, the popularity of tennis in mainland China has been rising steadily, and it is winning the support of more and more fans. However, the men's part has always been sluggish and lackluster, which to a large extent has limited the ability to further sink the market in an all-round way. possible.
Moreover, this year's US Open, Li Na withdrew due to injury. The favorite team to win the championship lacked an important role. The audience's expectations and attention dropped significantly. The ratings of the program, which were already affected by the time difference, were further faced. challenge.
Has the much-anticipated super star finally appeared?
Buzz buzz.
Buzz buzz.
You can feel the strong impact of the heat wave through your body temperature. What is more intuitive is that the keywords "US Open, Gao Wen" have unexpectedly entered the hot search list.
Although the ranking is not high, that is, it is only in the top twenty of the hot search list, it can still be clearly felt that the enthusiasm of the majority of netizens continues to explode.
An upset, overnight fame, and in an instant, the US Open, which had cooled down, once again attracted countless attention like a whirlwind, and with a layer of mystery, Gao Wen's name became famous all over the country in the blink of an eye - at least on the Internet. This is true, but how long it will last is uncertain.
Gurgling.
Gurgling.
And it’s not just netizens and fans?
Tobias is also busy.
Sizzle.
Sizzle.
Tobias has a total of three mobile phones, two of which are work numbers and one is a private number. At this time, the two work phones are constantly vibrating. There has been no time to rest since the post-match press conference. , so much so that Tobias had to charge and work at the same time.
reason?
Quite simply, this gimmick of a Chinese player who made history is attractive enough, so he received a large number of interview invitations from Chinese media and even Asian media early——
They don't care about Gao Wen's subsequent performance. It doesn't matter even if they lose in the second round, because history has been written. They hope to seize the hot spots as soon as possible and make an appointment in advance for Gao Wen after his first Grand Slam tour. Interview opportunities.
This is the first wave of calls.
Later, Gao Wen showed rare humor and charisma at the press conference and successfully amazed the reporters present. The media became excited, as if they had unearthed a treasure. They couldn't wait to have further conversations with Gao Wen and uncover the secrets. The Mystery of Gawain.
This is the second wave of calls.
Tobias is really busy, and the impact of this victory can be felt in every aspect.
Then, Tobias's personal phone vibrated.
Tobias was actually a little tired from dealing with media reporters non-stop, but his adrenaline was still flowing, even more than Dimitrov's upset victory over Djokovic at the Madrid Masters last May. It was even more lively, comparable to the post-match excitement when Dimitrov defeated defending champion Murray at Wimbledon this year and reached the semi-finals.
This once again confirmed Tobias’ confidence in signing Gao Wen——
The Huaxia Market is indeed extraordinary.
Taking a deep breath, Tobias glanced at the caller ID, and then picked up the phone.
"David, why did you think of calling me?"
David Hartnett, from Adidas, is indeed a good friend of Tobias in private.
Hearing Tobias's teasing at this time, Harnett was also a little depressed: the slap in the face came too quickly, but he still remained relaxed in the face of Tobias.
"John, you know why I'm calling, so stop teasing me."
"Huh? What happened? Why didn't I know?"
"John...well, you just want me to say it myself, right? I'm here for Gawain. Congratulations to Gawain for winning his first Grand Slam victory."
"Thanks."
From the perspective of top companies like Nike and Adidas, what they value is not news gimmicks such as "upset", but the topical effect and market enthusiasm brought by "victory".
Looking at the social network after Gao Wen's victory, you can clearly feel that from the first male player to win the Challenger Championship to the first male player to win a Grand Slam victory, Gao Wen is indeed writing history step by step in China's tennis world, even if it is Any fool could see that Gawain had a bright future.
What's more, a victory in a Grand Slam and a challenger championship are completely different things, because the former proves that one can be competitive on tour and can also be competitive on the top stage——
Don't forget, Gawain won at Arthur Ashe Stadium.
Well, that's enough.
Even if Gao Wen loses immediately in the second round, he has already proved his worth. After all, he is only eighteen years old.
It’s not surprising that Adidas calls, it’s strange that Adidas doesn’t call.
Tobias sat firmly on the Diaoyutai. He was not surprised by Harnett's call. What he paid attention to was still the offer from Adidas.
As he said before, it is no longer Adidas's turn to hold the decision-making power, because the decision-making power has come to Tobias's hands, more accurately, that is, Gawain's hands.
Although it has been just over a month since the last meeting and conversation, the story is completely different and the location is completely different.
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