Chapter 74 Zheng Yuan’s Wrath
the next day.
Ruyi Medicine Pavilion.
At the front of the back hall of the medicine pavilion, an old man in his fifties sat there.
The old man has an ordinary appearance, but the badge he wears on his chest is extremely eye-catching.
The badge is half-moon shaped with a star engraved on it, similar to the badge of an alchemy apprentice.
However, its color is white silver.
Bronze represents the alchemy apprentice, while silver represents the true alchemist.
At this moment, everyone in Ruyi Medicine Pavilion was extremely respectful to him, including Zheng Chen, who did not dare to neglect him.
This old man is none other than the elder of Ruyi Medicine Pavilion and a first-grade alchemist: Zheng Yuan.
"What is this? Who can tell me, what is this?"
But at this time, Zheng Yuan was obviously not in a good mood, and he slapped the conference table angrily.
Everyone in the hall looked unhappy, looking at a letter on the table with gloomy eyes.
It was said to be a letter, but in fact it was a challenge letter. The letter came from Fengling Medicine Pavilion, informing Ruyi Medicine Pavilion that the other party would release a new elixir at the Qiuye Store in seven days.
Seeing that no one spoke, Zheng Yuan vented his anger even more: "Wind Chime Medicine Pavilion, what kind of bullshit medicine pavilion is this? When did some cats and dogs' medicine pavilions dare to provoke me, Ruyi Medicine Pavilion?"
"Elder, this Wind Chime Medicine Pavilion is the same one who used the health-preserving pill to suppress my Ruyi Medicine Pavilion's opponent last time." No one else dared to say a word, only Zheng Chen stood up and said with a sneer.
When inside Ruyi Medicine Pavilion, he always called Zheng Yuan elder, but no one could deny that he was Zheng Yuan's nephew.
"Health pill? What kind of rubbish pill, I've never heard of it."
Zheng Yuan was unhappy, but he did not reprimand Zheng Chen. He vented his anger on others, "A bunch of trash. The boss didn't pay attention to Xichuan City for just a few months, and you almost lost the market."
"Look at it now, others have even sent letters of challenge. If I hadn't come in person, I'm afraid that in a while, others would have stepped on Ruyi Medicine Pavilion's head and shit."
All the managers of the Medicine Pavilion were sweating coldly. Regarding the Wind Chime Medicine Pavilion, Zheng Chen was actually the culprit. But in front of Zheng Yuan, no one dared to speak against his nephew, so they could only endure Zheng Yuan's scolding silently.
"Elder, this Wind Chime Medicine Pavilion should not be underestimated."
In the end, the current shopkeeper of Ruyi Medicine Pavilion in Xichuan City couldn't bear it anymore and reminded him, "The black-robed master on the other side is really weird. We fell into the hands of this person last time."
"These days, everyone has the dignity to call himself a master. If he really is a master, why should he be so hidden?"
There was a cold glint in Zheng Yuan's eyes, and he said disdainfully, "As for falling into the hands of this person, I haven't held you accountable to Shopkeeper Zhang yet, but you still have the nerve to flatter others. Could it be that you want to shirk your own responsibility by promoting others?" ?”
He was a real alchemist, but he never dared to call himself a master. How could he not be angry when a little-known guy who only dared to live in a small town was called a master by so many people. "Zhang has no intention of shirking responsibility. It's just a matter of the reputation of Ruyi Medicine Pavilion. Don't be careless..."
Shopkeeper Zhang said worriedly.
"Okay, stop talking." Before he could finish speaking, Zheng Yuan interrupted impatiently, "I don't need you to teach me what I want to do."
"See you at the Qiuye Store in seven days? Haha, very good. Then I will see in seven days whether the black-robed master has three heads and six arms. On that day, if the elixirs of the Wind Chime Medicine Pavilion can sell hundreds of bottles. I think I lose."
"Come here, please spread this news to me. It's best to make it known to everyone. If he dares to get angry in front of me, I will let him fall into the abyss in seven days."
at the same time.
In the lounge of Fengchi Medicine Pavilion, two figures were sitting opposite each other.
On one side was Lin Mu and on the other side was Tang Xixi.
"Is the senior the black-robed master? This little girl already has a thunderous ear for the senior..."
In Lin Mu's imagination, Tang Xixi should say this to him with admiration.
But the fact is that after Tang Xixi sat down, she stared at him with a pair of big black and white eyes.
After a long time, Lin Mu had to say in an old voice: "Little girl, could it be that I have flowers growing on my face?"
Tang Xixi didn't reply immediately. She first looked at Lin Mu's shoulder, and then said with a smile: "Your face is covered by a bamboo hat. How do I know if there are flowers growing? Why don't you take off the bamboo hat and show it to me?"
Lin Mu was surprised. Why was there something in Tang Xixi's words? Did he see some flaw?
It doesn't make sense. After Lin Xiaowan discovered his identity last time, he became much more careful. He changed all his clothes and shoes, and used the breath-holding technique all the time.
Thinking of this, he regained his composure and said, "I'm ugly and unsightly. Miss Tang, it's better not to joke around."
"Oh." Tang Xixi curled her lips, stopped talking, and turned her attention to the fruits on the table.
"I heard from others that you have good business talent?" Lin Mu had no choice but to continue asking himself.
"It's okay." Tang Xixi picked up a wolfberry, peeled it and ate it.
Mango, also known as mango on earth, is just called by a different name.
"Then let me ask you, apart from the quality of the product itself, what is the most important thing when selling goods?" Lin Mu looked at her and asked.
"Channel?" Tang Xixi raised an eyebrow.
Lin Mu's eyes lit up slightly. This Tang Xixi is really talented. He said, "What you said is similar, but it's not comprehensive. To be precise, it's propaganda."
Tang Xixi was slightly startled: "Propaganda?"
In this world where warriors are respected, most people's energy is invested in martial arts, and few people study business. Tang Xixi has never heard of the word "propaganda".
"Yes, publicity." Seeing that she was attracted, Lin Mu immediately explained, "Publicity includes hype, packaging, advertising, etc., and these three steps have their own channels."
“Although the fragrance of wine is not afraid of deep alleys, if a good product is publicized, it can be discovered earlier, and the sales volume will increase several times.”
"Even an ordinary product, through clever promotion, can sometimes create surprising sales."
Tang Xixi's eyes suddenly lit up.
She doesn't want to be the shopkeeper of Feng Chi Medicine Pavilion. It's not that she doesn't like doing business. On the contrary, she likes it very much. It's just that she hates this cookie-cutter traditional business method.
But now, Lin Mu's words vaguely opened another door for her.
"The quality of Bu Yuan Zhuan Ling Pill is better than that of Qing Ling Yu Lu Pill, but I have to admit that the foundation of Ruyi Medicine Pavilion is too deep and there are too many regular customers. People have inertia and must be used to shopping in one place, and they will form a habit. , difficult to change.”
"Perhaps over time, when people gradually realize the effect of Bu Yuan Zhuan Ling Dan, we will bring a large number of customers, but that will be too slow, and it will not shake the status of Ruyi Medicine Pavilion."
"So, if we want to suppress Ruyi Medicine Pavilion this time, we must use a more advanced method than them. This method is propaganda."
"How to promote it?" Tang Xixi straightened her chest and sat up straight. "Tell me carefully what the hype, packaging and advertising are all about."
"If I really want to explain everything, I can't finish it in a day or a night. I will talk about the hype and publicity based on this case, which is the so-called momentum building." Lin Mu smiled.
"Senior...Senior..." Suddenly, Ning Ping'an's voice came from outside the door.
Lin Mu rolled his eyes and walked over to open the door: "I thought you were going to hide and eavesdrop."
Just now, he had sensed with the power of his soul that the aura of peace and tranquility was always surrounding the door.
But as soon as he finished speaking, he couldn't help but look surprised. Not only Ning Ping'an was outside the door, but also the old man Xu.
However, he clearly did not feel Mr. Xu's soul power before.
"This old man is probably stronger than I thought." Lin Mu felt awe in his heart, and then he realized that he had underestimated Mr. Xu.
"Senior, can we come in and listen too?" Ning Ping'an looked at Lin Mu with great expectation.
Lin Mu came to his senses, shook his head and said, "Come in."
Turning around, he found that Tang Xixi seemed to be a little dissatisfied with the arrival of the two of them, biting Wang Guo viciously to vent his anger, and couldn't help but feel secretly amused.
"We don't have much time left, only seven days, so we have to keep everything simple when it comes to the promotion of the Bu Yuan Zhuan Ling Dan." Lin Mu quickly stepped into the role, "The first step is to distribute leaflets."
"Flyers?" Everyone else present looked confused.
Lin Mu roughly explained the meaning of the flyer, and then said: "On the flyer, you should write an introduction to the functions of the Bu Yuan Zhuan Ling Pill. In addition, it should be noted that on the day of sale, we will carry out promotions. If you buy the Bu Yuan Zhuan Ling Pill, you can get a discount. Card, with this discount card, you can get discounts when purchasing elixirs from our Wind Chime Medicine Pavilion."
His plan was found from Wu Qingyun's memory and is very popular on earth.
However, in Lingwu Continent, they were all new terms, and he had to spend a lot of time explaining them, and an hour passed in the blink of an eye.
"I understand." Tang Xixi's face turned red and she said excitedly, "This discount card is called a discount, but it is actually a promotion strategy. People who get these discount cards will definitely come to Fengchi Medicine Pavilion for discounts in the future. Buying elixirs is like killing two birds with one stone."
"Discount? But as a result, won't our profit margins be reduced a lot?" Ning Ping'an hesitated for a while, and finally asked, "As the senior said, a pill used to sell for one hundred gold coins, and it would cost eight After the discount, it’s eighty gold coins, so we’ll make twenty less gold coins.”
"How stupid." Tang Xixi looked at him with disdain, "Even if we make twenty gold coins less, we still make money, but you know, these customers don't belong to Fengchi Medicine Pavilion originally. If they don't come, we will You can’t make a single copper coin, but as long as they come, you will make money after all.”
"What's more, through a group of people, it can also drive the flow of customers and bring more people to Fengchi Medicine Pavilion."
This Tang Xixi's talent is really astonishing. Lin Mu said with a smile: "Yes, this is called small profits but quick turnover. If any business organization wants to grow bigger, it cannot just focus on immediate profits. The customer base is the foundation."
Ning Ping'an was thoughtful, while Tang Xixi couldn't wait to say: "Let's talk about the second step."
"The second step is to prevent Ruyi Medicine Pavilion from attracting the power of aristocratic families. With the power and reputation of Ruyi Medicine Pavilion, those power families will probably not favor us. To deal with this problem, we must make preparations in advance and invite celebrities. advertising."
Ning Ping'an was still thinking about the meaning of Lin Mu's words, while Tang Xixi clenched her fists tightly, seeming to understand Lin Mu's intention, and asked: "What celebrity is more suitable?"
"It doesn't have to be a strong martial artist. The bigger the reputation, the better. At least it can suppress the major families and has great influence among the common people and the children of those families." Lin Mu said slowly.
"Oh? Then I do have a candidate. Miss Wan Xue from Jinse Tower, she happened to be touring Tianyuan Mansion recently, which is near Xichuan City." Tang Xixi's beautiful eyes were shining, and they were as bright as the moon for a while.
"Master Du, Du Wanxue?" Lin Mu said with emotion.
